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Black And White Advertising In Fashion Magazines, Lauren E. Necaise

Honors Theses

This thesis consists of a quantitative analysis with respect to black and white advertising in select women’s fashion magazines. There were five research questions outlined.

A code sheet was created to obtain data with regard to factors including: number of black and white and total advertisements, product/service category, setting, advertisement size, percent of black and white of the ad, position, product/user, black and white visual and verbal (words/ information), emotional/intellectual appeal. This allowed the research questions to be answered. A qualitative analysis was also performed on repeat advertisements for products that used both color and black and white advertising with …