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Full-Text Articles in Business

Ai And The Future Of Marketing Education Through The Lens Of The Space Merchants, Jasmin Cowin, Cristo Leon, Sabra Brock, Xavier Oviedo Torres Jul 2024

Ai And The Future Of Marketing Education Through The Lens Of The Space Merchants, Jasmin Cowin, Cristo Leon, Sabra Brock, Xavier Oviedo Torres

STEM for Success Resources

Artificial Intelligence (AI) is transforming professional marketing practices as well as marketing education. This paper employs the science fiction novel “The Space Merchants” by Pohl and Kornbluth as a metaphorical framework for critically examining AI integration in marketing curricula. The authors review existing literature examining the impacts of AI on marketing practices and education. Furthermore, they establish a qualitative methodology analyzing a real-world case study, current applications of AI in marketing education, and discuss ethical frameworks surrounding the use of AI. Utilizing “The Space Merchants” satirical portrayal of consumerism, they reflect on AI’s potential to commodify marketing education, homogenize student …


Uplifting The Critical Value Of The Lgbtq+ Climate Workforce, San Diego Regional Climate Collaborative, Brenda Castruita, Nicole Fassina Jul 2024

Uplifting The Critical Value Of The Lgbtq+ Climate Workforce, San Diego Regional Climate Collaborative, Brenda Castruita, Nicole Fassina

San Diego Regional Climate Collaborative

As the world faces unprecedented environmental challenges, the need for a robust and diverse environmental workforce has never been more critical. Historically, marginalized communities are at the forefront of these challenges and often bear the brunt of impacts from our changing climate. It is vital that the climate workforce reflects the diversity of our communities and is inclusive of individuals with lived experiences that can inform equitable and effective solutions. Among these marginalized communities, the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and others) community is particularly vulnerable to the impacts of climate change.¹ Research underscores how LGBTQ+ individuals …


Introduction To Programming And Applied Analytics Using Python, Matt Brown Jul 2024

Introduction To Programming And Applied Analytics Using Python, Matt Brown

ATU Faculty OER Books and Materials

This open electronic textbook is a collection of lecture notes, assignments, and additional background material for a junior level analytics course targeted for business students, it is free to use and copy. The text assumes readers have not had prior programming or computing courses, but have had at least one analytics course. The textbook differs from other textbooks because it serves a dual purpose, to first introduce to students the Python programming language and secondly to introduce analytics programming in Python. It is not meant to be a comprehensive book on the Python language or data analytics, rather a semester’s …


Promoting Community Health And Wellness Through Arts And Nature-Based Interventions: A Literature Review, Tessa Tinkler, Laura Deitrick, Richard W. Hurt Iii, Connelly Meschen Jul 2024

Promoting Community Health And Wellness Through Arts And Nature-Based Interventions: A Literature Review, Tessa Tinkler, Laura Deitrick, Richard W. Hurt Iii, Connelly Meschen

Arts and Culture

This literature review covers two areas of nonprofit work that are traditionally underfunded yet potentially impactful for improving social determinants of health: engagement with the arts and connecting with nature.


New Dentist News (June 2024), Ada Committee On The New Dentist Jun 2024

New Dentist News (June 2024), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.


3rd Sbs International Conference 2025: Innovation And Disruption: Business Success Through Ai, School Of Business Studies (Sbs) May 2024

3rd Sbs International Conference 2025: Innovation And Disruption: Business Success Through Ai, School Of Business Studies (Sbs)

Conference Proceedings

From the time that Clayton Christensen (1997) highlighted the concept of disruption due to innovation, and its impact on businesses and economies, practitioners and researchers have diverted their attention to the evil it casts and the opportunities it presents. Innovations and improvements in technologies have more often than not resulted in disruption of business models prevalent at that time. The three industrial revolutions have marked definitive shifts in performance and perspectives, and now the world awaits the outcome of the industrial revolution 4.0. Disruptions do not come only from revolutions. This is evident from the very recent incidence of the …


The Santa Clara, 2024-05-28, Santa Clara University May 2024

The Santa Clara, 2024-05-28, Santa Clara University

The Santa Clara

No abstract provided.


And Food Justice For All: Advancing Access To Just And Sustainable Food Systems, Makenna Grace Landry May 2024

And Food Justice For All: Advancing Access To Just And Sustainable Food Systems, Makenna Grace Landry

Graduate Student Portfolios, Professional Papers, and Capstone Projects

A collection of work exploring food justice and food access programming in Western Montana, as well as a critique of the Bayer-Monsanto merger.


The Santa Clara, 2024-05-10, Santa Clara University May 2024

The Santa Clara, 2024-05-10, Santa Clara University

The Santa Clara

No abstract provided.


Trans-Disciplinary Communication For Policy Making: A Reflective Activity Study, Cristo Leon May 2024

Trans-Disciplinary Communication For Policy Making: A Reflective Activity Study, Cristo Leon

STEM for Success Resources

This paper reports on a workshop conducted at the NSF's 2023 Eddie Bernice Johnson, INCLUDES National Network Convening: Sustaining Equity-Driven Systems Change, held in Washington, DC, from August 2-4, 2023. Titled "Enhancing Inclusivity through Expertise Sharing: A Reflective Group Activity on Effective Policy Development," the workshop employed Trans-Disciplinary Communication (TDC) as a methodological framework. Participants represented a cross-section of academia, nonprofits, federal agencies, and the general public, focusing on STEM Education, diversity, equity, and inclusion (DEI), and traditionally underrepresented groups (TUG). The paper delineates the protocol for eliciting robust participation and facilitating knowledge sharing. Subsequently, it scrutinizes the outcomes of …


Empowering Inquiry: The Transformative Power Of The Question Formulation Technique In Education, Cristo Leon May 2024

Empowering Inquiry: The Transformative Power Of The Question Formulation Technique In Education, Cristo Leon

STEM for Success Resources

The Question Formulation Technique (QFT) is a pivotal innovation in educational strategies aimed at empowering students by enhancing their ability to formulate questions. This method is not merely an academic exercise but a critical skill fostering deep engagement, critical thinking, and creativity across all disciplines. It is significant for students from underserved communities, where such skills can dramatically shift educational and personal outcomes.


Effect Of Stakeholder Capitalism After The 2019 Business Roundtable Pledge, Maximiliano Villarreal-Castro May 2024

Effect Of Stakeholder Capitalism After The 2019 Business Roundtable Pledge, Maximiliano Villarreal-Castro

Poster Presentations

There has been a shift towards a new model of corporate operation, one which prioritizes not only the company shareholders but anyone affected by its operations, i.e., stakeholders. Although many believe this is a path towards a more equitable future, others fear it could cause agency issues. As a result, companies that focus on ESG/Stakeholder Capitalism may experience the adverse effects of slow growth, costing shareholders, employers, and employees in the long term.

To determine if there was an impact from 'The Shift' to an ESG model by the major corporations, this study compared internal (accounting) and external (market) data. …


The Port Of San Diego's Maritime Clean Air Strategy: Enhancing Public Health With Innovative Clean Air Strategies, San Diego Regional Climate Collaborative, Gabriela Yamhure, Alexis Padilla May 2024

The Port Of San Diego's Maritime Clean Air Strategy: Enhancing Public Health With Innovative Clean Air Strategies, San Diego Regional Climate Collaborative, Gabriela Yamhure, Alexis Padilla

San Diego Regional Climate Collaborative

The Port of San Diego (The Port), established in 1962 under the Port act, is the Maritime agency that manages and stewards the thirty-four miles of coastal working waterfront along the San Diego Bay. The Port develops and promotes commerce, navigation, recreation, a healthy environment and fisheries around the San Diego Bay, contributes billions to San Diego’s economy, and is home to international cargo and trade operations. In a concerted effort to lessen greenhouse gas emissions impact of operations on local, often underserved communities, the Port developed and is implementing a Maritime Clean Air Strategy (MCAS), an update to the …


Griz Give-And-Get: Understanding The Context, Philosophy, And Logistics Behind A Project To Reduce Waste At The University Of Montana, Sam Sullivan May 2024

Griz Give-And-Get: Understanding The Context, Philosophy, And Logistics Behind A Project To Reduce Waste At The University Of Montana, Sam Sullivan

Graduate Student Portfolios, Professional Papers, and Capstone Projects

Griz Give-and-Get is an online platform at the University of Montana that aims to reduce consumer waste. It attempts to do this by providing students and staff with a place to give away their used items. The first objective of this essay is to describe the process behind Griz Give-and-Get’s early development. The second objective is to relate concepts from environmental philosophy to Griz Give-and-Get’s mission. Although part of Griz Give-and-Get’s mission is to build community and to mitigate the effects of student poverty, this essay will narrow its focus to explore the first issue that Griz Give-and-Get concerns itself …


The Santa Clara, 2024-04-26, Santa Clara University Apr 2024

The Santa Clara, 2024-04-26, Santa Clara University

The Santa Clara

No abstract provided.


Comercio Informal Y Financiación Informal En Colombia Casos: Cúcuta, Villavicencio, Localidad De Chapinero Y Sector Las Aguas En Bogotá, Olga Marina García Norato, Gustavo Adolfo Diaz Valencia Apr 2024

Comercio Informal Y Financiación Informal En Colombia Casos: Cúcuta, Villavicencio, Localidad De Chapinero Y Sector Las Aguas En Bogotá, Olga Marina García Norato, Gustavo Adolfo Diaz Valencia

Ciencias Administrativas, Económicas y Contables

Este libro presenta una serie de investigaciones desarrolladas desde 2016 sobre la informalidad en Colombia, específicamente el comercio informal en el espacio público y las fuentes de financiación de los vendedores informales. La primera investigación, realizada en Chapinero, Bogotá, analizó las condiciones socioeconómicas y las limitaciones financieras de estos comerciantes. En 2017, el estudio se expandió a Villavicencio y Cúcuta, examinando las fuentes de financiación informal y sugiriendo políticas públicas para la inclusión financiera. Los resultados revelan bajos niveles de escolaridad e ingresos entre los vendedores, quienes dependen de prestamistas informales debido a las barreras para acceder al crédito formal, …


Presentación: Investigación Científica Más Allá De Un Único Método, Cristo Leon Apr 2024

Presentación: Investigación Científica Más Allá De Un Único Método, Cristo Leon

STEM for Success Resources

No abstract provided.


The Santa Clara, 2024-04-12, Santa Clara University Apr 2024

The Santa Clara, 2024-04-12, Santa Clara University

The Santa Clara

No abstract provided.


Education And Advocacy For Universal Design And Accessibility In Housing, Apisara Vairojanakich, Amy Lyons-Brown, Molly Wuebker Apr 2024

Education And Advocacy For Universal Design And Accessibility In Housing, Apisara Vairojanakich, Amy Lyons-Brown, Molly Wuebker

Spring 2024 Virtual OTD Capstone Symposium

In the United States, there is a lack of adequate numbers of universally designed and accessible houses in the housing market for the older population and people with disabilities. Many barriers, such as financial support and lack of knowledge for housing-related professionals, can prevent this population from participating in home occupations. The project developed educational products, including the universal design housing experience booklet, universal design housing checklist, and universal design blueprints. These products were delivered through the blog post on Uncurbed LinkedIn website. The needs assessment was conducted to provide the guidelines for the chapters in the booklet and checklist. …


Cobm Adjunct Faculty Newsletter: April 2024, Ellen Ramsey Apr 2024

Cobm Adjunct Faculty Newsletter: April 2024, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.


Santa Clara Magazine, Volume 65 Number 1, Spring 2024, Santa Clara University Apr 2024

Santa Clara Magazine, Volume 65 Number 1, Spring 2024, Santa Clara University

Santa Clara Magazine

14 - A CAMPUS ON THE RISE Six new buildings on campus aren’t the only changes brought by a successful $1 billion fundraising campaign. Lauren Loftus & Leslie Griffy

20 - HUMAN AT HEART How Santa Clara University is distinguishing itself as a leader in human-focused health care innovation. Lauren Loftus

26 - SHEPHERDING INNOVATION How wonder, and God, can make us better scientists. Brother Guy Consolmagno, S.J.

30 - THE CO-OP Santa Clara University has long been a bastion of interdisciplinary learning. A new fund is taking cross-collaboration to new heights. SCM Staff

34 - MAKE AI THE BEST …


2024- The Twenty-Eighth Annual Symposium Of Student Scholars Apr 2024

2024- The Twenty-Eighth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 28th Annual Symposium of Student Scholars, held on April 17-19, 2024. Includes abstracts from the presentations and posters.


Tea Shop Manager, Ruben Becerril Apr 2024

Tea Shop Manager, Ruben Becerril

Posters - 2024

Tea Shop Manager is meant to be a business simulator game. Business is a subject that is difficult to learn especially as a child who may not understand how the world works yet. Business is all about its application to the real world, as a result the game will:

• Bring aspects of business, simplify it, and then apply it to a semi-realistic setting such as managing a shop.

• Concepts and skills will be taught through the user’s interaction with the game.

• Show statistics based on management performance.


Drivertech Vehicle Monitoring System, Sarah Aldhafeeri, Fillip Cannard, Kaitlyn Ledon, Shea Spellman Apr 2024

Drivertech Vehicle Monitoring System, Sarah Aldhafeeri, Fillip Cannard, Kaitlyn Ledon, Shea Spellman

Posters - 2024

DriverTech provides critical data to shipping companies about their fleets of vehicles and drivers. This is done through their vehicle monitoring system. Unfortunately, Windows 10 is reaching end of life, and DriverTech is looking for a new software solution.


Trans-Disciplinary Communication And Persuasion In Convergence Research Approach, Cristo León, James Lipuma, Marcos O. Cabobianco, Edgar Meritano, Bruce G. Bukiet Mar 2024

Trans-Disciplinary Communication And Persuasion In Convergence Research Approach, Cristo León, James Lipuma, Marcos O. Cabobianco, Edgar Meritano, Bruce G. Bukiet

STEM for Success Resources

All content in this magazine is licensed under a Creative Commons Attribution License. Attribution-Non-Commercial-Non-Derivatives 4.0 International (CC BY-NC-ND 4.0).


Data Management Sharing Plan: Fostering Effective Trans-Disciplinary Communication In Collaborative Research, Cristo León, James Lipuma Mar 2024

Data Management Sharing Plan: Fostering Effective Trans-Disciplinary Communication In Collaborative Research, Cristo León, James Lipuma

STEM for Success Resources

All content in this magazine is licensed under a Creative Commons Attribution License. Attribution-Non-Commercial-Non-Derivatives 4.0 International (CC BY-NC-ND 4.0).


Sistema Agroalimentario De La Provincia De Sumapaz En Cundinamarca, Nelson Enrique Fonseca, Edwin Palacios Yepes Mar 2024

Sistema Agroalimentario De La Provincia De Sumapaz En Cundinamarca, Nelson Enrique Fonseca, Edwin Palacios Yepes

Ciencias Administrativas, Económicas y Contables

La erradicación del hambre, la desnutrición y la subalimentación es una preocupación global. Esta investigación diagnostica el sistema agroalimentario de la provincia del Sumapaz en Cundinamarca desde una perspectiva integral que incluye agricultura, ecología, ecosistemas y biodiversidad, promoviendo la sustentabilidad. Se identifican problemáticas en los sistemas de consumo, socioeconómico y productivo, y se mide la eficiencia de los agroecosistemas en subsistemas familiares, agrícolas, pecuarios y agroforestales. Se recomienda establecer un centro regional de comercialización agroalimentaria, coordinado con municipios y centros de abasto nacionales, y crear un sistema de información veraz y eficiente. Abordando disciplinas como agronegocios, tecnología e innovación y …


Auditing Standards Board (Asb), Meeting Agenda, March 13, 2024, American Institute Of Certified Public Accountants. Auditing Standards Board Mar 2024

Auditing Standards Board (Asb), Meeting Agenda, March 13, 2024, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.


The Santa Clara, 2024-03-01, Santa Clara University Mar 2024

The Santa Clara, 2024-03-01, Santa Clara University

The Santa Clara

No abstract provided.


New Dentist News (March 2024), Ada Committee On The New Dentist Mar 2024

New Dentist News (March 2024), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.