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1990 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1990.

1990 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1990.

An Empirical Comparison Of Direct Product Profit And Existing Measures Of Sku Productivity, Norm Borin, Paul Farris

Marketing

DPP (direct product profitability) has been heralded as one of the more important advances in supermarket shelf management, yet its acceptance by managers in the industry has been slow. Not only is DPP complex and expensive to calculate, but some question exists about whether decisions based on DPP are different from those based on traditional criteria such as gross margin and movement. A data base of nine dry-grocery categories is used here to compare DPP with other SKU indices. DPP is shown to lead to significantly different rankings in some categories, but not all. A Merchandising Attractiveness Index (MAl) is …

1990 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1990.

1990 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1990.

Western Rock Lobster Industry Marketing Report 1989/90 Season., Marec Pty Ltd

Fisheries management papers

This report includes figures for catch, boiled, frozen and live lobster, lobster tails, bi-products. As well as currency exchange rates and beach price for that year. Catch figures have been supplied by Fisheries Research Division, WA Marine Research Laboratories, Fisheries Department of Western Australia. Production figures have been taken from Commonwealth Department of Primary Industry, Monthly Production Summary figures. Some variation of +/-2% may occur between the cumulative monthly figures and the season production totals supplied.

1990 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1990.

1990 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1990.

1990 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1990.

1990 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1990.

Consumer Attitudes Toward Selected Aspects Of Cause Related Marketing Promotions, Jean P. Machenberg

Master's Theses

The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related marketing. Specifically, the study will attempt to: determine the extent to which consumers are aware of cause related marketing promotions and the extent to which they knowingly participate in these promotions, explore consumer perceptions of their own social responsibility as defined by giving to charity and also explore consumer attitudes toward businesses role in support of charitable causes, measure consumer attitudes toward charities who join with corporations in CRM promotions, measure consumer approval or disapproval of CRM promotions, investigate the effect of CRM promotions …

1990 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1990.

1990 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1990.

Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner

Theses and Dissertations in Urban Services - Urban Education

In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.

The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …

1990 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1990.

Attention To Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose

Faculty Publications

Interpersonal influence in consumer behavior is moderated by the extent of consumer sensitivity to social comparison information concerning product purchase and usage behavior (cf. Calder and Burnkrant 1977). Two survey studies indicate that Lennox and Wolfe's (1984) attention-to-social-comparison-information (AT-SCI) scale has adequate convergent and discriminant validity and moderates the relative influence of normative consequences on behavioral intentions, as predicted. A quasi-experiment and an experiment in which control subjects under no social pressure are compared with high and low ATSCI subjects under pressure reveal that high ATSCI subjects are more likely to comply with normative pressures.

1990 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1990.

Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable products, they compare adopter categories generated by the classical approach and the Bass diffusion model, respectively. An application examining the diffusion of personal computers is documented to illustrate the usefulness of the adopter categorization based on the Bass diffusion model in studying differences among adopter categories.

Annual Report 1989-1990 Profile, Imsa Fund

IMSA Fund Reports

The Curriculum

The IMSA curriculum focuses on critical and creative problem-solving skills and has four primary goals:

...to actualize intellectual potential and to develop academic achievement, creativity and responsibility in all students;

...to approach the study of mathematics and science with rigor by exploring the breadth and depth of content offerings using cutting-edge technologies;

. . . to foster interdisciplinary approaches to thinking and learning by integrating the studies of mathematics, science, social science, art and humanities;

...to practice apprentice investigation appropriate to each discipline.

Advanced level courses are taught in all of the academic disciplines with strong emphasis in …

1990 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 1990.

The Agricultural Implications Of Europe 1992, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

Most farmers know only too well that the policies of national and international governments affect the prices they receive for their produce. The Europe 1992 policy is a new policy with potential to benefit Australian agriculture. The Europe 1992 policy is a set of policy initiatives being adopted by member countries of the European Economic Community (EC). The 1992 policy aims to create a barrier-free internal market among EC members by the end of 1992. All impediments to trade within the EC are to be dismantled. The Europe 1992 policy is already causing change in many European markets and is …

Propaganda, Puffing And The Public Interest: The Scientific Smoke Screen For Cigarettes, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice into marketing.

Involvement And Information: How Do They Affect The Price Consumers Are Prepared To Pay?, Corinne Ann Symes

Dissertations, Theses, and Masters Projects

No abstract provided.

Believability And Attitudes Toward Alcohol Warning Label Information: The Role Of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula

Marketing Faculty Research and Publications

Based on tenets of persuasive communications theory, five recently proposed alcohol warning labels are examined for their differential impact on label believability and attitudes. While all warnings are rated as believable, the ones regarding birth defects and driving impairment are perceived to be significantly more believable than the others. In addition, persons with more favorable attitudes toward alcohol consumption tend to disbelieve specific instance hazards (e.g., birth defects, driving impairment and drug combination warnings), while disliking longterm risks of alcohol consumption and abuse (e.g., hypertension, liver disease, cancer and addiction warnings). Implications for public policy and researchers are discussed.

Ua36i/2/1 Peggy Keck Interview, Peggy Keck

WKU Archives Records

Peggy Keck interviewed about Students in Free Enterprise competitions.