Business Commons^™

The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares

Posters - 2026

Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.

Enhancing Financial Audit Operations Through Ai Anomaly Detection, Nadya Cousin, Rebekah Garza, Talisa Gomez

Posters - 2026

❖ Financial auditing plays a critical role in ensuring accuracy, regulatory compliance, and fraud detection in financial reporting

❖ Traditional audit approaches rely heavily on sampling and manual review processes, limiting their ability to scale with increasing data complexity

❖ The rapid growth of high-volume, high-velocity financial data (big data) has exposed significant limitations in traditional auditing, including:

• Incomplete data coverage
• Delayed anomaly detection
• Increased risk of material misstatements

❖ These limitations create a need for scalable, automated, and data-driven audit solutions

❖ Artificial Intelligence (AI), particularly anomaly detection models, enables:

•  Full-population testing
•  Real-time pattern recognition
•  Proactive risk identification

Smartstock, Enzo Jaques

Posters - 2026

SmartStock is a mobile application designed to help small business owners efficiently manage inventory and track sales in real time. Many small businesses rely on manual tracking methods or spreadsheets, which can lead to errors, lost data, and inefficient operations. SmartStock addresses this problem by providing a simple, mobile-first solution that allows users to manage products, monitor stock levels, and calculate profits instantly.

Purpose:

• Simplify inventory management • Track sales and profit automatically • Provide real-time low stock alerts • Improve decision-making for small businesses

Budgeting Apps, Financial Literacy, And Financial Control, Max Masabo, Abdullah Mohammad Mahi

Presentations - 2026

Our paper shows the real hidden connections between budgeting app usage and financial wellbeing of U.S Households

Budgeting Apps, Financial Literacy And Financial Distress: Evidence From U.S. Households, Max Ngenzi Masabo

Posters - 2026

• First, it provides the first large-scale, nationally representative evidence on how budgeting app usage relates to household financial distress in the United States. Contrary to the intended purpose of these tools, we find that app users, especially frequent users, experience significantly higher levels of financial strain. • Second, we show that financial literacy is a critical moderating factor. The adverse association between budgeting apps and financial distress is substantially stronger among low-literacy individuals, highlighting financial literacy as an essential safeguard against harmful fintech outcomes. • Third, we identify behavioral mechanisms through which budgeting apps may exacerbate financial difficulties. App …

Ai Vs. Human Imagery In Advertising: Do Consumers Care?, Belyn Thompson

Posters - 2026

Artificial Intelligence (AI) is rapidly transforming digital marketing, with AI-generated images increasingly used in advertising and brand communication. While these visuals allow companies to reduce costs and experiment with creative ideas, it remains unclear how consumers perceive AI-generated content compared to human-created visuals. Advances in platforms such as DALL-E and Midjourney have made AI images more realistic and difficult to distinguish, raising questions about transparency and ethical disclosure in advertising. This study examines how AI-generated images and disclosure strategies influence consumer perceptions, including purchase intent, aesthetic appeal, and perceived realism across different product categories.

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

Using Ai-Based Predictive Scheduling To Improve Patient Flow And Reduce Wait Times In Healthcare Clinics, Oscar Martinez

Posters - 2026

• Healthcare systems face increasing challenges in patient access and wait times
• Average wait times for specialist care continue to rise, creating:
  • Delays in treatment
  • Reduced patient satisfaction
  • Increased system inefficiencies (Sanford, 2025)
• A major contributor is operational bottlenecks, defined as:
  • Points of congestion that slow or disrupt service flow
• Hospitals typically operate under process layouts, which:
  • Handle diverse patient needs
  • Reduce specialization efficiency
• Contributing factors to bottlenecks:
  • Physician shortages and burnout
  • Administrative burden
  • Inefficient scheduling systems (Moura & Pinho, 2025)
• AI offers potential solutions through:
  • Predictive scheduling
  • Automation of administrative processes
  • Data-driven optimization of patient flow

Optimizing Retail Grocery Inventory Using Ai And Large Language Models: Evidence On Forecast Accuracy, Waste Reduction, And Cost Efficiency, Robert Miller, Stephen Garcia, Brandon Ermis

Posters - 2026

Aim: To evaluate how AI and LLMs improve forecasting accuracy, reduce waste, and enhance inventory decision-making

Beyond Technology Acceptance: Ai Adoption In The United States And Korean Accounting Firms, Madeline Ortega, Brenda Vazquez Saavedra

Posters - 2026

A comparison of AI adoption between the United States and South Korea

Evaluating The Impact Of Ai And Blockchain For Supply Chain Risk Mitigation: A Predictive Analytics Approach, Sai Neelima Seru, David Zeng

Annual Research Symposium

The increasing adoption of artificial intelligence (AI) in supply chain operations is transforming how organizations detect, govern, and respond to risk, raising important questions regarding digital trust, accountability, and transparency. AI models enable predictive risk assessment using large-scale logistics data. However, their outputs are often difficult to audit or independently verify. In contrast, blockchain technology provides immutable and tamper-evident records but lacks predictive capabilities. This study empirically evaluates an integrated AI-Blockchain environment using a real-world e-commerce logistics dataset (Olist Brazilian dataset, September 2016-October 2018). The analysis compares AI-only, blockchain-only, and integrated configurations across both predictive and governance dimensions. Results indicate …

Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park

Annual Research Symposium

Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …

2025 San Diego Regional Climate Collaborative Annual Report, San Diego Regional Climate Collaborative

San Diego Regional Climate Collaborative

The San Diego Regional Climate Collaborative is a network for public agencies that serves the San Diego region to share expertise, leverage resources and advance comprehensive solutions to facilitate climate change planning. By partnering with academia, nonprofits, and businesses, the SDRCC also works to leverage the profile of regional leadership. This is the 2025 San Diego Regional Climate Collaborative Annual Report.

Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.

Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, …

2025 State Of Nonprofits And Philanthropy Annual Report, Tessa Tinkler, Cristina Sanchez-Kerr, Laura Deitrick, Eo Hanabusa, Bryan Cardenas, Timothy Nelson, William Piper

State of Nonprofits and Philanthropy in San Diego

The 2025 State of Nonprofits and Philanthropy in San Diego examines how federal policy changes, funding volatility, and rising community needs are reshaping the region’s nonprofit sector. Drawing on survey data from nonprofit leaders and employees, public opinion polling, and financial and employment analysis, the report provides an early assessment of the sector’s financial health, workforce capacity, and its role as a primary access point for services such as housing, food, education, healthcare, and the arts. It highlights mounting pressures on nonprofit infrastructure alongside the sector’s enduring strengths in public trust, collaboration, advocacy, and shared investment strategies that will shape …

‘Casar Public Lecture: Dangerous Crosswords: Market Behavior And Political Messaging In The U.S.', The Prince Alwaleed Center For American Studies And Research Casar

Performances, Events, and Presentations

Guest Speaker: Dr.James Spellman - Principal of Strategic Communications LLC, Public Affairs | Washington, D.C. About Lecture: An exploration of the behavioral dynamics of financial markets and the dangers of political messaging when behavioral economics is misunderstood, using examples from the United States.

Venue: Tim Sullivan Lounge, Alwaleed Building - AUC New Cairo Campus

Date: Wednesday, February 11, 2026

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Marketing Strategy In The Age Of Ai, Mary C. Martin

All Open Educational Resources

Marketing Strategy in the Age of AI is an Open Educational Resource designed to help students master foundational marketing strategy while understanding how artificial intelligence is reshaping marketing practice. The textbook emphasizes core strategic thinking and positions AI as a tool that enhances, rather than replaces, human judgment and decision-making. The book covers key areas of marketing strategy across the marketing mix, including environmental analysis, market research, product development, pricing, distribution, and promotion. Each chapter introduces established marketing frameworks and then explores how AI-driven tools and data improve insight, speed, and effectiveness in real-world marketing decisions. Examples and cases highlight …

Charting The Distinct Rights Of Sea Workers In European Waters : A Focus On Decent Working Time, María Carrera-Arce, Raphael Baumler, Laura Carballo, Bikram Singh Bhatia

Reports

The document contains three distinct reports:

• The Report 1 ‘Social rights of sea workers in European waters – A Legal study’ discusses sea workers labour regulations in Europe, including cross-sectoral and sector-specific instruments. (pp. 13-68)

• The core of Report 2 ‘Ensuring decent working time for the future – Seafarers under EEA and non-EEA flags’ analyses flags State working-time requirements in the EEA and selected non-EEA jurisdictions. (pp. 69-131)

• The Report 3 ‘A working time comparative analysis – Examples of labour gaps between sea and land workers’ explores in depth working time between sea workers and other occupational …

Cobm Adjunct Faculty Newsletter: Spring I, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

College of Business and Management Adjunct Faculty Newsletter: Spring I, Block A & B

The Budget, Fiscal Year 2026-2027, Tennessee. Department Of Finance And Administration

Budget Volume 1

This document is the final budget for the coming fiscal year.

Zdolności Dynamiczne A Transformacja Cyfrowa Firm. Kontekst Małych I Średnich Przedsiębiorstw Przemysłu Spożywczego W Polsce, Magdalena Marczewska

Monografie/Monographs

Oparta na badaniach monografia obrazuje charakterystykę dynamicznych zdolności wykorzystywanych przez firmy w procesie transformacji cyfrowej oraz przybliża w jakim zakresie dynamiczne zdolności są warunkiem koniecznym transformacji cyfrowej przedsiębiorstw. Autorka prezentuje w książce nowatorską reinterpretację koncepcji dynamicznych zdolności, a także identyfikację kluczowych barier, których przezwyciężenie jest niezbędne dla transformacji cyfrowej oraz udostępnia Czytelnikowi praktyczny model wspierający jej planowanie i wdrażanie.

Dynamic Capabilities and Digital Transformation of Firms: The Context of Small and Medium-Sized Enterprises in the Polish Food Industry

Based on empirical research, this monograph illustrates the characteristics of dynamic capabilities utilized by companies in the digital transformation process and examines …

Wilson, Issue 02, 2025-26, University Of Northern Iowa. Wilson College Of Business.

Wilson

Contents:

From the Dean --- 3
Auditing Students Learn Emerging Technologies and Real-World Analysis --- 4
How Real Estate Students are Learning Industry Software in the Classroom --- 8
Marketing in the Age of Data --- 14
Building Communities, Shaping Futures --- 18
Data Drives Business Success for UNI Student Entrepreneurs --- 22
Data to Assist in Iowa Stomr Response --- 23
Ethical Considerations of Data Breaches --- 24
How Ethics and Data Management Intersect In Today's Business Climate --- 26
Students Dominate Advertising Competition --- 28
AACSB Supplemental Accounting Accreditation --- 30
A New Era for Business: UNI's Wilson …

The Global Onboard Training Programme (Gobt) : A Comprehensive Review, World Maritime University

Reports

A stable supply of qualified seafarers is a critical component of the global maritime logistics industry, which relies heavily on maritime transportation. According to the 2021 BIMCO Manpower Report, an additional 89,510 officers will be needed by 2026. In 2021 alone, there was already a deficit of 26,240 STCW-certified officers, clearly indicating that demand continues to outpace supply. The report also noted a 45.8% increase in the number of female seafarers since 2015, although they still represent only a small share of the overall workforce. Maritime Education and Training (MET) institutions around the world continue to provide training to develop …

Mount Rainier National Park: Tales, Trails, & Auto Tours, Jerry Rohde, Gisela Rohde, Larry Eifert

Archives & Reprint Series (imprint)

Re-release of the 1996 book on exploring Mount Rainier National Park. We are very pleased that you are about to read a reprint of our book, but 1996 was a long time ago, and many things have changed since then. While the human and natural history accounts are still accurate, some trail and road descriptions, along with park phone numbers and park facilities, are no longer valid. Before hiking any of the trails we describe in this book, please check with one of the park visitor centers for current information.

100 Conversation Starters To Develop Student Critical Thinking In Intermediate And Financial Accounting Courses, Joe B. Hoyle

Bookshelf

INTRODUCTION

Why create a book containing nothing but accounting problems?

The genesis of an idea is often difficult to recall, but I can trace the creation of this project to a single sentence found in a specific book.  One recent summer, to help prepare myself for the upcoming academic year, I began reading Why Don’t Students Like School? by Daniel T. Willingham.  On page 16 of the dog-eared copy I acquired on the Internet, I was drawn to a key sentence like a moth to a flame.  The words were buried rather unobtrusively within a long paragraph but, for me, …

Eugene (Gene) Louis Dodaro [Inducted 2026], American Accounting Association

Accounting Hall of Fame Brochures

No abstract provided.

William Ernest Mccarthy [Inducted 2026], American Accounting Association

Accounting Hall of Fame Brochures

No abstract provided.

Donald James Kirk [Inducted 1996], American Accounting Association

Accounting Hall of Fame Brochures

No abstract provided.

Exclusive By Design: Engineered Scarcity And Consumer Behavior In Fashion Drops, Caroline Meyer

2026 Research Poster Competition

The drop business model centers on releasing small batches of products, often without much notice, on a recurring or semi-regular schedule. These limited releases, or "drops," sell out quickly and rarely restock, creating urgency and making each product feel exclusive. Consumers are trained to anticipate launches, check for updates, and act fast within minutes to secure items before they’re gone. By tapping into psychological drivers such as scarcity, fear of missing out (FOMO), and the desire for social belonging, the drop model flips traditional retail logic. Instead of keeping shelves full, it withholds. Instead of lowering prices to drive sales, …

Whose Responsibility Is It: Corporate Ethics And Supply Chain Accountability In The Uyghur Crisis, Katelyn Evans

2026 Research Poster Competition

Global supply chains have become increasingly complex, making it difficult to identify and prevent unethical labor practices embedded within everyday consumer goods. In recent years, attention has been directed toward the use of Uyghur forced labor in China, particularly within the fashion and automotive industries. While governments and corporations have faced growing scrutiny, less is known about how consumers perceive responsibility for unethical sourcing and how unethical practices influence their purchasing behavior. This research seeks to examine the question: Whose responsibility is it to address unethical practices in global supply chains? Specifically, the study evaluates perceptions of responsibility across three …