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An Investigation Into Price, Quality And Value, And Their Effects On Sales And Profits, John W. Fries

Theses

This thesis will focus on the study of promoting price, quality, and value and the effect they have on sales and profits.

Research reveals that promotion of products with price alone has varied short and long-term effects. Most managers and marketers are only concerned with the short-term effect price promotion has on increasing sales. Long-term effects of pricing should be considered because of t heir possible harmful effect on sales and profits. Marketers and managers need to better understand how price promotion affects consumers and their buying habits.

The purpose of this present study is to investigate how companies have …