Business Commons^™

The Problems Of Deficient Data When Planning For Religious Tourism: An Irish Case Study, Vreny Enongene, Kevin Griffin

Conference papers

This study stresses the importance of the availability of data and relevant statistics in the advancement of tourism knowledge and the enhancement of visitor experiences (pre-and post-experiences) for those particularly interested in visiting sacred sites, as well as its study. With sacred sites in the Island of Ireland as sites under study. The dearth in data and relevant statistics on religious tourism sites and their facilities, visitor numbers and their activities, management issues, and visitor experiences, at sacred sites in the Ireland of Ireland, although widely acclaimed as a country of saints and scholars, prompted the present investigation.

In arriving …

Careers In Culinary Arts, James Peter Murphy

Conference papers

The purpose of this presentation was to give individuals interested in pursuing a career in culinary arts the advice and access to education surrounding this field. Culinary arts covers the multidisciplinary field and areas of practice and study which includes culinary performing arts (cooking), gastronomy (food studies), bakery and pastry arts, food and beverage studies (bar, restaurant, barista), wine studies , food product development and health, hygiene and nutrition. So many individuals have come into this industry and gained local, national and international success.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Poitín – A Spirit Of Rebellion And Inspiration, James Peter Murphy

Conference papers

Abstract: Poitín is Ireland’s most ancient spirit distilled in rural locations for many centuries, its dark and chequered history continues to intrigue tourists and people alike, often referred to as Ireland’s Mescal, Cachaca or Grappa. This drink which preserved many rural communities and saved them from falling into poverty, driven underground for over 300 years it is making a significant comeback. This paper will explore the evolution of this ancient Irish spirit from its earliest mentions to its modern day popularity in the world of distilled spirits. Poitín is history in a bottle it is inextricably woven into the fabric …

Religious Heritages As Tools For Sustainable Economic Development: The Case Of Ireland’S Ecclesiastical Settlement Glendalough, Vreny Enongene, Kevin Griffin

Conference papers

Accelerating the shift towards a more sustainable sector are the priorities for the tourism industry (UNWTO, 2015). Therefore, it is against this background, that the United Nations general assembly has approved the adoption of 2017 as the international year of sustainable tourism for development, with the unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability, while raising awareness of the true dimensions of the sector which is often undervalued (UNWTO, 2015), in which the religious tourism sector is no exception. Nonetheless, within the religious tourism scholarship, the role tourism to religious heritages might …