Business Commons^™

A Strategic Audit Of Microsoft, Alexander Eitzman

Honors Program: Senior Projects (Public)

This paper provides an analysis of Microsoft’s current market placement and performance, based off external and internal factors, as well as tools such as SWOT analysis. The goal of this audit is to provide an understanding of Microsoft’s current positioning and strategy, as well as a look into possible paths going forward. Additionally, alternative strategies are discussed, and a recommendation is made to which Microsoft should pursue to continue its success. The recommendation reached is that Microsoft should focus on keeping numbers of active Windows users up, as well as pursue a subscription-based model for Windows updates and pricing. The …

A Strategic Audit Of Oriental Trading Company, Isaac Coleman

Honors Program: Senior Projects (Public)

Oriental Trading Company is a direct marketer and seller of toys, novelties, wedding favors, custom apparel, and other event supplies. Its products are sold by five brands, each of which participates in a different market. Though its flagship brand, Oriental Trading, is a powerful market leader in novelties and is doing extremely well, the four most recent brands each face distinct challenges and have low name recognition. To increase name recognition and direct sales of these brands, this audit proposes that OTC revitalize its social media presence, add a blog to all of its websites, and resume public participation in …

Intuit, Inc. Strategic Audit, Bethany Wiles

Honors Program: Senior Projects (Public)

Intuit has experienced steady, continual growth for an extended time, an unusual feat in software. While it undergoes its leadership transition and the threat of tax simplification, it must consider how it will maintain its legacy of success. Intuit's history and current situation are examined and various strategic alternatives are identified.

Huskers Helping Huskers: A Corporate-Level Analysis Of The Nebraska Alumni Association, Rachel Kleist, Jordan Newsom, Jackson Grasz, Anne Conley, Anna Brodersen, Samantha Turco

Honors Program: Senior Projects (Public)

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.

Adidas: A Strategic Audit, Rebekah Birch

Honors Program: Senior Projects (Public)

Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …

Strategic Audit Of Proxibid, Maxim Van Klinken

Honors Program: Senior Projects (Public)

Proxibid is a platform for connecting buyers and sellers of high-value items. As part of their continued growth, they are running into issues with the categorization of their goods into their hierarchy since the classification of these items is becoming a monumental task that will become unreasonable for humans to do. They have dedicated employees to manually classify well over 10,000 incoming items into over 2000 categories every week. The bulk of those items come in the later half of the work week. This paper will focus on how to tackle this problem while remaining competitive and preventing future growth …

Intuit, Inc.’S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Program: Senior Projects (Public)

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …

Ibm Cloud Strategic Audit, Jack C. Johnson

Honors Program: Senior Projects (Public)

An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.

Nebraska Monthly Economic Indicators: March 20, 2019, Eric Thompson

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) 1 rose by 0.38% during February of 2019. The increase in the LEI-N, which is designed to predict economic activity six months into the future, implies moderate economic growth in Nebraska through the third quarter of 2019. Strong business expectations were the primary reason for the increase in the leading indicator. Respondents to the February Survey of Nebraska Business reported plans to increase both sales and employment at their businesses over the next six months. Business expectations were at odds with other components of the indicator. Building permts for single-family homes and manufacturing …

[Nebraska] Innovation Studio Creates Opportunities For Entrepreneurs, Businesses, Deann Gayman

Nebraska Innovation Studio

Nebraska Innovation Studio creates opportunities for entrepreneurs, businesses.

Since opening in 2015, Nebraska Innovation Studio (https://innovationstudio.unl.edu/nebraskainnovation-studio) has been a boon to Nebraskans looking to create new businesses, products and ideas.

The 3D printers – one of the most popular tools for innovators – are nearly constantly running.

“I call it instant prototyping,” Chris Rhodes, NIS member and entrepreneur, said. “(3D printers)are super beneficial because your turnover time is a lot faster and the cost is considerably cheaper than finding a company or purchasing a printer.”

Oklahoma Selects And Designs A Selection Intervention, Quality Improvement Center For Workforce Development

Other QIC-WD Products

Oklahoma’s Quality Improvement Center for Workforce Development Steering Committee has decided to refine the selection process for new child welfare workers as part of their ongoing commitment to hiring a dedicated, talented workforce and supporting that workforce in practice with children, youth, and families. The committee spent much of 2018 doing a thorough needs assessment and exploration of their child welfare recruitment and retention challenges. Through this process they recognized that interviewing strategies and hiring decisions are made inconsistently across the state. The team acknowledged that this could result in the selection of individuals who are not the best fit …

Louisiana Selects A Workforce Intervention: Job Redesign & Teaming, Quality Improvement Center For Workforce Development

Other QIC-WD Products

For several years prior to the current Administration, Louisiana suffered through an unstated policy of “Do More with Less”: Fewer employees, higher caseloads, less resources, and high employee turnover. In 2016, the Louisiana Department of Children and Family Services (DCFS) leadership determined that supporting and stabilizing the child welfare workforce was a high priority. To strengthen its workforce, Louisiana will implement “Job Redesign and Teaming” as its QIC-WD intervention. The job redesign aspect of the intervention includes a comprehensive job analysis and process mapping to determine which tasks needed to be retained by the child welfare worker and which tasks …

Celtic Tiger Ireland As A Case Study In The Practical Application Of Neoliberal Economic Policy, Natalie Sneed

Honors Program: Senior Projects (Public)

The Celtic Tiger economic boom, which occurred in Ireland from approximately 1987 to 2009 has generally been considered one of the most remarkable economic turnarounds in any country in the modern era. My purpose in this project was to identify the primary causes and effects of such rapid and dramatic economic growth and development to determine whether it is sensible for other countries emerging from colonial rule to seek to emulate the Irish economic model. Through a review of the economic literature on the Irish economy in the last three decades, I identify Ireland’s implementation of a neoliberal economic policy …

Eastern Band Of Cherokee Indians Selects A Workforce Intervention: Onboarding, Quality Improvement Center For Workforce Development

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The Family Safety Program (FSP) serves the Eastern Band of Cherokee Indians (EBCI) to provide high quality and innovative care, utilizing an integrated model to ensure client access to behavioral health services and targeted case management. To retain a competent and committed workforce and best serve children and families, FSP partnered with the Quality Improvement Center for Workforce Development (QIC-WD) to be one of eight national project sites to test child welfare workforce interventions. In 2018, FSP conducted a workforce needs assessment, which revealed that staff had inconsistent job expectations for their own role and lacked understanding of the roles …

Milwaukee Selects A Workforce Intervention: Organizational Culture & Climate, Quality Improvement Center For Workforce Development

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The Division of Milwaukee Child Protective Services (DMCPS) of the Wisconsin Department of Children and Families (DCF) will be implementing and testing an organizational culture and climate intervention called ARC, which stands for Availability, Responsiveness, & Continuity. ARC is an organizational change process that has improved outcomes in mental health settings by: 1) introducing core principles to guide service improvement efforts, 2) embedding research-based organizational components for service improvement, and 3) fostering attitudes necessary for ongoing service improvement. DMCPS employs approximately 185 State employees. These employees conduct initial child protective service assessments, oversee ongoing case management services delivered by private …

My Pop-Up Shoppe, Brenna Backemeyer

Honors Program: Senior Projects (Public)

My Pop-Up Shoppe is a curriculum to teach students problem-solving and independent learning through running a small business. Everything needed to facilitate a My Pop-Up Shoppe experience where students will take part in a hands-on, real-life entrepreneurial journey is included. During My Pop-Up Shoppe, students will receive a product provided by the facilitator, school or organization and be challenged to turn the product into a running business with real sales and customers. The facilitator will empower students to be startup founders. The suggested timeline of My Pop-Up Shoppe is anywhere from a weekend to two-weeks.

The curriculum package gives instructions …

Improving The Distribution And Use Of Biogas By Conversion To Methanol, Zachary Christman

Department of Agronomy and Horticulture: Dissertations, Theses, and Student Research

In this technology review, the process of turning an average biogas into methanol will be presented. The purpose is to find a better method of transporting the energy contained within biogas so that it may be used in industry as a value added product. The first step is removal of hydrogen sulfide, a corrosive chemical that can breakdown mechanical parts. The second step is carbon capture and conversion of the biogas into hydrogen. The final step is the hydrogenation of carbon dioxide into methanol using a copper catalyst and an alcohol co-catalyst.

Nebraska Business And Consumer Confidence Indexes: March 1, 2019, Eric Thompson

Leading Economic Indicator Reports

Consumer and business confidence remained strong in Nebraska during February 2019. The Consumer Confidence Index – Nebraska (CCI-N) stood at 103.2 in February, above the neutral value of 100 and just below the value of 104.0 in January 2019. The Business Confidence Index – Nebraska (BCI-N) stood at 108.2 in February, well above the neutral level and up from 107.4 in January. When asked about the most important issue facing their business, 29 percent of respondents chose customer demand while 27 mentioned the quality and availability of labor and 13 percent mentioned competition from other businesses. Fifty-three percent of responding …

Activist Investors: A Corporate Social Responsibility Perspective On Hedge Fund Activism And The Need For Focus On All Stakeholders, Lucy Marie Ankenbauer

Honors Program: Senior Projects (Public)

Corporate social responsibility (CSR) can result in distinctly different visions when instituted under the enlightened stakeholder theory or the shareholder maximization theory. The critical variation between these two theories is the principal party that businesses consider when instituting strategic decisions. Firms following the enlightened stakeholder theory will base decisions on all the various stakeholders of the company and develop policies which increase long-term firm value. Companies pursuing shareholder value maximization will consider all strategies through the eyes of the stockholders and how these individuals will be affected. Neither theory is more valid than the other, since many factors must be …

Nebraska Monthly Economic Indicators: February 20, 2019, Eric Thompson

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) rose by 1.00% during January of 2019. The increase in the LEI-N, which is designed to predict economic activity six months into the future, implies solid economic growth in Nebraska into the third quarter of 2019. Strong business expectations were the primary reason for the increase in the leading indicator. Respondents to the January Survey of Nebraska Business reported plans to increase both sales and employment at their businesses over the next six months. The value of the U.S. dollar also dropped in January for the first time in a year, providing relief …

Nebraska Business And Consumer Confidence Indexes: February 8, 2019, Eric Thompson

Leading Economic Indicator Reports

Consumer confidence rose in Nebraska during January 2019. The Consumer Confidence Index – Nebraska (CCI-N) rose to 104.0 in January, above the neutral value of 100 and the December 2018 value of 99.1. The Business Confidence Index – Nebraska (BCI-N) stood at 107.4 in January 2019, well above the neutral level and slightly down from 109.9 in December. When asked about the most important issue facing their business, 33 percent of respondents chose customer demand while 18 mentioned the quality and availability of labor and 15 percent mentioned competition from other businesses. Fifty-five percent of responding households listed a cost …

Nebraska Monthly Economic Indicators: January 23, 2019, Eric Thompson

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) 1 rose by 0.70% during December of 2018. The increase in the LEI-N, which is designed to predict economic activity six months into the future, implies solid economic growth in Nebraska during the first half of 2019. Nebraska manufacturing hours and airline passenger counts both rose during December, while business expectations remained strong. Respondents to the December Survey of Nebraska Business reported plans to increase both sales and employment at their businesses over the next six months.

Washington Selects A Workforce Intervention: Telework, Quality Improvement Center For Workforce Development

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The Washington State Department of Children, Youth, and Families (DCYF) will be implementing and testing the effectiveness of telework for child welfare field operations staff and their supervisors. DYCF is a stateadministered system with a total of 3,075 employees. There are approximately 1,600 field operation staff and 260 field operation supervisors that make up the majority of the child welfare workforce in the agency. A comprehensive workforce needs assessment showed a strong desire among employees to be able to work from home or an alternate work site. A telework policy existed but was inconsistently implemented, and the majority of employees …

Nebraska Selects A Workforce Intervention: Addressing Secondary Traumatic Stress, Quality Improvement Center For Workforce Development

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The Nebraska Department of Health and Human Services Division of Children and Family Services (DCFS) workforce intervention will address secondary traumatic stress (STS) among frontline staff and supervisors. Nebraska is a state-run child welfare system with about 400 Child and Family Service Specialists (CFSS) organized into five service areas across the state. Currently, the annual CFSS turnover rate in Nebraska is about 30%, but DCFS is committed to retaining and supporting high quality CFSS. Over the last year, DCFS has worked with the QIC-WD to review human resources (HR) data, feedback from the field (e.g., CFSS, supervisors, and administrators), and …

Nebraska Business And Consumer Confidence Indexes: January 4, 2019, Eric Thompson

Leading Economic Indicator Reports

Consumer confidence fell in Nebraska during December 2018. The Consumer Confidence Index – Nebraska (CCI-N) fell to 99.1 in December 2018, below the neutral value of 100, and well below the November value of 106.4. The Business Confidence Index – Nebraska (BCI-N) stood at 109.9 in December, well above the neutral level and slightly up from 107.2 in November. When asked about the most important issue facing their business, 36 percent of respondents chose customer demand while 26 mentioned the quality and availability of labor and 11 percent mentioned competition from other businesses. Half of responding households listed a cost …

Supportive Supervision And Resiliency Ohio - Coaching In Child Welfare 2019 Participant Guide, Atlantic Coast Child Welfare Implementation Center

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Purpose: This training is designed to introduce supervisors to coaching concepts, provide them an opportunity to practice these skills in a safe environment, and receive timely feedback. Learning Objectives Upon completion of this day, the participant will:  Describe the purpose and structure of the training  Explore their preconceptions, feelings, beliefs and thoughts concerning coaching  Explore their assumptions about coaching  Develop a working definition of coaching for their state  Identify questions they would like answered by the end of the day  Recognize the 6 elements of the coaching mindset  State the importance of using …

Supportive Supervision And Resiliency Ohio - Coach Ohio Flyer 2019, Ohio Department Of Job And Family Services, Quality Improvement Center For Workforce Development

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What is Resilience? Resilience is a person’s ability to “bounce back” from hardship or a difficult situation. What is Resilience Alliance? Resilience Alliance is a series of weekly group sessions to create an improved, healthier work environment and help staff develop skills and behaviors that promote their physical and psychological well-being. The goals are to: • Decrease stress by enhancing resilience skills, increasing social support and changing the organizational culture • Help participants regulate their emotions and not engage in avoidance behaviors in response to traumatic situations • Reduce symptoms of secondary traumatic stress • Increase self-efficacy, collaboration and job …

Planting And Harvesting Innovation: An Analysis Of Samsung Electronics, Seung Hoon Jang, Sang M. Lee, Taewan Kim, Donghyun Choi

Department of Management: Faculty Publications

This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value over a long time period. Without proper management of the process of planting and harvesting innovation, firms with limited resources may not be successful in launching innovative new products to seize a momentum in high tech industries. To examine this issue, the case of Samsung Electronics (SE), now an electronics giant originated from a former developing country, …

Nutech Ventures Annual Report 2018-2019

NUtech Ventures: Publications

NUTech Ventures annual report 2018-2019.

Wildlife Viewing: The Impact Of Money-Back Guarantees, Takahiro Kubo, Taro Mieno, Koichi Kuriyama

Department of Agricultural Economics: Faculty Publications

Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue …