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Articles 3331 - 3360 of 36235
Full-Text Articles in Business
Convergence Of Indonesia-South Korea Green Economy Strategy: A Case Study Of Hyundai Motor Group's Investment In The Ev Industry, Darynaufal Mulyaman, Dwi Agustina, Rudolf Davier Figo, Gabriel Alexander Mahameru Sipahutar, Abdullah Akbar Rafsanjani
Convergence Of Indonesia-South Korea Green Economy Strategy: A Case Study Of Hyundai Motor Group's Investment In The Ev Industry, Darynaufal Mulyaman, Dwi Agustina, Rudolf Davier Figo, Gabriel Alexander Mahameru Sipahutar, Abdullah Akbar Rafsanjani
Journal of Strategic and Global Studies
Hyundai Motor Group's investment in the electric vehicle (EV) industry in Indonesia reflects the convergence of green economy strategies between Indonesia and South Korea. The study aims to analyze the contribution of Hyundai investment in the development of the local EV ecosystem, including technology transfer, supporting infrastructure, and its impact on the bilateral relationship between the two countries. The research method used is a qualitative study with a case study approach. The results show that Hyundai Motor Group's investment supports Indonesia's green economy policy, despite challenges related to dependence on natural resources and infrastructure. This research contributes to academics and …
Unveiling The Marketing Tactics Of Indonesian Fundamentalist Group: A Delphi Method Analysis, Arindra Khrisna Karamoy, Adrianus Meliala
Unveiling The Marketing Tactics Of Indonesian Fundamentalist Group: A Delphi Method Analysis, Arindra Khrisna Karamoy, Adrianus Meliala
Journal of Strategic and Global Studies
This study investigated whether Indonesian fundamentalist group utilizes marketing principles for recruitment. The research employed a Delphi method, gathering expert consensus from marketing, communication, and visual communication fields to assess the group's use of marketing strategies in attracting sympathizers and disseminating their ideology. The first round demonstrated complete agreement on the use of marketing principles. The second round revealed some disagreement regarding the classification of mosques as distribution channels, suggesting a nuanced application focusing more on promotion than traditional marketing models. The findings highlight sophisticated marketing techniques used by this group, emphasizing the need for further investigation into how such …
Halal Labeling And Purchase Intentions: Insights From Gen-Z And Millennial Muslims Purchasing Imported Korean Foods, Muhammad J. Pratama, Imam Salehudin
Halal Labeling And Purchase Intentions: Insights From Gen-Z And Millennial Muslims Purchasing Imported Korean Foods, Muhammad J. Pratama, Imam Salehudin
International Journal of Islamic Economics and Business Sustainability
Purpose: This study examines the impact of halal labeling on the purchase intent of Korean food (K-food) imports among Indonesian Muslim millennials. It also explores how halal certification origins—Indonesian Ulama Council (MUI) vs. Korean Muslim Federation (KMF)—affect consumer perceptions and purchase decisions.
Design/methodology/approach: Using a sample of 370 respondents aged 18–42 who purchased K-food in the past year, this study employed Multi-Group Structural Equation Modeling (MG-SEM). Respondents were randomly assigned to groups exposed to different halal labeling stimuli to assess their impact on trust, brand attitude, and purchase intent.
Findings: Halal literacy and religious beliefs shape K-food purchases, mediated by …
Volatility Spillover From Largest Muslim Countries: Determinant From Palestine-Israel War, M. Fathur Rahman
Volatility Spillover From Largest Muslim Countries: Determinant From Palestine-Israel War, M. Fathur Rahman
International Journal of Islamic Economics and Business Sustainability
Background: This study investigates how sentiment related to the Palestine–Israel conflict influences volatility spillovers among selected Islamic equity markets. Methods – Weekly data on Islamic stock indices from seven major Muslim-majority countries (Indonesia, Nigeria, India, Pakistan, Bangladesh, and Turkey) are collected for the period 2013W1 through 2025W21. Geopolitical risk sentiment regarding the Palestine–Israel conflict is proxied by BlackRock’s conflict sentiment indicator. Volatility spillovers are measured via a Time-Varying Parameter VAR (TVP-VAR) joint connectedness framework. An Autoregressive Distributed Lag (ARDL) approach is then employed to assess the short-run and long-run impact of conflict sentiment (and energy price controls) on the TCI …
So Much Fun, They Don't Realize They're Learning: Creating & Implementing Experiential Activities, Steven Austin Stovall
So Much Fun, They Don't Realize They're Learning: Creating & Implementing Experiential Activities, Steven Austin Stovall
Journal of the North American Management Society
One of the challenges of teaching business students is meaningfully driving home the concepts in a course. Certainly, this can be achieved through lectures, but many instructors want to engage the students in a more active manner. This is where experiential activities come into play. An exercise can be not only an opportunity to reinforce course material, but it can be fun as well. This paper presents a roadmap for developing one’s own experiential activities and is written by an author who has written a casebook on human resources and is a regular contributor to Cengage, Prentice Hall, Sage, and …
From Farm To Table: Chefs’ Perspectives On Managing Local Food Procurement, Nick E. Johnston
From Farm To Table: Chefs’ Perspectives On Managing Local Food Procurement, Nick E. Johnston
Journal of the North American Management Society
This study examines the role of chefs in procuring locally sourced food and the challenges they face in managing this process within the foodservice industry. Through qualitative interviews with seven executive-level chefs from diverse foodservice operations in West Texas, the research explores their decision-making processes, attitudes toward local sourcing, and the logistical hurdles involved. Findings highlight that while chefs are highly motivated to use local products due to quality and sustainability benefits, they face significant challenges such as limited availability, inconsistent supplier networks, and distribution inefficiencies. Additionally, concerns about managing the cost and quality of local ingredients were prevalent, especially …
Advancing Diversity Training For Police Officers Through Community-Based Multicultural Immersion Practices: Recommendations For Law Enforcement Trainers And Managers, Chaunda L. Scott, Jeanetta D. Sims, Charles Wilson .
Advancing Diversity Training For Police Officers Through Community-Based Multicultural Immersion Practices: Recommendations For Law Enforcement Trainers And Managers, Chaunda L. Scott, Jeanetta D. Sims, Charles Wilson .
Journal of the North American Management Society
From 2014 to the present, police shootings with the use of deadly force among communities of color have become a matter of heightened national concern. This study draws on an extensive literature review gathered from open sources, academic journal articles in law enforcement, criminal justice and government documents as well as on key definitional foundations to explore the impact of cultural competence training activities for police officers. Through a case study of primary research, insights are offered from an adult education community-based multicultural immersion program. The authors of this paper argue for the integration of community-based multicultural immersion learning approaches …
Editorial Note, Heather S. Mcmillan
Editorial Note, Heather S. Mcmillan
Journal of the North American Management Society
No abstract provided.
Women Empowerment Through Food Production Project In A Peri-Urban Landscape, Riyanto Adji
Women Empowerment Through Food Production Project In A Peri-Urban Landscape, Riyanto Adji
ASEAN Journal of Community Engagement
The paper discusses a community project related to local food production by a group of women in an idle peri-urban landscape. Instead of positioning women solely as homemakers within the house, this project views them as active participants of a peri- urban community. On the other hand, the availability of idle land in the peri-urban context can be utilized, allowing it to be transformed into an active space for growing food. Responding to the idea, a community project was conducted with a group of women farmers in a housing complex situated near the Bubulak Village, Bogor, Indonesia. They utilized an …
Book Review: Winters Of Discontent, Simon Barrick
Book Review: Winters Of Discontent, Simon Barrick
Global Sport Business Journal
Editor Russell Field, through Winters of Discontent: The Winter Olympics and a Half Century of Protest and Resistance, offers the first focused academic inquiry into the myriad ways that individuals, organizations, and communities have resisted these sport mega-events. More specifically, each chapter contributor “chronicles the ways in which the issues raised by anti-Olympic advocates have increasingly become part of a mainstream discourse” (Field, 2025, p. 5). Various core themes run through the book including concern over public spending amid rising neoliberalism, the contested relationship between Indigenous self-determination and settler colonial domination, balancing local community priorities against the backdrop of Games-related …
Web-Based Data Collection Application Development At Pt Hidup Selalu Sejahtera Using Fuzzy Algorithm, Yulius Eka Agung Seputra
Web-Based Data Collection Application Development At Pt Hidup Selalu Sejahtera Using Fuzzy Algorithm, Yulius Eka Agung Seputra
Jurnal Administrasi Bisnis Terapan
This study focuses on designing and developing a web-based data collection application at PT Hidup Selalu Sejahtera utilizing fuzzy algorithms. The research method involves analyzing sales data to identify consumer behavior patterns and enhance marketing strategies. The application is developed using the Software Development Life Cycle to ensure efficiency and effectiveness. Findings show that the application improves decision-making accuracy based on sales data and offers deeper insights into consumer preferences. Furthermore, it enhances data management, leading to increased productivity within the organization. However, the study acknowledges limitations related to the volume of data analyzed, which may impact the generalizability of …
Analisis Kualitas Pelayanan Customer Service Pada Rumah Sakit Di Provinsi Dki Jakarta, Badra Al Aufa
Analisis Kualitas Pelayanan Customer Service Pada Rumah Sakit Di Provinsi Dki Jakarta, Badra Al Aufa
Jurnal Administrasi Bisnis Terapan
Improving the quality of hospital services could be increase profit, market share and cost savings. Staff in front desk plays an important role in affect satisfaction patients, possibility for someone to recommend service and grades create a for patients. This study attempts to analyze the quality of customer service unit at hospital in Jakarta, Indonesia. This research used observation method. Data collection technique was using ghost shopping method. Research has been conducted on 19 hospitals in Jakarta. The selection of hospital was using purposive sampling method. Check list has been used for data collection. Observation has been conducted to see …
Acceptance Analysis Of The Employee Management Information System (Simpeg) At The Ministry Of Tourism Using Utaut, Muhammad Alfa Tanzil, Istiadi Soenarto
Acceptance Analysis Of The Employee Management Information System (Simpeg) At The Ministry Of Tourism Using Utaut, Muhammad Alfa Tanzil, Istiadi Soenarto
Jurnal Administrasi Bisnis Terapan
The Employee Management Information System (SIMPEG) is utilized by the Ministry of Tourism to support digital personnel administration management. Although SIMPEG has been implemented, its success largely depends on employees’ acceptance of the system. This indicates that system availability alone does not ensure successful implementation without an understanding of the factors influencing its use. This study aims to analyze the factors affecting the acceptance of SIMPEG by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A quantitative approach was used, with data analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 67 …
Cyber Attacks On Government-Managed Systems: A Social Epistemology Perspective, Aurelia Bunga Anggun Putri Romavella, Fristian Hadinata
Cyber Attacks On Government-Managed Systems: A Social Epistemology Perspective, Aurelia Bunga Anggun Putri Romavella, Fristian Hadinata
International Review of Humanities Studies
This article examines cyberattacks on government-managed systems from the perspective of social epistemology. The development of information technology, particularly the internet, has changed the way governments operate and interact with the public. However, these changes have also created new vulnerabilities to cyberattacks that can disrupt public services, undermine public trust and threaten national security. Social epistemology, with its focus on how knowledge and beliefs are constructed and disseminated in society, provides a useful analytical framework for understanding these cyberattack dynamics. This article examines how cyberattacks affect the production, distribution and validation of knowledge in the context of governance. By analyzing …
Analysis Of The Impact Of Transfer Funds And Local Revenue On Government Capital Expenditure In Regencies/Cities In West Java: Testing The Existence Of The Flypaper Effect, Maulani Dwi Asmarawati, Ismail Marzuki Randos
Analysis Of The Impact Of Transfer Funds And Local Revenue On Government Capital Expenditure In Regencies/Cities In West Java: Testing The Existence Of The Flypaper Effect, Maulani Dwi Asmarawati, Ismail Marzuki Randos
Journal of Accounting Auditing and Business
This study analyzes the impact of transfer funds (General Allocation Fund and Special Allocation Fund) and Local Revenue on Capital Expenditure in Regency / City of West Java Province during the period 2018 2022, as well as testing the existence of the flypaper effect phenomenon. Using secondary data from the Local Government Financial Statements and BPK Audit Reports of 18 Regencies and 9 Cities in West Java, this study uses panel data regression analysis with the Random Effect Model (REM). The results show that the General Allocation Fund has no significant effect on Capital Expenditure, although it has a positive …
Table Of Contents, Ciima 2024 Proceedings
Table Of Contents, Ciima 2024 Proceedings
Communications of the IIMA
Table of Contents IIMA conference proceedings 2024
Ethical Dilemmas And Solutions In The Adoption Of Ai Technologies In Supply Chain, Mohammad Reza Sadeghi Moghadam, Taha Mansouri, Iman Ghasemian Sahebi
Ethical Dilemmas And Solutions In The Adoption Of Ai Technologies In Supply Chain, Mohammad Reza Sadeghi Moghadam, Taha Mansouri, Iman Ghasemian Sahebi
Communications of the IIMA
As organizations increasingly adopt artificial intelligence (AI) technologies to optimize their supply chain operations, they face a growing set of ethical challenges that demand careful consideration. This study explores the key ethical dilemmas and potential solutions in implementing AI within the supply chain context, drawing insights from in-depth interviews with a diverse group of experts. The thematic analysis of the interview data revealed four primary ethical dilemmas: algorithmic bias and discrimination, lack of transparency and explainability, privacy and data ethics issues, and the socioeconomic impacts of AI-driven automation. To address the dilemmas, this study identified various mitigation strategies, including techniques …
The Influence Of Internal Control Systems, Whistleblowing Systems, And Organizational Culture On Fraud Prevention At Pt Triana Harvestindo Nusantara, Linda Linda, Farah Latifah Nurfauziah, Sri Suharti
The Influence Of Internal Control Systems, Whistleblowing Systems, And Organizational Culture On Fraud Prevention At Pt Triana Harvestindo Nusantara, Linda Linda, Farah Latifah Nurfauziah, Sri Suharti
Journal of Accounting Auditing and Business
The increasing frequency of fraud cases in the industrial sector, including textiles, reflects the insufficient implementation of internal controls, whistleblowing mechanisms, and ethical organizational culture. Internal actors both individuals and groups are often responsible, underscoring the need for a systematic approach to prevention. This study examines the influence of internal control systems, whistleblowing systems, and organizational culture on fraud prevention at PT Triana Harvestindo Nusantara. Using a quantitative, causally associative method, data were gathered from 200 employees through structured questionnaires and analyzed via SPSS version 25. Results indicate that all three variables significantly contribute to mitigating fraud risk. The findings …
Analisis Permendikbudristek Ri Nomor 2 Tahun 2024 Tentang Ssbopt: Implikasi Terhadap Administrasi Bisnis Perguruan Tinggi Negeri, Yoga Mandala, Siti Fatimah, Sandra Fitria Wardani, Ibnu Arif, Edy Gustriansyah
Analisis Permendikbudristek Ri Nomor 2 Tahun 2024 Tentang Ssbopt: Implikasi Terhadap Administrasi Bisnis Perguruan Tinggi Negeri, Yoga Mandala, Siti Fatimah, Sandra Fitria Wardani, Ibnu Arif, Edy Gustriansyah
Jurnal Administrasi Bisnis Terapan
This article analyzes the Regulation of the Minister of Education, Culture, Research and Technology of the Republic of Indonesia No. 2 of 2024 concerning the Standard Unit of Higher Education Operational Costs (SSBOPT) in State Universities within the Ministry of Education, Culture, Research and Technology, emphasizing its implications for business administration practices in higher education. This study aims to identify key points in the regulation, including the objectives, scope, and mechanisms for setting operational cost standards, and to analyze its impact on budget governance, operational efficiency, and financial sustainability of higher education institutions. This study uses a literature study approach …
Crisis Communication And Governance Response: A Case Study Of Pt Antam’S 2025 Misinformation Scandal, Rizky Kertanegara, Arius Krypton
Crisis Communication And Governance Response: A Case Study Of Pt Antam’S 2025 Misinformation Scandal, Rizky Kertanegara, Arius Krypton
Jurnal Administrasi Bisnis Terapan
This study analyzes the crisis communication strategy employed by PT ANTAM Tbk in response to the spread of misinformation concerning allegations of gold-related corruption in 2025. The crisis was sparked by a social media post suggesting that ANTAM's gold products were counterfeit, although the actual issue involved unauthorized use of the brand by former employees. Using a qualitative case study and the Situational Crisis Communication Theory (SCCT) framework, this paper evaluates the company’s strategic communication in mitigating reputational damage and maintaining stakeholder trust. Findings indicate that PT ANTAM deployed fact-based clarification, emphasized operational integrity, and reiterated strong corporate governance—aligned with …
The Effect Of Environmental, Social, And Governance (Esg) Performance And Capital Structure On Firm Value In Manufacturing Companies Listed On The Indonesia Stock Exchange For The 2019–2023 Period, Aliea Yenemia Putri, Citra Sukmadilaga, Adisti Gilang Cempaka
The Effect Of Environmental, Social, And Governance (Esg) Performance And Capital Structure On Firm Value In Manufacturing Companies Listed On The Indonesia Stock Exchange For The 2019–2023 Period, Aliea Yenemia Putri, Citra Sukmadilaga, Adisti Gilang Cempaka
Journal of Accounting Auditing and Business
This study aims to analyze the effect of Environmental, Social, and Governance (ESG) performance and capital structure on firm value in the manufacturing sector listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023. ESG performance is measured using individual and combined scores from LSEG Datastream (Refinitiv). Capital structure is proxied by the Debt-to-Equity Ratio (DER), while firm value is measured using the Tobin’s Q ratio. This research adopts a quantitative approach using panel data regression analysis. The sample consists of 20 manufacturing firms selected through purposive sampling. Control variables include firm size, profitability (ROA), and macroeconomic factors such …
Pengaruh Rasa, Tekstur, Dan Visual Terhadap Willingness To Buy Produk Ayam Geprek Rempah, Diandra Srivania Irwandini, Hasyim Asyari
Pengaruh Rasa, Tekstur, Dan Visual Terhadap Willingness To Buy Produk Ayam Geprek Rempah, Diandra Srivania Irwandini, Hasyim Asyari
Jurnal Administrasi Bisnis Terapan
This study explicitly aims to determaine the influence os taset, texture, and visual aspects on consumer Willingness to Buy (WTB) the Ayam Geprek Rempah product. Using a quantitative approach, the research involved 25 respondents who met the criteria, namely having a habit of purchasing food priced between IDR 25,000 and IDR 35,000, ordering food online at least twice a week, having a preference for ayam geprek, and havingtried the Ayam Geprek Rempah product. The data used was secondary data, and the analysis was conducted using the non-parametric statistical test, the Wilcoxon Signed-Ranks Test. The results showed that the taste variable …
Ingenious Impulsiveness Of Environmentally Motivated Female Entrepreneurship For Sustainable Development, Saranya Senthilnathan, Chandrasekar Kaliyaperumal
Ingenious Impulsiveness Of Environmentally Motivated Female Entrepreneurship For Sustainable Development, Saranya Senthilnathan, Chandrasekar Kaliyaperumal
Management Dynamics
Women's roles are crucial to the economic prosperity of any nation, with their participation in entrepreneurship being a key driver of sustainable development. This study focuses on the contributions of women entrepreneurs in India, highlighting their potential to advance economic, social, and environmental sustainability. The purpose is to examine the role of female entrepreneurs in promoting sustainable practices within the economy, society, and ecology. The study employs a descriptive research design to assess how integrating environmental factors into female entrepreneurship impacts the growth and sustainability of the Indian economy. A self-administered questionnaire was used to collect primary data from 355 …
The Influence Of Underwriter Reputation And Firm Age On Ipo Pricing Decision: A Study On Companies Conducting Ipos On The Indonesia Stock Exchange In 2021–2024, Daniel Nathan, Prima Yusi Sari
The Influence Of Underwriter Reputation And Firm Age On Ipo Pricing Decision: A Study On Companies Conducting Ipos On The Indonesia Stock Exchange In 2021–2024, Daniel Nathan, Prima Yusi Sari
Journal of Accounting Auditing and Business
This study aims to analyze the effect of underwriter’s reputation and firm age on IPO pricing decision among companies that went public on the Indonesia Stock Exchange (IDX) during the period 2021 to 2024. A quantitative approach was employed using multiple linear regression to examine the relationships between variables. The study’s sample consists of 229 companies that conducted IPOs within the specified period. The independent variables include underwriter’s reputation, categorized based on transaction volume rankings, and firm age, calculated as the difference between the year of establishment and the IPO year. The dependent variable is IPO pricing decision, represented by …
Loan Restructuring And Deposit Growth: Evidence From The Market Discipline During The Covid-19 Outbreak, Indra Tumbelaka
Loan Restructuring And Deposit Growth: Evidence From The Market Discipline During The Covid-19 Outbreak, Indra Tumbelaka
Bulletin of Monetary Economics and Banking
Amid the COVID-19 pandemic, banks boosted loan restructuring efforts to offer borrowers assistance and preserve credit quality. This study employs dynamic and static panel data from Indonesian commercial banks to include restructured loans as a metric for assessing market discipline prior to and during the pandemic. Depositors shown discipline about banks’ credit risk during the COVID-19 period and exhibited heightened sensitivity to restructured loans. Subsequent analysis indicates that the association between deposit growth and restructured loans was more pronounced in government, small, and publicly listed banks during the outbreak
Analisis Dampak Pelaksanaan Event Dalam Mewujudkan Ekonomi Berkelanjutan Pelaku Umkm Di Kota Bandung (Studi Kasus Event Bazar 101 Project), Jihan Ros Yoewawinata, Anisatul Auliya
Analisis Dampak Pelaksanaan Event Dalam Mewujudkan Ekonomi Berkelanjutan Pelaku Umkm Di Kota Bandung (Studi Kasus Event Bazar 101 Project), Jihan Ros Yoewawinata, Anisatul Auliya
Jurnal Administrasi Bisnis Terapan
MSMEs play a crucial role in the Indonesian economy, and events such as bazaars can be a strategic means to increase their competitiveness, sales, and business sustainability. This study aims to analyze the impact of event implementation on the sustainable economy of MSME actors in Bandung City with a case study of the Event Bazar 101 Project. This study uses a qualitative descriptive method. Data were collected through observation and interviews of MSME actors who participated in the event and the event organizer's expert team. Findings show the Event Bazar 101 Project generated impacts on increased sales, networking, and MSME …
An Effective Whistleblowing System Model For Regional Inspectorates: A Qualitative Study In Fraud Prevention, Asep Muhyidin, Farah Latifah Nurfauziah, Sri Suharti
An Effective Whistleblowing System Model For Regional Inspectorates: A Qualitative Study In Fraud Prevention, Asep Muhyidin, Farah Latifah Nurfauziah, Sri Suharti
Journal of Accounting Auditing and Business
Abstract: This study examines the effectiveness of the Whistleblowing System (WBS) in fraud prevention at the Government Inspectorate of Garut Regency, Indonesia. Using a qualitative approach and thematic analysis with NVivo, the research identifies key factors influencing WBS success, including structural, operational, and human resource aspects. Findings indicate that WBS significantly enhances transparency and accountability through accessible reporting mechanisms, whistleblower protection, and investigative follow-up. Critical determinants of effectiveness include: (1) technological support for whistleblower anonymity, (2) personnel competence in handling reports, and (3) compliance with Regulation of the Garut Regent No. 50 of 2020 on WBS implementation guidelines. Thematic nodes …
Market Anomalies In Stock Returns: A Comparative Analysis Of Kompas 100 Index Companies And Investor33 Index, Dayanti Dayanti, Nofryanti Nofryanti, Iin Rosini
Market Anomalies In Stock Returns: A Comparative Analysis Of Kompas 100 Index Companies And Investor33 Index, Dayanti Dayanti, Nofryanti Nofryanti, Iin Rosini
Journal of Accounting Auditing and Business
This research aims to analyse the impact of the week-four effect and the January effect on stock returns, focusing on companies listed in the Kompas 100 and Investor33 indices, with respective sample sizes of 150 and 125, spanning the period from 2018 to 2022. Hypothesis testing was performed using panel data regression analysis, revealing that neither the week-four effect nor the January effect significantly influences stock returns within the Kompas 100 index. In contrast, both effects have a notable impact on stock returns in the Investor33 index, which is also projected to yield better stock returns in the future compared …
The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse
The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse
Global Sport Business Journal
The recent rising health awareness, social media occurrence, and digital access to fitness services promote the growth of online personal training. Drawing upon signaling theory, a recent rising group of trainers, “IFBB Pro” athletes, who are perceived as elite bodybuilders, often signal a high level of expertise and competency in fitness training. With content marketing as the background, posted content plays a key role in this process as social media platforms become increasingly popular for fitness professionals to market their personal training services and attract clients. However, scarce research exists to investigate how this designation influences consumer perceptions and purchase …
Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari
Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari
Journal of Marketing and Consumer Behaviour in Emerging Markets
This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digitalization and the strategic importance of customer loyalty, it is critical to understand how consumers perceive and interact with these technologies. To achieve this, the study used a qualitative research method of semi-structured interviews to investigate consumers’ perceptions, interaction behaviours, and challenges with chatbot usage. …