Business Commons^™

Assessing The Importance Of Brand Equity In Health Services Marketing Through The Impact Of Acquired Goodwill On Stockholder Returns, Richard A. Heiens, Robert T. Leach, Leanne C. Mcgrath

Faculty Publications

The growing importance of brand equity is widely recognized by researchers and business strategists alike. As such, creative new ways to capture the value of this intangible asset must be devised and tested. The current study uses acquired goodwill as a surrogate indicator of brand equity and looks at the importance of brand equity for firms in the health services industry by measuring the impact of acquired goodwill on stockholder returns. The findings indicate that acquired goodwill and stockholder returns appear to be significantly and positively related to each other. In addition, firms that have higher than average amounts of …

Global Technology Initiative At San Jose State University: Results Of Seven Years Of An International Experience For Students, Belle Wei, Patricia Backer, Wenchiang Chung, Andrew Wood

Faculty Publications

For XXX students to thrive in the highly competitive global economy, it is critical to develop international perspectives and knowledge. The $1 million Global Technology Initiative (GTI), established in 2004, provides SJSU students with an opportunity to gain a global perspective of the world by learning about technology and business developments in the Asia Pacific region. GTI donors are high-tech business leaders with strong business ties in Silicon Valley and the Asia Pacific region. Given the current trend of engineering globalization in the global economy, particularly the trend of outsourcing Silicon Valley manufacturing, development, and design work to foreign countries, …

Investment Pitfalls: I Met You At Church And I Have A Deal For You!, Annetta M. Gibson

Faculty Publications

A slide presentation outlining how to avoid becoming a victim of investment fraud.

Making Standards Stick: A Theory Of Coupled Vs. Decoupled Compliance, Kurt Sandholtz

Faculty Publications

This paper presents an inductive account of how two divisions of the same corporation sought to standardize their engineering work. Although both groups achieved ISO 9000 certification, each was guided by historical antecedents and internal processes that left different legacies: a culture of cynicism and chaotic work practices in one division vis-a-vis a system of standardized work practices that are voluntarily (and often enthusiastically) followed in the other. The contrasting cases shed light on what happens when an external standard is adopted by an organization, converted into a formal directive, and then confronted by the norms and practices of an …

How Do Start-Ups Obtain Their Legal Services?, Darian M. Ibrahim

Faculty Publications

This essay presents the first empirical study of how rapid-growth start-up companies obtain their legal services, with particular attention to the choice between in-house and outside counsel. Drawing on responses to online surveys of venture-capital-backed start-ups formed between 2006 and 2008, the study tests several hypotheses rooted in economic and entrepreneurship literature. The results show that most start-ups do not employ in-house counsel, with cost considerations and broader coverage offered by outside firms emerging as the primary reasons. In contrast, start-ups that do hire in-house counsel cite their attorneys’ superior understanding of the business, responsiveness, and ability to monitor internal …

The Globalization Of Chinese Enterprises, Christoph Lattemann, Ilan Alon, Marc Fetscherin, John Mcintyre, Julian Chang

Faculty Publications

The question of how and why Chinese firms globalize is one of the most pressing issues for businesses today. China's globalization process is nothing less than remarkable. The twenty-first century will feature a developing country as the leader of the global economy by 2020, when, by most estimates, China's purchasing power parity (PPP) gross domestic product (GDP) surpasses America's. With China's new role on the world's stage, global economic and political institutions are likely to change. China's foray into Latin America, for example, has changed the traditional role that America has played in its “backyard.” While the Chinese government was …

Price Tiers As Antecedents Of Event Quality In The Sport Industry [Abstract], Jason D. Reese, Michael D. Kerr

Faculty Publications

No abstract provided.

Spectator-Based Brand Equity And University-Held Pep Rallies [Abstract], Brandon Brown, Khalid Ballouli, Jason D. Reese, Gregg Bennett

Faculty Publications

No abstract provided.

Business Practices And Procedures Regarding Smartphone Security, S. Ann Wilson, Michael York, Courtney Short

Faculty Publications

Smartphones are having a transformational effect on the way that users access, use, and store information. Smartphones have essentially blurred the line of what is considered a phone, becoming the pinnacle multi-tasking devices of today’s world. Current smartphones have their own dedicated operating system, Bluetooth capabilities, GPS, WiFi, constant network connection, PC connectivity, and are internet enabled, leading them to have similar security risks as that of a computer. Businesses are now worrying about the information employees are storing on these devices and want to find new ways to protect it (Schiller, 2011). Smartphone capabilities used for business application will …

Journal Of Public Budgeting, Accounting And Financial Management [Abstract], Mary Fischer, Treba Marsh

Faculty Publications

No abstract provided.

Accounting And Reporting Convergence [Abstract], Mary Fischer, Treba Marsh

Faculty Publications

No abstract provided.

Ethical And Environmental Disclosures: An Analysis Of The Oil And Gas Industry, Violet C. Rogers, Jack R. Ethridge, Treba Marsh, Jessica Lott

Faculty Publications

This study investigates the similarities of ethical and environmental disclosures, as well as risk factors contained within annual reports for the reporting year 2009. The data were collected from Fortune 500 oil and gas company annual reports. Findings include: 1) an emphasis on environmental, financial, nonfinancial and ethical disclosures and 2) similar reported risks for all companies investigated. The findings illustrate that many of the studied oil and gas companies have similar disclosures but, on the other hand, are situation specific to particular company and location.

We Are Not Publicly Traded And So The Rules Don't Apply Or Do They Should They?, Kelly Noe

Faculty Publications

This paper presents a case study of the accounting practices of a company that is privately held. The company follows Generally Accepted Accounting Principles (GAAP) but has some questionable transactions. The paper then follows up with a discussion of baby-GAAP and possible consequences of two different GAAP options.

Advertising Budget And Sales Paths Under The Dynamics Of The Student Work Control Problem And Regularity Requirements, Aharon Hibshoosh

Faculty Publications

Consider a firm promoting a product in a fast expanding industry by using advertising as its single promotional tool. The firm's objective is to minimize the overall cost of advertising necessary for reaching certain target sales of the product by the end of a given planning period. We adopt the Student Work Control problem (SWC) framework for modeling this marketing context, in general, and the advertising-sales response function, in particular. We compare the SWC's optimal control budgeting principle with the solutions of equally effective, alternative advertising budgeting principles, which require strong regularity conditions on the path of either the advertising …

The Importance Of The Historical Tang Dynasty In Place Branding Contemporary Xi'an, Norman Harry Rothschild, Ilan Alon, Marc Fetscherin

Faculty Publications

Purpose – The purpose of this paper is to discuss the opportunity of utilizing Tang dynasty history, heritage, buildings and names in the effort to place brand the contemporary city Xi'an.

Design/methodology/approach – The paper presents a conceptual framework for place branding cities consisting of two main dimensions. The first describes the continuum of functional versus emotional values within a city; the second measures the degree to which the image of a place is historical or contemporary. The paper then employs historical analysis to examine the meaning and construction of a Tang dynasty brand for place branding twenty-first century Xi'an. …

A Study Of Visual Puffery In Fragrance Advertising: Is The Message Sent Stronger Than The Actual Scent?, Mark Toncar, Marc Fetscherin

Faculty Publications

Purpose - This paper investigates visual exaggerations of fragrance advertisements by comparing subjects’ expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet or exceed these expectations.

Design/methodology/approach - By means of a semiotic analysis we capture the corresponding literary attributes of the ads to develop adjective pairs describing the meaning of the ads. Interviews are conducted to assess the meaning that consumers draw from the fragrance ads and we supplement these findings by performing a blind olfactory product evaluation of the fragrances. Paired sample t-tests are used to compare …

Analysis Of Firm Risk Around S&P 500 Index Changes., Stoyu Ivanov

Faculty Publications

In this study we extend the work of Vijh (1994), barberis, Schleifer and Wurgler (2005), Denis, McConnell, Ovtchinnikov and Yu (2003) and Geppert, Ivanov and Karel (2011) by examining the effect of the addition to or deletion from the S&P 500 Index on the firm's Fama - French four factor model loadings before and after the event. We find that added to and deleted from the S&p 500 Index firms experience unique sensitivity to the small cap minus Big cap (SMB) and momentum (UMD) factors. this finding and robustness tests indicate that addition to and deletion from the S&P 500 …

Analysis Of Bank Performance In California And The Rest Of The Twelfth Federal Reserve District, Stoyu Ivanov

Faculty Publications

In this study I examine the performance and sensitivity of performance to macro factors of banks headquartered in California and banks headquartered in the rest of the states in the Twelfth Federal Reserve District. I find that prior to the financial crisis which started in the fourth quarter of 2007 the non-California banks outperformed California banks; however, towards the end of the financial crisis California banks outperformed non-California banks. I also find higher macro factor sensitivities of non-California banks indicating more macro risk carried by these institutions. The higher risk explains the superior performance in expansions and underperformance in recessions …

Reit Etfs Performance During The Financial Crisis., Stoyu Ivanov

Faculty Publications

In this study the “disintegration hypothesis” is tested. It is examined whether the Vanguard Real Estate Investment Trust and iShares Dow Jones US Real Estate Index Fund exchange traded funds disintegrate from their underlying indexes during the recent financial crisis. Failure to support the “disintegration hypothesis” of the exchange traded fund and underlying index is found. It is also found that the Vanguard Real Estate Investment Trust exchange traded fund is consistently cointegrated with its underlying index the MSCI US REITs Index, before, during and after the financial crisis. It is also found that the iShares Dow Jones US Real …

A Comparative Study Of Prospective Natural Gas For Vehicle (Ngv) Buyers' Behavior Intention In Thailand, Howard W. Combs, N. Likitsuwannakool, S. Chaipoopirutana

Faculty Publications

This study examines the prospects of how Natural Gas Vehicles (NGV) could gain more popularity, and more consumers, throughout Thailand. A survey of 500 potential consumers, comprising l00 respondents in each of the five separate regions, identified relevant geographic locations, demographic factors and their impact on behavior intention. The results of the study suggest that consumer’s behavioral intentions toward NGV are affected by factors pertaining to social influences and NGV attributes. Each group contains several sub-variables and is used in verifying its individual impact on consumer’s behavioral intention, while the differences in vehicle factors did not strongly affect the behavior …

The New Exit In Venture Capital, Darian M. Ibrahim

Faculty Publications

No abstract provided.

The Effects Of Digital Intensity On Combinations Of Sequential And Configural Process Variety, James Gaskin, Kalle Lyytinen, Youngjin Yoo, Brian Pentland

Faculty Publications

Two forms of variety have been noted in organizational processes: sequential and configural. These describe variations in how a work process is ordered (sequential) or what is involved in enacting each work activity (configural). Each has been mainly studied in isolation. In organizations, these two types of variety are always co-present and scholars will miss important insights if their dependencies and interactions are not examined. This calls for theorizing and empirical inquiries regarding how these two types of variety are related and how digitalization influences them. Our contribution in this paper is to call attention to the need to analyze …

The Market Share Impact Of The Fit Between Market Leadership Efforts And Overall Strategic Aggressiveness, Larry P. Pleshko, Richard A. Heiens

Faculty Publications

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and market orientation. The results of the study support this approach, showing that at least six of the seven strategic contingency combinations exhibit a significant relationship to market share. Utilizing a sample drawn from the financial services industry, it is found that firms possessing a recommended “fit”, as when market leader firms exhibit …

Establishing A Foundation For Automated Human Credibility Screening, Jay F. Nunamaker Jr, Judee K. Burgoon, Nathan W. Twyman, Jeffrey Gainer Proudfoot, Ryan M. Schuetzler, Justin Scott Giboney

Faculty Publications

Automated human credibility screening is an emerging research area that has potential for high impact in fields as diverse as homeland security and accounting fraud detection. Systems that conduct interviews and make credibility judgments can provide objectivity, improved accuracy, and greater reliability to credibility assessment practices, need to be built. This study establishes a foundation for developing automated systems for human credibility screening

Exploring The Role Of Pseudodeductibles In Auto Insurance Claims Reporting, Dana A. Kerr Phd

Faculty Publications

Many who purchase insurance understand that by reporting covered losses to their insurers they increase the chances of future premium increases or reductions in insurance coverage.If under such circumstances a policyholder decides not to report an otherwise covered loss, the policyholder is effectively displaying the presence of a “pseudodeductible.” That is, given a covered loss occurs, a policyholder may define a personal and unobservable threshold that is greater than any stated deductible in the policy below which an insurance claim for the loss will not be reported. The scant amount of empirical research on this topic suffers from a lack …

Diversity Symposium On Cultural Intelligence: Are You Culturally Competent?, Michele Lucero

Faculty Publications

Have you ever wondered if you are culturally competent and how important it is in the workplace? Have you ever considered if librarians and your stakeholders are culturally competent and how it impacts you? The 2012 AALL Diversity Symposium this past July addressed just that – with insights from presenter and AALL Diversity Committee member, Michele Lucero.

Using An Elaboration Likelihood Approach To Better Understand The Persuasiveness Of Website Privacy Assurance Cues For Online Consumers, Paul Benjamin Lowry, Gregory D. Moody, Anthony Vance, Matthew Jensen, Jeffrey L. Jenkins, Taylor Michael Wells

Faculty Publications

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however, the findings of the extant literature regarding the effectiveness of these tools are mixed. We propose a model based on the elaboration likelihood model (ELM) that explains conditions under which privacy assurance is more or less effective, clarifying the contradictory findings in previous literature. We test our model in a free-simulation online experiment, and the results of the …

Alternative Models Of Funding Higher Education: Past And Present Trends, Gus Gregorutti

Faculty Publications

The present study is built around the following general research question: why is Adventist higher education in a tight budget? This is approached using a comparative time frame analysis of past and present needs and characteristics affecting funding tertiary education. The main idea throughout this paper is that the different funding systems are setting up models of Adventist higher education that aren’t always the best fit for the institutional ideology and organization. Possible alternatives to shift into a more suitable funding system are provided and discusses as well. 

The Mexican Idea Of Twoyear University Degrees: A Model Of Opportunities And Challenges, Gus Gregorutti

Faculty Publications

This study had the following general goals: a) Map some of the political and social factors that prompted the establishment of two-years Technological Universities in Mexico; b) Describe the main features of the model and how it differs from other models; c) Discuss Neoliberal Human Capital Theory as one of the main theoretical backdrop for expanding this kind of institutions; and finally, d) Assess the model’s strengths and weaknesses. To accomplish these goals, the study drew data from existing policies and from a set of six interviews to human resources directors in Monterrey area, Northern Mexico. These recruiters belonged to …

Misvaluing Innovation, Lauren Cohen, Karl B. Diether, Christopher Malloy

Faculty Publications

We demonstrate that a firm’s ability to innovate is predictable, persistent, and relatively simple to compute, and yet the stock market ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in research and development (R&D) can have quite divergent, but predictably divergent, future paths. Our approach is based on the simple premise that while future outcomes associated with R&D investment are uncertain, the past track records of firms may give insight into their potential for future success. We show that a long-short portfolio strategy that takes advantage of the …