Business Commons^™

Volume 10 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Stream Gauging: Investigating The Flow Rate And Residence Time In Laguna Bacalar, Mexico, Elizabeth J. Kowalczyk

Butler Journal of Undergraduate Research

Stream gauging is a standard tool used to measure the flow rate of various bodies of water. Knowing the flow rate of a body of water allows for the residence time of a body of water to be calculated. Currently, there is very little information regarding the flow rate and residence times of Laguna Bacalar. This system has been observed hydrologically consistently only in the past 6 years. In this study, 13 stream-gauging locations of interest were identified and gauged for their respective flow rates using the midsection method. Once the flow rates were acquired, maps depicting the Laguna Bacalar …

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Factors Influencing The Perceptions Of Human-Computer Interaction Curriculum Developers In Higher Education Institutions During Curriculum Design And Delivery, Cynthia Augustine, Salah Kabanda

The African Journal of Information Systems

Computer science (CS) and information systems students seeking to work as software developers upon graduating are often required to create software that has a sound user experience (UX) and meets the needs of its users. This includes addressing unique user, context, and infrastructural requirements. This study sought to identify the factors that influence the perceptions of human-computer interaction (HCI) curriculum developers in higher education institutions (HEIs) in developing economies of Africa when it comes to curriculum design and delivery. A qualitative enquiry was conducted and consisted of fourteen interviews with HCI curriculum developers and UX practitioners in four African countries. …

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

The Effect Of Consumer Socialization, Perceived Employee Identification, And Flexibility On Store Loyalty For Beauty Products, Harash Sachdev

Atlantic Marketing Journal

The survey data from a Chinese university suggests that consumer socialization and digital engagement profoundly influence employees' identification with their retailers. This identification, in turn, empowers retailers to become more flexible and adaptive to consumers' ever-changing needs, resulting in higher levels of store loyalty. Furthermore, an in-depth analysis revealed that retailers’ flexibility was vital in mediating employee identification and store loyalty.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effects of celebrity familiarity, sensational copy, and forward referencing on curiosity and intention to click on a digital post using a 2 (familiar/unfamiliar celebrity) X 2 (high/low sensationalism) X 2 (high/low knowledge gap) experimental design. The results show that curiosity and click intention are significantly greater when the copy points to missing information and when familiarity is greater, supporting the information gap theory of curiosity and illustrating its application to the forward referencing technique used in clickbait. However, contrary to expectations, sensational copy produced lower levels of arousal, curiosity, and click intention, suggesting a backlash against …

The Impact Of The Anthem Protest Movement And Covid On Nfl Viewership, George W. Stone, Michael A. Jones, Kirsten Passyn

Atlantic Marketing Journal

This research is based on 3 different surveys conducted over several NFL football seasons. The first study investigated the impact of the Anthem Protest Movement on the attitude of NFL fans. The “Anthem Protest” reemerged during the 2020 season during the “lockdown” season associated with the COVID epidemic. Co-mingled with COVID and societal unrest, many analysts were predicting irreparable harm to the NFL’s once indomitable position as America’s favorite sport resulting from this confluence of events. Given the importance of the topic in terms of future NFL fan support, this report looks back over the last several NFL seasons to …

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, W. Frank Thompson, Charla Brown

Atlantic Marketing Journal

Marketing student internships are widely discussed in the literature, yet little has been published regarding the value of marketing faculty internships. In applied disciplines like marketing, faculty internships can bridge experience gaps between theory and practice and help provide critical information to keep the curriculum current. Unfortunately, politics can manifest itself as one barrier to academic engagement with the business community. To explore this potential problem, we first test a model that measures the influence political party combined with political ideology has on three Contempt-Anger-Disgust (CAD) outcome measures common in psychology literature. We model a statistically significant political backdrop that …

A Review Of River And Small Ship Cruising In The Mid-Atlantic, Northeastern United States, And Eastern Canadian Markets, Mark Mitchell, Michael Dowd, Paul Clark

Atlantic Marketing Journal

Currently, there is a lack of cruise industry related articles in the tourism, business, and marketing literature. This manuscript provides an overview of river and small ship cruise activity in the Mid-Atlantic, Northeastern United States and Eastern Canada in three geographic clusters and waterways: (1) Mid-Atlantic Coast; (2) New England Coast and Canadian Maritimes; and (3) Eastern Canada & the Saint Lawrence Seaway. The existing cruise options in each market are identified. The operating characteristics of this region that aid and challenge cruise operators are then explored. Finally, the Product-Market Growth Matrix is used to present growth strategies available to …

The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Drew Carnes, Mary Beth Deconinck

Atlantic Marketing Journal

Turnover is a critical issue encountered by organizations. However, salesforce turnover is especially important for companies given the vital role played by salespeople. This study developed and tested a model of turnover among a sample of 331 business-to-business salespeople. The results indicate that perceived supervisor support, perceived organizational support, and supervisor satisfaction are important variables indirectly impacting salespersons’ search behavior and voluntary turnover through job embeddedness.

Person-Supervisor Fit Antecedents: Self Determination Theory In Salesforce Turnover Intention, Ilgim Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Journal

In this paper, by utilizing Self-Determination Theory (SDT), we discuss possible antecedents for Person-Supervisor (PS) fit, which is important in decreasing turnover intentions of salespeople. Specifically, this is the first paper to discuss autonomy, relatedness and competence as social antecedent variables that are influential in predicting the PS fit, which is the congruence of values and goals of salespeople and sales managers, that ultimately decreases turnover intentions of salespeople. Survey results show that autonomy and relatedness are both positively related to salespeople’s perception of PS fit, and have indirect effects on turnover intention through PS fit. Accordingly, by enhancing relatedness, …

Enhanced Breast Cancer Tumor Classification Using Mobilenetv2: A Detailed Exploration On Image Intensity, Error Mitigation, And Streamlit-Driven Real-Time Deployment, Aaditya Surya, Aditya Keshary Shah, Subash Tarun Sasikumar, Jarnell Kabore

Butler Journal of Undergraduate Research

This research introduces a sophisticated transfer learning model based on Google’s MobileNetV2 for breast cancer tumor classification into normal, benign, and malignant categories, utilizing a dataset of 1576 ultrasound images (265 normal, 891 benign, 420 malignant). The model achieves an accuracy of 0.82, precision of 0.83, recall of 0.81, ROC-AUC of 0.94, PR-AUC of 0.88, and MCC of 0.74. It examines image intensity distributions and misclassification errors, offering improvements for future applications. Addressing dataset imbalances, the study ensures a generalizable model. This work, using a dataset from Baheya Hospital, Cairo, Egypt, compiled by Walid Al- Dhabyani and colleagues (2020), emphasizes …

Capitalism, Global Militarism, And Canada’S Investment In The Caribbean, Tamanisha J. John

Class, Race and Corporate Power

At the end of the 1990s, there existed a belief that a growing Canadian military involvement in the Caribbean region was unlikely if it was not associated with Canada’s interest in Latin America (Klepak 1996). This view had such a large impact that today there is a dearth of information on Canada’s military involvement in the Caribbean region. Lacking systematic investigation, two myths have perpetuated: first that Canada has no stake or interest in Caribbean security, insofar as those interests cannot be tied to Canada’s interests in Latin America; and second, that all expressions of Canada’s involvement in Caribbean security …

Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd

The COSMA Journal

Experiential learning is an important aspect in any learning program, but in sport management programs, it might be considered essential to the learning process and post-graduation career success. There are several types of experiential learning which include in-classroom activities, internships, practicums, cooperatives, and service learning. In many instances, more than one type of experiential learning is being used to enrich the student’s experience and prepare them for post-graduate careers. The purpose of this study is to understand the experiential learning opportunities available in collegiate sport management programs in the United States. This study utilizes interviews and open-ended questionnaire responses to …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

Upstarts T3: An Asynchronous And Cohort-Based Entrepreneurship Train-The-Trainer Program, Surin Kim, Maria Rosario T. De Guzman, Kieu-Anh Do, Irene Padasas, Claire Nicholas, Olivia Kennedy, Anna Erdmann, Andy Larson

The Journal of Extension

UpStarts is a reverse-mentoring youth program designed to foster an entrepreneurial mindset among participants and a sense of connection between youth and adults. Effective facilitators are critical to the success of the program. This paper describes an asynchronous, cohort-based virtual train-the-trainer (T3) program for potential UpStarts facilitators that was developed to navigate the challenges posed by the COVID pandemic. Participants of the initial UpStarts T3 program reported positive feedback for the training and a high sense of efficacy in implementing UpStarts in their communities. The current T3 model is emerging as a promising means of preparing facilitators to implement UpStarts …

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …

Understanding Implications Of Restaurants In A Post-Pandemic World:​ A Tourism And Hospitality Case Study For La Tasca, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: John Heinrichs Scholarly and Creative Activity Days

The impact of COVID-19 has had implications for every single lifestyle and business (Sharma et al., 2022). Not only did it impact the economy, but the service industry took the brunt of it. The industries most affected by COVID-19 over the period January 2020 to January 2022 included “airlines, automobiles, energy equipment and services, hotels-restaurants-leisure, and specialty retail (Vidovic, 2022). When airlines and recreation parts of the industry did not return to pre- pandemic levels in November of 2021, the United States saw a reflection of the appeal for more local tourism (Linn et al., 2022). Local tourism, including restaurants, …

Games To Grades: Evaluation Of Psychological Capital, Emotional Intelligence, And Virtual Team Performance Among Project Teams, Ryan Will, Brent J. Goertzen, Magdalene Moy

SACAD: John Heinrichs Scholarly and Creative Activity Days

Group projects are frequently used in higher education courses to facilitate collaboration; however, group effectiveness can vary greatly, resulting in individual stress and poor academic performance. To alleviate this, some instructors utilize peer evaluation. While instructors are well intentioned these rubrics rarely, if ever, are grounded in the constructs of collaboration that they wish to foster. This research poster reports on an ongoing project to develop a self and peer evaluation grounded in psychological capital and emotional intelligence, the EQ-PSY Evaluation. These constructs were selected based on their dimensions for individual and social capacities to capture effective teamwork.

This poster …

Literature Review Of Extended Reality Research In Consumer Experience: Insight From Semantic Network Analysis And Topic Modeling, Hansol Choi, Hyemi Lee

Asia Marketing Journal

Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: “Tourism,” “Buying Behavior,” “XR Technology Acceptance,” “Virtual Space,” “Game,” and “XR Environment.” The results …

Observer Responses To Others' Charitable Donations: Effects Of The Donor Social Class-Donation Type Interaction, Shinhyoung Lee

Asia Marketing Journal

The social impact of observing others' charitable donations remains underexplored, with few studies examining the influence of donors' social class. Across three experiments, we investigated how the donor social class-donation type interaction influences the observers' perceived sacrificial costs or desire for a moral self-identity, which consequently affects their willingness to donate. The participants perceived higher costs when lower-class donors made monetary donations, but for time donations, they saw no difference in sacrificial costs by donor social class. Moreover, when the hourly wage was emphasized, the participants felt an increased desire for a moral self-identity from higher-class donors' monetary donations and …

Identifying The Actual Impact Of Online Social Interactions On Demand, Dong Soo Kim

Asia Marketing Journal

Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies …

Crisis To Opportunity: The Role Of Consumer Awareness In Mergers And Acquisitions (M&As) During The Covid-19 Pandemic, Hojoon Jang, Junhee Seok, Jongdae Kim

Asia Marketing Journal

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market volatility that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability …

Incomplete Decisions On Reward-Based Crowdfunding Platforms: Exploring Motivations From Temporal And Social Perspectives, Kwangwook Gang, Hoon S. Cha, Ilyoo B. Hong

Asia Marketing Journal

This study explores incomplete decision-making dynamics on reward-based crowdfunding platforms, focusing on temporal and social factors influencing backers' decisions. Utilizing the temporal aspect (i.e., pledging campaign phase) and social aspect (i.e., current pledged amount ratio) as stimuli within the stimulus-organism-response framework, our findings reveal that nearly 50.9% of respondents change their initial decisions, highlighting widespread incomplete information processing. Backers are more prone to altering decisions under heightened time pressure and display herding behaviors. Furthermore, backers exhibit an increased likelihood of changing decisions under heightened time pressure, coupled with a greater chance that the pledged goal amount will not be achieved. …

Comparing Cognitive Theories Of Learning Transfer To Advance Cybersecurity Instruction, Assessment, And Testing, Daniel T. Hickey Ph.D., Ronald J. Kantor

Journal of Cybersecurity Education, Research and Practice

The cybersecurity threat landscape evolves quickly, continually, and consequentially. This means that the transfer of cybersecurity learning is crucial. We compared how different recognized “cognitive” transfer theories might help explain and synergize three aspects of cybersecurity education. These include teaching and training in diverse settings, assessing learning formatively & summatively, and testing & measuring achievement, proficiency, & readiness. We excluded newer sociocultural theories and their implications for inclusion as we explore those theories elsewhere. We first summarized the history of cybersecurity education and proficiency standards considering transfer theories. We then explored each theory and reviewed the most relevant cybersecurity education …

Evolving Hangwuran City Development Model Through Partial Least Square Approach In North-Central Nigeria, Samuel Medayese, Hangwelani H. Magidimisha-Chipungu, Lovemore Chipungu

CSID Journal of Infrastructure Development

The need for a paradigmatic shift in city development ideology has become increasingly evident over the years. In response to this need, the Hangwurian City Development Model was developed to establish a connection between the concepts of environmental awareness, urban governance, and management. This model also integrates sustainable urban development, urban liveability, and inclusive physical development. The research sets a critical objective of analyzing the significant levels of various indicator variables. The exploratory research utilized partial least squares (PLS) via SmartPLS to evaluate the variables, collecting quantitative data through the open data toolkit from three selected cities: Lokoja, Minna, and …

An Architectural Approach To Neighborhood Design In The Quarry Road Informal Settlement In Durban, Viloshin Govender, Ameen Shaikjee

CSID Journal of Infrastructure Development

Informal settlements, often characterized by inadequate infrastructure, housing, and services, are a significant urban challenge in the global South. Creating well-functioning and supportive neighborhoods within these settlements is crucial for improving the living conditions and livelihoods of those living there. This paper explores the strategies and principles of creating neighborhoods in informal settlements that promote community empowerment, social cohesion, and sustainable development. Conventional top-down development approaches often fail to address these settlements' unique needs and dynamics. In contrast, a bottom-up approach empowers residents, fosters community engagement, and promotes sustainable development. This paper explores how architecture can respond to the needs …