Business Commons^™

Troubled Asset Relief Program: Impact As Seen In The Agricultural Sector, Georgia Maye Ralston

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

I extend Butler and Cornaggia (2011) to examine the impact on agricultural productivity of shocks in access to capital and the impact of the Troubled Asset Relief Program (TARP) in moderating these shocks. Adapting their empirical methodology in Butler and Cornaggia (2011), I find that the financial crisis of 2008 exacerbates the negative relation between counties with low access to capital and productivity. Further, I find that this negative relation is reduced in counties where more banks took advantage of TARP financing. My results underscore the impact of access to capital on productivity and also suggest that the TARP has …

The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Abstract:

In recent years, couponing has emerged as a pop-culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. However, many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category. The dataset is comprised of household level grocery store transactions complied by dunnhumby for 2,500 households over a period of two years. An ordinary least squares regression technique is employed to analyze the dollar …

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC …

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain …

"You Know Black People Don`T…", Colber Prosper, Earl Coleman

Black Issues Conference

This interactive session will examine some of the historical foundations of African American identity; while challenging the perceptions and expectations of ¨acceptable behavior.¨

What’S In Your Wallet?: The Money Management Simulation, Michael R. Reynolds, Tyvi T. Small

Black Issues Conference

We all know the saying: Money makes the world go ‘round. It is no secret that a major part of achieving the American dream is through wise financial decisions. However, with the increasing costs of college education, students are graduating with more debt than ever before. In this session, attendees will participate in a post-graduation simulation where their financial decision-making will be put to the test. This will be a segment of the conference that attendees will definitely remember.

Cell Phones For Development, Devendra Dilip Potnis

Annual Research Symposium of the College of Communication and Information

No abstract provided.