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Full-Text Articles in Business
Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano
Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano
CBER Conference
The main purpose of this research was to examine the relationship between tourism and economic development in Pakistan. After using multiple secondary resources the conclusion to be drawn is that Tourism and Economic development are positively correlated meaning that if we work on our potential in tourism industry; Pakistan can witness huge change in its economic development and growth.
Impact Of Celebrity-Endorsed Products On Consumer's Purchase Intention, Syeda Hiba Badar
Impact Of Celebrity-Endorsed Products On Consumer's Purchase Intention, Syeda Hiba Badar
CBER Conference
Consumer Perception about the brand does not create a significant impact on Purchase Intention if the brand is endorsed by a celebrity. (P>0.05) 2. Consumer's Trust upon a celebrity is 33.6% effective with respect to their Purchase Intention. 3. Consumer Skeptism does not have a significant impact on Purchase Intention. 4. Brand Awareness does not have a positive impact on Purchase Intention of consumers when it is endorsed by a celebrity. 5. Consumers’ Purchase Intention is influenced 22.4% to Follow the celebrity Influencer. Majority agrees to the statement and says that celebrities influence the brand image to a greater …
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.