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دور المسؤولية الاجتماعية المستدامة في الثقة التنظيمية دراسة استطلاعية لآراء عينة من العاملين في جامعة الموصل, أَضواء كمال حسين الجراح

Muthanna Journal of Administrative and Economics Sciences

هدف البحث الحالي لتسليط الضوء حول دور المسئولية الاجتماعية المستدامة بوصفها متغيراً مستقلاً متمثلة بأبعادها (البعد الاقتصادي، البعد القانوني، البعد الاخلاقي، البعد الخيري) في الثقة التنظيمية بوصفها متغيراً معتمداً متمثل بـ(الثقة في المشرف المباشر، الثقة في الادارة العليا، الثقة في زملاء العمل) وان هذه الثقة التنظيمية تتكون لدى العاملين في المنظمة التي يعمون فيها من جهة، وتعزيز ثقة الزبون في المنظمة التي يتعامل معها من جهة أخرى في محاولة من الباحثة لتسليط الضوء حول مدى أهمية المسئولية الاجتماعية المستدامة وما ينبغي على المنظمات اعتماده من آليات وطرق من اجل تعزيز هذه المسئولية، ومن اجل تحقيق هدف البحث تم تصميم انموذجاً …

اثر الودائع لدى مصرف بغداد التجاري في تعزيز دور القروض المدفوعة للمدة من 2005-2019, ساجدين فرج شوكة, حيدر حسين عذافة

Muthanna Journal of Administrative and Economics Sciences

تعد الودائع المصرفية من ابرز مصادر التمويل الخارجية للمصرف, والتي تشكل المصدر الرئيس لأموال المصرف ثم دفع هذه الاموال المتجمعة لديها الى مجالات الاستثمار المختلفة, بشكل قروض للمنظمين ولمختلف المشاريع التي تحتاج الى تمويل وهنا يهدف البحث الى بيان تأثير الودائع على القروض, وكذلك ضرورة اتباع المصرف اساليب حديثة واكثر تطورا لغرض التشجيع على الابداع والعمل بجدية على مواكبة العصر شأنه شأن الدول المتقدمة من خلال مثلا تبسيط اجراءات السحب والايداع وتقليص مراحل الانجاز فيها وتقليل الروتين.

اثر جودة التدقيق على الأداء المالي: ادلة من العراق، السعودية وايران, سعد رعد فيصل, علي سعد محمد, اسعد منصور عبد

Muthanna Journal of Administrative and Economics Sciences

الغرض الاساسي من هذه الدراسة هو فحص اثر جودة التدقيق على الاداء المالي لثلاث دول متجاورة هي العراق, السعودية وايران, يمكن ان تكون مرجعا مهما لدراسات اخرى مماثلة لهذه المنطقة, تمثلت عينة الدراسة من 210 مشاهدة (شركة – سنة) للعراق و732 مشاهدة (شركة – سنة) للسعودية و 846 مشاهدة (شركة – سنة) لايران، ولست سنوات متتالية من 2014-2019. تم استخدام تحليل الانحدار الخطي المتعدد لهذا النوع من البيانات, تشيرنا نتائجنا الى الدور الايجابي الذي تلعبه جودة التدقيق على الاداء المالي, يبدو ان جودة التدقيق تحضى باهتمام بالغ للدول الثلاثة, حيث يمكن للثقافة العامة التي تتمتع بها هذه الدول ان تفرض …

العلاقة بين جودة علاقات العلامة التجارية وسلوك مواطنة الزبون دراسة استطلاعية لاراء عينة من العاملين في شركات التحويل المالي, ياسمين ياسين حسن

Muthanna Journal of Administrative and Economics Sciences

تعد السياسة النقدية جزءا مهما من السياسة الاقتصادية الكلية للدولة لما لها دور مهم في معرفة منح الائتمان المصرفي وتؤدي دورا مهما وفاعلا في تنظيم عرض النقود والتحكم بالسيولة النقدية والائتمان، ومن خلال هذا الدور المهم تستطيع السلطات النقدية والمتمثلة بالبنك المركزي كأعلى سلطة نقدية اذ تحقق اهداف حيوية محددة وفق أولويات تقررها المشكلة الاقتصادية التي يعاني منها الاقتصاد, يهدف البحث الى دراسة طبيعة السياسة النقدية وادواتها المستخدمة من قبل البنك المركزي ومدى تأثير السلطة النقدية في حجم القروض المصرفية المقدمة من قبل المصارف الاهلية وادواره الوظيفية، تناول البحث مشكلة رئيسة مفادها: هل ان للسياسة النقدية تأثير في حجم القروض …

For Mod’S Sake! The Role Of Perceived Brand Image, Brand Identification, And Online Community Environments In Building Brand Love, Ferdian Hendrasto

ASEAN Marketing Journal

No abstract provided.

Revisiting Integrated Mobile Advertising Model In Indonesia: A Replication Study, Naufal Pradipta, Adhi S. Santoso, Liza Agustina M. Nelloh

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: Kim's previous study proposed a web advertising model such as personalization and flow theory toward purchase intention and its antecedents. The current research will re-assess the model in Indonesia.

Design/methodology/approach: Using Structural Equation Modelling (SEM) toward 211 respondents

Research Findings: This study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives are insignificant to flow experience. Thus, informativeness is insignificant to advertising value and flow experience. Hence irritation is also insignificant to advertising value and flow experience. However, personalization showed a significant effect on flow experience …

The Elements Of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers, Iin Mayasari, Handrix C. Haryanto

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: This study aimed to describe the elements of brand anthropomorphism and self-brand congruity based on the review of Guido and Peluso's conceptualization.

Design/methodology/approach: This study collected the data from generation Y respondents through semi-structured depth interviewing.

Research Findings: The critical finding provides the context of Asian consumers related to local brands. Emerging local brands can grow if the organization can manage them well.

Theoretical Contribution/Originality: It describes the elements of brand anthropomorphism associated with the domain of consumer-brand relationships among Asian consumers.

Practitioner/Policy Implication: The local brands should be perceived that all brands …

The Use Of Technology Acceptance Model To Explain Brand Attitude And Loyalty Intention In E-Commerce: The Gamification Case, Nadia N. Sari

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce.

Design/methodology/approach: Online survey was conducted to collect data, and Partial Least Square (PLS) was used to analyze the effects among variables.

Research Findings: The study found that perceived usefulness, perceived social influence, and perceived enjoyment had a positive effect on brand attitude, while perceived ease of use had an insignificant effect on brand attitude. The brand attitude was found to have a significant …

Antecedents Of Customer Brand Engagement Affecting Customer Satisfaction, Trust, And Commitments In Forming Loyalty And Word Of Mouth In Indonesia, Unik D. Lestari, Tantri Yanuar R. Syah

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: The research objective was to determine customer brand engagement (CBE) drivers, which directly or indirectly generate word of mouth (WOM) on Instagram through trust, commitment, customer satisfaction, and loyalty.

Design/methodology/approach: This research was conducted in Indonesia with 213 respondents who are active on Instagram accounts, have an age range between 20 and 60 years, and have an attachment to products from middle to upper-class brands in Indonesia. This quantitative research uses the Structural Equation Model (SEM) method.

Research Findings: The results show that customer involvement and flow experience are the main drivers …

The Role Of Browsing In The Relationship Between Online Reviews To Impulse Buying, Rifelly Dewi Astuti, Sara Almira Nindyaswari

ASEAN Marketing Journal

Manuscript type: Research

Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator.

Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM

Research Findings: Browsing mediates the online review perceived value (both utilitarian and hedonic value) significantly toward the urge to buy impulsively, which will further enhance the impulse buying

Theoretical Contribution/Originality: (1) this study enriches the relationship between online reviews and impulse buying, using browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian …

A Review And Evaluation Of The Proactive Behavior Literature, Shefa Besaiso, Laila Shokr, Dina Al-Agry

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

This research presents an overview of the Proactive Behavior. It focuses on both the concept of proactivity and discusses the motivational features as a positive behavioral method that could lead to improving individuals’, and organizations’ performance and efficiency, making it an attractive method to adapt. Then, it presents a supportive comparison of proactivity’s forms, a revision and re-structuring of its main phases, results, and a discussion of the determinants that hinder proactive behavior. In addition, the research discusses some of the emerging fears from proactivity and the possible related constraints with it through literature review for purpose of clarifying the …

Marketing Deception By The Internet Service Providers From The Perspectives Of The University Students In Hebron Governorate, Basha'ir Takrouri, Sameer Abu-Znaid

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

This study aimed to identify the deception made by the internet providers, and identify the degree of that deception in the Marketing Mix’s 4Ps (Product or service, Price, Promotion, and Process of distribution) of those companies among university students in Hebron Governorate. To achieve the study objectives, the researcher used the descriptive analytical methodology. The study population consisted of (380) male and female university students in Hebron Governorate. Additionally, the study sample was selected by the random sample. The type of the sample was stratified random proportional sample. The questionnaire was used as a tool of the study, and it …

The Conditions Of Total Quality Management (Tqm) Using The Principal Component Analysis (Pca) (An Algerian Case Study), Moulay Amina, Cafe Mimoun, Sawar Youssef

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

Total Quality Management (TQM) is a relatively recent concept which constitutes an important parameter in any company’s competitivity. Today, quality concerns every Algerian company since it must rival big companies in terms of the economic liberation policy. For effective application, TQM requires the availability of a certain number of conditions and leadership qualities. Therefore, the purpose of this study was to determine these conditions and qualities. For this purpose and according to their organizational levels, the studied companies were classified into three groups using the Principal Component Analysis (PCA): quality control, quality assurance, and TQM to identify the criteria governing …

Behavioural Intention Of Investors Regarding Trading Apps In India With An Implication Of Utaut Model, Mohan Anand, V.S. Abhilash

Management Dynamics

Behavioral intention is the prime concern while opting and using a product or service. The study is conducted to understand the investor’s behavioral intentions towards the trading app in India, using the UTAUT model. The primary data were collected using a structured questionnaire whereas, secondary data were collected from the company website, journals, and so on. The responses were collected from 395 investors which include both existing and prospective users of the app. Using SPSS, chi-square, etc., were performed to understand the significant relationship and difference between the variables in determining the behavioral intention. The study concluded the influence of …

Rosen College Distribution Map And Research, Rosen College Of Hospitality Management

Rosen Research Review

Below are statistics for the Rosen College of Hospitality Management’s faculty research. These statistics include Rosen Faculty Scholarship and Creative Works, Dick Pope Sr. Institute for Tourism Studies, and the Rosen Research Review.

Cleaning Invisible Matter In Open-Kitchen Restaurants To Reduce The Impact Of Covid-19, Bendegul Okumus

Rosen Research Review

Commercial cooking in indoor settings is known to produce particulate matter, a mixture of solid particles and liquid droplets which can cause acute or chronic respiratory problems. Recent studies suggest that these invisible particles also make people more susceptible to adverse health effects of the COVID-19 virus. Dr. Bendegul Okumus was joined by a team and conducted an experimental scientific study in an open-kitchen chain restaurant to determine whether the levels of particulate matter (PM) pollution were potentially harmful for both kitchen staff and customers dining at the restaurant.

Risk Perceptions And Motivations Around Restaurant Dining During The Covid-19 Pandemic, Elizabeth Yost

Rosen Research Review

The COVID-19 pandemic has caused devastating financial decline within the restaurant industry. Dr. Elizabeth Yost from UCF Rosen College of Hospitality Management and her collaborator have undertaken research to understand what motivates customers in this unchartered landscape. They have developed a new theoretical model which focuses on the impact of customer risk perceptions and optimistic bias. Other influencers are personality traits and factors such as customer loyalty and trust, which Dr. Yost argues can be maintained through transparency of information.

Rosen College Hosts Five Important Journals In The Hospitality & Tourim Field; Dick Pope Sr. Institute For Tourism Studies, Rosen College Of Hospitality Management

Rosen Research Review

The Dick Pope Sr. Institute for Tourism Studies is based at at the University of Central Florida.

Student Engagement And Satisfaction With Online Labs, Cynthia Mejia, Robin Back, Jason Fridrich, Marissa Orlowski

Rosen Research Review

Hospitality and tourism is a ‘people business.’ So what happened when the need for social isolation as a result of COVID-19 forced hospitality educators to rethink their pedagogical strategies and move previously face-to-face courses online? In one of the first studies of its kind, Marissa Orlowski, Cynthia Mejia, Robin Back and Jason Fridrich from UCF Rosen College of Hospitality Management researched student engagement and satisfaction in online culinary and beverage labs.

Great Expectations: Are There Career Transition Prospects For Hospitality And Tourism Workers, Arthur Huang, Mark Baker

Rosen Research Review

Dr. Arthur Huang and Mr. Mark Baker of the UCF Rosen College of Hospitality Management explored skill and workforce development for the services industry, specifically examining the hospitality and tourism sector. Their study uncovered that hospitality and tourism workers possess the soft skills required across various industries. However, while soft skills can support career transitions, the hospitality industry and its workers should invest in developing more technology-focused skills to achieve greater career flexibility, advancement, and resilience.

Technology And Hospitality Education – Perfect Partners, Fred Okumu, Susan Vernon-Devlin

Rosen Research Review

Light Board recording, Microsoft HoloLens, Teams, and Zuddl are just a few of the technology advancements on the campus of the #1 college in the nation for hospitality education and research. It’s not just hardcover textbooks, library study sessions and classroom lectures when it comes to educating the future leaders of the hospitality industry, as they prepare for global careers. The tools for teaching have gone high tech.

Micro-Clustering: Bringing Innovation To Agritourism, Robin Back

Rosen Research Review

What’s better than simply drinking wine in a vineyard? Maybe a beautiful destination where the whole family can enjoy a day together, tasting wine, enjoying a variety of activities, and watching the kids play. Dr. Robin Back at the UCF Rosen College of Hospitality Management and his collaborators have examined a case example that presents a new business model for wine tourism—micro-clustering with diverse forms of ownership on two adjacent wine farms. The team reveals how a single South African agribusiness achieved success, and raises the possibility of other similar businesses doing the same.

The Impact Of Tourism Specialization On Transition Economies, Robertico Croes, Jorge Ridderstaat

Rosen Research Review

What is the relationship between tourism specialization, economic growth, and human development in transition economies? That’s the question behind a new study led by Rosen Professor Robertico Croes and Assistant Professor Jorge Ridderstaat. Using Poland as a case study, the research looks at the role of tourism in economic and human development since communism fell in the 1990s and the country transitioned from a centrally-driven to a market-led economy.

A Model For Creating Memorability In A Rural Tourism Destination, Wei Wei

Rosen Research Review

Tourism research is encouraging a shift in marketing towards promoting experiences, but for those experiences to translate into returning visits and word of mouth sharing, they need to be memorable. But what makes an experience memorable? To answer this, Dr. Wei Wei, from UCF Rosen College of Hospitality has, together with collaborators, created and tested a model for experiential memorability in domestic and outbound tourists with one of the world’s biggest tourism markets

Where Do We Go From Here? Festival Films And The Future Of Entertainment: An Interview With Industry Leader Gregory Elias, Ray Eddy

Rosen Research Review

An interview with Gregory Elias, an entertainment entrepreneur and visionary by Dr. Ray Eddy

Reaching Out To Occupational Therapists, Alan Fyall

Rosen Research Review

Accessible tourism is a growing area of tourism research. The belief that all tourism facilities, products, and services should be accessible to those with disabilities drives research in tourism ethics and sustainability. However, a key voice is being ignored. Occupational therapists play a critical role in enabling people with disabilities to participate in the activities of daily life, including leisure. Dr. Alan Fyall believes it is time for interdisciplinary research with occupational therapists to properly understand accessible tourism.

An Integrated Behavioral Model For International Medical Tourism, Suja Chaulagain, Abraham Pizam, Youcheng Wang

Rosen Research Review

From dental procedures to cardiac surgery, an international market is developing for medical tourism, thanks not least to globalisation and the high standard of medical treatment now available around the world. But what drives individuals to travel abroad for healthcare? In an important new study, Rosen College Assistant Professor Suja Chaulagain, Founding Dean Abraham Pizam, and Dean Youcheng Wang take a social psychological perspective of health-related behavior and the concepts that influence it.

Developing A Scale To Measure Destination Gender, Tingting Zhang

Rosen Research Review

Whether they depict the rugged landscape of the American West or the seductive charm of a South Asian beach, photographs and their accompanying text are powerful drivers of tourism demand. But what lies behind our response to such tourism tropes? Rosen College researchers have produced a new study which reappraises destination marketing through a gender-based lens. Led by Dr. Tingting Zhang, the study has developed and validated a cross-cultural scale to determine ‘destination gender’, or whether a location should be thought of as having masculine or feminine gender traits and appeal.

University Social Responsibility From The Transformative Ecofeminism Perspective, Luky Patricia Widianingsih, Iwan Triyuwono, Ali Djamhuri, Rosidi Rosidi

The Qualitative Report

This study aims to find conceptual innovations, with a focus on the scope of University Social Responsibility in the perspective of transformative ecofeminism. The basic belief that guides action in this research is the transformative worldview. The research approach is based on feminism with the data collection process carried out by observation, in-depth interviews, documentation, and FGDs. The two data research rigour strategies chosen were to maintain the credibility (internal validity) and reliability of the research data through triangulation of techniques and sources and to carefully review the documentation of research procedures/protocols and databases. The presentation of data and the …

Innovation’S Hidden Externalities, Stephanie Plamondon Bair

BYU Law Review

When commentators discuss innovation’s externalities, they often classify them into one of two categories. On the positive externalities, or “spillovers” side, legal and economics scholars often speak of the benefits innovation confers on other innovators. Future innovators profit from past innovation as they “stand on the shoulders of giants” to develop progressively new and better innovation. Discussion of innovation’s negative externalities, on the other hand, has mainly focused on social harms not directly related to future innovation that particular advances impose on third parties—the classic example being pollution. Thus, the common understanding is that innovation’s spillovers positively impact innovation (among …