Business Commons^™

The Foodland International Employee Service Award And Image Marketing Plan, Vesper L. Mcdonald

Theses

This expository applied learning study evaluated The Foodland International Corporation's role in the food chain, industry and retailer competition and needs. The research was used to design a Foodland marketing support program, with a flyer as the primary sales aide. The program was designed and implemented to offer a combination of The Foodland International Corporation's employee service award and image items to licensed Foodland affiliates.

The Foodland International Corporation is a wholly owned subsidiary of Wetterau Incorporated, a major U.S. food wholesaler, headquartered in Hazelwood, MO. Its licensed affiliates consist of other Wetterau-owned corporations (known as divisions), and outside corporations …

The Effect Of Cultural Differences On International Marketing, Lena M. Jones

Theses

This thesis will l focus on the influence that culture and environmental differences have on international marketing.

The world has gone through some major changes within the past several years, especially in the area of marketing. It has become an open marketplace . Even the very concept behind marketing has a different meaning today. For example , marketing was once viewed a s simply selling a product or service. In today's business environment, marketing is more customer oriented . Customer satisfaction is the key element.

Today many companies have ventured into t he foreign markets . Some have gone international …

An Investigation Into Price, Quality And Value, And Their Effects On Sales And Profits, John W. Fries

Theses

This thesis will focus on the study of promoting price, quality, and value and the effect they have on sales and profits.

Research reveals that promotion of products with price alone has varied short and long-term effects. Most managers and marketers are only concerned with the short-term effect price promotion has on increasing sales. Long-term effects of pricing should be considered because of t heir possible harmful effect on sales and profits. Marketers and managers need to better understand how price promotion affects consumers and their buying habits.

The purpose of this present study is to investigate how companies have …

Managing New Product Development: A Project Management Manual, Ronald A. Hoormann

Theses

The purpose of this study is to develop a new product development project management manual for a typical firm. It will also investigate many of the problems companies have had managing the development of new products, as well how these companies have addressed the problems. The manual is intended to define a project management system by describing the goals of project management; the project management organization for the firm; job descriptions as they pertain to project management; the product development cycle; the project management process; and the procedures that will be used to plan, monitor, and control a project. It …

Investigation Of A Program That Manages Cultural Diversity To Determine Its Relationship To A Profitable And Efficient Business Operation, Joan M. Hubbard

Theses

This thesis begins with the purpose of investigating a program that recognizes, accepts, values and manages cultural diversity in the workplace to determine its relationship to a profitable and efficient business operation.

Significant demographic changes are expected to occur by the year 2000 resulting in a more culturally diverse labor force. In addition to a labor force wherein "white males" become the minority, this labor force will be more resistant to shedding ethnic and sexual distinctions.

In the past, managers have achieved high-level mastery over physical production . However, as labor constitutes the greatest single cost component of output, the …

The Effects Of Railroad Deregulation, Patrick H. Murphy

Theses

This thesis focuses on the hypothetical question: Would American railroads meet their obligation to provide freight service at reasonable cost if no regulation restrictions were imposed?

Railroads were originally regarded as great industrial giants spearheading the development of this country . Wild West movies depicted men driving a golden spike where the railroad from the West met the railroad from the East. This was pictured as a very exciting and romantic time in our history.

However, there were too many abuses. In 1887, the Congress decided to control special rates, the pass system, rebates and discrimination, and passed into law …

Sexual Harrassment: No Longer The Perfect Crime (Informational Guide), Daniel K. Fee

Theses

This "applied learning" study will focus on sexual harassment, its many perspectives, and how to prevent it from occurring. Sexual harassment is a form of sexual discrimination that was initially covered under Title VII of the Civil Rights Act (CRA) of 1964, and is now also covered under the civil Rights Act of 1991.

Title VII of the CRA of 1964 and the CRA of 1991 make it an unlawful employment practice to discriminate against any individual with respect to terms and conditions of employment because of that person's race, color, religion, sex or national origin .

The CRA of …

The Valuation Of Antique Silver Using A Weight Valuation Methodology, Anthony Peter Kelson Iii

Theses

Unavailable.