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Full-Text Articles in Business

Lindenwood Performance Science Team Uses Data To Spark Success, Lindenwood University Jun 2025

Lindenwood Performance Science Team Uses Data To Spark Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Faculty Awards Recognize Connection And Academic Passion, Lindenwood University Jun 2025

Lindenwood Faculty Awards Recognize Connection And Academic Passion, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


College Of Arts And Humanities Awarded Civicai Missouri Humanities Council Grant, Lindenwood University Jun 2025

College Of Arts And Humanities Awarded Civicai Missouri Humanities Council Grant, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2025 Staff Awards Winners Recognized For Dedication And Commitment, Lindenwood University May 2025

2025 Staff Awards Winners Recognized For Dedication And Commitment, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Dr. Amanda Price Receives President’S Distinguished Service Award, Lindenwood University May 2025

Dr. Amanda Price Receives President’S Distinguished Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


The Confluence, Volume 4, Issue 1, Full Issue May 2025

The Confluence, Volume 4, Issue 1, Full Issue

The Confluence

No abstract provided.


Lindenwood Showcase Celebrates A Year Of Success, Lindenwood University May 2025

Lindenwood Showcase Celebrates A Year Of Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


May 2025 Commencement, Lindenwood University May 2025

May 2025 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood University Spring Fashion Show And Market (May 3, 2025), Lindenwood University May 2025

Lindenwood University Spring Fashion Show And Market (May 3, 2025), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (May 3, 2025).


Students Win Three Trophies At St. Louis American Advertising Awards, Lindenwood University May 2025

Students Win Three Trophies At St. Louis American Advertising Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Mary Kay Reimagined, Allison Terveer May 2025

Mary Kay Reimagined, Allison Terveer

Theses

This project is taking the brand Mary Kay and turning it into a new brand that would be enticing to younger generations and become a staple in everyone and anyone’s routines. Mary Kay was a huge makeup brand in the 1990s and early 2000s, but the cosmetic industry has grown tremendously, and Mary Kay has fallen behind. They mostly target the older generations, the generations that were supporting them in the 1990s and 2000s. They need to expand their target range and get younger consumers to pay attention to them. With updated packaging, new marketing and a new way to …


The Impact Of Tik Tok Marketing On Consumer Behavior In The Fashion Industry: Strategies For Effective Engagement And Sales Conversation, Latoya Burns May 2025

The Impact Of Tik Tok Marketing On Consumer Behavior In The Fashion Industry: Strategies For Effective Engagement And Sales Conversation, Latoya Burns

Theses

This thesis investigates the impact of TikTok marketing on consumer behavior within the fashion industry, focusing on strategies for effective engagement and sales conversion. As social media platforms, particularly TikTok, reshape the dynamics of fashion marketing, this research explores how short-form video content, influencer partnerships, and user-generated content (UGC) drive brand awareness, loyalty, and purchasing decisions among consumers, especially Gen Z and millennials. The study compares TikTok’s effectiveness to traditional marketing channels, highlighting the platform’s ability to foster interactive, real-time engagement and democratize trendsetting through its algorithm-driven content delivery. The thesis uses quantitative research to examine how TikTok influences consumer …


Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff May 2025

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …


Dr. Kyle Sunderland Receives Ovc Outstanding Faculty Award, Lindenwood University Apr 2025

Dr. Kyle Sunderland Receives Ovc Outstanding Faculty Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Kappa Delta Pi Honored With Celebration Of Teaching, Lindenwood University Apr 2025

Kappa Delta Pi Honored With Celebration Of Teaching, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Sports Organizations In Social Media, Elle Mizwicki Apr 2025

Sports Organizations In Social Media, Elle Mizwicki

2025 Student Academic Showcase

The research I will be conducting is how sports organizations can effectively use social media to grow their social media platforms, fan base, branding and even selling their merchandise. By using social media platforms like Instagram, TikTok, X, to gather information that will help gain fan engagement, tracking followers etc. By using quantitative methods to help us reach our goal we can count on how this will increase social activity and an increase in attendance for sports. This quantitative research can give insights in social media and how it can be a very beneficial tool for reaching a targeted audience …


Why Should You Support Entrepreneurs?, Addison Forrester Apr 2025

Why Should You Support Entrepreneurs?, Addison Forrester

2025 Student Academic Showcase

I will give a presentation based on the research and facts on why supporting entrepreneurs is good for the United States economy. How can you support the economy? The answer is to shop small and support new. Entrepreneurs are the backbone of our society, driving innovation and creating jobs. This presentation will explore the impact of these entrepreneurs and how your choices can make a big difference.


Lindenwood Co-Hosts St. Louis Regional Collegiate Pickleball Tournament, Lindenwood University Apr 2025

Lindenwood Co-Hosts St. Louis Regional Collegiate Pickleball Tournament, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Baseball And Rugby Teams Honored At One Main Awards, Lindenwood University Apr 2025

Baseball And Rugby Teams Honored At One Main Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Students’ Research Published In International Journal, Lindenwood University Apr 2025

Lindenwood Students’ Research Published In International Journal, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Earns 2025-2026 Military Friendly School Designation, Lindenwood University Apr 2025

Lindenwood Earns 2025-2026 Military Friendly School Designation, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Out Of The Darkness Walk Shines A Light On Mental Health, Lindenwood University Apr 2025

Out Of The Darkness Walk Shines A Light On Mental Health, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Exercise Science Students Present At Annual Acsm Meeting, Lindenwood University Apr 2025

Exercise Science Students Present At Annual Acsm Meeting, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Education System Acquires Ancora Education, Lindenwood University Apr 2025

Lindenwood Education System Acquires Ancora Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Alumnae Speak At Missouri Powerful Learning Conference, Lindenwood University Apr 2025

Lindenwood Alumnae Speak At Missouri Powerful Learning Conference, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Enhancing Metacognitive Competencies Through Human-Centered Ai: The Role Of Custom-Trained Intelligent Agents In Workforce Upskilling, James Hutson Apr 2025

Enhancing Metacognitive Competencies Through Human-Centered Ai: The Role Of Custom-Trained Intelligent Agents In Workforce Upskilling, James Hutson

Faculty Scholarship

This editorial examines the integration of human-computer intelligent interaction (HCII), specifically through human-centered artificial intelligence (AI) and custom-trained intelligent agents, to foster metacognitive competencies critical for workforce upskilling. With 59% of the workforce projected to require substantial upskilling by 2030, developing personalized AI models tailored to individual cognitive and learning profiles presents an innovative pathway. These custom-trained agents leverage human-computer interaction (HCI) technologies and machine learning methodologies to enhance understanding of one’s own learning processes-metacognition-thus empowering individuals to optimize their future learning and adaptability. This approach not only enhances the individual’s ability to engage effectively with complex tasks in the …


Dr. Renee Porter Selected For Acbsp Board Of Commissioners, Lindenwood University Mar 2025

Dr. Renee Porter Selected For Acbsp Board Of Commissioners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Business Students Complete Service-Learning With The Women’S Foundation Of Greater St. Louis, Lindenwood University Mar 2025

Business Students Complete Service-Learning With The Women’S Foundation Of Greater St. Louis, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Understanding And Implementing Fashion Sustainability: An Academic Course, Paige M. Baldwin Mar 2025

Understanding And Implementing Fashion Sustainability: An Academic Course, Paige M. Baldwin

Theses

This project outlined a fashion sustainability course meant to be taught at a degree-awarding educational institution. The course explores the environmental, social, and economic impacts of the fashion industry. Students learn about sustainable practices, materials, and design principles. Students also study consumer behavior, supply chain management, and government policies related to sustainable fashion. The literature and research looked at the current fashion industry landscape and the sustainability issues that are being addressed, the current educational landscape of fashion programs in the United States of America, and the current literature regarding building an effective curriculum in the 21st century.


Lindengiving Spreads Love With Cedarhurst Senior Living Community, Lindenwood University Feb 2025

Lindengiving Spreads Love With Cedarhurst Senior Living Community, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.