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Full-Text Articles in Business

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana Jan 2005

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.


Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin Jan 2005

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin

Theses Digitization Project

The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.


A Web Design Shop For Local Business Owners, Mary Colleen Rice Jan 2005

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.