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Enduring Image: Capturing Defining Moments In Crises, Benjamin Ho, Augustine Pang, Grace Xiao-Pei Auyong, Liang-Tong Lau

Research Collection Lee Kong Chian School Of Business

In today’s media environment, crises are magnified as media events and are rich sites for theinception ofimages. Particular images, like a photograph or a sound bite are found to endureas representations of defining moments of crises. This study seeks to examine the concept ofan enduring image, how it is engendered and how it impacts crisis communication efforts.The study utilizes five case studies of crisis with an inherent enduring image. An enduringimage constitutes a prime representation of the accused in a given crisis. These images areloaded with symbolic potential and exhibit a sense of permanence in public consciousness.Understanding the implications of …