Business Commons^™

Being A Stem Woman In Kosovo, Aferina Skeja, Nora Sadiku Dushi, Gülay Keskin

UBT International Conference

Although it is difficult to accept, even in this time of civilization that we live in, women across the world face various difficulties as individuals. Male dominance in most fields makes it impossible to avoid gender discrimination. Gender discrimination all over the world is a huge drawback for women in almost every field. This phenomenon is even more prominent in business life and especially in STEM fields (Science, Technology, Engineering, Mathematics). In this globalized world, Kosovar women may not be an exception. Therefore, this research aims to examine whether women who work or have worked in STEM fields in Kosovo …

Application Of The Self-Checkout System In Kosovo, Hamëz Rama, Fjolla Leka

UBT International Conference

Kosovo is a new state which passed the period under occupation, under a system where the market economy did not dominate, to pass to the period of war, liberation, emergency system. During this process, Kosovo has marked concrete steps in the application and use of innovations and information technology in order to reduce costs, increase efficiency and effectiveness at work and reduce the customers waiting in front of cash registers in major markets in Kosovo. The Self-checkout system will facilitate the procedure of long waits during payments in the trade chains; it will also make consumers feel more advanced and …

Challenges In Human Resource Management (Case Study Bkt And Nlb Bank), Bardha Mullhaxha

UBT International Conference

Human resource is an inseparable asset and very important for the functioning of the organization. While it has such great value, the challenges for its management are inevitable. This paper aims to assess what are the key challenges faced by managers in the sector banking in human resource management. To conduct this research I used primary and secondary data. Part of the research was the National Commercial Bank (BKT) and NLB Banka, where the questionnaire was distributed to 60 managers of various departments within the bank regarding human resource

management. I analyzed the extracted data and then through the software …

Lean Six Sigma For Public Sector Process Visibility Improvement - Case Study, Engelbert Zefaj

UBT International Conference

This paper addresses quality management in the public sector, namely the application of Lean Six Sigma (LSS) methods to increase the visibility of the flow of procedures in the administration of public institutions. Visibility of administrative procedures flow helps the citizen to better understand how an administrative process begins, how it develops, who is involved, how long it lasts and when it ends. This transparency in the process guarantees satisfaction and security for the citizen. In order to achieve the intended result of this study, public institutions at the local level, respectively municipality and the center for social issues, are …

The Impact Of Remittances On Economic Growth In Kosovo, Fidane Spahija Gjikolli, Rrahman Krasniqi

UBT International Conference

Migration continues to be a very pronounced and very complex phenomenon in the world. Also, Kosovo continues to face a large number of migrants in different countries of the world for economic, social and political reasons. Diaspora has an important role in the development of the country in several forms, but one of the most common forms are remittances. The purpose of this paper is to show the impact of remittances on economic growth in Kosovo. The techniques that used to study this research are panel data. The study uses quarterly secondary data for the period 2010-2020. Remittances are an …

Global Issues In Project Management, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

As a result of globalization, overproduction, short life cycle of products, competition and uncertain domestic markets, businesses are extending their operations in international scale (Santoso & Loosemore, 2013; Grisham, 2011)

Projects are implemented with the goal to introduce changes and to deliver unique products based on customer requirements, (Grisham, 2011; Kerzner, 2009), however as a result of free movement and shared market (like European Union), innovations on technology (e-business, teleworking), outsourcing and new product development, projects are implemented within international scale and people and materials for international projects are now sourced globally (Grisham, 2011).

Furthermore, project managers are dealing with …

10th International Conference On Business, Technology And Innovation 2021, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2021

UBT Annual International Conference is the 10th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

‘Should I Stay Or Should I Go?’ Investigating Recruitment And Retention At Sustainable Organizations, Mackenzie Law, Madison Sexton, Erik Mediros, Amanda Lillie, Luke Vavricka, Kelly Mccarthy, Arman Shahi, Teague Vreeland, Braxton Lee, Andrew Webb

River Cities Industrial and Organizational Psychology Conference

As the private sector continues to come under scrutiny from stakeholders for sustainability behaviors, it has become increasingly important to effectively assess the cost-benefit of sustainable corporate social responsibility (Stahl et al., 2020). The increasing value for sustainability has led to a reassessment of the bottom line that includes people, planet, and traditional notions of profit. The widespread adoption of environmental, social, and governance (ESG) metrics and ratings (Howard-Grenville, 2021) demonstrates that organizations need to strive to perform to maintain competitive relevance. However, the question remains, how do industry professionals assess the value of implementing sustainability in organizations? HR professionals, …

Reefer Madness In Business: What's The Library's Potential "Stash" For The 420 Industry?, Rebecca A. Smith

Midwest Business Librarian Summit (MBLS)

Lightning Talk about why business librarians will want to pay attention to the cannabis industry and a libguide of selected resources will be shared.

Investing In Financial Literacy Education: Purdue Libraries’ Quest To Promote Financial Wellness, Zoeanna A. Mayhook

Midwest Business Librarian Summit (MBLS)

Many information challenges that people face in their lives will relate to managing their own personal finances. Whether they are buying a house or looking to make wise investments, attaining a combination of financial and information literacy skills can promote sound financial decision-making practices and result in long-term financial independence and well-being. Business information professionals can aid in this endeavor by providing resources and programming to develop these skills further. With the generous support of the Purdue Federal Credit Union, the Purdue Libraries have prioritized financial literacy education by fostering strategic partnerships, developing instructional materials, and incorporating personal financial competencies …

Connecting During Covid: Creating And Sustaining Communities In Hyflex And Virtual Settings, Annette Bochenek

Midwest Business Librarian Summit (MBLS)

Librarians have approached community engagement and outreach in many different ways. Whether presenting to members of community groups or hosting events and tours, librarians have actively worked to promote and inspire the use of information resources in the communities they serve. Due to the impact of COVID-19, methods of community engagement and outreach have changed immensely, calling for new and innovative approaches to creating, connecting, and engaging communities. This session highlights emerging and evolving approaches to engagement and outreach for librarians, offering attendees a variety of methods to consider as they work to safely and creatively connect with their communities.

313. Socially Responsible Investing: Green For The Planet And Your Wallet, Gabriela Pinzaru

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This study analyzed whether or not investment in socially responsible companies generated abnormal returns in comparison to the S&P 500. An Environmental, Social, and Governance Index consisting of 33 companies was created based on four different ESG rating agencies. In order to perform a meaningful comparison between said ESG Index and the S&P benchmark, the researcher used Eventus software to conduct an event study. Eventus analyzed stock price data of ESG and S&P companies at a specific point in time over a period of five years. It was determined that the ESG companies performed significantly stronger in comparison to the …

Robotics In Last Mile Delivery, Virginia L. Thomassy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Drones, bots, and autonomous vehicles, oh my! The innovation hype surrounding these autonomous delivery devices has the logistics industry striving to implement automated last mile delivery strategies. While there are few instances of drones making door step deliveries today, the possibility of such deliveries becoming a common occurrence is certainly on the horizon. With no concrete published data proving that drone doorstep delivery is better than the usual truck and delivery man, the question to be answered is it worth the resources to implement robotics in the last mile delivery? The purpose of this research study is to explore …

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

In the 1990’s the World Wide Web was created, drastically changing the way we do business, communicate, and live our lives. Ten years later in the early 2000’s the dot com boom happened, and several years later, new technology giants emerged—like Amazon, Google, and Facebook. From this, we now face “big data” that promises to solve world problems, but has the potential to create turmoil and malfeasance. My research examines the impact of the General Data Protection Regulation (GDPR) enacted in the EU in 2016 on firm value using Tobin’s Q and CARs. Using regression analyses, I observe that Tobin’s …

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has not been able to …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019). In China, Zara targeted young women entering …

Finding Similar Stocks By Detecting Cliques In Market Graphs, Sudhashree Sayenju

Symposium of Student Scholars

The stock market provides an abundant source of data. However, when the amount of raw data becomes overwhelming it grows increasingly difficult to know how the stocks interact with each other. Stock data visualization as a market graph serves as one of the most popular way of summarizing important information. When modelling the data as a graph, vertices correspond to stocks and edges correspond to strong correlation in their pricing in a certain period of time. This project presents a technique to find stocks that behave very similarly. Such information helps investors make decisions on which stocks to purchase next. …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Savannah Rubio, Miguel Pereira

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

How Can Apple Be More Fruitful In India, Isabella Bertolani, Amani Elchaar, Kamari Davis, Lawrence Ofili, Michal Kardacz, Nakia Abdul, Pamela Diaz, Zack Mcpherson

Symposium of Student Scholars

Abstract

How Apple Can become Fruitful in India: An International Marketing Case Study

Izzy Bertolani, Pamela Diaz, Zack McPherson, Amani Elchaar, Michal Kardacz, Kamari Davis, Nakia Abdul, and Lawrence Ofili

Apple, founded by Steve Jobs and Steve Wozniak in the United States in 1976, is a $91.8 billion, leading global technology company with 61% of revenue coming from international sales (“Apple Reports,”2020). Apple markets its iPhones in 26 countries and entered India with its iPhone 4 in 2011 (“The 15 coolest”2019). India is an attractive emerging market with a 1.37 billion population, $280 billion GDP, 5% growth rate, and a …

Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie Mccombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon

Symposium of Student Scholars

As the world is looking at sustainable energy sources, electric vehicles are likely to be a big part of the perceived future. China has 18.47% of the world’s population, is one of the highest emitters of carbon dioxide, and is the world’s largest market for electric vehicles (Country Meters). China’s GDP was USD 13.608 trillion in 2018 and is expected to increase substantially in coming years (Wang, 2019). With 25 million vehicles sold in 2019, China’s automobile market is the biggest in the world. With that, China accounts for 27.52% of the world’s CO2 emissions (Statista). To decrease that number, …

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of 4.6 …

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country and main cities, …

Restoring History: Mixed-Use Hotel & Retail Center, William Chase Sisk

Symposium of Student Scholars

Monroe, Georgia, is a unique small town, located halfway between Athens and Atlanta. The small-town atmosphere and amenities have become a popular destination for people attracted to the historic buildings, downtown events and UGA football home games. Monroe is popular for its wedding venues, antique malls, and car shows, but there are not enough hotel rooms. Currently within the historic downtown, there are only one bed and breakfast, two AirBNB’s, and no hotels, although every downtown storefront is occupied by restaurants, retail stores, and businesses.

The need for overnight accommodations has raised the possibility of a new mixed-use hotel and …

Market Research: How To Keep And Gain Customers, Chris Mccall

Symposium of Student Scholars

Customer-centered market research is essential to the creation and management of successful marketing campaigns. A company that understands their customers will be able to provide those customers with products and services that fit their needs better than the competition, and ultimately increase profits. My research focuses on a database containing customer information for a telecommunications company called Telco. Within this research, I will focus on a number of customer attributes including demographics, services provided, payment methods, contract lengths, monthly charges, and tenure with the company. Considering how these attributes relate to one another will give me a better understanding of …

Best Practices In Volunteer Management For Cherokee Family Violence Center, Andi Edwards

Symposium of Student Scholars

Volunteer programs have long been utilized by the nonprofit sector to meet growing societal needs in a cost-effective manner. However, many organizations remain unaware or resistant to volunteer management protocols that could potentially increase agency capacity and reach. Based upon existing research, industry best practices, and organizational changes needed in light of COVID-19, this project evaluates the importance of effective volunteer management as a capacity building exercise for nonprofits. The data collected were used to develop a volunteer management manual for Cherokee Family Violence Center (CFVC), a domestic violence service agency in north metropolitan Atlanta.

The overarching research question examined …

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …

I. Using Social Media To Promote Awareness Of Hiv And Aids In Children: Education And Community Resources, Savannah Barnett

Symposium of Student Scholars

In this day and age, social media is critical to the success of a company whether it be for-profit or nonprofit. Eighty (80) percent of nonprofits use Facebook and 70 percent use Twitter worldwide which means that agencies who opt not to use social media are missing out on free to low-cost advertising and community engagement/ awareness (Domingues, Lopez, & Astudillo, 2016). No matter the business model or tax status, the way a company gains social media attention stays consistent in terms of what to post, how often, and the overall aesthetic and graphics that go along with the posts. …

Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick

Undergraduate Student Research Internships Conference

A reflection on the future of sustainability in business as it pertains to Ivey Publishing's case collection and the coding system developed through the USRI program.

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in an …