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Full-Text Articles in Business

Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt Dec 2014

Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt

Research Collection Lee Kong Chian School Of Business

Objective: Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent evidence that the same event evokes stronger emotional reactions when it occurs in the future versus the past, highlighting youth-targeted marketing that has yet to occur may evoke stronger reactions to such practices, and perhaps, greater support for related health policy initiatives. Method: In a between-subjects experiment, Web participants (N = 285) read …


Should Singapore Adopt ‘Say On Pay’, Clarence Goh Oct 2014

Should Singapore Adopt ‘Say On Pay’, Clarence Goh

Research Collection School Of Accountancy

In the corporate setting, the remuneration of chief executive officers (CEOs) and senior executives is typically determined by the board of directors. In many countries, corporate governance codes have been developed to provide guidance on such remuneration practices. However, there has been a recent trend of countries adopting regulations which allow shareholders some form of voting rights on executive remuneration. Such voting rights are commonly referred to as Say on Pay (SoP) votes.


Moving Forward With Echoes From The Past, Singapore Management University Sep 2014

Moving Forward With Echoes From The Past, Singapore Management University

Perspectives@SMU

A company’s history can build a corporate identity and branding, as well as overcome a crisis


Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory Sep 2014

Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.


Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim Jul 2014

Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim

Research Collection Lee Kong Chian School Of Business

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …


Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh Jun 2014

Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business


Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects may depend on how the issue is framed, given that heat-related concepts are more compatible with “global warming” than “climate change.” Exploring this possibility, we asked campus passersby about their belief in global warming or climate change shortly after a real-life unseasonably cold weather event (i.e., snowfall during Spring; Study 1). A controlled Web experiment …


Activist Directors: Determinants And Consequences, Ian D Gow, Sa-Pyung Sean Shin, Suraj Srinivasan Jun 2014

Activist Directors: Determinants And Consequences, Ian D Gow, Sa-Pyung Sean Shin, Suraj Srinivasan

Research Collection School Of Accountancy

This paper examines the determinants and consequences of hedge fund activism with a focuson activist directors, i.e., those directors appointed in response to demands by activists.Using a sample of 1,969 activism events over the period 2004–2012, we identify 824 activistdirectors. We find that activists are more likely to gain board seats at smaller firms and thosewith weaker stock price performance. Activists remain as shareholders longer when they haveboard seats, with holding periods consistent with conventional notions of “long-term” institutionalinvestors. As in prior research, we find positive announcement-period returns of around4–5% when a firm is targeted by activists, and a 2% …


Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh May 2014

Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …


Making Money From Mobile Phone Service At Sea, Singapore Management University Apr 2014

Making Money From Mobile Phone Service At Sea, Singapore Management University

Perspectives@SMU

It takes expertise and talent to build a new business; it takes capital and speed to maximise returns.


Speaking Of Corporate Social Responsibility, Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun Mar 2014

Speaking Of Corporate Social Responsibility, Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun

Research Collection Lee Kong Chian School Of Business

We argue that the language spoken by corporate decision makers influences their firms’ social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future. Prior research has shown that speakers of strong FTR languages (such as English, French, and Spanish) exhibit less future-oriented behavior (Chen, 2013). Yet, research has not established how this mechanism may affect the future-oriented activities of corporations. We theorize that companies with strong-FTR languages as their official/working language would have less of a future orientation and so perform worse in future-oriented activities such as corporate social …


Enduring Image: Capturing Defining Moments In Crises, Benjamin Ho, Augustine Pang, Grace Xiao-Pei Auyong, Liang-Tong Lau Jan 2014

Enduring Image: Capturing Defining Moments In Crises, Benjamin Ho, Augustine Pang, Grace Xiao-Pei Auyong, Liang-Tong Lau

Research Collection Lee Kong Chian School Of Business

In today’s media environment, crises are magnified as media events and are rich sites for theinception ofimages. Particular images, like a photograph or a sound bite are found to endureas representations of defining moments of crises. This study seeks to examine the concept ofan enduring image, how it is engendered and how it impacts crisis communication efforts.The study utilizes five case studies of crisis with an inherent enduring image. An enduringimage constitutes a prime representation of the accused in a given crisis. These images areloaded with symbolic potential and exhibit a sense of permanence in public consciousness.Understanding the implications of …


Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan Jan 2014

Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan

Research Collection Lee Kong Chian School Of Business

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …