Business Commons^™

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …

Analisis Aktivitas Marketing Public Relations Untuk Meningkatkan Citra Merek (Studi Kasus Pada Pt Rata), Mifthah Ghufrani, Margareta Manalu

Jurnal Administrasi Bisnis Terapan

The trend of installing braces as an accessory is of course influenced by many things, with the main goal being to tidy up the teeth and gums. PT Rupa Aestetika Teknologi Aktual (RATA) has been one of the players in the dental and beauty industry since 2019. By using the clear aligner method, RATA has become a dental brand that aligns teeth without braces. In compiling and implementing a marketing work program, RATA implements a marketing public relations strategy. The purpose of this study is to analyze marketing public relations activities and get an overview of the activities implemented to …

Penerapan Program Employee Engagement Untuk Meningkatkan Motivasi Kerja Karyawan Pada Pt Abc, Shavina Ramadhani, Istiadi Soenarto

Jurnal Administrasi Bisnis Terapan

This study contains an explanation of the tasks of the human resources division in implementing the employee engagement program at PT ABC, and there are several obstacles and solutions in implementing the program, as well as shortcomings in implementing the employee engagement program at PT ABC. The purpose is to explain the implementation of employee engagement programs at PT ABC. Qualitative methods carry out this writing through observations, interview techniques, and documentation. Based on the results, the Human Resources Division implemented the program because it positively impacted the company. Implementing one of the employee engagement programs carried out through …

Analisis Kepatuhan Divisi Underwriting Pt Xyz Kepada Service Level Agreement Penutupan Asuransi Produk Managed Care 2020 - 2022, Nurul Zahra, Karin Amelia Safitri, Teguh Yudhaninglogo, Debrina Vita Ferezagia

Jurnal Administrasi Bisnis Terapan

The underwriting division at PT XYZ determines the Service Level Agreement (SLA) for the duration of insurance coverage handled by the underwriting division to maintain its performance effectiveness. It is determined that the stages of insurance closure handled by the underwriting division are a maximum of 5 working days. If the underwriting division cannot fulfill its SLA, then the division will receive sanctions or penalties. Thus, in this research,, an analysis is carried out on the fulfillment of the SLA for insurance coverage for Managed Care products for the period 2020 - 2022 and analyzes the causes for not …

Efektivitas Dan Efisiensi Sistem Pengelolaan Administrasi Surat Pada Kementerian Kesehatan, Mohammad Ridha

Jurnal Administrasi Bisnis Terapan

Internal Affairs Divisions of the Ministry of Health Republic of Indonesia has one of its duties to carry out administrative affairs. This administrative activity is carried out to facilitate the activities of the agency and also to facilitate the search again if at any time the letter is lost. At this time, technology plays a very important role in assisting the work activities of agencies and offices. The presence of technology can make the correspondence management process more effective and efficient with the presence of a mail application. The writing of this research has the aim of knowing more clearly …

Going Concern Bisnis Event Organizer Di Masa Pademic Covid_19 (Studi Kasus Entitas Event Organizer Abc), Marsdenia Marsdenia, Dian Purnama Putri Utami, Elsie Sylviana Kasim, Fitria Arianty, Titin Fachriah Nur

Jurnal Administrasi Bisnis Terapan

This study discusses the going concern strategy of how EO business can survive in the middle of covid_19 pandemic. In the situation of covid-19 pandemic, there are so many restrictions on society daily activities as well as business activities. EO as one of the business activities affected by this situation, make EO business should do a breakthrough in order to survive and maintain its going concern. This study is qualitative method research uses literature review regarding the topics and obtained the related data and analyzed the data. This is the case study research in the entity of ABC. Financial data …

Analisis Pinjaman Bank Pada Pt Xyz, Cleora Mayangguna, Arthaingan H. Mutiha

Jurnal Administrasi Bisnis Terapan

The purpose of this study was to determine the application of PT XYZ's bank loan policy based on PSAK 71: Financial Instruments. Bank loans are one of the solutions to provide funding to support the operational of company. PT XYZ, in carrying out its business, applied for a bank loan to Bank X. The results of this study found that there was a discrepancy in the records made by PT XYZ so that in this case an adjustment was made to the error in the recording so that the recognition, measurement, presentation and disclosure of bank loans made by PT …

Online Real-Life Situation Questionnaires To Develop Top-Down Reading Skill, Erni Adelina, Peny Meliaty Hutabarat

Jurnal Vokasi Indonesia

The top-down reading approach is generally applied in upper-intermediate to advanced ESL classes. The approach is thought to be too overwhelming for students who are at pre-intermediate, intermediate, or even beginner levels. Instructors may think that involving students’ background information or past knowledge in a passage topic will be burdensome for ESL students in a lower-level class. As a matter of fact, many students in any level of English class were experiencing or questioning the same issues in their routines. Separating students’ past knowledge from reading activity is impossible. This study was conducted to find out students’ past experience or …

Moderating Role Of Financial Characteristics In Sectoral Performance During The Period Of Economic Disruption: Evidence From The Covid-19 Pandemic, Himanshu Joshi, Bhavya Joshi

The Indonesian Capital Market Review

The exogenous shock of the Covid-19 pandemic disrupted the equity market worldwide, however its impact on the sectoral returns varied. Sectors like aviation, hospitality, and retail were the worst affected because of imposed lockdowns. Contrarily, technology, e-commerce, pharmaceutical, and biotech sectors thrived for the same reasons. The present study evaluates the impact of covid-19 disruption on firms from diverse sectors and examines the moderating effect of firm’s financial characteristics on sectoral performance by establishing a causal relationship between the firm's cumulative abnormal returns generated during the various phases of the pandemic and their sectoral and financial characteristics using data for …

Impact Of Gender, Age, And Education Of Peer-To-Peer Lender On Loan Viability Assessment: Evidence From Sharia Firm, Azzahra Maulia, Yohanna M.L. Gultom

The Indonesian Capital Market Review

Peer-to-peer (P2P) lending offers investors the discretion to allocate funds based on their risk toler- ance. However, funds cannot be withdrawn until loans mature or are repaid by borrowers, rendering it a relatively high-risk investment. Research suggests that women in older age groups tend to exhibit greater risk aversion, though financial literacy may mitigate gender disparities. This study employs logistic regression to analyze the impact of gender, age, and education on P2P loan viability assess- ment. Our findings indicate that, generally, older lenders are less likely to finance high-risk loans. However, older women with at least a bachelor’s degree display …

Comparative Analysis Between Corporate Sukuk And Bonds In Indonesia: Value At Risk Approach, Bintang Fajar Muskan Putra, Puji Sucia Sucia Sukmaningrum, Sulistya Rusgianto

The Indonesian Capital Market Review

This research aims to analyze the differences in Risk (Value at Risk) and Return between sukuk and bonds. The research approach utilizes the T-test to examine this comparison. The data source is the closing prices of Sukuk and Bonds for 2018-2020. The research results indicate a significant difference between Sukuk and Bonds regarding returns. A vital difference also occurs in Sukuk and Bonds's Value at Risk (VaR). The results of this study prove that Sukuk has higher returns and lower VaR than Bonds. Sukuk can be a good instrument for portfolio diversification.

The Risk Associated With The One-Partner Audit Team Scenario: A Preliminary Study, Khalid R. Al-Adeem

Jurnal Akuntansi dan Keuangan Indonesia

An accounting firm may bear the risk associated with the partner supervising the engagement. This study aims to explore the dynamics within the audit engagement to illustrate the potential consequences of the partner's actions and decisions that extend beyond the firm. A synthesis of three theories, namely functional organization theory, the power of lower participants theory, and the third dimension of power theory, reveals the power distribution between the partner leading the audit engagement and other participating auditors. While the functional organization theory and the second and third dimensions of power theory suggest that the lead partner holds more power, …

Analisis Pengaruh Risiko Kredit, Risiko Likuiditas, Serta Risiko Operasional Terhadap Kinerja Perbankan: Studi Kasus Pada Bank Umum Konvensional Yang Terdaftar Di Bursa Efek Indonesia Periode 2016-2020, Jihan Yunike, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

Researchers conducted research on banks in Indonesia to assess the effect of credit risk, liquidity risk, and operational risk on banking financial performance. Data is obtained from the IDX website and banks from 38 conventional commercial banks that met the criteria for the 2016-2020 period. Researchers used the fixed-effect model (FEM) to analyze the results of this study.The results of this study indicate that credit and operational risks have a significant effect on the company's financial performance. On the other hand, liquidity risk has an insignificant effect on the company's financial performance. The results can be used by the company's …

Construction And Preliminary Application Of The Carbon-Based Spatial Governance Performance Evaluation System ——Taking Zhejiang Province As An Example, Lin Qu, Ganlin Xia, Cunkuan Bao Prof.

CSID Journal of Infrastructure Development

Carbon is generated through human socio-economic activities, with territorial space serving as the medium for these activities. Variations in spatial governance result in differences in the scale, intensity and efficiency of social and economic activities, as well as energy and resource consumption and carbon emissions across diverse functional spaces. Consequently, spatial governance performance should be evaluated using carbon-related indicators. This study initially established a theoretical model for assessing spatial governance performance based on carbon and an evaluation method encompassing three dimensions or indices "level-progress-gap". Zhejiang Province and its 11 prefecture-level cities were selected as the research area for preliminary application …

Pengaruh Nilai Esg Dengan Kebutuhan Modal Kerja: Analisis Perusahaan Listing Indonesia Periode 2015-2020, Vani Rahmita, Eko Rizkianto, Hendro Prabowo

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyze the effect of ESG score and its pillars (environmental, social, and governance score), as a proxy of sustainable companies, on working capital requirements (WCR) and cash conversion cycle (CCC) of Indonesian listing companies for the period 2015-2020. The ESG and pillar scores are obtained from the Thomson Reuters Refinitiv Eikon terminal. The research covers 29 non-financial listed companies in Indonesia in the six years with a total of 174 observations through the purposive sampling technique. This study finds that on average non-financial companies in Indonesia use a conservative working capital strategy which makes the company's …

The Role Of Hedonic Motivation As The Mediator In The Effect Of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention On Generation Z, Anandita Nurasti, Nurdin Sobari

ASEAN Marketing Journal

Manuscript Type: Research Paper Research Aims: To analyze how demand, convenience, interactivity, and playfulness in short videos influence perceived enjoyment, which in turn affects hedonic motivation and impulsive repurchase intentions, both directly and indirectly.
Design/Methodology/Approach: This study used quantitative research with 278 respondents, analyzed using structural equation modeling (SEM). Research Findings: Demand, convenience, and playfulness significantly enhance perceived enjoyment, while interactivity does not. Perceived enjoyment positively influences hedonic motivation, which partially mediates its effect on impulsive repurchase intention.
Theoritical Contribution/Originality: This study reveals that stimuli in short video endorsements, including demand, convenience, and playfulness, significantly boost perceived …

Fandom Power: Examining Customer Engagement, Attitudes, And Purchase Intentions In K-Pop Fandom-Brand Collaborations, Raffi Fairuza Tertiano, Imam Salehudin

ASEAN Marketing Journal

Manuscript type: Empirical paper

Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in Indonesia, focusing on collaborations between Indonesian companies and K-Pop idols. It aims to understand how fan interactions influence purchasing behavior toward celebrity-endorsed products.

Design/methodology/approach: The research employs Structural Equation Modeling (SEM) to analyze data from 1,016 respondents familiar with collaboration campaigns between Indonesian companies and K-Pop idols. It examines customer-to-customer identification (CCI), customer-to-community identification (CMI), attitudinal engagement, behavioral engagement, attitude toward brand, and attitude toward celebrity.

Research Findings: The findings reveal that CCI is positively linked to CMI and enhances customer attitudinal …

Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta, Jatmiko Jatmiko, Sugiyanto Sugiyanto, Adrie Putra, Fachmi Tamzil

ASEAN Marketing Journal

Manuscript Type: Research Article.

Research Aims: Testing the influence of E-Service Quality, Customer Engagement and Perceived Quality on Repurchase Intention through Customer Satisfaction in the health services industry in Jakarta, in order to develop a marketing strategy based on customer satisfaction.

Design/Methodology/Approach: Data was collected through an online survey from 150 outpatients who were at least 17 years old and had undergone inpatient treatment once a year in 2023, or underwent outpatient treatment once in the last 6 months. Data was analyzed via PET Analysis.

Research Findings: E-service quality, customer involvement, and perceived quality positively influence repurchase intention by …

Understanding Telecommunication Customer Churn: Insights From Lightgbm Predictive Modelling And Shap Feature Interpretation, Ruben Sinaga, Sunu Widianto

ASEAN Marketing Journal

Manuscript Type: Research Article

Research Aims: This research is expected to contribute to scientific insights on machine learning predictions, how to understand the contribution of variables and their interpretation in the overall context of customer churn in telecommunications companies.

Design/Methodology/Approach: Data was collected from one Indonesian telecommunication company within a total of 50,000 sample data points. The data was analyzed using a machine learning algorithm to process, predict, and interpret the result based on the research scenario.

Research Findings: These findings revealed that the SHAP framework significantly impacts the churn problem, allowing the marketing team to implement the right strategy …

The Role Of Social Investing Efficacy In Mediating The Effect Of Individual Values On Ethical Investment Decisions, Khoiro Uma Hanifa, Sari Atmini

Jurnal Akuntansi dan Keuangan Indonesia

Along with the development of global issues regarding climate change, inequality, and pandemics, ethical investors now can integrate environmental and social aspects through sustainable- and responsible-based investment decisions which allow them to not only focus on financial goals. This study aims to investigate whether individual values, i.e., religiosity, altruism, and egoism, directly influence sustainable- and responsible-based investment decisions. This study also aims to find empirical evidence that those individual values (religiosity, altruism, and egoism) indirectly influence sustainable- and responsible-based investment decisions through social investing efficacy (SIE). The respondents of this study are 96 short-term Indonesian individual investors. Using structural equation …

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Corporate Communication is one of a business firm’s most important public identity instruments in the market and society. Due to the latter’s importance in maintaining a firm’s reputation and identity or branding, said role would have more impact for marketing purposes if one invests on its capability. However, before a business firm advances itself in marketing, the creation of a firm’s identity through branding is one of the most important actions and decisions to create a unique identity inside society. The creation of a business’s branding is one of corporate communication’s roles in order to create sales and marketing assets. …

Arsip Dan Informasi Publik, Ratih Surtikanti, Susi Haryanti

Jurnal Sosial Humaniora Terapan

This article discusses the influence of public information services sourced from archives managed by archivists through the Information and Documentation Management Officer (PPID) and the application of legislation to individuals/organizations that require public information according to the classification of information disclosure. This article can contribute to improving information services to the public in the context of implementing bureaucratic reforms to the public. These laws used in the article also ensure that the community actively participates in public bodies' management and supervision processes. The research method of this article uses literature studies on archive management and public information services as well …

Analisis Pengaruh Atribut Religius Dalam Konten Promosi Di Media Sosial Terhadap Behavioural Intention Konsumen Muslim, Rizkia Amalia Primaputri, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

This study investigates the effect of religious-related attributes in social media promotion materials towards Muslim consumers’ behavioural intention, with consumer’s offensiveness mediating. Theories are applied to a case where Hanamasa Indonesia’s promotion materials were treated with skeptical e-WOMs since a customer revealed her experience was contrast to what appears visually and audibly on the restaurant’s social media posts. This quantitative study utilized 204 samples in a SEM (structural equation modelling) analysis and resulted: 1) visual attributes cause negative e-WOM indirectly, 2) consumer’s offensiveness mediates visual attributes on social media promotion materials to cause negative e-WOM, 3) consumer’s responsiveness mediates visual …

Peran Pendidikan Ceo, Keberagaman Gender , Dan Dimensi Keuangan Perusahaan Terhadap Pengungkapan Csr Sektor Manufaktur Di Indonesia, Fanindya Dwimartha, Muthia Pramesti, Liyu Adhi Kasari Sulung, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyze the effect CEO education, board gender diversity, and firm’s financial dimension on CSR disclosure. The sample used in study includes 22 publicly listed manufacturing firms in the Indonesia Stock Exchange that disclosed their ESG scores during the period of 2015 until 2019. This research used panel data which was later run using fixed effects model data. The result explains that both firm size and CEO education positively impact CSR disclosure at manufacturing firms and the impact is significant.

Budget Participation: Interaction Effects Of Work Engagement And Empowerment, Yew-Ming Chia Dr, Lewis Grant Mr

Jurnal Akuntansi dan Keuangan Indonesia

This study investigates the two-way interaction effects of work engagement and empowerment on the degree of employees' budget participation industry in Scotland. Data are collected from 159 employees via an online questionnaire and analyzed using multiplicative regression analysis. The results confirm the presence of a two-way interaction effect between work engagement and empowerment on the degree of budget participation at a statistically significance level (p = 0.0002). Further analysis indicates that the higher the empowerment, the greater its enhancing effect on the positive relationship between work engagement and the degree of employees' budget participation. This study provides one of the …

Does Corporate Social Responsibility Disclosure Increase The Stock Price Crash Risk? Evidence From Indonesia, Raden Roro Widya Ningtyas Soeprajitno, Zephyra Violetta Setiawan, Ainun Na’Im

Jurnal Akuntansi dan Keuangan Indonesia

Indonesia fully supports efforts to disclose corporate social responsibility (CSR) to increase awareness of issues regarding the environment globally, as stated in the Sustainable Development Goals (SDGs). The connection between the disclosure of corporate social responsibility and the stock price crash risk is examined in this study. Furthermore, we analyse and check robustness and endogeneity issues to avoid variable bias selections. The study uses as its sample companies that are listed on the Indonesia Stock Exchange and follow the Global Reporting Initiative (GRI) for corporate social responsibility. It is found that companies with corporate social responsibility disclosures have a positive …

Earnings And Capital Management Through Loan Loss Provisions In Indonesian Banks After Ifrs 9 Implementation, Qadri Fidienil Haq

Jurnal Akuntansi dan Keuangan Indonesia

This study aims to examine whether Indonesian banks perform earnings and capital management through loan loss provisions and whether IFRS 9 implementation improves accounting quality by focussing on those practices. The analysis is conducted with a sample of 28 banks in Indonesia selected from the Indonesian Stock Exchange from 2012 – 2021. This study adopts a model modified from previous studies (Ahmed et al. 1999; Anandarajan et al. 2003; Anandarajan et al. 2006; Leventis et al. 2011). Using the model, this study finds that Indonesian banks perform earnings management but do not perform capital management through loan loss provisions. Although …

Nilai Penting Kawasan Candi Baru Semarang Sebagai Kawasan Cagar Budaya, Niky Silvia Ruhma Dewi

Jurnal Vokasi Indonesia

Permukiman Candi Baru adalah bagian awal pengembangan fase modernisasi Kota Semarang pada 1906-1942. Permukiman tersebut didesain dengan konsep garden city oleh Ir. Herman Thomas Karsten pada tahun 1916. Dalam praktiknya, Karsten dan ahli-ahli lokal yang membantunya, tidak utuh menerapkan konsep Garden City by Howard. Desain dibuat dengan penyesuaian kondisi Indonesia. Secara struktur, kawasan ini masih menampakan karakter garden city. Bangunan-bangunan yang ada di kawasan tersebut sebagian besar adalah bangunan yang sama tuanya dengan kawasan itu sendiri. Melihat hal tersebut, Kawasan Candi Baru dapat dimasukkan dalam kawasan cagar budaya. Akan tetapi, kawasan ini belum ditetapkan sebagai kawasan cagar budaya pada rencana …

Tinjauan Asas Demokrasi Ekonomi Atas Penyalahgunaan Posisi Dominan Dalam Membatasi Pengembang Teknologi Di Era Industri Kreatif : Studi Atas Tarif Layanan Google Play Store, Meriyanti Djaka

Jurnal Hukum & Pembangunan

National economic development in the creative industry era really requires community participation in utilizing technology, one of which is by developing digital application technology. Distribution of digital applications is generally marketed through the Google Play Store because of its very high market share in Indonesia. In marketing their products, technology developers charge a service fee of around 15-30% of in-app purchase sales for the applications they develop. This research aims to prove the abuse of a dominant position by companies distributing digital applications through the Google Play Store which limits technology developers, as well as reviewing this with the principles …

The Concept Of Permeability On The Neighbourhood Scale, Aulia Urrohmah, Evawani Ellisa, Achmad Hery Fuad

CSID Journal of Infrastructure Development

Urban sprawl is rapidly expanding in the outskirts of Jakarta, resulting in a patchwork of urban areas. Unlike many walkable cities in Europe that have long embraced the pedestrian culture, Jakarta and other developing cities have prioritized private vehicle-oriented development, leading to mixed urban forms. According to data from BPS in 2022, over 16.5 million motorcycles are registered in Jakarta, and 62.3% of Jabodetabek commuters use them. This study recognizes the permeability of neighbourhood scale concerning using motorcycles to support daily mobility. This narrative qualitative research investigated permeability regarding the legibility, variety, and perceptual aspects. In addition, to illustrate the …