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Full-Text Articles in Business

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2015

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2015-16 season.


Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives Jan 2015

Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Western Players theater group including the Summer Players.


Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff Dec 2014

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Mahurin Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …


Edmonson County, Kentucky - Account Books (Mss 550), Manuscripts & Folklife Archives Oct 2014

Edmonson County, Kentucky - Account Books (Mss 550), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 550. Account book for H.E. James & Co., a general store, at Johnson's Mill, Edmonson County, Kentucky, and S.T. Brooks, a general store in Brownsville, Edmonson County, Kentucky. Includes two loose items removed from the Brooks ledger.


Exercise Science, Currey Mccullough Oct 2014

Exercise Science, Currey Mccullough

Undergraduate Research Award

No abstract provided.


Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University Oct 2014

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.


Miller, John A., Sr., 1840-1905 (Mss 514), Manuscripts & Folklife Archives Sep 2014

Miller, John A., Sr., 1840-1905 (Mss 514), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 514. Receipts, correspondence, bills of lading ledger, 1870-1874, and account book, 1864-1866, for Miller’s jewelry businesses in Alton, Illinois and Paducah, Kentucky. Miller later operated a jewelry store in Cairo, Illinois.


Photos That Changed The World: Ted Talk Annotated Resource List, Chris Riehl Sep 2014

Photos That Changed The World: Ted Talk Annotated Resource List, Chris Riehl

Undergraduate Research Award

No abstract provided.


Hays, Joseph Stephen, B. 1956 - Collector (Mss 510), Manuscripts & Folklife Archives Aug 2014

Hays, Joseph Stephen, B. 1956 - Collector (Mss 510), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 510. Correspondence, business records, account books, and miscellaneous personal papers of members of the Allen, Barner, Savage and Mallory families of Edmonson, Hart and Warren counties in Kentucky.


Mammoth Cave Hotel - Registers, 1858-1860, 2008 (Mss 509), Manuscripts & Folklife Archives Aug 2014

Mammoth Cave Hotel - Registers, 1858-1860, 2008 (Mss 509), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 509. Printouts of a database containing information from the Mammoth Cave Hotel registers owned by the Department of Library Special Collections at WKU (MSS 66); one is arranged chronologically and the other is arranged alphabetically by guest name. Compact disc containing the sorted information in a Microsoft Access database.


Implementation Of A New Enterprise Resource Planning System, Lacy Payne Aug 2014

Implementation Of A New Enterprise Resource Planning System, Lacy Payne

Masters Theses & Specialist Projects

The objective of this thesis was to upgrade an Enterprise Resource planning system that was outdated into a new age Enterprise resource planning system based centered on a scheduling algorithm. This was a key change that needed to be made to transform the company from old thinking to new. Primarily the testing of this implementation was done through mapping of processes, followed by trial and error, and finally improving and sustaining the processes it took to use the system correctly. The mapping of the processes was completed by the Process Manager as well as the Lead, Supervisor, or Manager of …


Ua25 Newsletter, Vol. 1, Issue 1, Wku Internal Audit Jul 2014

Ua25 Newsletter, Vol. 1, Issue 1, Wku Internal Audit

WKU Administration Documents

Newsletter regarding the office of Internal Audit, the new auditor and procurement card compliance.


Bowman, Johnston & Company - New York, New York (Sc 2853), Manuscripts & Folklife Archives Jul 2014

Bowman, Johnston & Company - New York, New York (Sc 2853), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 2853. Letter, 1 July 1840, of Bowman, Johnston & Company, New York, to P. W. Vaughan and Son, Greensburg, Kentucky commenting on the tobacco market; also letter, 20 November 1840 with particulars of a recent sale of 35 hogsheads of tobacco on account.


Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University Jul 2014

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.


Mcivor, Wilfred J., B. 1897? (Mss 506), Manuscripts & Folklife Archives Jun 2014

Mcivor, Wilfred J., B. 1897? (Mss 506), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 506. Personal patient ledger (1931-1932) of Dr. W.J. McIvor, a physician practicing at Moseley Hospital in Henderson, Kentucky. Includes an unidentified photograph of a woman and the cover of an 1897 book on writing and engrossing.


Corporate Social Responsibility: A Case Study On Carlsberg, Anne Sofie Brusendorff May 2014

Corporate Social Responsibility: A Case Study On Carlsberg, Anne Sofie Brusendorff

Mahurin Honors College Capstone Experience/Thesis Projects

In today’s business environment corporate social responsibility (CSR) and sustainability are extremely influential in a firm’s competitiveness. A literature review will provide an analysis of past cases illustrating the importance of CSR, considering both positive and negative impacts CSR strategy can have on business success. Furthermore, important definitions and terminology critical to understanding CSR will be highlighted. This paper explores the evolution of CSR and provides a general overview of the effects CSR can have on a company’s reputation. The way a company can effectively utilize a CSR-strategy as a competitive advantage is also examined, along with scholarly views both …


White Space: An Overlooked Element Of Design, Samantha Coates May 2014

White Space: An Overlooked Element Of Design, Samantha Coates

Mahurin Honors College Capstone Experience/Thesis Projects

There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, …


Visual Tension In Graphic Design, Raven Heinstein May 2014

Visual Tension In Graphic Design, Raven Heinstein

Mahurin Honors College Capstone Experience/Thesis Projects

My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a …


Rebranding The Wku Office Of Sustainability, Mary Boothe May 2014

Rebranding The Wku Office Of Sustainability, Mary Boothe

Mahurin Honors College Capstone Experience/Thesis Projects

Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most …


Ua61/3 Faculty Handbook, 8th Edition, Wku College Of Health & Human Services May 2014

Ua61/3 Faculty Handbook, 8th Edition, Wku College Of Health & Human Services

WKU Administration Documents

Faculty handbook created by and for WKU College of Health & Human Services faculty.


Physical Ability Testing: A Review Of Court Cases 1992-2014, Joseph Westlin May 2014

Physical Ability Testing: A Review Of Court Cases 1992-2014, Joseph Westlin

Masters Theses & Specialist Projects

Selecting employees for hire and promotion is one of the most essential functions of an organization. Many companies that have positions which contain a physical component rely on physical ability testing as part of their selection procedure. The establishment of both the Civil Rights Act and the Americans with Disabilities Act (ADA) had a profound impact on the manner in which selection testing may legally be conducted (Gutman, Koppes, & Vodanovich, 2011). The current study sought to analyze court cases involving physical ability testing. Results revealed that pure ability tests did not significantly differ from work sample tests with regard …


Improving Cocoa Production Through Lean: A Case Study Of The Ghanaian Cocoa Industry, Kwasi Boateng May 2014

Improving Cocoa Production Through Lean: A Case Study Of The Ghanaian Cocoa Industry, Kwasi Boateng

Masters Theses & Specialist Projects

Cocoa has been useful in several ways, especially to countries that produce it and consumers all over the world. Its benefits range from improving economies to satisfying millions all over the world who desire one cocoa product or the other. The production of cocoa however is not without its own attendant problems. Aging tree stock, spread of diseases, and production capacity problems are, but a few of many challenges that seed gardens that produce cocoa face. This study investigated the pollination process on selected seed gardens in Ghana, the second largest world producer of cocoa. The purpose of this study …


The Perceived Relevance Of Training In Industrial/Organizational Psychology At The Terminal Master's Level, Seth A. Kline May 2014

The Perceived Relevance Of Training In Industrial/Organizational Psychology At The Terminal Master's Level, Seth A. Kline

Masters Theses & Specialist Projects

The purpose of this study was to replicate and expand upon the survey research by Erffmeyer and Mendel (1990) on the perceived relevance of graduate training in industrial-organizational (I-O) psychology at the terminal master’s level. A review of the literature discussed core competencies, as well as the advantages of internship experiences and thesis requirements. Results indicated that graduates view their training as well targeted towards knowledge and skills they regard as useful at their internship, first job, and current position. Results also indicated that graduates viewed their internship experiences as highly beneficial and worthwhile experiences, regardless of their supervisor. Results …


[Sabbatical Report], Joanna Phillips Apr 2014

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.


Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University Apr 2014

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.


44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council Mar 2014

44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council

Student Research Conference Select Presentations

Abstracts available as a separate download on bottom of page.


Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, Vashon S. Wells, Editor, Wku College Of Health & Human Services Feb 2014

Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, Vashon S. Wells, Editor, Wku College Of Health & Human Services

College of Health & Human Services Publications

No abstract provided.


Mansard Hotel - Bowling Green, Kentucky - Register (Sc 1236), Manuscripts & Folklife Archives Jan 2014

Mansard Hotel - Bowling Green, Kentucky - Register (Sc 1236), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1236. Register kept from 16 August 1907 to 7 October 1907, signed by guests staying in the Mansard Hotel, Main and Center streets, Bowling Green, Kentucky. WKU president Henry Hardin Cherry’s signature is on page 30.


Diddle, John A., 1863-1942 (Sc 1271), Manuscripts & Folklife Archives Jan 2014

Diddle, John A., 1863-1942 (Sc 1271), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection. General store account book, 1891, kept by John A. Diddle, Gradyville, Adair County, Kentucky. Also loose receipts, 1898-1903 of Diddle and J.J. Hunter, and photos of store, which was also a post office.


Enhancing Your Credibility As A Professional: Things To Do - Things To Avoid, Aaron W. Hughey Jan 2014

Enhancing Your Credibility As A Professional: Things To Do - Things To Avoid, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.