Business Commons^™

The Importance Of Trade Promotions In The Marketing Mix: Effectively Managing Retail Promotional Allowances And Rebates, Barbara Van Fleet

Theses

This study, The Importance of Trade Promotions in the Marketing Mix: Effectively Managing Retail Promotional Allowances and Rebates, explores the critical role trade promotions play in contemporary marketing strategies, particularly within consumer packaged goods industries. Authored by Barbara van Fleet, the research delves into the historical evolution, strategic objectives, and challenges associated with trade promotions such as retail allowances and rebates.

The paper begins by contextualizing the emergence of promotions within the marketing mix, examining how early 20th-century manufacturers engaged retailers through incentives and in-store marketing to influence consumer purchasing. As the marketing mix evolved, trade promotions became vital …

As American Companies Approach The 21st Century, They Should Begin To Recognize Employee Empowerment As A Key Motivator To Increase Worker Productivity In A Highly Competitive Global Economy, Sherry L. Valliere

Theses

This thesis will focus on the study of the effectiveness of previous efforts by American companies to create a truly empowered workplace.

Employee empowerment is when employees are given the necessary authority to make decisions and initiate improvement actions within their own work areas and expertise. Employees are encouraged, through respect and trust, to exercise self-direction and self-discipline.

American companies are facing the prospect of massive changes in the basic culture that underlies how they do business. Their markets are changing and global competitors have caught them off guard, forcing them to change the way they do business to survive. …

A Training Model In Customer Service For The West County Ymca: A Not For Profit Organization In St. Louis, Missouri, Carlos Arturo Vanegas

Theses

In today's increasingly competitive business environment, many firms are overlooking a basic function that could potentially be turned into a strategic weapon: customer service. Customer service is a vital function of a company's operations, not only because it is the vehicle to fulfill the company's obligations to its customers.

Customer service is extremely important in service organizations. Services have unique characteristics that are different from products and require unique managing. For one thing, a service is an intangible.

The Young Men's Christian Association (YMCA) is a service organization. Due to the nature of the YMCA programs, it is extremely important …

Investigation Of A Program That Manages Cultural Diversity To Determine Its Relationship To A Profitable And Efficient Business Operation, Joan M. Hubbard

Theses

This thesis begins with the purpose of investigating a program that recognizes, accepts, values and manages cultural diversity in the workplace to determine its relationship to a profitable and efficient business operation.

Significant demographic changes are expected to occur by the year 2000 resulting in a more culturally diverse labor force. In addition to a labor force wherein "white males" become the minority, this labor force will be more resistant to shedding ethnic and sexual distinctions.

In the past, managers have achieved high-level mastery over physical production . However, as labor constitutes the greatest single cost component of output, the …

Fixtures- "Personality" Or "Reality?" Who Knows?, Larry L. Perdue

Theses

This thesis by Larry L. Perdue examines the legal classification of property, specifically focusing on fixtures and trade fixtures within valuation sciences. It delves into the complexities of distinguishing between real and personal property, especially in cases where items such as machinery or attachments are integrated into real estate but retain some characteristics of personal property. The author highlights the potential financial and legal implications of misclassification, including issues related to taxes, valuation in business appraisals, and lender security. Drawing from historical legal principles in English Common Law and American Common Law, Perdue discusses key tests used in property law …

Lindenwood Bulletins, November 19, 1991, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Partnering: A Constructive Approach To Obtaining Engineer-Architect Services For The 1990s And Beyond, Donald E. Nations

Theses

This thesis will focus on a method of doing business in which two companies, whose businesses are complementary, work together in a relationship that strives to benefit both.

Large corporations continually examine ways to constructively manage the vast concept of change, and maintain their competitive posture. One way in which some corporations are beginning to strengthen their assets and their capabilities to deliver products or services is through a relationship known as "partnering."

As an oversimplified way of defining partnering, in a business-to-business relationship, one firm specializes in providing a service required by another company that the latter may not …

Lindenwood Footnotes, May 13, 1991, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Footnotes was a campus newsletter from 1990 through 1991.

Lindenwood Footnotes, April 10, 1991, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Footnotes was a campus newsletter from 1990 through 1991.

Lindenwood Footnotes, March 25, 1991, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Footnotes was a campus newsletter from 1990 through 1991.

Lindenwood Footnotes, March 8, 1991, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Footnotes was a campus newsletter from 1990 through 1991.

A Study On Mentorship Within The Appraisal Profession, Kenneth M. Jenkins

Theses

The purpose of the study of mentorship within the appraisal profession is to determine the extent and perceived value of any existing mentorship within the profession in the Northern Virginia area. Employees indicate that of those persons having mentors, they advance professionally and monetarily more rapidly than those employees who don't have mentors. The employees who have no mentors indicate that the system is unfair, in that, the mentored employees are better "taken care of" when it comes to promotions, project selection, and training.

The literature bears out the employee comments . Many articles have been written extolling the virtues …

The Way To Better Media Relations, Bruce Prator Epps

Theses

Unavailable.

Venture Stores: A Case Of Self-Inflicted Labor Shortages, Eugene J. Vargo

Theses

This thesis will focus on the corporate personnel problems that are expected to occur from the babyboom retirement and the babybust.

Research shows that in the last few years major corporations have felt the pinch of regional labor shortages. Facing an eminent labor shortage caused by the babybust, employers are looking into various ways of improving worker productivity and company performance.

The Bureau of Labor Statistics and the Census are forcasting that by the year 2000 the United States will see a significant change in the workforce. The median age will rise. There will be less 16-22 year olds entering …

A Comparison Of Leadership Skills Of Managers Of High Performing Fast Food Units Vs. Managers Of Low Performing Fast Food Units, Jack W. Goodner

Theses

This Culminating Project will examine the difference in supervisory styles used by managers in high performing fast food units and those in low performing fast food units.

While management in its present form has existed only a brief time, countless attempts have been made to explain why some achieve good results and others poor results.

This study attempts to differentiate by demonstrating that managers of high performing units employ more appropriate supervisory styles than do those in low performing units.

In order to prove this assumption, responses were collected from ten fast food managers employed by Foodrnaker, Inc. (Jack-inthe- Box). …

The Impact Of Organizational Shape On The Intrinsic Job Satisfaction Of White-Collar Workers, Bernie L. Alexander

Theses

This thesis focuses on the study of job satisfaction and the impact of organizational shape on the intrinsic job satisfaction of white-collar workers.

Research has attributed the decline in white-collar job satisfaction to such things as over-complex organizational structures, broad spans-of-control and job specialization.

The purpose of the present study is to investigate the possibility that, within a corporate setting, there is a difference between the intrinsic job satisfaction of white- collar workers who are employed by flat, decentralized organizations and those who work for tall, centralized organizations. Specifically, it is hypothesized that white- collar workers of flat, decentralized organizations …

Adjusting Property Values For Power Lines: An Exploratory Study, Robert T. Hirst

Theses

For thirty years researchers warned of potential danger,3 oi electromagnetic fields ( EXF) near electrical power lines and substations. The Environmental Protection Agency is presently reviewing the research to date to see if a substantial health hazard from EMFs threaten public health.

The Appraiser studied two subdivisions built 1985- 87 in Brentwood, Tennessee to see if EMF publicity stigmatized 6 homes adjoining TVA transmission lines right of way (AT) by decreasing expected s ales price compared to 44 homes not adjoining right of way (NAT).

In this small sample of convenience (6 AT subjects), two sold before 1989 at a …

The Effects Of Spousal Career Status On The Decision To Offer Promotion, Gregory B. Holder

Theses

The purpose of this study was to investigate the possible relationship between the career status of a female employee's spouse and her promotability. Previous research has suggested managerial bias against dual-career marriages based on assumptions regarding geographic mobility and commitment to career (Rosen, Jerdee, and Prestwich, 1975; LeLouam and Decotiis, 1983). Expanding on this premise, 60 managers from a large, regional corporation were enlisted. Each manager was given a brief series of personnel decisions to rate on a four-point scale ranging from 1 (certain denial) to 4 (certain approval). One of these decisions concerned whether or not to offer a …

The Valuation Of Minority Interests In A Closely Held Corporation, Richard Houlihan

Theses

According to the 1990 Statistical Abstract of the United States, approximately 17 million businesses exist in the U.S. They are comprised of over 3.4 million corporations, 1.7 million partnerships, and more than 12 million sole proprietorships. Furthermore, the United Shareholders Association reports that there are approximately 47 million minority shareholders in approximately 10,000 U.S. public companies. It is logical to infer from this data that millions of minority shareholders also exist in closely held companies - that is, non-publicly traded companies.

A minority interest is an interest which has no meaningful control over the day-to-day operations of a business, as …

Shareholder Value For Esco, Kelley A. Hullihen

Theses

This thesis will focus on the study and use of Shareholder Value Analysis as a technique to be implemented as a measure for business performance. Using the Al car software to perform the financial modeling for ESCO this thesis will prove that ESCO is undervalued and why. The financial models were built and based upon management's forecast and expectation trends.

Shareholder Value Analysis enables managers to evaluate alternative strategies in terms of changes in corporate value. The approach provides a uniform yardstick, a measuring tool for comparing one business plan to another in order to see which creates the most …

An Analysis Of The Consumer's Perception Of Pricing At Save-A-Lot Food Stores, Walter S. Jones

Theses

This study focused on Save-A- Lot retail grocery stores and why consumers shop at these types of stores.

Save- A- Lot stores are limited- assortment retail grocery stores. In todays fast-paced society, with many two-income households, consumers are always on the go. Many shoppers are looking for one- stop shopping capabilities, service departments, and stores that are open late hours. If this is the case, then it would be logical to believe that consumers would not shop at Save-A-Lot stores. Save-A-Lot stores offer very little service, shorter hours than conventional stores, and they claim to only offer the consumer 90% …

Management Decision Making And Political Viability Criteria In Large Corporate Organizations, Kalman J. Kovach

Theses

This thesis focuses on the magnitude of political viability in managerial decision making in large corporate organizations . Political viability ls defined as perpetuating shrewdness to flourish one's career within an organization.

Recent economic conditions and global competitiveness have forced corporations to examine their traditional managerial roles. As a result, many corporations have totally revamped goals and objectives in an attempt to present a clear and unobstructed vision of their mission.

Over the last decade research done by organizational psychologists, consultants, independent ·think· tanks, and decision experts have bombasted corporations with many management philosophies . Decision making is an integral …

Lindenwood Bulletins, October 9, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Lindenwood Bulletins, September 18, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Student/Teacher/Producer Wins Emmy, Lindenwood College

Archived Lindenwood Press Releases

No abstract provided.

New Lindenwood College Coaches Ready For Debut, Lindenwood College

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Bulletins, August 27, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Lindenwood Bulletins, June 18, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Lindenwood Bulletins, April 30, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.

Lindenwood Bulletins, April 24, 1990, Lindenwood College

Lindenwood Bulletins / Footnotes

Lindenwood Bulletins was a campus newsletter from 1990 through 1991.