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Full-Text Articles in Business

Factors Affecting Revisit Intentions At Spiritual-Cultural Tourist Destinations In Vietnam, Vien Van Vu, Cong Chi Le, Thinh Van Nguyen Jun 2024

Factors Affecting Revisit Intentions At Spiritual-Cultural Tourist Destinations In Vietnam, Vien Van Vu, Cong Chi Le, Thinh Van Nguyen

International Journal of Religious Tourism and Pilgrimage

This study explores and tests the different factors affecting the revisit intentions of visitors to spiritual-cultural tourist destinations in Vietnam. A sample of 460 tourists participated in the study, which used AMOS software to test the relationship between the constructs and evaluate their reliability and validity. The research findings confirm that tourist satisfaction helps mediate the relationship between each emotional factor and visitors’ intentions to revisit spiritual-cultural sites. Four factors influencing tourist satisfaction in Vietnam are: (1) individual learning and research needs; (2) personal preference; (3) perceived value of site; and (4) religious belief. The fi ndings from the tests …


Hospitality Services And The Promotion Of Religious Tourism: A Study Of Redemption City, Nigeria, Elizabeth Abiola-Oke, Timileyin Osiobe Jun 2024

Hospitality Services And The Promotion Of Religious Tourism: A Study Of Redemption City, Nigeria, Elizabeth Abiola-Oke, Timileyin Osiobe

International Journal of Religious Tourism and Pilgrimage

Religious tourism is acknowledged as a fast-growing sector within the tourism business, and hospitality services’ role in supporting this growth is important. This study used a quantitative research design to explore the specific function that hospitality services have in promoting religious tourism. Literature study and the distribution of structured research questionnaires to Redemption Resort visitors during monthly programs were the methods adopted for the collection of data. The results show that hospitality services promote religious tourism by providing a safe and comfortable stay, planning religious activities and ceremonies, and providing regional and traditional foods. The study also discusses issues like …


Whose Opinions Do We Listen To? The Influence Of Online Product Ratings And Price On Consumers, David Ackerman, Jing Hu, Barbara L. Gross Jun 2024

Whose Opinions Do We Listen To? The Influence Of Online Product Ratings And Price On Consumers, David Ackerman, Jing Hu, Barbara L. Gross

Journal of Applied Marketing Theory

User-generated reviews have become important to consumers in evaluating market offerings and making purchase decisions. This study takes an overall look at the evolving sources of information from which consumers draw to get information about products and services and focuses specifically on an electronics product, a smart phone. We examine the influence of online product ratings and reviews on consumers. Results from data analysis found that online consumer ratings may have more of an impact on consumers than do the ratings of experts. Consumers were more likely to purchase products receiving high ratings from consumers despite receiving low ratings from …


Pilgrim Prioritisation Of Religious Activities: Time Use-Based Behavioural Approach In Iran, Hossein Akbari, Abolfazl Hosseini, Mahla Mohammadi Jun 2024

Pilgrim Prioritisation Of Religious Activities: Time Use-Based Behavioural Approach In Iran, Hossein Akbari, Abolfazl Hosseini, Mahla Mohammadi

International Journal of Religious Tourism and Pilgrimage

The present study investigates the time-use activities of pilgrims at their religious destination. The time diary was used to describe the behaviour of pilgrims who came on a pilgrimage to the holy shrine of Imam Reza in Mashhad (Iran) in sufficient detail to measure the overall duration and continuous records of activities. According to the findings, pilgrims spend most of their time on necessary and religious activities, respectively. Free time and shopping activities were also among their other activities. Pilgrims were categorised into three clusters: Active Pilgrims, Tourist-Pilgrims, and Non-active or Passive Pilgrims. Active Pilgrims are mostly involved in religious …


Pilgrimage In The Covid-19 Era: Uncovering Supply Side Challenges And Opportunities In Media Representations, Reni Polus, Ismail Shaheer, Naresh P. Nayak Jun 2024

Pilgrimage In The Covid-19 Era: Uncovering Supply Side Challenges And Opportunities In Media Representations, Reni Polus, Ismail Shaheer, Naresh P. Nayak

International Journal of Religious Tourism and Pilgrimage

Pilgrimage travel, a common practice across major religions, has historically exhibited remarkable resilience to global crises, owing to the unwavering conviction of its followers. However, the COVID-19 pandemic marked a significant departure from this trend, disrupting pilgrimage tourism, unlike any event since World War II. Despite extensive research on the pandemic’s impact on tourism, limited attention has been directed towards understanding its specific effects on pilgrimage travel. This study seeks to address this gap by examining the challenges and opportunities faced by pilgrimage tourism suppliers in the aftermath of COVID-19. To obtain a comprehensive global perspective, we collected and analysed …


Ijrtp Volume 12(I) Table Of Contents, Kevin A. Griffin, Razaq Raj, Carlos Fernandes Jun 2024

Ijrtp Volume 12(I) Table Of Contents, Kevin A. Griffin, Razaq Raj, Carlos Fernandes

International Journal of Religious Tourism and Pilgrimage

Table of contents for Volume 12(i) of International Journal of Religious Tourism and Pilgrimage


Recent Trends In The Development Of Jewish Life And Heritage Tourism In Trani, Italy, Andrea Corsale Jun 2024

Recent Trends In The Development Of Jewish Life And Heritage Tourism In Trani, Italy, Andrea Corsale

International Journal of Religious Tourism and Pilgrimage

This paper focuses on the recent revival of Jewish religious and cultural activities in the coastal town of Trani, in Southern Italy, after several centuries of substantial interruption. The specific events which led to the re-establishment of an institutional Jewish community and the restoration and reclamation of the local synagogues, along with the renewed visibility of the well-preserved Jewish district, of Medieval origins, are unique to this case study. However, at the same time, they reflect similar phenomena of restoration of Jewish sites and revival of Jewish communities in southern and eastern Europe, and beyond. As the case study analysis …


Sentiment Analysis In Relation To Jordan’S Churches - For The Promotion Of Christian Pilgrimage And Religious Tourism In Jordan, Malek Bader Jun 2024

Sentiment Analysis In Relation To Jordan’S Churches - For The Promotion Of Christian Pilgrimage And Religious Tourism In Jordan, Malek Bader

International Journal of Religious Tourism and Pilgrimage

Jordan has many famous tourist destinations of Christian importance, but it is unable to attract many Christian pilgrimage tourists. With churches being the epicenter for Christian pilgrimage tourists, an effort was made to understand the sentiments of the people towards the churches of Jordan. A VADER sentiment analysis was performed on 1,758 tweets after biased data removal and data pre-processing of Twitter data for one year. The results showed that 56% of people had positive sentiments, 27% had neutral sentiments, and only 17% had negative sentiments towards the churches of Jordan. The most frequently appearing words in the total word …


The Academic Influence Of The Camino De Santiago: A Bibliometric Analysis Of Doctoral Research And Indexed Manuscripts, Silvia Díaz-De La Fuente, Virginia Ahedo, María Pilar Alonso Abad, José Manuel Galán Jun 2024

The Academic Influence Of The Camino De Santiago: A Bibliometric Analysis Of Doctoral Research And Indexed Manuscripts, Silvia Díaz-De La Fuente, Virginia Ahedo, María Pilar Alonso Abad, José Manuel Galán

International Journal of Religious Tourism and Pilgrimage

The Camino de Santiago is one of the most recognised cultural pilgrimage routes in the world. Notably, its current influence transcends the strictly inspirational and religious aspects, constituting also a socio-economic, cultural, historical, heritage and tourism cornerstone. This paper analyses, from an innovative bibliometric perspective, the influence of the Camino de Santiago on the academic literature in the period from 1980 to the present. For this purpose, two data sources have been used comparatively: manuscripts indexed in Scopus and doctoral theses. The results reveal a growth of its academic relevance in the last decade, especially in indexed publications. The analysis …


Business Operators’ Perception Of The Impact Of The Portuguese Way Of St. James, Paula Remoaldo, Eduardo Duque, Vítor Ribeiro, José Cadima Ribeiro, Hélder Silva Lopes, Sandro Ferreira, Cátia Faria Jun 2024

Business Operators’ Perception Of The Impact Of The Portuguese Way Of St. James, Paula Remoaldo, Eduardo Duque, Vítor Ribeiro, José Cadima Ribeiro, Hélder Silva Lopes, Sandro Ferreira, Cátia Faria

International Journal of Religious Tourism and Pilgrimage

This research aims to analyse business operators’ perception of the impact of the Portuguese Way of St. James and to assess the landscape situation along a total section of 115 kilometres. Perceptions were collected in a survey of 112 small operators between 2020 and 2021. The diversity and singular components of the landscape make it a pleasant route to experience, where pilgrims have the possibility to improve wellbeing, and enjoy the landscape. Operators have profited from the significant increase in the number of pilgrims walking along the Way and claim that they aim to continue their operations.


Review Of: The Bloomsbury Handbook Of Religion And Heritage In Contemporary Europe, Edited By Todd H. Weir And Lieke Wijnia, Maaike De Jong Jun 2024

Review Of: The Bloomsbury Handbook Of Religion And Heritage In Contemporary Europe, Edited By Todd H. Weir And Lieke Wijnia, Maaike De Jong

International Journal of Religious Tourism and Pilgrimage

Review of: Weir, T.H. & Wijnia, L. (Eds.) (2023) The Bloomsbury Handbook of Religion and Heritage in Contemporary Europe, Bloomsbury Publishing, United Kingdom, 472 pages, £117 (Hardcover), ISBN: ‎ 978-1350251380.


Comments From The Editor, Tulay Girard Jun 2024

Comments From The Editor, Tulay Girard

Journal of Applied Marketing Theory

Welcome to the spring 2024 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims to provide a reputable platform for publishing academic research that advances marketing knowledge and offers insights for marketing managers.

In the current issue, we are pleased to present five manuscripts that offer unique insights into several diverse topics. Each article received praise from our review team, and we are happy to have the opportunity to present them to you in this edition of JAMT.


Empathy And Political Skill: Improving Salespeople’S Value Enhancing Behavior Performance, Megan C. Good, Charles H. Schwepker Jr. Jun 2024

Empathy And Political Skill: Improving Salespeople’S Value Enhancing Behavior Performance, Megan C. Good, Charles H. Schwepker Jr.

Journal of Applied Marketing Theory

Little is known about the interface between empathy and political skill in sales. This study develops a model to reflect these characteristics and their impact on performance. Results from a study of 240 B2B salespeople contradict the a priori assumption that empathy may not be positively related to sales performance and challenge existing stereotypes that salespeople are not empathetic. Importantly, the findings show sellers employing empathy can generate enhanced outcomes. Also, this study extends our understanding that utilizing political influence spreads the benefit of empathy beyond the impact itself. Politically skilled B2B salespeople can better understand and display their empathy …


Emerging Themes Regarding Customer Perception Of A Third-Party Online Food Delivery Provider And The Implications For Operators, Shian-Lih Chen Mccain, Jeff Lolli, Emma Liu Jun 2024

Emerging Themes Regarding Customer Perception Of A Third-Party Online Food Delivery Provider And The Implications For Operators, Shian-Lih Chen Mccain, Jeff Lolli, Emma Liu

Journal of Applied Marketing Theory

This study discusses third-party online food delivery providers' (OFDPs) continuing dominance post-pandemic and provides recommendations for providers and foodservice operators by analyzing customer comments regarding a third-party OFDP. Thematic Analysis, a data-driven inductive approach, was applied in this study to identify four emergent themes. 1) App Technology- Oriented Quality Attributes, 2) App Service-Oriented Quality Attributes, 3) Delivery Person’s Performance, and 4) Restaurant Food Quality. Technology-Oriented Quality Attributes had the highest frequency of mentions (533), followed by Deliverer’s Performance (531), Service-Oriented Quality Attributes (524), and Restaurant Food Quality (115) for a total of 1,703 mentions of which 461(27%) were positive and …


Understanding Course Success In Mandated Online Learning: The Role Of Computer And Computer- Mediated Communication Anxiety, Chris Zimmer Jun 2024

Understanding Course Success In Mandated Online Learning: The Role Of Computer And Computer- Mediated Communication Anxiety, Chris Zimmer

Journal of Applied Marketing Theory

Amidst the COVID-19 pandemic, many universities shifted to fully online learning. This study contributes to the existing online learning literature by examining the connection between course success, student engagement, and levels of computer and computer-mediated communication anxiety. The research delves into understanding the impact of anxiety on course engagement and the relationship between engagement and overall course success. Regression analyses were used to test hypotheses, revealing an interaction between computer anxiety and computer-mediated communication anxiety. The study underscores the importance of student engagement with course materials, particularly for assignments that require higher-order thinking. In contrast, objective quizzes and tests that …


When Consumer Brand Advocacy Goes Bad: A Study Of Key Drivers Of Extreme, Negative Activism, Esta D. Shah, Julia E. Blose, Reagan C. Kilpatrick Jun 2024

When Consumer Brand Advocacy Goes Bad: A Study Of Key Drivers Of Extreme, Negative Activism, Esta D. Shah, Julia E. Blose, Reagan C. Kilpatrick

Journal of Applied Marketing Theory

This paper uses an active, two-party political landscape in the U.S. as a testing ground to study the effects of an individual’s level of perceived political identification, fantasy proneness, and conspiracy mentality as possible antecedents of extreme, negative activism (e.g. attacking a police officer) undertaken to protect one’s brand community. Two independent, national surveys conducted one week prior to the November 2020 presidential election (N=481) and again in March 2021 after the presidential transition (N=465) allowed us to study the relationship between the three variables among U.S. citizens with liberal or conservative perceived political identifications, and measure likelihood to engage …


Embracing Change With Power And Love: Shifting Organizational Paradigms Leveraging Systems Thinking, Brandi R. Muñoz Jun 2024

Embracing Change With Power And Love: Shifting Organizational Paradigms Leveraging Systems Thinking, Brandi R. Muñoz

Tapestry: Journal of Research in Education

This article delves into the complexities of organizational change, emphasizing the critical roles of power and love in facilitating successful transitions. It distinguishes between the generative and degenerative effects of power and love within organizational contexts and underscores the importance of balancing these elements to foster collaboration, innovation, and sustainable change. Furthermore, the principles of systems thinking are highlighted, advocating for a holistic approach to understanding and analyzing organizational systems. The interconnectedness of system components and the necessity of feedback loops for informed decision-making and strategic planning are examined. Additionally, the article discusses the detrimental impact of overconfidence bias on …


Lubin Business Review 2020 Jun 2024

Lubin Business Review 2020

Lubin Business Review

No abstract provided.


Large-Scale Research Infrastructure Empowers High-Quality Development Of Private Enterprises: Current Situation, Challenges, And Policy Recommendations, Lingling Zhang, Fuqiang Wang, Mingze Zhang, Zexia Li Jun 2024

Large-Scale Research Infrastructure Empowers High-Quality Development Of Private Enterprises: Current Situation, Challenges, And Policy Recommendations, Lingling Zhang, Fuqiang Wang, Mingze Zhang, Zexia Li

Bulletin of Chinese Academy of Sciences (Chinese Version)

Private enterprises have become an important source of innovation in China’s economic development. Large-scale research infrastructure, as a crucial strategic support and innovation element for breaking through key technologies, provides a platform for the innovative development of private enterprises. At present, some large-scale research infrastructures in China, such as the China Spallation Neutron Source and the Shanghai Synchrotron Radiation Facility, have begun actively exploring mechanisms to serve private enterprises. These efforts have helped a number of private companies overcome critical technological bottlenecks and achieve original innovations. Nevertheless, in the current process of opening up large-scale research infrastructures to private enterprises …


Context-Driven: Logic And Pathway Of Industrial Intelligence To Accelerate Development Of New Quality Productive Forces, Ximing Yin, Yaxin Su, Tailun Chen, Jin Chen, Jiang Yu Jun 2024

Context-Driven: Logic And Pathway Of Industrial Intelligence To Accelerate Development Of New Quality Productive Forces, Ximing Yin, Yaxin Su, Tailun Chen, Jin Chen, Jiang Yu

Bulletin of Chinese Academy of Sciences (Chinese Version)

The development of new productive forces hinges on industrial intelligence, which is driven by the deep integration of technological innovation and industrial innovation, and the accelerated construction of a modern industrial system. Industrial intelligence refers to the process of transforming traditional industrial development models and cultivating new pillar industries through the empowerment of intelligent technologies and data elements. It serves as a pivotal engine for promoting new industrialization and developing new productive forces. However, existing research has largely overlooked the critical theoretical and practical issues of how to leverage China’s ultra-large market and its vast contextual advantages to improve the …


Practice And Exploration Of Income Distribution Mode Of Personnel Who Transfer And Transform Scientific And Technological Achievements袯Ased On A Survey Of 15 Institutes Of Chinese Academy Of Sciences, Chang Yao, Wei Du, Chao Zhang, Chunbo Wang, Haibo Liu Jun 2024

Practice And Exploration Of Income Distribution Mode Of Personnel Who Transfer And Transform Scientific And Technological Achievements袯Ased On A Survey Of 15 Institutes Of Chinese Academy Of Sciences, Chang Yao, Wei Du, Chao Zhang, Chunbo Wang, Haibo Liu

Bulletin of Chinese Academy of Sciences (Chinese Version)

The transfer and transformation of scientific and technological achievements, often referred to as “transfer and transformation”, is crucial for turning science and technology into productive forces and economic development. It plays a significant role in enhancing the operational efficiency of the science and technology innovation system and developing new forms of productive forces. Currently, China’s policies to facilitate transfer and transformation are becoming richer and more comprehensive. Nevertheless, issues such as the difficulty in integrating industry, academia, research, and application, low efficiency and rate of technology transformation, and insufficient professionalism in intellectual property operation and transfer and transformation services still …


Comparative Analysis And Insights Into R&D Mode Of Top Artificial Intelligence Companies In China And The Us, Xiyi Yang, Jia Jia, Xiaoyu Zhou, Shouyang Wang Jun 2024

Comparative Analysis And Insights Into R&D Mode Of Top Artificial Intelligence Companies In China And The Us, Xiyi Yang, Jia Jia, Xiaoyu Zhou, Shouyang Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Artificial intelligence (AI) is currently one of the most prominent fields in the technology industry, with China and the US being two global centers for AI research and development. However, the two countries differ in their development levels of the AI industry. In particular, the emergence of ChatGPT in 2022 has sparked extensive discussions regarding the capabilities and competitiveness of Chinese AI companies. This study analyzes over 120 000 AI invention patents approved in the past five years in both China and the US. Firstly, it constructs a multidimensional index based on AI patent features to identify the top 10 …


Assessing Smart Nation Singapore As An International Model For Ai Responsibility, Philip L. Frana Jun 2024

Assessing Smart Nation Singapore As An International Model For Ai Responsibility, Philip L. Frana

International Journal on Responsibility

While AI and other smart technologies greatly contribute to material aspects of well-being, there are concerns that they threaten quality of life in Singapore. Smart technologies and digital governance have freed up labor for activities where human empathy and understanding are unique and indispensable, but also threaten to undermine human dignity and accountability. This paper undertakes a comprehensive assessment of Singapore as an international model for AI responsibility from the perspective of the history and philosophy of technological governance. It examines the evolution of regulatory frameworks, ethical considerations, and key legal documents and social initiatives shaping the nation’s approach to …


Effectual Entrepreneurship In Action: Twelve Men And The Rebirth Of Arctic Cat Snowmobiles, Tom Clement Jun 2024

Effectual Entrepreneurship In Action: Twelve Men And The Rebirth Of Arctic Cat Snowmobiles, Tom Clement

Journal of Business & Entrepreneurship

In 1981, the largest snowmobile manufacturer, Arctic Enterprises, Inc., makers of Arctic Cat snowmobiles, declared bankruptcy and eventually ceased operations. This case tells the story of the rebirth of Arctic Cat snowmobiles when twelve former Arctic Enterprises founders, executives, and employees launched the startup Arctco Inc. in 1983. These twelve men relied heavily on the five principles of effectual entrepreneurship, which were first articulated 20 years after the failure of Arctic Enterprises. Students will learn the inside story of Arctco and retroactively apply the principles of effectual entrepreneurship to one of the rarest business scenarios: a publicly traded firm with …


Development Of Cyber Security Platform For Experiential Learning, Abhishek Vaish, Ravindra Kumar, Samo Bobek, Simona Sternad Jun 2024

Development Of Cyber Security Platform For Experiential Learning, Abhishek Vaish, Ravindra Kumar, Samo Bobek, Simona Sternad

Journal of Cybersecurity Education, Research and Practice

The cyber security education market has grown-up exponentially, with a CAGR of 13.9 % as reported by Data Intelo. The report published by the World Economic Fo- rum 2023 indicates a shortfall of 2.27 million cyber security experts in 2021 across different roles and hence manifest that Skill-based cyber security education is the need of the hour. Cybersecurity as a field has evolved as a multi-discipline, multi-stakeholder and multi-role discipline. Therefore, the need to address formal education with an outcome-based philosophy is imperative to address for a wider audience with varied past training in their formal education. With the Internet …


Personal Reflections From A Grassroots Peacebuilding Journey, Mark Clark Jun 2024

Personal Reflections From A Grassroots Peacebuilding Journey, Mark Clark

New England Journal of Public Policy

This article presents the author’s personal reflections from experiences over the past thirty years, working at the intersection of leadership development, complexity, and conflict: a journey from corporate law, the British Army, and armed conflict, through the British Foreign & Commonwealth Office and the US-led coalition’s intervention in Iraq, emergency humanitarian response in the Democratic Republic of the Congo, and violence reduction and post-conflict reconciliation in Papua New Guinea, to a Jordan-based international peacebuilding organization that supports grassroots peacebuilding efforts in fifty-two countries, and finally a return home to Scotland. It is a journey of naïveté, hubris, curiosity, and an …


Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer Jun 2024

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …


The Role Of Transformational Leadership And Job Satisfaction In Change Readiness In Petrochemical Industry Of Saudi Arabia, Maram Alshahrani, Harris Siddiqi Tahir, Bassem Emile Maamari, Beverley Mcnally Jun 2024

The Role Of Transformational Leadership And Job Satisfaction In Change Readiness In Petrochemical Industry Of Saudi Arabia, Maram Alshahrani, Harris Siddiqi Tahir, Bassem Emile Maamari, Beverley Mcnally

Arab Economic and Business Journal

Neglecting an organization’s readiness for change may have far-reaching influence on the success of a change process. This study investigates two factors that impact organizational change success, leadership and job satisfaction. The aim of study is to examine the relationship between transformational leadership, job satisfaction, and change readiness in the Saudi petrochemical industry context. The results reveal that change readiness increases job satisfaction of employees when leaders apply the principles of transformational leadership. The findings have implications for HR practitioners in designing leadership development programs to ensure job satisfaction, better and desired outcomes from an organizational change program.


Developing A Social Equity Action Plan: A Pathway Towards Achieving Water Equity In Oregon, Anis Zaman, Wade Hathhorn Jun 2024

Developing A Social Equity Action Plan: A Pathway Towards Achieving Water Equity In Oregon, Anis Zaman, Wade Hathhorn

Hatfield Graduate Journal of Public Affairs

The Sunrise Water Authority is a public utility serving the City of Happy Valley and surrounding areas of unincorporated Clackamas County. In general, the customers of Sunrise tend to be relatively affluent (by state and federal household income standards) and predominately white, and non-Hispanic by race and ethnicity. Notwithstanding, there are several vulnerable groups within the service population including low-income households, persons of color, children, seniors, immigrants, disabled, and others. Social equity looks to ensure fair and equitable access to public services for all. Following a framework established by the U.S. Water Alliance (known as the ‘3 Pillars’), a preliminary …


The Relationship Between Microfinance Bank And Economic Growth In Nigeria, Muhammad-Bashir Owolabi Yusuf, Ridwan Olabisi Yusuff, Daud Ishola Jimoh Jun 2024

The Relationship Between Microfinance Bank And Economic Growth In Nigeria, Muhammad-Bashir Owolabi Yusuf, Ridwan Olabisi Yusuff, Daud Ishola Jimoh

Arab Economic and Business Journal

The goal of this study was to investigate how Nigeria's economy and microfinance banks are related, using time series data from 1992 to 2021. The relationship was assessed using the ARDL model. Short-term negative relationship exists between Microfinance Bank Asset and Economic growth. Specifically, the results indicate that a rise in the assets of microfinance banks (MFBA) will slow Nigeria's economic expansion. Economic growth in Nigeria is considerable and favorably correlated with microfinance banks loans and advances. Finally, it was clear that there is a long-run equilibrium link between economic growth, microfinance banks' assets and their loans and advances.