Business Commons^™

Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson

Honors Theses

The Mississippi Gulf Coast is known for its coastal beauty and the tourism that comes from the recreational activities associated with the water. However, there appears to be an underserved segment of the tourism industry. The coast provides opportunities for local scuba divers to take part in a range of diving activities, but there is minimal support for this tourism activity in Mississippi. There is a need for greater understanding about what local divers value in their diving experiences and how this might lead to greater satisfaction with this activity. Along with overall perceived value, the argument is made that …

The Interaction Of Loyalty Status And Need For Status On Rewards Donations Through Perceived Social Exclusion, Clancy Slay

Honors Theses

Rewards programs are commonplace with companies seeking a competitive advantage and creating consumer loyalty. A newer development in rewards programs allows consumers to donate points rather than personally receiving these benefits. With more than $48 billion moving through these programs annually, understanding how to encourage consumers to donate rewards points has tremendous implications for reallocating funds to support worthy causes (Dorotic et al., 2017). Research on consumer donations within rewards programs is virtually absent, and many unique factors to these programs suggest prior findings on charitable giving may not generalize. One of these factors is the prevalence of hierarchical or …

Post-Covid-19 Employee Satisfaction: An Examination Of Flexible Work Arrangements, Joshua Cooper

Honors Theses

Amid the COVID-19 pandemic, many businesses had to switch their strategy to stay afloat in such unprecedented times. One way that businesses, as well as entire industries, pivoted was by using flexible work arrangements to alleviate the stress and potential danger of employees gathering at work. The addition of flexible working arrangements into industries has created an entirely different world of work that challenges the traditional form of working in a face-to-face format. Moving forward, after the pandemic, industries have to accommodate for these more present working conditions that impact how employees view their satisfaction with their job. This research …

The Effect Of 100 Percent Population Testing On The Perception Of Cpa Firms With Limited Liability Exposure, Brock Revels

Honors Theses

The present study investigates whether retail investors believe that a CPA firm’s liability exposure or the type of evidence collected by the firm impacts their ability to remain unbiased during the audit. This study is inspired by calls for further research pertaining to the benefits and effectiveness that big data can provide to the audit industry or whether it could lead to more regulation. After receiving approval for the study by the Institutional Review Board, retail investors responded to an experiment in order to gather information for the study. The results indicate that retail investors believe that a CPA firm’s …

The Exacerbation Of Gender Inequality: The Effects Of Overwork On Work Outcomes, Loribeth Fitzgerald

Honors Theses

Gender disparity in the workplace is a pervasive problem that has been widely studied, especially as to why women do not progress in their careers to the same degree as their male counterparts. Measures have been established for work-family conflict, and it has been claimed that this is the main factor that prevents women from advancing in their careers. Research into the unequal distribution of time, labor, and pay has become increasingly popular as a means to understand the forces contributing to women’s stalled advancement. This study furthers this work to determine if gender inequality is a factor in overwork, …

How Workplace Attire Affects Employee Perceptions And Organizational Culture, Ethan Surrett

Honors Theses

Companies invest millions of dollars into developing workplace attire policies in their organizations to control outcomes (Rafaeli & Pratt, 1993). This research focuses on seeing the impact that workplace attire plays on employees' perceptions of themselves and their organization's culture. Through Qualtrics, an online survey instrument, information was gathered from respondents in various industries and workplaces all over the United States. These employees answered questions about the attire in their workplace, the impact of attire, the organization's policies, characteristics of their organization, the management of the organization, and execution of policies. Results illustrated that most respondents felt that workplace attire …

Beyond The Lineup: An Exploration Of Consumer Loyalty At Bonnaroo Music & Arts Festival, Anna Richardson

Honors Theses

The rise of the Internet and the accelerated technological changes associated with the creation of the Internet have led to a restructuring of business structures in the music industry. These changes in technology coupled with changes in consumer preferences have led to a rise in the popularity and profitability of the live music sector, and specifically music festivals. The market for music festivals is becoming more saturated, and festival organizers are having to find new and distinct ways to differentiate their offerings. In order to maintain competitive positioning in a progressively saturated market, festival organizers must rely on differentiation and …

Diversification Using International Exchange-Traded Funds, Alese K. Jones

Honors Theses

Exchange-Traded Funds (ETFs) are diversified portfolios of assets which trade like stocks and track a benchmark index. This manuscript looks at the diversification and return benefits a U.S. investor would receive by investing in Emerging market (EEM) and Total World (DGT) ETFs over the period of June 2003 to July 2019. We use S&P 500 ETF IVV as a proxy for U.S. market. EEM had the highest absolute return but also the highest risk. However, the U.S. ETF IVV had the greatest risk-adjusted return and the lowest tracking error. International ETFs were also highly correlated with the S&P 500. Overall, …

Impact Of Salt Deduction Cap On Individual Tax Liability, Mahum Chaudhry

Honors Theses

The Tax Cuts and Jobs Act of 2017 placed a cap of $10,000 on the State and Local Tax deduction. A survey was carried out to compare individuals' tax liability in 2017 (before the cap) with their tax liability in 2018 (after the cap). The results suggest that fewer people itemized in 2018, and most belonged to the high-income group. Many individuals who itemized in 2018 also saw an increase in their federal tax liability. Most individuals with less than $100,000 yearly income opted for the standard deduction and saw a decrease in their federal tax liability in 2018 (in …

Impact Of Artificial Intelligence, Machine Learning, And Automation In Operations Management: An Analysis Of Healthcare, Manufacturing, And Retail Sectors, Jasmine N. Kelley

Honors Theses

In this thesis, we study the impacts of artificial intelligence (AI), machine learning (ML), and automation on operations management (OM). We specifically target the industries of healthcare, retail, and manufacturing in our analysis since each sector has distinct dynamics and concerns regarding the structural changes imposed by advancements in AI. We analyze 120 high-quality peer-reviewed journal articles to capture recent research trends in healthcare, retail, and manufacturing. Using respected business analytics reports, we compare academic efforts to industry initiatives. We find that growing interest in AI research in academia is consistent with growing research and development (R&D) investment and patent …

The Impact Of Big Data On Audit Evidence And The Level Of Assurance, Sachin Yadav

Honors Theses

This study seeks to establish the relationship between Big Data and its impact on the quality of audit evidence and the level of assurance perceived by the end-users. Currently, auditors rely on sampling to provide reasonable assurance that a company’s financial statements are materially in accordance with a country’s Generally Accepted Accounting Principles (GAAP). With Big Data, auditors can minimize the risk posed by sampling, and therefore, provide a reasonable level assurance. The present study examines financial statement users’ perceptions of the level of assurance when auditors present unqualified opinions using Big Data during the audit engagement. It observes this …

The Cultural Influence On Sharing Economy Services: The Case Of Airbnb, Lacey K. Wallace

Honors Theses

The sharing economy offers consumers an alternative to ownership by exchanging value through technology-based services. As sharing economy practices continue to emerge, business scholars have only recently begun to study how cultural differences impact the sharing economy. Specifically, few studies have examined individual cultural values. Therefore, this study explores whether differences in cultural values, using Hofstede’s cultural dimensions, account for consumers’ attitudes and participation in sharing economy services (SES). Utilizing a survey, data was gathered from a total of 276 consumers from Amazon’s Mechanical Turk (MTurk) who had previous experience with Airbnb, a popular peer-to-peer accommodation SES. Multiple regression was …

Using Buy And Rent Discrepancies To Predict Real Estate Bubbles, Jonathan K. Niehaus

Honors Theses

The cost of housing is one of the biggest recurring expenses Americans face. Real estate is also one of the largest asset classes of investments today. The decision of whether or not it is the right time to purchase a piece of residential real estate can be difficult for the everyday person as well as professionals. With the recent downturn of 2008, many people are reminded that the price of houses can spiral upward, and if one bought at the wrong time, their house could lose a tremendous portion of its value. This study focuses on looking at different economic …

Analysis Of True Risk Lab’S Price Prediction Algorithm In Relation To Market Results, Chris F. Hua

Honors Theses

The concept of beating the stock market is one of the main goals of financial investors and analysts. However, seasoned analysts and investors cannot perfectly predict the movements within the stock market. Machine learning (ML) is one prediction method that has intrigued the financial industry as a means of accurately predicting the market. Though the current prediction algorithms do not grasp every change in the stock markets, the models do provide a means of looking towards stock trends as a means to hedge an investor's or fund's portfolio against market declines by looking at the artificial intelligence (AI) results. This …

Analysis Of S&P 500 Sector Etfs, John Haire

Honors Theses

Exchange Traded Funds (ETFs) are a diversified pool of assets that trade on an exchange and track an index. Tracking error is the difference between a portfolio's returns and the benchmark or index it was meant to mimic. Investors want the Exchange Traded Funds (ETFs) to track the benchmark very closely or have the tracking error as low as possible. This paper looks at the tracking errors of different S&P sector ETFs by using the average absolute differences in monthly returns between the ETF and its benchmark index. The results indicate that the Technology and Real Estate sectors have the …

The Tenure Process: A Qualitative Content Analysis Of Tenure Standards And Application Processes At The Eight State Funded Universities In Mississippi, Claudia Parker

Honors Theses

The tenure application process is a very important period in any university faculty’s professional career and can be a very stressful event. The results of a faculty’s tenure application will determine whether they will have continued employment at their current university, if they will be required to take another probationary year, or if they will need to seek employment elsewhere. Due to how important this process is, any information associated with this process and the required documentation must be properly managed, easily accessible, and easy to understand. This qualitative analysis develops a list of best practices through a review of …

Involvement Of College Football Fans At The University Of Southern Mississippi, Cameron S. Kenney

Honors Theses

The modern college football market faces several challenges including the fact that game day attendance numbers have continued to drop for the past few years and show no signs of slowing down. Understanding the psychological involvement of sports fans could play a major role in improving attendance numbers and providing consumers with a greater experience during football games. The primary goal of this research was to determine predictors of sports involvement among Southern Miss football fans. Another goal was to determine which facets of involvement predicted return intentions. With those who had attended a home Southern Miss football game in …

A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le

Honors Theses

The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …

The Relationship Between Job Satisfaction, Cross-Cultural Adjustment, And The Adjustment Of The Trailing Spouse On Female Expatriate Success: A Preliminary Review And Survey Proposal, Leanna Joyce Morrow

Honors Theses

As the world continually moves towards globalization and a diverse work environment, the need for employed female expatriates has never been greater. The purpose of this study is to develop a better understanding of the factors affecting the successful adjustment of these women. This was done by analyzing data provided by the InterNations database in relation to three things: cross-cultural adjustment, job satisfaction, and the experience of the trailing spouse.

Based on this study, it was determined that there is a need to research the effects of marital and familial status on turnover intentions during female expatriate assignments. A survey …

Japan, Panama, And The United States: The Influence Of Cultural Values And Personal Ethics On Fraud Prevention Awareness, Rachel Elizabeth Williamson

Honors Theses

Fraud is defined as the intentional misrepresentation of facts for the purpose of personal gain, whether financial or otherwise. Transparency International’s annual global Corruption Perceptions Index (CPI) has revealed that different countries have different perceived levels of corruption. Japan, Panama, and the United States were chosen as the countries in which to distribute a three-part questionnaire, measuring fraud awareness (FA), personal consumer ethics (EQ), and cultural values (CV), respectively. This survey was distributed to college students in each country who had not yet taken a business ethics course, in order to get a picture of inherent differences between the countries …

Who Is The Fairest Of Them All? Disney’S Depiction Of Non-Normative Embodiment In Its Villainesses, Caroline Bradley

Honors Theses

The world of Disney has long been criticized for the lack of empowered princesses, racial representation, and unrealistic body images in its princess films. While steps have been made to provide a fairer representation through the bodies of the princesses, there has not been much progress in the way villains’ bodies are depicted. Most Disney villains exhibit a form of disability or non-normative embodiment including missing limbs, old age, or fatness. This thesis will analyze the bodies of three well-known Disney villainesses from three different eras—The Evil Queen, Ursula, and Mother Gothel—and will demonstrate how their bodies reflect the historical …

Do Perceptions Of Businesses Differ Between Higher And Lower Counts Of Social Media Post Engagements?, Tally Shaw

Honors Theses

Social media is bringing consumers and businesses together like never before. Using social metrics such as “likes” and “shares”, businesses can both measure and influence consumer attitudes and behaviors. In an effort to expand upon growing research into the effects likes and shares may have on constructs such as attitude, intent to follow, trust, and adoption intention, this study designs an experiment which manipulates one small and one national business’s actual Facebook posts to measure the effects simply having higher or lower likes and shares can have on a consumer’s perception of that business. Using T-test and Regression Analysis, adoption …

The Impact Of The 120/150-Hour Rule On Candidates To Sit For The Certified Public Accountant (Cpa) Exam: A Study On Women, Aubrey Sanders

Honors Theses

To become a Certified Public Accountant (CPA), one must first qualify to take the exam and consequently, earn the licensure. While the information on the CPA exam tests the candidates on uniform information, the education eligibility requirements to both sit for and earn licensure vary among the U.S. states and jurisdictions. Currently, thirty-nine of the fifty-four U.S. jurisdictions – including Mississippi – have adopted what has become known as the 120/150 educational credit hour rule. This rule allows candidates to begin taking the exam upon earning 120 credit hours, which is equivalent to a bachelor's degree; however, candidates may not …

Opportunity Recognition: A Comparative Analysis Of Nascent Student Entrepreneurs And Non-Nascent Students, Daniel C. Glover

Honors Theses

This study investigates differences between undergraduate nascent student entrepreneurs and non-nascent students’ opportunity recognition and entrepreneurial self-efficacy. Four hypotheses were presented and after collecting and analyzing 150 student responses two of the four hypotheses were partially or fully supported. Results showed that nascent student entrepreneurs exhibited higher levels of entrepreneurial self-efficacy than non-nascent students, and that nascent student entrepreneurs exhibited higher levels of entrepreneurial alertness than non-nascent students, and the difference was significant. However, non-nascent students had higher levels of opportunity recognition. This study supports previous research and adds an important demographic, undergraduate students, to the existing research.

Religious Commitment, Job Satisfaction, And Social Acceptability Among Religious Groups, Kathryn E. Dozier

Honors Theses

This study seeks to develop a better understanding of the relationships between religious commitment, social support, and job satisfaction. This research specifically investigated the correlations between religious commitment and social support, religious commitment and job satisfaction, and social support and job satisfaction. After surveying undergraduate students from a southern university, there was no statistical evidence supporting the idea that the indicated combinations contributed to job satisfaction. The research did demonstrate, however, a correlation between religious commitment and social support. In addition, groups were tested for significant differences in levels of religious commitment, social support, and job satisfaction; the groups based …

The Implications Of Rising Turnover And Voluntary Turnover Within The Federal Government, Laura E. Kirkman

Honors Theses

Human Resources (HR) is a dynamic, changing, and vital part of every business whether commercial or governmental. HR is also often left to deal with voluntary turnover and the difficulties it brings. This study focuses on the implications of rising turnover/voluntary turnover within the federal government. The aim of this study was to analyze the data collected by the United States Office of Personnel Management (OPM) to determine the connections between turnover/voluntary turnover and demographic factors, workplace satisfaction factors, and organizational/relational factors within the federal government. This analysis examined the Fed Scope data from 2011 through 2016, and employee surveys …

Sustainability Of Direct Sellers In Marketing, Ashten N. Holloway

Honors Theses

This paper examines the characteristics of people who are a good fit for a career in direct selling marketing as well as the characteristics of those who are not. It is also an examination of the motivations to join direct selling and the different levels of “success” that some may find in their careers as direct sellers. Some of the motivators for success came from emotional drives while some were situational. Analysis of the questionnaires given to each participant led to the discovery of three common determinants of what does make a successful direct seller and four determinants of characteristics …

I Love My Team! Factors Leading To Relationship Formation With A Sports Team, Carly L. Odom

Honors Theses

The sports industry is highly profitable, with a large and diverse fan base. Many people claim to be loyal to different teams, but what moves a more ‘casual fan’ to the team ‘fanatic’ status? Prior research in sports marketing focuses on elements such as geography and family history, while general marketing research considers the impact of behavioral and emotional loyalty (Chaudhuri and Holbrook, 2001). This focus on strict loyalty can, however, be limiting. Examining the factors within the larger relationship context gives us more insight into extreme fans (Pimentel & Reynolds, 2004), as well as the more casual fan. Prior …

Green Marketing Effects On The Consumer, Alice O. Townsend

Honors Theses

The purpose of this study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it is one that is still relevant to consumers and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by a consumer …

Social Media Transformation Of Human Resource Management, Lavita A. Williams

Honors Theses

Social media is rapidly transforming the way individuals interact in the real world day by day in the workforce. This research focuses on how social media effects human resource management (HRM) in areas of recruitment, selection, retention, and termination. Through a SurveyMonkey information was gathered from human resource professionals primarily in the southeastern region and throughout the United States. Human resource managers where asked about the advantages and disadvantages of using social media such as Facebook, LinkedIn, and Twitter in areas of recruitment, selection, and termination. The results, illustrated that there were many advantages when using social media sites in …