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Articles 1 - 9 of 9
Full-Text Articles in Business
Technology Expectations Of Cpa Firms: Hiring And The Accounting Curriculum, Kristy N. Wilson
Technology Expectations Of Cpa Firms: Hiring And The Accounting Curriculum, Kristy N. Wilson
Honors Theses
The purpose of this study is to determine the technology expectations of Certified Public Accounting (CPA) firms and to evaluate whether or not accounting curriculums adequately prepare students to meet the firms’ hiring expectations. A total of 28 participants - 19 sole practitioners and 9 CPA firms - completed an online survey designed to determine the technological skills CPA firms require of new hires, the extent to which recent new hires have met the firms’ expectations, and the accounting software and programs that firms typically use. The researcher also analyzed the accounting curriculums of 22 four-year public universities to gather …
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …
Movement Marketing Of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt
Movement Marketing Of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt
Honors Theses
The title of my thesis is called Movement Marketing for Nonprofit Organizations: Creating Consumer Advocates. The purpose of the study was to determine how nonprofit organizations use marketing to further their cause. The study involved interviewing employees of nonprofit organizations using a standard questionnaire to gather information about how the organization utilizes marketing internally and externally. After analyzing the information gathered from the personal interviews, several techniques were used by all of the organizations. The organizations use movement marketing by first starting to spread the passion for their cause within the organization through employees, volunteers, and board members. These advocates …
Adaptive Selling: A New Direction For The Pharmaceutical Industry, Kristin M. Chmelicek
Adaptive Selling: A New Direction For The Pharmaceutical Industry, Kristin M. Chmelicek
Honors Theses
The pharmaceutical industry is moving towards more adaptive selling methods for their sales people. This means that the scripted sales pitch must be adjusted for the personality of the customer. Doctors were interviewed to understand their opinions of the sales people that come into their offices. Through the case studies, it was found that the doctors liked the adaptive selling methods with the combination of relational and scripted aspects for the sales presentation. Doctors found that the most successful sales calls were those that were a good combination of relational aspects as well as the education that is within the …
Perceptions Of Bp: Successes Of Post 2010 Oil Spill Recover Effort, Jordan R. Mathews
Perceptions Of Bp: Successes Of Post 2010 Oil Spill Recover Effort, Jordan R. Mathews
Honors Theses
This purpose of this project was to determine peoples’ opinions of BP’s post 2010 oil spill recovery effort. The researcher examined 65 faculty at the University of Southern Mississippi in order to determine their beliefs, attitudes, and intentions concerning different elements of the BP oil spill recovery effort. The researcher found that there is an overall negative opinion concerning the economic, ecological, and overall recovery effort aspects of the spill. This research suggests that BP still has some work to do in order to restore the gulf coast like they promised.
U.S. Gaap Versus Ifrs: Reconciling Revenue Recognition Principles In The Software Industry, Jason T. Babington
U.S. Gaap Versus Ifrs: Reconciling Revenue Recognition Principles In The Software Industry, Jason T. Babington
Honors Theses
In the world of financial accounting, a demand for universal standards exists. The two primary standard setting boards, The Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB), have made some strides in developing universal standards, but they still are not fully reconciled in the area of software revenue recognition. The main reason the two standards are not reconciled in the area of software revenue recognition is that a difference exists in the critical event between the standards. The critical event refers to the exact time a company recognizes revenue on its books. The purpose of the …
Gaap And Ifrs Convergence: The Effect On Lease Accounting, Ellen E. Bailey
Gaap And Ifrs Convergence: The Effect On Lease Accounting, Ellen E. Bailey
Honors Theses
The research performed in this study has two main objectives. The first objective relates to lease accounting and the way accounting for leases differs between Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS). The second objective relates to how companies will be affected by the convergence of GAAP and IFRS.
Facebook As A Job Screening Tool: Are Sales Employers Discriminating Against Job Applicants Based On Their Facebook Profiles?, Jocelyn M. Lockhart
Facebook As A Job Screening Tool: Are Sales Employers Discriminating Against Job Applicants Based On Their Facebook Profiles?, Jocelyn M. Lockhart
Honors Theses
Social media networking sites are an exceptionally popular resource of self-expression in modern society. They allow friends, families and lovers across the globe to connect and stay in touch with one another. It has become increasingly common for hiring employers to utilize these sites as job-screening platforms. This research will explore how sales employers specifically examine job candidates’ Facebook profiles. Furthermore it will examine whether or not they are discriminating against these applicants based on their Facebook content.
As Seen In Vogue: An Analytical Observation Of Nudity In French And American Vogue, Elizabeth A. Kiehn
As Seen In Vogue: An Analytical Observation Of Nudity In French And American Vogue, Elizabeth A. Kiehn
Honors Theses
For centuries, Europe has been the leader in fashion production and innovation. At the heart of this continent lies the fashion capital of the world—France. French designers have always been on the cutting edge of fashion. Setting trends, shocking consumers, and enticing the world have been normal everyday activities for them as if it is in their blood. French culture is much more daring and open about sexuality in comparison to American culture, however, American designers and retailers are still heavily influenced by French fashion designs. This begs the question then: Are French fashion magazines equally influential on American fashion …