Comments From The Editors, Tulay Girard, Brian Whelan

Journal of Applied Marketing Theory

Comments from the Editors

Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol

Journal of Applied Marketing Theory

For decades, marketing research has focused on identifying psychographic segments to develop corporate strategy. However, as this article contends, psychographic segmentation research has often lacked sufficient theoretical grounding, particularly in the selection of variables and underlying theories guiding these studies. To address this gap, the present study systematically reviews a broad range of segmentation studies to evaluate their theoretical contributions and identify promising directions for future research. The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 38 additional studies to uncover relevant underlying theories. The study …

The Yin And Yang Of Decision Making: Strategic Planning And Improvisation In An Entrepreneurial Culture, Anton Fenik, Ernest R. Cadotte, Helena F. Allman

Journal of Applied Marketing Theory

Only a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by filling these gaps. It investigates the moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance. It explores whether improvisational decision-making can improve firm performance beyond planning’s effect on firm outcomes. We employ decision theory and sensemaking literature in our conceptual model. We test our hypotheses with data from a cross-sectional managerial survey and a behavioral simulation …

A Comparative Analysis Of Passenger Demand For Two Airport Hubs In The United States, Selcuk Ertekin, Fassil Fanta

Journal of Applied Marketing Theory

This paper studies the passenger demand for two airport hubs in the United States using econometric time-series modeling. By focusing on the traditional determinants of demand (national income and price), this paper compares the econometric dynamics of passenger demand for a large and a small airport hub. We found that there is a sustained relationship between income, price, and revenue passenger miles over time. We also found that a shock in GDP causes a disruption that has a lasting impact on passenger demand.

Trust And Reliability Of Information Sources On Facebook For Presidential Candidates: A Study Of Voter Perceptions, Kristina Harrison, Shawn Thelen, Boonghee Yoo

Journal of Applied Marketing Theory

This exploratory research, utilizing both open-ended and likert-type questions, identifies who voters trust on Facebook for information about Presidential candidates as well as the benefits of using Facebook for obtaining this information. In line with Social Identity Theory, results indicate that some sources, especially those that are respected/intimate are far more trusted than others, e.g., local media, national media, and celebrities. Findings indicate that voters, drawn from a national online sample, enjoy the social aspects of connecting with like-minded individuals, use it to source information about candidates, find the platform convenient, but express some concerns over the reliability of information …

Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti

Journal of Applied Marketing Theory

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street food, the characteristics of the product offering and the domain within which it is served and consumed. To achieve this aim the author engages in a narrative review of academic research on consumer behavior of street food, provides a holistic picture of consumption experience of street food through consolidating and interpreting research findings, and extends the theoretical understanding …

Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru

Journal of Applied Marketing Theory

Measuring an individual's social influence (SI) capability is gaining traction with the rapid growth and expansive reach of online social networks (OSN). However, most existing frameworks and methods are confined to graphical theories or the structural properties of these networks. Even behavioral investigations are often limited to a narrow set of influencing behaviors and confront significant challenges in encompassing the breadth of human psychological characteristics. This study aims to address this gap through an exhaustive and focused literature review, concentrating on the definitions of human behavior characteristics rooted in established sociology and psychology theories. Beyond providing a comprehensive overview, the …

Advocacy Spotlight: Understanding The Mda's Role With Dental Insurance Reimbursement Rates, Daniel Miller D.D.S.

The Journal of the Michigan Dental Association

The Michigan Dental Association (MDA) is dedicated to advocating for members and advancing the dental profession. While federal laws prohibit the MDA from negotiating reimbursement rates with dental insurers, it provides significant support through education, advocacy, and resources.

Key initiatives include enhancing transparency in network leasing, endorsing PPO Negotiation Solutions to help practices optimize contracts, and offering educational programs on billing and coding. The MDA also facilitates peer networking and equips dentists with tools to navigate insurance challenges effectively.

Looking ahead, the MDA remains committed to empowering members through advocacy, guiding future dentists on contract literacy, and fostering a resilient …

J Mich Dent Assoc December 2024

The Journal of the Michigan Dental Association

Each month, The Journal of the Michigan Dental Association provides news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. It stands as the primary publication reaching Michigan dentists.

The December issue includes a timely cover feature on evidence supporting community water fluoridation, a clinical feature answering questions on patient dental records, a guest editorial on leadership by former MDA Journal Editor Dr. Bill Chase, and a Back Page article on how a personal touch makes a difference. We also provide our annual 2024 Author/Title Index and regular departments: The New Professional, …

Pengaruh Performa Perusahaan Terhadap Kualitas Laporan Tanggung Jawab Sosial Perusahaan Yang Dimoderasi Oleh Tahap Siklus Hidup Perusahaan Pada Perusahaan Lq45 Periode 2017-2021, Satya Rifansyah Batubara, Dwi Nastiti Danarsari

Jurnal Manajemen dan Usahawan Indonesia

This study aims to empirically prove the effect of corporate performance on the quality of corporate social responsibility (CSR) reports, moderated by the company's life cycle stages. The study uses a sample of companies listed in the LQ45 index as of August 2019, registered on the Indonesia Stock Exchange (IDX) for the period from 2017 to 2021. The method used in this study is pooled ordinary least squares (OLS) regression. The results show that corporate performance does not have a significant impact on CSR reports. However, firm life cycle stages have a significant effect with a negative correlation direction on …

Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao

Journal of Roleplaying Studies and STEAM

En el entorno digital actual, la evolución del concepto de juegos de rol ha llevado al desarrollo de aplicaciones web interactivas y educativas. En sintonía con este planteamiento, se presenta la siguiente propuesta, que adopta una metodología integrada para aprovechar la versatilidad del método de Bruno Munari y el Diseño Centrado en el Usuario (DCU). La metodología de Munari descompone la gestión macro del proyecto en pasos manejables; mientras que el DCU se enfoca en la creación de una interfaz intuitiva y funcional mediante prototipos iterativos y pruebas continuas de usabilidad. Como complemento a estas estrategias se integra la metodología …

Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 3 [2024], Número 2 (Issue 2)., Cristo Leon, Miguel A. Bastarrachea-Magnani

Journal of Roleplaying Studies and STEAM

Editorial - La última y nos movemos

Siempre es difícil asumir y enfrentar los cambios, desde el primer número y junto a un gran comité editorial nos dimos a la tarea de lanzar y mantener una revista académica exitosa, con rigor académico y que sirviera por un lado como un espacio para publicar trabajos académicos serios sobre juegos de rol y por el otro como un referente académico sobre el tema, en ese sentido, no tengo la menor duda de que lo hemos logrado.

Para este número, la principal sorpresa es que dejo de ser el editor en jefe, esto …

Implementation Of Total Quality Management To Improve Operational Efficiency And Customer Satisfaction In Lebanese Industries, Mohamad Nassif Nehme, Moulham Abouibrahim, Nada Jabbour Al Maalouf

Arab Economic and Business Journal

In today's dynamic business landscape, organizations are constantly seeking ways to improve their performance. Total Quality Management (TQM) is a popular strategy for organizational excellence. This paper aims to explore the relationship between TQM implementation, operational efficiency, and customer satisfaction in Lebanon's industry sector; specifically in the Food and Beverage, paints and coatings, and stove manufacturing sectors. The paper is based on a deductive approach. A mono-method approach is used to collect data from a sample of 100 professionals operating in various industrial companies in Lebanon, using structured questionnaires. The findings revealed that TQM has a positive impact on both …

Perceived Risk Mediation Of Website Quality In Online Clothing Shopping In A South African Township, Khathutshelo M. Makhitha, Rodney G. Duffett

The African Journal of Information Systems

South Africa lags behind other economies regarding online shopping adoption. Extant literature has focused on the influence of risk factors on consumers’ intention to shop online. However, few studies have considered the effect that mediating factors can have on relationships between other factors related to online shopping. It is particularly important to determine the mediation effect of perceived risk factors on the relationship between perceived website quality and intentions to shop online. A quantitative survey was used to collect data from 300 online shoppers who purchase clothing online and are located in the Soweto Township in Gauteng, South Africa. Perceived …

A Thanksgiving Without Family: A Covid-19 Employer Dilemma Case, Michael Dobbs

Journal of the North American Management Society

Based on an actual organization in the Midwest, this case describes the Director of an alcohol and drug rehabilitation center located in the Midwest and her adoption of policies to address the threat of Covid-19 to employees, clients, and the community. Names have been changed, but the facts of the case are based on employee descriptions of the organization, its director, and its new policies. The case presents students with an opportunity to wrestle with real-world situations that they themselves have faced and with which they are familiar. In this paper, I present the case itself, the worksheet assignment for …

Social Capital, Post-Industrial Society, And Faulty Industry Experience: Higher Education’S Engagement Opportunity In Applied Disciplines, Asa B. Wilson, Steven A. Stovall, Edward Crowley

Journal of the North American Management Society

Higher education faces two currents - declining social capital support and the post-industrial transition. Both impact the academy and its students. The associated challenges are discussed as engagement opportunities for the academy in applied disciplines. Also, the instructional value of faculty industry experience (IE) is defined as an attribute of social capital. It fosters student engagement while building an experiential learning bridge from the classroom to the workplace. A composite case based on faculty social capital backgrounds illustrates how faculty IE augments program development, academic rigor, student readiness, research creativity, industry linkages, and community impact. Follow-up research opportunities are identified.

The Importance Of Creativity As A Leadership Trait In Times Of Uncertainty, Niall C. Hegarty, Gerald Cusack

Journal of the North American Management Society

The purpose of this article is to illustrate that in times of uncertainty and crisis leadership creativity is the key ingredient in ensuring the survival of the firm. In such times there is no stock solution - one size does not fit all. Hence, the important trait of creativity is a crucial component needed in organizational leadership. The article progresses through the various types of creativity and challenges to survival of organizations that require the presence of creativity and develops a creative LOOP system to promote continued organizational creativity. Triggered by the presence of Covid-19 and the natural exploration of …

Building A Better Future For Christian Higher Education, Maria Ll Lam

Journal of the North American Management Society

This paper is an exploratory study concerning the perceptions of 16 diversity, equity, and inclusion (DEI) officers at nine Protestant evangelical Christian universities and six Catholic universities. Among these 16 DEI officers, 15 are people of color. 13 possess Ph.D. degrees and hold the highest administrative positions at their institutions. They are often required to address justice issues in their diversity initiatives if they don’t want to reproduce systematic institutional injustices in historically white-dominated Christian universities. They are working across multiple boundaries (i.e., boundary spanners) for institutional-level diversity changes. They all voice motivations to make institutional changes and 11 DEI …

Journal Management, Administration, And Promotion: The Power And Impact Of The Jnams Relaunch, Michael Dobbs, Heather S. Mcmillan

Journal of the North American Management Society

No abstract provided.

Exploring The Impact And Challenges Of Global Business Courses In Higher Education: Perspectives Of Teachers And Students, Maged Eid, Razan Baradhi, Laurent Yacoub, Nada Jabbour Al Maalouf

Arab Economic and Business Journal

This study evaluates the impact and challenges of the "Global Business Core" course, where students from various countries engage in online, synchronous discussions via videoconferencing to explore life-related topics and intercultural learning. By focusing on the perspectives of both students and instructors, this qualitative study offers an in-depth understanding of how global business education shapes participants' experiences. Data were collected through unstructured interviews with 15 students, 5 instructors across 6 countries, and the director of global academic initiatives. The data were manually processed using a coding process in line with thematic analysis, which involved identifying key patterns and themes from …

Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao

Bulletin of Chinese Academy of Sciences (Chinese Version)

China is in a new stage of development of Chinese-style modernization, and the construction of modern cities plays a leading role in the process of modernization. Urban science is an important direction that urban researchers has been exploring, and the construction of modern cities needs the guidance of China’s urban science theory. On the basis of summarizing the basic characteristics of urban science, this study draws on the frontier progress of urban science both domestically and internationally, this study proposes definitions of China’s urban science, and constructs a theoretical framework with four dimensions, namely, ideological guidance, theoretical evidence-based approach, practical …

Thoughts On Reform Of Fiscal S&T System Under Public Finance System, Wei Xue, Xuan Wang, Yunqiqige Wu

Bulletin of Chinese Academy of Sciences (Chinese Version)

Finance is the foundation and important pillar of national governance, a perfect financial science and technology system is of great significance for promoting scientific and technological progress, optimizing financial science and technology management, and enhancing the effectiveness of financial science and technology funds. This study discusses the main features of the financial science and technology system under the framework of public finance, summarizes the relevant reform achievements in China in recent years, identifies the main problems, clarifies the practices of innovative countries such as the United States, Germany, Britain, and Japan, and puts forward policy suggestions for further deepening the …

Voluntary Early Retirement From Sport: The Lived Experiences Of Former Ncaa Diii Student-Athletes, Lindsey Darvin, Ryan Konotopskyj, Ashley Ryder

Journal of Athlete Development and Experience

Intercollegiate athletics offer amateur athletes an approximately four-year window to pursue their athletic careers (Hodges & Darvin, 2022). While many athletes complete their full eligibility, some choose to retire early (Zvosec & Bass, 2022). At the NCAA Division III level, motivations for early retirement remain unclear, and the experiences of former student-athletes are often overlooked (Zvosec & Bass, 2022; Hodges & Darvin, 2022). Despite DIVISION III's large athlete population, research seldom delves into their experiences. This study aims to explore why former Division III athletes voluntarily leave their sport. Transitioning out of collegiate sports poses significant challenges, affecting athletes' identities, …

The Challenges Women Face In Brazilian Jiu-Jitsu In The United States, Rachel S. Silverman, Anthony Dixon, Harriet E T Dixon

Journal of Athlete Development and Experience

The purpose of this case study was to discover the challenges facing women participating in Brazilian jiu-jitsu in the United States, how they overcame these challenges, and why they continue to participate in Brazilian jiu-jitsu. Twenty-three female jiu-jitsu athletes participated in the study. Semi-structured interviews using open-ended questions were utilized. Analysis of challenges revealed three broader themes of Brazilian jiu-jitsu being male-dominated, gender norms and Brazilian jiu-jitsu being a contact sport. Women discussed how they coped with the challenges and the benefits they gain from participation. To increase the number of women involved in Brazilian jiu-jitsu, participants suggested more women’s-only …

The Fight In And Out The Ring For Mexican American Women Boxers, Melody Alanis, George B. Cunningham, Natasha T. Brison

Journal of Athlete Development and Experience

In the context of the United States (US) sport sector, particularly within the boxing domain, a prevalent hypermasculine culture has been widely observed. Despite this prevalence, there exists a significant gap in research: addressing the shared experiences of Latinas, specifically Mexican American women boxers in the US. To bridge this divide, the authors employ a qualitative study utilizing Latin Critical Race Theory (LatCrit) as the primary theoretical framework to further investigate the boxing experiences of Mexican American women inside and outside the ring. The study engaged ten participants in semi-structured interviews, while additionally collecting data from their respective boxing gyms' …

Navigating The Transition: Factors Impacting Academic Success And Challenges Faced By First Semester Student Athletes In College, Joseph Milone Edd, Deb Risisky Phd, Jim Macgregor Edd

Journal of Athlete Development and Experience

The purpose of this study was to better understand the factors that influenced first-semester college-athletes’ ability to succeed academically in the transition to collegiate life, focusing specifically on not only the factors that contributed to academic success but also those the athletes considered to be challenges or barriers during their first semester in college. Interviews (N = 9) were conducted with first-year college-athletes at a Division II regional university in the northeast United States over a two-year period to identify not only the factors that contributed to academic success but also those the athletes considered to be challenges or …

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Attributing Ai Authorship: Towards A System Of Icons For Legal And Ethical Disclosure, Joseph J. Avery, Patricia Sánchez Abril, Alissa Del Riego

Northwestern Journal of Technology and Intellectual Property

Over the past year, the pervasive role of large language models (LLMs) and artificial intelligence (AI) in text generation has precipitated concerns about ethical usage, authorship, and transparent attribution. This has been true in legal practice, academia, and the corporate world, as well as in countless other arenas. In this Article, we identify the gap that has opened between those demanding proper disclosure (we should know when and to what extent AI is an author) and those struggling to respond to these demands. Part of the problem is that there is no system in place, no lingua franca, no set …

Beyond Human-Centric Models In Cybersecurity Education: A Pilot Posthuman Analysis Of The Nice Workforce Framework For Cybersecurity, Ryan Straight

Journal of Cybersecurity Education, Research and Practice

This study applies a posthuman lens to the National Initiative for Cybersecurity Education (NICE) Workforce Framework, examining two key Work Roles in cybersecurity education. Employing a novel posthuman coding scheme, the associated Tasks, Knowledge, and Skills (TKS) statements were analyzed. Findings reveal significant posthuman elements within the framework while identifying opportunities for further integration. The analysis demonstrates a strong presence of human-technology entanglement and adaptive learning concepts, yet highlights areas where the framework could emphasize system complexity and interconnectedness. This research contributes to ongoing discussions on cybersecurity education in complex technological landscapes, proposing a theoretical framework for integrating posthuman concepts …

Regulating Chatbot Output Via Inter-Informational Competition, Jiawei Zhang

Northwestern Journal of Technology and Intellectual Property

The advent of ChatGPT has sparked over a year of regulatory frenzy. Policymakers across jurisdictions have embarked on an AI regulatory “arms race,” and worldwide researchers have begun devising a potpourri of regulatory schemes to handle the content risks posed by generative AI products as represented by ChatGPT. However, few existing studies have rigorously questioned the assumption that, if left unregulated, AI chatbot’s output would inflict tangible, severe real harm on human affairs. Most researchers have overlooked the critical possibility that the information market itself can effectively mitigate these risks and, as a result, they tend to use regulatory tools …