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2008

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Articles 1141 - 1170 of 2193

Full-Text Articles in Business

2008 April, Office Of Communications & Marketing, Morehead State University. Apr 2008

2008 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2008.

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Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett Apr 2008

Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett

Independent Study Project (ISP) Collection

Tunisia is a country that has a very distinct and unique culture and collective identity that was shaped by their equally specific and unique history. With these facts in mind this, I was very shocked to see that the advertisements utilized in the city of Tunis to appeal to the Tunisian public, are very similar, if not that same to those of the United States and all around the world. At first, I was under the impression that manufacturers and advertising agencies played into spatial identities, such as those sovereign to demarcated nations or cultures, and that their advertisements would …

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From Subsistence To Existence: Worker Strategies In The Recovery Of Talleres Union, Ryan Merz Apr 2008

From Subsistence To Existence: Worker Strategies In The Recovery Of Talleres Union, Ryan Merz

Independent Study Project (ISP) Collection

The questions of how and why social movement actors develop and modify their strategies of contention have been the work of a significant amount of past political process theory work (Kurzman 1996;Kitschelt 1986; McAdam etc. all 1986). Although a correlation has been shown between Political Opportunity Structures and repertoire change (Kitschelt 1986), there is a lack of in depth qualitative research on these questions (Meyer 2004). In this paper I will attempt to help fill this void by using a case study of the recovered factory movement in Argentina. In this study I will begin by summarizing current academic research …

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Community-Based Income Generation: A Case Study Of Its Effects And Replicability In Urucureá, Santarém, Lucy Midelfort Apr 2008

Community-Based Income Generation: A Case Study Of Its Effects And Replicability In Urucureá, Santarém, Lucy Midelfort

Independent Study Project (ISP) Collection

This study examines the method of income generation through handcraft production used by Projeto Saude e Alegria, or the Health and Happiness Project, in Urucureá, a small community in the region of Santarém, Pará, Brazil. Urucureá is a rural community of ribeirinhos (or caboclos), traditional populations living along the banks of the Amazon River and its tributaries. The project of organizing community-based handcraft production in the community began in 1995, and since then the TucumArte group has been quite successful in strengthening their production of woven basketry from the straw of tucumã, a locally abundant species of palm tree. This …

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Market Feasibility Studies: Hospitality Decision Making, Kim Mangino Apr 2008

Market Feasibility Studies: Hospitality Decision Making, Kim Mangino

UNLV Theses, Dissertations, Professional Papers, and Capstones

The specific purpose of this paper was to create a teaching case, while analyzing data that was collected in an effort to determine whether or not the particular organization had achieved “excellence.” The resulting teaching case aims to be an additional resource in organizational behavior and mainstream business classes across the globe, as it provides an example of a highly successful company that is facing basic, fundamental organizational issues. Ideally, this research will provide readers with an avenue for scrutinizing major issues in the hospitality industry and potential solutions. The case is most appropriate for upper division undergraduates or graduate …

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Determining Organization Excellence, Elliott Moseley Apr 2008

Determining Organization Excellence, Elliott Moseley

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hotel and hospitality industry are flourishing at a greater and more rapid pace in the global context than ever before and with each new projected location there is a certain inevitable risk faced by investors in that property. The level of risk varies from one situation to the next and such potential owners/investors must be able to act and plan with confidence when investing in hotel real estate. This confidence can be accomplished with full understanding of the strengths and weaknesses of economic and market analyses within any particular location. One important tool that these individuals use is market …

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Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman Apr 2008

Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Boulder City (City) is unique in the State of Nevada as being a non-gaming city, maintaining a controlled growth ordinance, and steadfastly holding to its “small town” values and character. The City has been facing budgetary challenges as future expenditures are anticipated to continually exceed revenues if current services levels are maintained. Indeed, fiscal reviews indicate the City has been transferring contingency monies between funds to cover overages for the past several fiscal years. This “robbing Peter to pay Paul” methodology may offer a temporary solution to the shortage but may be detrimental as a long term solution.

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Small Business Success: What Works And What Fails, Scott Decker Apr 2008

Small Business Success: What Works And What Fails, Scott Decker

Undergraduate Theses and Capstone Projects

Small Business Success: What You Need to Know. The owners of eight successful new businesses (successful defined as at least four years old and owner perceived) were interviewed, as well as the former owners of four unsuccessful businesses. The study showed that while planning can help your business, implementation is the fundamental component of small business success. This study was undergone to help create a link between what students learn in businesses classes, which is primary focused on working for a large company, and what people do in the entrepreneurship field.

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Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper Apr 2008

Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper

Research Collection Lee Kong Chian School Of Business

Portfolios are part of the bedrock of any financial services company. Yet, other industries are now starting to use a similar approach -not with stocks and bonds, but with business projects. Martin Lockett, Bert De Reyck and Andrew Sloper think it's a great idea, but only if it's done right.

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An Analysis And Upgrade Of The Finance Department Operations In Lsu’S Student Government, Sabina Tungaraza Apr 2008

An Analysis And Upgrade Of The Finance Department Operations In Lsu’S Student Government, Sabina Tungaraza

Honors Capstones

No abstract provided.

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Leverage Change, Debt Capacity, And Stock Prices, Jie Cai, Zhe (Joe) Zhang Apr 2008

Leverage Change, Debt Capacity, And Stock Prices, Jie Cai, Zhe (Joe) Zhang

Research Collection Lee Kong Chian School Of Business

We document a significantly negative effect of the change in a firm’s leverage ratio on its stock prices. This effect cannot be explained by popular asset pricing factors or firm characteristics. We find that the negative effect is stronger for firms with limited debt capacity. Moreover, firms with an increase in leverage ratio tend to have less future investment, even after controlling for growth option and target leverage. These findings are consistent with a dynamic view of the pecking-order theory that an increase in leverage reduces firms’ safe debt capacity and may lead to future underinvestment, thus reducing firm value. …

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Which Shorts Are Informed?, Ekkehart Boehmer, Charles M. Jones, Xiaoyan Zhang Apr 2008

Which Shorts Are Informed?, Ekkehart Boehmer, Charles M. Jones, Xiaoyan Zhang

Research Collection Lee Kong Chian School Of Business

We construct a long daily panel of short sales using proprietary NYSE order data. From 2000 to 2004, shorting accounts for more than 12.9% of NYSE volume, suggesting that shorting constraints are not widespread. As a group, these short sellers are well informed. Heavily shorted stocks underperform lightly shorted stocks by a risk-adjusted average of 1.16% over the following 20 trading days (15.6% annualized). Institutional nonprogram short sales are the most informative; stocks heavily shorted by institutions underperform by 1.43% the next month (19.6% annualized). The results indicate that, on average, short sellers are important contributors to efficient stock prices.

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Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe Apr 2008

Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe

Research Collection School Of Computing and Information Systems

PurposeThe purpose of this paper is to review the organizational learning, market orientation and learning orientation concepts, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market‐based approach to organizational learning.Design/methodology/approachThe extant organizational learning and market orientation literature was reviewed, and the salient points on how adopting a market‐based approach to organizational learning promotes competitive advantage are discussed.FindingsOrganizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The end outcome, of course, is to improve organizational performance. Marketing scholars, on the other, focused on the effect of market …

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Workplace Volunteerism: Bridging Demand Through Employee Liasions, Don E. Teague Apr 2008

Workplace Volunteerism: Bridging Demand Through Employee Liasions, Don E. Teague

Student Scholarship

A relationship between workplace volunteerism and the effectiveness of liaison employees is proposed that draws primarily upon four complementary sociological concepts: (1) the social identity theory (Tajfel, 1982); (2) a structural theory of action (Burt, 1982); (3) social capital (Adler & Kwon, 2002); and (4) weak-tie “bridges” (Granovetter, 1973). The complementary nature of each of the sociological theories is discussed to show how workplace volunteerism might be increased through the systematic application of their concepts. This paper proposes that workplace employees socially identify themselves with hierarchical workgroups at the workplace and utilize their strong and weak-tie relationships to influence their …

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Authentic Leadership: Do Leader's Values Impact Their Authenticity In The Eyes Of Their Followers? A Quantitative Study, Barbara Clemenson Apr 2008

Authentic Leadership: Do Leader's Values Impact Their Authenticity In The Eyes Of Their Followers? A Quantitative Study, Barbara Clemenson

Student Scholarship

Leadership theory defines authentic leaders as those holding high moral values, and posits that authentic leaders, through their integrity and altruism, inspire followers to emulate them by also developing their own values, integrity and caring. If the authentic leadership construct is valid, then followers must perceive their leaders' integrity and altruism before they will desire to emulate them, and these perceptions should be influenced by leaders' value content. This empirical study addresses that fundamental question: Do leaders' values impact their perceived authenticity--their integrity and altruism--in the eyes of their followers?

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Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers Apr 2008

Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers

Honors Theses

The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …

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Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel Apr 2008

Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. …

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Measuring Gaps In Customer Service At Spas: Are We Offering Our Customers What They Want?, Patricia Mittelstadt Apr 2008

Measuring Gaps In Customer Service At Spas: Are We Offering Our Customers What They Want?, Patricia Mittelstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Currently, there is no academic standard or format that spas use to rate themselves against other spas, not is there one for spas to rate themselves on improvements based on previous surveys. This paper will offer a format for each individual spa and groups of spas, to find what the clientele’s expectations are. It will also determine if the spa is meeting or exceeding these expectations, and will create a format for all spas to use, based on the SERQUAL analysis developed by Parasuraman, Berry, and Zeithaml (1991). This tool will allow spas to survey their customers to see if …

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A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola Apr 2008

A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …

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Putting Ethics Into Environmental Law: Fiduciary Duties For Ethical Investment, Benjamin J. Richardson Apr 2008

Putting Ethics Into Environmental Law: Fiduciary Duties For Ethical Investment, Benjamin J. Richardson

Osgoode Hall Law Journal

This article argues that environmental law must target the financial sector, which sponsors and profits from environmental pillage. The rise of a system of finance capitalism has made the financial sector a crucial economic sector. A long-standing movement for socially responsible investment (SRI) has recently begun to advocate environmental standards for financiers. While the SRI movement has gained more influence in recent years, it has come at the price of jettisoning its former emphasis on ethical investment in favour of an instrumental, business case approach. Some modest legal reforms to improve the quality and extent of SRI have yet to …

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Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse Apr 2008

Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse

UNLV Theses, Dissertations, Professional Papers, and Capstones

“How wrong I was!” This admission from John H. Young (Young, 2006, p. 340) relates to his first exposure to pharmaceutical marketing more than 20 years ago. Young states he had been “sent to represent the medical group at a planning meeting of the launch of a new non-steroidal.” He felt competent he could hold his own at the meeting. At the planning meeting, however, as competition, inventories, market segments, inventories, formulation issues, opinion leader development, and public relations campaigns highlighted discussions, Young learned he would out of his depth. He needed to, Young determined, learn about marketing and production …

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Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher Apr 2008

Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …

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Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith Apr 2008

Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …

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Chapter One: Beneath The Spanish Moss: The World Of The Root Doctor, Jack G. Montgomery Jr. Mar 2008

Chapter One: Beneath The Spanish Moss: The World Of The Root Doctor, Jack G. Montgomery Jr.

DLTS Faculty Publications

The spiritual practice of the Shaman is most likely the oldest spiritual tradition on Earth. Shamanism is a way in which humanity has sought a psychic connection to the world of healing, life and death, as well as a sense of social and individual balance. It is a complex psychological grammar that allows the Shaman to function in both the conventional and an alternative "spirit" view of reality. Shamanisn has been a part of American culture since the colonial settlement and continues today despite technology and modern scientific rationalism. This chapter is a brief social history of the African-American shamanic …

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Professor Tretter Named Fulbright Scholar, Lindenwood University Mar 2008

Professor Tretter Named Fulbright Scholar, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

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Loving March Madness In Spite Of It All, Richard C. Crepeau Mar 2008

Loving March Madness In Spite Of It All, Richard C. Crepeau

On Sport and Society

Have you caught March Madness? The television ratings thus far indicate that there is a greater chance this year than last that you have not.

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Ereck Plancher And Tragedy, Richard C. Crepeau Mar 2008

Ereck Plancher And Tragedy, Richard C. Crepeau

On Sport and Society

It has been about two weeks now since the news came that Ereck Plancher, a University of Central Florida football player, had collapsed and died following a grueling conditioning workout leading up to spring football practice. He was nineteen years old and an honor student in high school. He was just starting his second year at UCF. Having graduated from high school one semester ahead of schedule, he enrolled at UCF early hoping to establish himself academically with a 4.0 GPA before starting football.

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Do Precious Metals Markets Influence Stock Markets?, Lucia Morales Mar 2008

Do Precious Metals Markets Influence Stock Markets?, Lucia Morales

Conference papers

This paper investigates the nature of volatility spillovers between stock returns and precious metals returns for the G-7 countries over the 1995-2006 period. We divide our sample into a number of sub periods, prior to, during and after the Asian crisis, with the objective to provide a wide analysis of the behaviour of these two markets taking into account the effects of the Asian crisis; we use EGARCH modelling which takes into account whether bad news has the same impact on volatility as good news. The results show that there is no evidence of volatility persistence from stock returns to …

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Forecasting Expeditionary Training For Company Grade Logistics Readiness Officers: A Delphi Study, Phillip Kirk Larson Mar 2008

Forecasting Expeditionary Training For Company Grade Logistics Readiness Officers: A Delphi Study, Phillip Kirk Larson

Theses and Dissertations

Since the development of the Expeditionary Airman concept and the start of combat operations in the Global War on Terrorism, the Logistics Readiness Officer’s (LRO) duty environment has expanded beyond traditional garrison-based duties. This expansion can arguably incorporate current topics of joint operations, irregular warfare, and cultural intelligence. The intent of this study is to determine what training, if any, future company grade LROs will require on these three topics. The research uses Delphi methodology, utilizing an expert panel of twelve LROs with experience in joint operations within a deployed environment, and interactions with foreign nationals. The study applies two …

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Position Characteristics And Their Relationship To Selection For Promotion, Juan A. Kays Mar 2008

Position Characteristics And Their Relationship To Selection For Promotion, Juan A. Kays

Theses and Dissertations

It is clear that job characteristics are key selection criteria for upward mobility. However, there are questions as to what types of position details facilitate individual objective success within an organization like the United States Air Force that relies solely on an internal labor market. While it is an individual responsibility to develop an employment plan, there are particular duties that are more desirable for continuation. This thesis looked at the professional records of a sample of officers to assess what position characteristics led to more advancement opportunities. It examined what duty experiences fared well for one measure of career …

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