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Articles 361 - 390 of 1215
Full-Text Articles in Business
Liveable Communities: A Case Study Of Availability, Proximity, And The Quality Of Critical Infrastructure In Colombo, Srilanka, Maheshi Tennakoon, Udayangani Kulatunga
Liveable Communities: A Case Study Of Availability, Proximity, And The Quality Of Critical Infrastructure In Colombo, Srilanka, Maheshi Tennakoon, Udayangani Kulatunga
CSID Journal of Infrastructure Development
The concept of livable communities has become increasingly significant in regional planning, aiming to improve the quality of life for residents. Despite continued investment in critical infrastructure in developing countries, the enhancement of livability has not kept pace with infrastructure development. This study investigates the impact of crucial infrastructure on community livability, utilizing a holistic single case study approach with Colombo as the case study. The relationship between critical infrastructure development and urban livability serves as the unit of analysis. Data were collected through semi-structured interviews with ten subject matter experts and analyzed using manual content analysis. The research finds …
Socio-Economic Effects Of Orisumbare Sawmilling Industries On The Residents Of Ikire, Irewole Local Government Area Osun-State, Nigeria, Umar Usman Jimoh, D R. Ogungbemi
Socio-Economic Effects Of Orisumbare Sawmilling Industries On The Residents Of Ikire, Irewole Local Government Area Osun-State, Nigeria, Umar Usman Jimoh, D R. Ogungbemi
CSID Journal of Infrastructure Development
The study examined the socio-economic effects of the Orisumbare sawmill industry on the residents of Ikire, Irewole local government area of Osun State. The objectives of the study include, examination of the socio-economic characteristics of the respondents, the positive effects of industry on the residents, the negative impacts of industry on the residents, and the perceived environmental-induced diseases caused by industrial activities. A case study research design was adopted, while both primary and secondary data were utilised. A multistage sampling technique was used, in which a buffer zone of 900m radius was made to delineate the zone of industries’ influence. …
Analysis Of The Effects Of Service Delivery On The Wellbeing Of Internally Displaced Persons (Idps) In Federal Capital Territory (Fct), Abuja, Olusegun O. Idowu, Valda Martins, Ndako B. Santali, Jonathan U. Adama, Adekunle S. Adeogun, Gideon Danlami
Analysis Of The Effects Of Service Delivery On The Wellbeing Of Internally Displaced Persons (Idps) In Federal Capital Territory (Fct), Abuja, Olusegun O. Idowu, Valda Martins, Ndako B. Santali, Jonathan U. Adama, Adekunle S. Adeogun, Gideon Danlami
CSID Journal of Infrastructure Development
The provision of services, encompassing substandard medical facilities, inadequate housing conditions, limited access to electricity, insufficient recreational amenities, and the absence of potable water supply, has emerged as a significant impediment confronting Internally Displaced Persons (IDPs) both domestically and globally. The present investigation sought to evaluate the impact of service delivery on the welfare of IDPs residing in the Federal Capital Territory (FCT), Abuja. The objectives of this inquiry were to assess the socioeconomic attributes of the IDPs, scrutinize the types and efficacy of service delivery within the IDP camps, and appraise the consequences of service delivery on the well-being …
The Impact Of Environmental, Social And Governance (Esg) Practices On The Financial Performance Of Green Companies In Malaysia: An Empirical Analysis, Zaemah Zainuddin, Norazlina Abd. Wahab, Wahidah Shari, Muhamad Abrar Bahaman, Rosylin Mohd Yusof, Norzitah Abdul Karim
The Impact Of Environmental, Social And Governance (Esg) Practices On The Financial Performance Of Green Companies In Malaysia: An Empirical Analysis, Zaemah Zainuddin, Norazlina Abd. Wahab, Wahidah Shari, Muhamad Abrar Bahaman, Rosylin Mohd Yusof, Norzitah Abdul Karim
The Indonesian Capital Market Review
This study examines the relationship between Environmental, Social, and Governance (ESG) perfor- mance and the financial performance of green companies in Malaysia. Analyzing 280 observations from 56 green companies listed in Bursa Malaysia from 2016 to 2020, the study employs rigorous regression analysis. The results indicate that ESG performance does not significantly influence the financial performance of these green companies. Instead, total sales and liability significantly impact both Return on Asset (ROA) and Return on Equity (ROE). These findings suggest that, despite the growing emphasis on ESG in the business sphere, other internal factors may have a more substantial effect …
Konstitusionalitas Open Legal Policy Mengenai Kebijakan Earmarking Pajak Karbon Di Indonesia, Mahaarum Kusuma Pertiwi, Praditya Janu Wisaksono
Konstitusionalitas Open Legal Policy Mengenai Kebijakan Earmarking Pajak Karbon Di Indonesia, Mahaarum Kusuma Pertiwi, Praditya Janu Wisaksono
Jurnal Hukum & Pembangunan
The Law on Harmonization of Tax Regulation mandates government regulation to regulate the allocation of carbon tax revenue for controlling climate change. Based on Article 13 paragraph (12) and paragraph (15) letter b of the Law on Harmonization of Tax Regulation as well as the Constitutional Court's judicial review decisions regarding open legal policies and tax earmarking, this article answers questions regarding the legal construction of open legal policy options in Indonesia which confirms further delegation of carbon tax earmarking through government regulation. The government may allocate state revenue from carbon tax to control climate change. This means that carbon …
Re-Design Ui/Ux Aplikasi Pnm Digi Karyawan Dengan Metode Design Thinking Untuk Meningkatkan Kepuasan Pengalaman Pengguna, Ananda Fauzansyah
Re-Design Ui/Ux Aplikasi Pnm Digi Karyawan Dengan Metode Design Thinking Untuk Meningkatkan Kepuasan Pengalaman Pengguna, Ananda Fauzansyah
Jurnal Vokasi Indonesia
In the era of rapid technological advancement, the implementation of digital innovation has become a key factor in enhancing employee productivity ef iciency. The development of information technology provides opportunities for companies to optimize the use of electronic-based applications, such as the PNM Digi Employee Application. Therefore, this research aims to respond to and address the demands of technological changes by redesigning the UI/UX using the Design Thinking method. In the Define stage, three main problems requiring new design solutions were identified. Testing was conducted with five respondents through usability testing, followed by usability assessment using the System Usability Scale …
The Role Of Public Relations In Digital Era: Storytelling Strategy To Develop Corporate Reputation, Nike Putri Yunandika, Cendera Rizky Anugrah Bangun
The Role Of Public Relations In Digital Era: Storytelling Strategy To Develop Corporate Reputation, Nike Putri Yunandika, Cendera Rizky Anugrah Bangun
Jurnal Vokasi Indonesia
Storytelling can be a tool to create persuasive communication and provide personal engagement among its public. Storytelling strategy also can be applied in various digital communication channels, which is a flexible strategy to be implemented even in a niche digital business sector. Based on a rapid digital business competition, this study aims to discuss the use of storytelling strategy by Public Relations at DQLab.id, one of an active online Data Science Education Technology (Edtech) industry in Indonesia, as a tool to develop corporate reputation. The method used in this study is qualitative descriptive by providing depth interview, observation, supporting data, …
Assessment Of Educational Facilities In Osogobo Metropolis Nigeria, Dele S. Ogundahunsi, Martins B. Gasu, Samuel B. Adedotun, Olayiwola Olayode, Akintayo O. Ojo, Christiana Olayode
Assessment Of Educational Facilities In Osogobo Metropolis Nigeria, Dele S. Ogundahunsi, Martins B. Gasu, Samuel B. Adedotun, Olayiwola Olayode, Akintayo O. Ojo, Christiana Olayode
CSID Journal of Infrastructure Development
This study assessed educational facilities in the Osogbo metropolis, Nigeria, aiming to evaluate the available educational facilities, examine student and staff satisfaction levels, and analyze their availability across schools in the area. The sample consisted of 476 schools, from which 73 were randomly selected. A multistage sampling procedure was employed to sample 1,863 pupils/students and 87 teachers for questionnaire administration, complemented by observation. Data were analyzed using Mean Weighted Average, Summation of Weighted Value, and Analysis of Variance. Findings showed that 63.4% of primary schools had the listed facilities, while 75% of secondary schools reported 81% availability. Public primary school …
The Impact Of Celebrity News On Entertainment Industry Stock Prices, Alexandra Widuri Ariani, Zaäfri Ananto Husodo
The Impact Of Celebrity News On Entertainment Industry Stock Prices, Alexandra Widuri Ariani, Zaäfri Ananto Husodo
The Indonesian Capital Market Review
South Korea's entertainment industry has garnered global popularity. However, the competition between entertainment companies is fierce, necessitating strategies to ensure their survival, such as imposing restrictions on their artists to maintain their public image and trust. This study examined the impacts of celebrity news and activities on the stock returns of six major entertainment companies listed on the Korea Exchange (KRX) from 2018-2021. Employing the Fama-French 3 Factors Model regression, the study investigated the presence of abnormal returns. The findings indicate that comebacks and debuts elicit positive reactions and generate significant abnormal returns. Award acceptances and military service also elicit …
Strategi Penegakan Disiplin Anggota Polri Di Satuan Kerja Yanma Polda Metro Jaya, Anang Sunardi
Strategi Penegakan Disiplin Anggota Polri Di Satuan Kerja Yanma Polda Metro Jaya, Anang Sunardi
Jurnal Administrasi Bisnis Terapan
Enforcement of discipline in police agencies is a very important aspect in maintaining the professionalism, ethics and integrity of Police members, strong and effective discipline is the foundation of the success of police agencies in carrying out their duties. The duties of members of the National Police who are directly related to the community allow abuse of authority and violation of discipline. Discipline of police officers is required in carrying out their duties and responsibilities. Discipline of Police members will be reflected in attitudes, behavior, actions, and speech. However, enforcement of the current disciplinary regulations of the National Police is …
Customer Decision To Save In Sharia Banks Following A Ransomware Attack: An Analysis Of The Role Of Word Of Mouth, Trust, Perception Of Cybersecurity, And Perception Of Sharia Label, Sudana Sudana, Lina Marlina
Customer Decision To Save In Sharia Banks Following A Ransomware Attack: An Analysis Of The Role Of Word Of Mouth, Trust, Perception Of Cybersecurity, And Perception Of Sharia Label, Sudana Sudana, Lina Marlina
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Ransomware attacks on Islamic banking institutions can lead to a decline in public interest in saving. To stimulate the growth of savings, it is crucial to investigate the determinants influencing customer decision to save their money in Islamic banking institutions following a ransomware attack. This study implemented a unique approach in examining the impact of perceptions of cybersecurity and Sharia label on the decision to save in Sharia banks in Indonesia subsequent to a ransomware attack. It aims to explore the intervening role of trust and Word of Mouth (WOM) in information dissemination and analyze how the Sharia label can …
The Downstreaming Of Investment Services: A Strategy To Achieve Investment Targets Amid The Disruption Era In Lebak District, Adhityo Nugraha Barsei, Nurhuda Firmansyah, Munari Kustanto, Endriana Wahyu Alita
The Downstreaming Of Investment Services: A Strategy To Achieve Investment Targets Amid The Disruption Era In Lebak District, Adhityo Nugraha Barsei, Nurhuda Firmansyah, Munari Kustanto, Endriana Wahyu Alita
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
The COVID-19 pandemic has significantly impacted global community and economy. As the pandemic began to subside, the government initiated various strategies for economic recovery. Investment is one of the policy instruments to improve the local economy. The Investment and One-Stop Integrated Service Agency (DPMPTSP), hereafter coined the Department of Investment, has implemented different strategies to achieve regional investment targets. Data indicate a decline in Foreign Direct Investment (FDI) due to the pandemic, however, an increase in Direct Investment (DI) is also observed, contributing to the achievement of investment targets. This study aims to examine the strategies applied by the Department …
From A Semi-Federal To An Administrative-Technocratic Model: The Paradigm Shift In Decentralization In Contemporary Indonesia, Wasisto Raharjo Jati
From A Semi-Federal To An Administrative-Technocratic Model: The Paradigm Shift In Decentralization In Contemporary Indonesia, Wasisto Raharjo Jati
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
The implementation of decentralization policies in Indonesia highlights contested interests between central and subnational governments. Particularly since the end of authoritarian rule, decentralization efforts have continuously faced tensions with recentralization interests. These interests do not necessarily aim to restore a strong state with a hierarchical command structure. Instead, the recent decentralization policies tend to display an administrative state supported by hierarchical policies. Consequently, the autonomous regions are no longer fully autonomous in managing their internal affairs but are increasingly required to comply with national policies. This study seeks to further investigate the reasons behind these shifts through a critical discourse …
Pengaruh Talent Management Dan Servant Leadership Terhadap Kinerja Asn Kantor Pusat Bpk Ri, Nurwinten Panggabean
Pengaruh Talent Management Dan Servant Leadership Terhadap Kinerja Asn Kantor Pusat Bpk Ri, Nurwinten Panggabean
Jurnal Administrasi Bisnis Terapan
This study aims to determine and analyze the influence of talent management and servant leadership on ASN performance both partially and collectively. The research method used is descriptive and verification. The research was conducted at 95 ASNs at the BPK RI Head Office. Sampling was carried out using simple random sampling technique. The data analysis technique used is multiple regression analysis. The findings of this study are that partially or jointly talent management and servant leadership affect ASN performance. Furthermore, a determinant value is obtained worth 0.956, this gives the meaning that talent management and servant leadership are able to …
Heterogeneity Of Capital Structure Adjustment Speed Across Industry Sector: Evidence From Non-Financial Firms In Malaysia., Mei-Shan Chua, Noor Maimun Abdul Wahab, Siti Nurhidayah Mohd Roslen, Soo-Cheng Chuah, Nurhuda Nizar, Hon-Choong Chin
Heterogeneity Of Capital Structure Adjustment Speed Across Industry Sector: Evidence From Non-Financial Firms In Malaysia., Mei-Shan Chua, Noor Maimun Abdul Wahab, Siti Nurhidayah Mohd Roslen, Soo-Cheng Chuah, Nurhuda Nizar, Hon-Choong Chin
The Indonesian Capital Market Review
This study investigates the speed of adjustment (SOA) to target leverage for different industry sec- tors in Malaysia. Using the two-step system generalized method of moments for 415 non-financial firms from 2010 to 2021, we found that the SOA for the overall sample is 38.6% and 22.0% for total debt and long-term debt, respectively. Our paper reveals the heterogeneity of SOA based on industry sectors. The industrial sector has the slowest adjustment speed (14.1%), whereas the healthcare in- dustry has the quickest adjustment speed (80.4%) to target leverage. Our results are consistent with the dynamic capital structure theory regarding the …
Determinants Of Islamic Banks’ Stability In Malaysia And Indonesia, Siti Zaitun Saddam, Mohamad Nizam Jaafar, Amirul Afif Muhamat, Nurien Syahirah Mohd Nizam, Nurin Aqilah Halim
Determinants Of Islamic Banks’ Stability In Malaysia And Indonesia, Siti Zaitun Saddam, Mohamad Nizam Jaafar, Amirul Afif Muhamat, Nurien Syahirah Mohd Nizam, Nurin Aqilah Halim
The Indonesian Capital Market Review
The economic prosperity of any nation relies on its banking sector, which serves as the linchpin of the economy. This paper investigates key bank-specific factors influencing the stability of Islamic banks in Malaysia and Indonesia from 2012 to 2021. Using panel data analysis, the study identifies the fixed effect model as the optimal approach. The subsequent fixed effect regression analysis highlights the significance of the cost-to-income ratio in determining financial stability for both Malaysian and In- donesian Islamic banks. Notably the study reveals that the non-performing loan ratio is the primary stability indicator in Malaysia, while Indonesian counterparts prioritize maintaining …
Impact Of The Relationship Among Financial Development, Ict And English Proficiency On Income Inequality: Evidence From Malaysia, Norhasimah Shaharuddin, Abdul Hafiz Mohd Azam, Mohd Hafiz Abdul Wahab, Norzitah Abdul Karim, Nurul Hilmiyah, Sharul Shahida Shakrein, Adibah Alawiah Osman
Impact Of The Relationship Among Financial Development, Ict And English Proficiency On Income Inequality: Evidence From Malaysia, Norhasimah Shaharuddin, Abdul Hafiz Mohd Azam, Mohd Hafiz Abdul Wahab, Norzitah Abdul Karim, Nurul Hilmiyah, Sharul Shahida Shakrein, Adibah Alawiah Osman
The Indonesian Capital Market Review
Income inequality is a persistent phenomenon and fundamental issue of concern, especially in this new digital era, because unequal access to finance has long been recognized as a critical mechanism for generating persistent income inequality. ICT tools and approaches are being used widely today due to their convenience, omnipresence and economy. This study examines the influence of financial development, ICT, and English proficiency on income inequality in Malaysia during the period of 1979-2019. The empirical results based on the ARDL bounds test indicated that financial develop- ment and English proficiency support the hypothesis that both factors can reduce the income …
Interacting Action Of Alkali-Silica Reaction And Chloride-Induced Steel Corrosion On The Reinforced Concrete Structures – A Critical Review, Williams Dunu
CSID Journal of Infrastructure Development
The degradation of reinforced concrete (RC) structures amidst the progression of corrosion within alkali-silica reaction (ASR)-affected structures is a complex phenomenon marked by diverse causal factors and repercussions. While the initiation phase of chloride-induced steel corrosion and ASR in RC structures has received extensive scrutiny, insufficient attention has been dedicated to comprehending the propagation phase (tp). Therefore, this study addresses this gap by centering its focus on the propagation phase, driven by the imperative need to formulate efficient and sustainable maintenance, repair, and management strategies for RC structures grappling with the concurrent impacts of degradation mechanisms such as ASR and …
The Impact Of Adopting Digital Twins In Urban Development, Mohammed Ali Berawi, Perdana Miraj, Mustika Sari
The Impact Of Adopting Digital Twins In Urban Development, Mohammed Ali Berawi, Perdana Miraj, Mustika Sari
CSID Journal of Infrastructure Development
The construction industry, which plays a pivotal role in urban development, has undergone a significant transformation in recent years. This transformation is largely marked by the rise of digitalization, a phenomenon fundamentally altering how we design, construct, and operate our urban environments. At the forefront of this paradigm shift is the notion of Digital Twins (DT), which entails a dynamic and virtual representation of tangible assets. Urban development has witnessed a growing adoption of this innovative approach to improve cities' infrastructure planning, construction, and management. Digital Twin enables real-time simulation and monitoring, enhancing performance and more informed decision-making. Therefore, implementing …
Assessment Of Infrastructure Development Approach In Newly Created Districts In Zambia: Case Study, Chimanga Kabwe, Musonda Innocent, Franco Muleya
Assessment Of Infrastructure Development Approach In Newly Created Districts In Zambia: Case Study, Chimanga Kabwe, Musonda Innocent, Franco Muleya
CSID Journal of Infrastructure Development
This article evaluates the infrastructure development plans in Zambia's newly established districts, primarily focusing on assessing their effectiveness. Infrastructure development encompasses various strategies, and this study investigates the factors influencing the selection of these strategies for implementing infrastructure projects in Zambia. Through structured interviews and questionnaires distributed to 500 respondents, the research highlights the critical role of community involvement. Communities play a pivotal role in identifying essential amenities, setting priorities for infrastructure construction, incorporating their ideas, and participating in the planning process for executing infrastructure projects. The analysis reveals that community members held varying perspectives on the significance of infrastructure …
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Konsumen E-Commerce Shopee Di Kota Cilegon, Dini Fajar Lestari, Jihan Nur Azizah
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Konsumen E-Commerce Shopee Di Kota Cilegon, Dini Fajar Lestari, Jihan Nur Azizah
Jurnal Administrasi Bisnis Terapan
This research aims to determine the influence of digital marketing and brand image on purchasing decisions of Shopee e-commerce consumers in Cilegon City. This type of research is quantitative with a sample size of 100 respondents. The data collection technique used was a questionnaire. The data analysis method in this research is multiple linear regression analysis using SPSS software. The research results show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 2.613 > t-table 1.985, and a significance value of 0.010 < 0.05. The brand image variable does not have a significant effect on purchasing decisions with a t-value of 0.794 < t-table 1.985, and a significance value of 0.429 > 0.05. Furthermore, digital marketing and brand image simultaneously influence purchasing decisions …
Implementasi Social Entrepreneur Dalam Umkm: Studi Kasus Program Csr “Umkm Kopi Tarzzan” Pt Geo Dipa Energi (Persero), Denindra Dwiputra Margono, Feriska Ajeng Anantri
Implementasi Social Entrepreneur Dalam Umkm: Studi Kasus Program Csr “Umkm Kopi Tarzzan” Pt Geo Dipa Energi (Persero), Denindra Dwiputra Margono, Feriska Ajeng Anantri
Jurnal Administrasi Bisnis Terapan
Social problems lead to situations or conditions that disrupt the welfare and harmony of society, social problems have a difference between expectations and reality or as a gap between the existing situation and the situation that should be. One of the social problems that occur in Indonesia is poverty. Poverty is a state of deprivation such as food & drink, housing, and clothing. Poverty is related to low levels of education, health, and employment. One solution to the problem of poverty is to carry out CSR programs carried out by the Company. One of the companies that implement the program …
Analisis Pengaruh Kebijakan Fiskal Dan Moneter Terhadap Tingkat Pengembalian Saham Indonesia Tahun 2015-2019, Annisa Ramadhanti, Muthia Pramesti
Analisis Pengaruh Kebijakan Fiskal Dan Moneter Terhadap Tingkat Pengembalian Saham Indonesia Tahun 2015-2019, Annisa Ramadhanti, Muthia Pramesti
Jurnal Administrasi Bisnis Terapan
This study aims to analyze the effect of fiscal and monetary policies projected by variables of state revenue income, government spending, inflation rates, and interest rates on the projected rate of return on stocks in Indonesia through returns or returns on the JCI. The data used is secondary data taken from various source in the form of monthly data from 2015 to 2019. The analytical method used in this study is multiple regression analysis to see the effect of all the independent variables on the dependent variable. The results of the study show that the variables of fiscal policy in …
The Role Of Live Streaming In Building Consumer Trust, Engagement, And Purchase Intention In Indonesian Social Commerce Thrift Clothes Sellers, Amyra Salsabela Yasser, Gita Gayatri
The Role Of Live Streaming In Building Consumer Trust, Engagement, And Purchase Intention In Indonesian Social Commerce Thrift Clothes Sellers, Amyra Salsabela Yasser, Gita Gayatri
ASEAN Marketing Journal
Manuscript type: Research Article
Research Aims: Examine the relationship between shopping values consumers perceive during live streaming and their trust, engagement, and intention to purchase from Indonesian social commerce thrift clothes sellers.
Design/methodology/approach: Data was gathered through an online survey from consumers who have watched a live-streaming session of an online thrift clothes shop on Instagram. Data were analysed using covariance-based Structural Equation Modelling (SEM).
Research Findings: The output shows that only the utilitarian value of live stream positively affects trust in products and sellers. The variable engagement was only significantly affected by hedonic value. Additionally, the only …
How Do Firms Use Social Media: Topic Modeling Of Twitter Brand Posts Of Four Indonesian Skincare Brands, Annisafira L. Lestari, Arga Hananto
How Do Firms Use Social Media: Topic Modeling Of Twitter Brand Posts Of Four Indonesian Skincare Brands, Annisafira L. Lestari, Arga Hananto
ASEAN Marketing Journal
Manuscript type: Empirical paper
Research Aims: This paper aims to identify the topics of social media posts (on Twitter) from local skincare brands in Indonesia.
Design/methodology/approach: This descriptive study applied text analysis methods, specifically frequency analysis and topic modeling with the Latent Dirichlet Allocation (LDA) method. Data were collected from the top four skincare brands with over 10,000 followers using Twitter Academic API interfaced through the Twarc package in Python. The dataset contained 1290 tweets from Wardah, 17,491 tweets from Avoskin, 1,968 tweets from Somethinc, and 590 tweets from Whitelab. The data analysis used quanteda and …
The Effect Of Social Media Brand Engagement On Customer Brand Loyalty: A Study On Skincare Brands Customers In Indonesia, Dodi Ria Atmaja, Riska Ware Arum Sari
The Effect Of Social Media Brand Engagement On Customer Brand Loyalty: A Study On Skincare Brands Customers In Indonesia, Dodi Ria Atmaja, Riska Ware Arum Sari
ASEAN Marketing Journal
Abstract
Manuscript type: Research Paper
Research Aims: This research aims to examine the impact of brand engagement on social media on consumer brand loyalty (BL), by investigating the moderating roles of brand co-creation, brand trust, and brand experience variables.
Design/methodology/approach: The study employed a purposive sampling method, involving 230 respondents. The data was analyzed using Structural Equation Modeling (SEM).
Research Findings: The results show that brand experience can moderate the impact of brand co-creation (BCC) on brand loyalty (BL). However, social media brand engagement does not always have a direct impact on brand loyalty (BL), suggesting that other factors may …
Effect Of Influencer Marketing Strategy On Consumer Behaviour In Fast Moving Consumer Goods Firms In Ghana, Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yuliawati
Effect Of Influencer Marketing Strategy On Consumer Behaviour In Fast Moving Consumer Goods Firms In Ghana, Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yuliawati
ASEAN Marketing Journal
Manuscript type: Research paper
Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana.
Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories was used to collect quantitative data. An online questionnaire was sent to FMCG consumers in Ghana's Greater Accra and Ashanti Regions, aged 18–48 years and older. Multiple regression analysis was performed to establish relationships between the study variables.
Research Findings: The findings showed that YouTube is the most popular social media platform among Ghanaian users, …
The Influence Of Risk Aversion On Brand Loyalty With Brand Trust And Brand Affect As Mediating Variables, Nurfuad Wicaksono
The Influence Of Risk Aversion On Brand Loyalty With Brand Trust And Brand Affect As Mediating Variables, Nurfuad Wicaksono
ASEAN Marketing Journal
Currently cosmetic products are no longer only intended for women, but also for men. Thus, creating opportunities and a conducive environment for the emergence of new companies. With the increasing number of companies in the men's cosmetic industry today, how to build brand loyalty is one of the biggest challenges companies will face. This study aims to explore the relationship between risk aversion and brand loyalty, and test whether this relationship is mediated by brand trust and brand affect on the purchase of cosmetic and body care products by men. The selection of the sample was carried out using a …
Peran Telemarketing Dalam Kegiatan Promosi Pada Perusahaan Logistik, Radityo Kusumo Santoso
Peran Telemarketing Dalam Kegiatan Promosi Pada Perusahaan Logistik, Radityo Kusumo Santoso
Jurnal Administrasi Bisnis Terapan
In conducting marketing activities, there are many methods that can be used to gather potential customers. One of the marketing methods still used today is telemarketing. Telemarketing is chosen because it offers a good personal approach, and not only in promotion, the personal approach of telemarketing can help build relationships with existing consumers and support operational activities. PT Selaras Logistik Indonesia is a company engaged in logistics distribution, where its potential customers are focused on certain criteria, and this company still uses telemarketing in its marketing activities. The results of the research show that telemarketing plays a role as part …
Do Characteristics Of Board Affect Sustainable Finance Disclosure? Evidence: Asean Banking Industry, Reysvana Rukmana Cakti, Y Anni Aryani
Do Characteristics Of Board Affect Sustainable Finance Disclosure? Evidence: Asean Banking Industry, Reysvana Rukmana Cakti, Y Anni Aryani
Jurnal Akuntansi dan Keuangan Indonesia
Sustainability is an essential aspect of previous investigations on the relationship between business practices and sustainability commitments. These investigations showed how positive changes in this context have guided the banking system toward embracing sustainable finance. Therefore, the current study aimed to investigate the effect of board characteristics on sustainable finance disclosure within ASEAN banking industry, using a panel data regression model. The results showed that only board size had a positive and significant effect on sustainable finance disclosure. Meanwhile, variables such as board gender, board education, and foreign board was reported to be insignificant. This study provided valuable insight into …