Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Baby Boomers' Feelings On The Relationship Between Price And Quality, Rebecca A. Hudzik-Presson
Baby Boomers' Feelings On The Relationship Between Price And Quality, Rebecca A. Hudzik-Presson
Theses
This thesis will focus on the study of Baby Boomers and the impact their particular generation has upon the type of products they purchase.
Marketing research has indicated that generational data can be very helpful. Generational factors provide a framework for understanding the marketplace. Many marketers who want to appeal to Baby Boomers attempt to recognize what interests Boomers. A fundamental truth is that marketers who take into account age group have an important competitive advantage over those who do not.
Research has also indicated that Baby Boomers show some loyalty to brand names. They look at quality as a …
An Investigation Into Price, Quality And Value, And Their Effects On Sales And Profits, John W. Fries
An Investigation Into Price, Quality And Value, And Their Effects On Sales And Profits, John W. Fries
Theses
This thesis will focus on the study of promoting price, quality, and value and the effect they have on sales and profits.
Research reveals that promotion of products with price alone has varied short and long-term effects. Most managers and marketers are only concerned with the short-term effect price promotion has on increasing sales. Long-term effects of pricing should be considered because of t heir possible harmful effect on sales and profits. Marketers and managers need to better understand how price promotion affects consumers and their buying habits.
The purpose of this present study is to investigate how companies have …