Business Commons^™

A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki

Honors Theses

This honors case study aims to study the different areas in accounting and dig deeper into some of the accounting scenarios used in the real world. This research is based on different case studies done in the classroom done by analyzing the financials of different companies. These case studies provide students a great opportunity to understand the different accounting concepts by researching and analyzing real-life topics and situations faced by some of the top companies in the nation. This also allowed students to meet professionals from the particular industry to discuss and understand the accounting methodologies and apply that to …

Comprehensive Review Of Accounting: A Case-By-Case Study, Cristina Trefry

Honors Theses

This thesis was prepared to investigate a variety of accounting scenarios to further learn and challenge student’s notion of accounting. These accounting scenarios were in the form of 11 case studies done over the course of September 2020 to April 2021. These case studies highlighted a wide variety of accounting concepts, and even challenged students to a case competition highlighted in cases 6 through 10. These case studies not only challenged students to think about accounting concepts in a different light, but also to learn more about the field they are going into through personalized cases. These personalized cases allowed …

Grabbing Consumers By The Ears: Exploring The Role Of Branded Podcasts In An Integrated Marketing Communications Strategy, Lilly Hamm

Honors Theses

Integrated Marketing Communication (IMC) is a framework for understanding how brands can meet consumer needs. Practitioners of IMC use an array of communication channels like marketing, advertising, sales, and public relations to build a consistent brand narrative, but they also recognize that strong marketing potential rests in the hands of the consumer. With the rapid advancement in new technology, IMC professionals are constantly looking for new ways to reach their targeted audience.

By 2016 and 2017, IMC practitioners began to notice the lack of ad clutter in the podcasting platform, leading them to flock to this channel to promote their …

Accounting Case Studies, Jack Mcinnis

Honors Theses

Accounting Case Studies is a compilation of independent case studies performed during the Honors Accounting 420 class. The case studies consisted of multiple performed individually, and a case competition with an assigned group. The case studies I performed individually consist of an assessment between the two cities I was interested in beginning my career in, a case study about the presidential debate in 2020, an evaluation of the optimal corporate tax, a mentorship interview, and an analysis of the 2008 housing crisis in the United States. My group for the case study included my fellow classmates; Francena Sekul, Caitlyn Henry, …

How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum

Honors Theses

The use of Integrated Marketing Communications holds strong promise for engaging Generation Z in the work of bridge building. The work of bridging is dedicated to healing America by decreasing political polarization and bridging divides between people who think differently. The bridging space has grown drastically in the last few years because of a variety of factors including, but not limited to: increasing polarized political elections, rising racial tensions, and the COVID-19 pandemic. It is important that Generation Z, the most educated and diverse generation, is engaged in this space in order to create a less divided America. I conducted …

What Factors Drive The Development Of Insurance Markets? A Comparison Between Developed And Developing Countries, Lily J. Van Elderen

Honors Theses

In this study, I use a sample of twenty-one developed and developing countries to examine (1) the country-specific factors related to non-life insurance market development and (2) how factors differ between developed and developing countries. Insurance density, penetration, and total premiums were used as dependent variables to proxy for the insurance market while GDP, inflation, population, fuel exports, population growth, gender, population density, and legal system are used as country-specific independent variables. A comparison of means was conducted to evaluate differences in the dependent variables across the developing and developed countries. Furthermore, regression analyses were conducted to examine the relationships …

The Influence Of Culture On The Accounting Profession: An Investigation Into The Implementation Of The Oecd's Inclusive Framework On Beps In The United States And Germany, Vivian Francis

Honors Theses

This research investigates the United States and Germany’s implementation of the OECD’s Inclusive Framework on BEPS and assesses the degree to which each country’s response was influenced by its culture. The objective of this research is to present a perspective on how international accounting regulations can take cultural characteristics into consideration in order to produce their desired outcomes. For the purpose of this thesis culture is defined and quantified through the framework developed by Geert Hofstede. Furthermore, this thesis investigates the relationship between the neoliberal political paradigm and the role of culture in accounting. This research uses a combination of …

Contributions Community Health Centers In The Delta Have Made During The Pandemic And Their Future, Ajah Tiyanna Singleton

Honors Theses

Community health centers that are located in the Mississippi Delta serve as critical points of contact for residents pertaining to medical care. The framework for the services provided locally, and nationally, originate from the now Delta Health Center in Mound Bayou, MS. The care that providers within these institutions have transformed over the course of the pandemic, and the aid rendered to patients have enabled residents to maintain their current level of health. Analyzing the various services provided during this time will allow for stakeholders to determine the next steps for these institutions as the imminent transition into a COVID-19 …

Rising From The Ashes: An Analysis Of How One Infamous Promotional Event Caused A Company's Ruin And A Concept On The Future Of Influencer Experiences, Janis B. Kruger

Honors Theses

This thesis and its research focuses on the topic of modern influencer marketing through digital media. Throughout the thesis, traditional marketing tactics and the power of influence is discussed, and then it moves into the topic of modern advertising and the role that modern social media influencers play in reaching the consumer. The methodology behind influencer marketing is explained and consumer behavior is analyzed. The 2017 Fyre Festival promotional event is then used as an example to dissect this marketing tactic and how the event impacted the future of influencer marketing. Finally, a modern-day, hypothetical campaign based on the concept …

Strategic Planning With Chi Alpha Christian Fellowship At The University Of Mississippi, Taylor R. Coe

Honors Theses

In this paper, I detail the strategic planning process undertaken by Chi Alpha Christian Fellowship at the University of Mississippi. I do this by first presenting information about strategic planning and about Chi Alpha as an organization. Then, I present a narrative detailing how we completed the planning process. After that, I present the results that make up the strategic plan itself. I end with an evaluation of the overall effort. Our planning process created strategies to address five strategic issues: reaching international students, lacking a unified discipleship structure, lacking a property, developing a “missions mindset” instead of a “leadership …

Financial Accounting Case Studies, Mark Miller

Honors Theses

The purpose of this thesis is to study and reflect on a variety of different aspects of the accounting profession and the professional world at large. Over the course of two semesters, we engaged independently and collectively with our peers in some of the deepest dives into our future profession of our academic careers. Each of the initial cases broadened my horizons and brought to light much of accounting that I had yet to be exposed to. Ultimately in the second semester we were divided into groups to work on series of cases revolving around one major business entity. In …

Comprehensive Analysis Of Financial Accounting Through Series Of Case Studies, Tyler Anderson Burke

Honors Theses

This thesis is a collection of eleven case studies that were compiled during the 2020-2021 school year. The cases studies focus on a variety of topics concerning the field of accountancy. Over a period of two semesters, the cases were researched and written independently and in a group setting. The cases studies that were written with my fellow group members resulted in a group case competition at the end of the course. This thesis was developed under the guidance of Victoria Dickinson, Ph.D., CPA.

Case Studies In Accountancy, Michael Keene

Honors Theses

Case Studies in Accountancy is a compilation of case studies completed in fulfillment of ACCY 420. My cases are titled as followed: A Tale of Two Cities, Financial Statements, Presidential Debate, Tax Cuts and Job Act and Taxodus, Professional Interview, Financial Crisis, Case Competition Amazon Overview, Case Competition Amazon Audit Analyst, Case Competition Amazon Tax Advisor, Case Competition Amazon Advisory Consultant and Case Competition Amazon’s Equity Position. These cases covered a variety of topics in the world of accountancy as well as touching on our personal lives. In the first semester of the course, cases were typically individual before moving …

Accounting Case Studies, Avery Andress

Honors Theses

This thesis is a collection of accounting case studies. There are twelve cases that comprise this thesis including: A Tale of Two Cities, Asset Concepts, Presidential Debate, Excel Course, Taxodus - Playing The Global Tax Avoidance Game, Business Interview - Tony Huffman, Case Competition - Overview, Case Competition - Audit, Case Competition - Tax, Case Competition - Advisory, Case Competition - Earnings, Stock Price, and Analysis, and Financial Crisis of 2008. There are a variety of topics involved in these cases. I completed a case that involved watching a Presidential Debate and learned more about each candidate’s policies. Also, …

Analysis Of Accounting: A Series Of Case Studies Examining Relevant Topics And Concepts, Jermaine Barnes Jr

Honors Theses

This thesis is a compilation of various case studies addressing relevant issues and concepts within the field of accounting. It is composed of twelve cases designed to address and analyze numerous topics that are currently relevant to the field of accounting and my future career within this field. The information presented herein addresses a wide range of necessary skills and knowledge applicable to this field, and this information was gathered through analysis and documentation of a multitude of topics, such as the Financial Crisis of 2008, the first presidential debate of the 2020 election, the various demographical trends of cities …

Financial Analysis Of Accountancy In America Today Through Collective Case Studies, Caitlyn Henry

Honors Theses

The following thesis contains a collection of ten accounting case studies that were written and directed under the advisement of Dr. Victoria Dickinson during the enrollment of Honors Accountancy 420. Dr. Dickinson presented us with unique prompts for each case study and guided our research as we dove into the professional world of accounting standards in America today. Five of my cases specifically correlate to The Coca-Cola Company, which my case competition team selected to research as we devised tax, audit, and advisory plans to better the company. We presented our findings to a panel of accounting professionals from numerous …

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …

'The Power Of A Suit' And Other Tools For The Modern Music Marketer, Andrew Gardner

Honors Theses

The following thesis records the creation of a new persona. Mr. Neptoon is a concept, a brand, and most importantly, an authentic musician. He is an artist who wants to make and spread his art as widely as possible. We document the career trajectory from September 2021 to March 2022. The high-stakes experiment: utilize big-picture marketing goals to inform an approach to crafting the art and commercial material. Research informs the artistic direction. Research informs the messaging and marketing direction. The artist is creating and selling a full-length, fourteen-track concept album—aided by the project's marketing research — to be completed …

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

Government Auditing Standards And Single Audits, April 1, 2022; Audit Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Collection Of Accountancy Case Studies, Adam Lalejini

Honors Theses

The following collection of case studies examines various personal and professional topics in accounting. These topics range from personal research and reflection on important topics within the profession to a comprehensive case competition focusing on The Coca-Cola Company. Throughout the collection, theoretical accounting frameworks and solutions are applied to real world scenarios. In addition to theoretical frameworks, financial statements and relevant outside sources are used with applicable.

Proposed Statement On Auditing Standards, Special Considerations - Audits Of Group Financial Statements (Including The Work Of Component Auditors And Audits Of Referred-To Auditors); Exposure Draft (American Institute Of Certified Public Accountants), 2022, March 23, American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Comment Letters On Proposed Statement On Auditing Standards, Special Considerations - Audits Of Group Financial Statements (Including The Work Of Component Auditors And Audits Of Referred-To Auditors), American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

New Interpretation: Assisting Attest Clients With Implementing Accounting Standards Et Sec. 1.295.113, American Institute Of Certified Public Accountants. Professional Ethics Division

AICPA Professional Standards

No abstract provided.

Auditing Standards Board (Asb), March 9, 2022, Meeting Agenda, Teleconference, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Text Mining With Network Analysis Of Online Reviews And Consumers’ Satisfaction: A Case Study In Busan Wine Bars, Wei Fu, Eun Kyong Choi, Hak Seon Kim

Faculty and Student Publications

With the growth of internet technology, customers are sharing up their experiences. Hence, these types of customer experiences are spreading rapidly as a source of online reviews. For this reason, online reviews have become a critical source of information that influences customers’ purchase intentions and behavior. Thus, businesses should monitor online reviews to understand the customer experience and increase customer satisfaction and loyalty. This study attempts to identify essential characteristics for positive online reviews of wine bars and examine the structural relationships of these attributes. To accomplish this purpose, a total of 1,337 online reviews were collected from Google Travel …

Navigations For Hospitality Human Resource Management Research: Observing The Keywords, Factors, Topics Under The Covid-19 Pandemic, Jue Wang, Hyun Jeong Ban, Hyun Woo Joung, Hak Seon Kim

Faculty and Student Publications

The hospitality industry is one of the most affected by the pandemic, and because of its human close interaction and labor-intensive characteristics, it has left Human Resource Management (HRM) puzzles with organizations’ stabilization and recovery. This study aimed to summarize current research on hospitality HRM research outcomes and trends during the COVID-19 pandemic. Utilizing the PRISMA technique and NVivo software, 102 research articles were extracted and analyzed to highlight to overall achievement and movement of hospitality HRM research under the shadow of the COVID-19 crisis. Considering the main purpose of this study, which was to show the status and prospects, …

Collecting Samples From Online Services: How To Use Screeners To Improve Data Quality, Aaron D. Arndt, John B. Ford, Barry J. Babin, Vinh Luong

Faculty and Student Publications

Increasingly, marketing and consumer researchers rely on online data collection services. While actively-managed data collection services directly assist with the sampling process, minimally-managed data collection services, such as Amazon's Mechanical Turk (MTurk), leave researchers solely responsible for recruiting, screening, cleaning, and evaluating responses. The research reported here proposes a 2 × 2 framework based on sampling goal and methodology for screening and evaluating the quality of online samples. By sampling goals, screeners can be categorized as selection, which involves matching the sample with the targeted population; or as accuracy, which involves ensuring that participants are appropriately attentive. By methodology, screeners …

Revised Interpretation: Unpaid Fees, Et Sec. 1.230.010, American Institute Of Certified Public Accountants. Professional Ethics Division

AICPA Professional Standards

No abstract provided.

Not-For-Profit Entities, March 1, 2022; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.