Business Commons^™

Marketing Lindenwood University Through A Promotional Video, Deidamia Batista, Karen Cordoba

Theses

In recent times video productions have been used as an effective sales tool. Moving pictures, like those that video provides. are an effective way to communicate in a quickly growing business market. With a video a company is able to reach and approach clients more effectively, because they can present information which is attractive to people.

We have seen over the last decade that the use of technology has invaded every market, including the education market. It is common to see how the business community within the education center has been quick to embrace video for many different purposes-one of …

Multimedia At Mcdonnell Douglass Corporation & Possible Future Implications, Robert L. Williams

Theses

This thesis will focus on the study of multimedia at The Boeing Company in St. Louis, Missouri and on the corporate world as a whole.

Multimedia is for real. Though the contemporary hype exceeds the current level of real development activity, multimedia is properly billed as the next major dimension of computing.

Multimedia will promote a monumental clash of cultures between the software engineering and media production organizations within the corporate communications departments of major corporations. The convergence of media that is the very essence of what is being described as multimedia will spawn one of the great professional culture …

The New American Family, And A New Generation Of Young Americans Entering The Workforce, Flo A. Kistner

Theses

This thesis focuses on the dysfunction of a significant proportion of America's youth and shows how it can be attributed directly to lack of parental presence or parental control. Today's youth are in total chaos. Research shows there is a definite lack of quality time with today's children from their parents. This lack of parental involvement plays a crucial role in the development or lack of development of today's youth and tomorrow's workers.

The purpose of this study is to examine the changes in the structure of the American family, and the resulting need for management to assume a more …

Kenyatta International Conference Center: A Proposed Marketing Plan, Rose M. Kwena

Theses

This study will focus on analyzing the marketing capabilities of the America's Center and the St. Louis Convention & Visitors Commission (CVC) in the conventions and exhibitions industry, with the aim of preparing a marketing plan to be implemented by Kenyatta International Conference Center (KICC) in Kenya based on the success of St. Louis CVC. The information gathered from researching published data and personal interviews will be used to develop strategies and recommendations.

Kenyatta International Conference Center was not purposely built to host events of large magnitude as exhibitions and conventions. The center was built with public funds by the …

The Changing Telecommunications Industry, Marie P. Woodcock

Theses

Telecommunications in today's global society has undergone a dramatic transformation since the invention of the telephone. In the early years of telephony, a host of dedicated men and women endured tremendous hardships to pioneer the telephone. Bell, his wife Mabel, his two benefactors along with Thomas Watson and Theodore Vail fought to gain recognition of the instrument and establish its usefulness to society. Many great inventions came from by the Bell Laboratories, which forever sought a better way, encouraging the progress of civilization. Despite major setbacks caused by the government and regulation, the Bell system evolved into a very capable …

Employee Benefits, Kimberly Elinor Miller

Theses

This paper discusses how group benefits have changed over the past ten years, what corporations are offering their employees such as medical insurance, employee assistance programs, wellness training programs, child care programs, flexible compensation plans, continuing education benefits and retirement benefits and how each one of these benefits is set up. Employers want not only to implement benefit programs which will help them meet their organizational goals, but also to attract, retain and motivate employees. In order to succeed in these efforts they must install a program of benefits that is both cost effective and will meet organizational profit goals. …

The Design And Implementation Of An On-Line Grocery Fulfillment Service Business Plan, David A. Puzzuoli

Theses

This thesis focuses on the study of the on-line grocery fulfillment industry. Research was conducted and pertinent information was gathered to assemble a business plan for an on-line grocery fulfillment service in Southeastern Alabama.

Research indicates that in order to successfully start, operate, and perpetuate a fulfillment service, business owners must focus on issues such as market analysis, service, finance issues, and operations. The business plan for the proposed fulfillment service draws on industry data regarding those and subordinate issues.

Upon completion of the business plan, two businessmen were selected to judge the plan's thoroughness and Likelihood of successful implementation. …

The Team Concept In Today's Work Environment: People Are Our Greatest Asset, Jack D. Patten

Theses

This thesis will focus on the study of The Team Concept in today's work environment. People are the greatest asset any company possesses and how they are utilized directly affects the success and failure of that organization. The purpose of this study is to gain an understanding of what is required to implement a team approach.

Both knowledge and skills associated with the subject must be fully attained before any results can be achieved. This study provides knowledge around the team concept and provides some tools necessary for implementation. Knowledge is what any student can learn about a subject, but …

Cultural Transformation: Desire To Change?, Arthur L. Seaman

Theses

Gaining knowledge about what motivates people working in an environment afflicted with laws, statutes, policies, regulations, procedures, standards and jobs threatened by political movements is considered valuable information. This thesis is a focused study of human motivation theory, with the intent of learning why past attempts to change the culture of the United States Army Aviation and Troop Command (ATCOM) and the co-located Aviation Program Executive Office (PEO) organizations have failed to produce lasting results.

It is theorized that past attempts to bring about lasting change to the culture of ATCOM and the PEO organizations have failed in part because …

Competitive Intelligence, Victoria Ann Stamps

Theses

The focus of this project is competitive intelligence. According to Larry Kahaner in Competitive Intelligence, "Competitive intelligence is a systematic program for gathering and analyzing information about your competitors' activities and general business trends to further your own company's goals."

Facing an information overload, business people are beginning to realize that information must be analyzed to produce actionable intelligence. Actionable intelligence has an impact on the bottom line. This new field is growing at an astonishing rate as business people realize that analyzing this information is vital to success.

The purpose of this study is to investigate why business people …

A Guidebook To Nonprofit Agency Board Service For The New Board Member, Barbara Ward

Theses

This thesis will investigate the need for a training manual to assist in preparing not-for-profit agency volunteers to become effective board members.

In 1996, a presidential initiative was launched in which the general American public was encouraged to actively become involved in local not-for-profit agencies. Because of this call for volunteers, an influx of people are likely to become non-profit agency board members. Many of these new board members may not have previous board experience. As a result, an increased need to train and orient new board members will develop.

Providing sufficient board training can be a time-consuming endeavor. Today's …

Changes In Telecommunications Due To The 1996 Telecommunications Act, Eugene A. Demers

Theses

Telecommunications has gone through various stages of development since its conception in the late l 800's. The most current event and the basis for this thesis, is the legislation that passed Congress titled the ''Telecommunications Act of 1996". It is the purpose of this document to research the impact of this legislation to the user and the businesses involved in this industry.

There were three main areas of focus for this research. The first area of study pertained to the current local and long distance companies in the telecommunications industry. The second area related to the users of the telecommunications …

Corporate Communication With The Intranet, Carol J. Sonderman

Theses

This project will focus on the study of the intranet through a review of literature and interviews to determine its value as a corporate communication tool. Currently, the intranet is in the early "innovator and adaptor" stage of development. However, it is moving rapidly forward to the early maturity stage within the corporate world.

Intranets can connect every person, every document, and every application within an organization, no matter where they are physically located. Intranets help companies reduce their paper costs in core areas of communication such as company telephone directories, employee benefits handbooks, manuals, and interoffice or department newsletters. …

Job Satisfaction In Supported And Sheltered Employment, Dana S. Rowland

Theses

No abstract provided.

The Dilemma For American Business Regarding Health Care Reform, Joseph A. Cernik

Theses

Businesses of all sizes will have to work together to adequately address controlling their health care costs. At the present time, large corporations have options available to them to control their health care costs, but these options will not be sufficient in the long-term. Since smaller businesses are increasingly declining to provide health insurance to their employees, the result is the growth of the working uninsured who will become a problem that cannot easily be contained and will affect the ability of large corporations to address their health care costs. The dilemma that American business faces is the need to …

1996 Spring Fashion Show & Luncheon (April 20, 1996), Lindenwood College

Fashion Show Event Programs & Related Items

Program for 1996 Spring Fashion Show & Luncheon.

An Analysis Of The Court's Decisions Relating To Fair Market Value And The Concept Of Blockage In Regards To Artist's Estates, Noel Laine Novak-Pilch

Theses

This thesis will focus on three specific court cases and the relevant decisions as they relate to the hypothetical concept of Fair Market Value and the concept of a blockage discount.

In recent years, cases involving artists' estate holdings of unsold works have dealt with Fair Market Value and a blockage discount. The three main cases are the Estate of David Smith, the Estate of Georgia T. O'Keeffe, and the Estate of Andy Warhol. In all three cases, the court was asked to decide what amount, if any, was to be applied for a blockage discount. While each of these …

An Investigation Into The Determinants Of Information Systems Employee Turnover, Kenita F. Mckenny

Theses

This thesis will concentrate on the subject of the determinants of voluntary employee turnover in the workplace. Business owners and corporate executives are interested in the subject of turnover because it bas a financial impact on organizations. For decades, this concern has made employee turnover a popular topic of study for researchers. Several definitions have been used to describe turnover, thereby creating an opportunity for theorists to research many areas, such as functional or dysfunctional turnover, organizational and individual effects of turnover, and causes of turnover.

The purpose of the present study is to focus on the turnover of a …

Facets Of Job Satisfaction Among Social Service Workers, Mary Ann Meegan

Theses

Workers in the field of social services report being overworked and underpaid. Studies have shown evidence that this is an accurate perception. Yet those same studies, as well as others, indicate that social service workers are generally satisfied with their jobs. This presents a question as to what the source or sources of this satisfaction are. An instrument designed to explore facets of job satisfaction specifically in the social services professions was administered to 40 Children's Services Workers of the Division of Family Services in St. Charles Co., Mo. The results indicate that, while less than satisfied with salary, promotional …

Concepts Of Career Planning, Stephanie G. Venable

Theses

This thesis study consists of general information and historical perspectives on vocational guidance. Vocational guidance is researched and the problems of managing one's own career. This study introduces major writers and summarizes their contributions of work in vocational guidance. Specifically the research of what organizations and schools are doing to help individuals manage their careers. The most important research to this focus is job hunting and in-depth discussion on various topics related to this focus.

Nursing Home Management Of The Certified Nurse's Aide: Voluntary Job Turnover, Job Satisfaction, And An Overview Of Industry Challenges With Proven Solutions, Kevin G. Sullivan

Theses

This thesis will focus on the issues surrounding the voluntary turnover rate of the certified nurse's aide population. Research has attributed the high turnover rate to numerous factors such as inadequate monetary compensation, lack of job satisfaction, difficulty in being promoted, inattention of management to the relevant issues, and the failure of management to use proven solutions utilized by other non- health care businesses in attracting and retaining qualified and desirable employees.

With annual turnover rates of the certified nurse's aide population estimated in the 100% to 300% range, the magnitude of the problem cannot be disputed. However, with the …

Designing, Implementing, And Measuring Return On Quality Within The Corporate Sector: A Primer, Richard A.N. Stones

Theses

This thesis will focus on the concept of Return on Quality, which allows managers to measure their company's return on investment on quality-improvement programs. Although over 90 percent of American companies have some form of quality-improvement initiatives in place, studies have shown that as much as 66 percent of the programs implemented have failed to produce satisfactory results.

This finding does not mean that all quality programs should be scrapped. Rather, it underscores the importance of assessing the program's ability to contribute to the company's bottom line. Top financial executives should actively participate in measuring the performance of such programs …

The Role Of Non-Verbal Communication In The Maintenance Of Stratification By Gender And Race In America, Barbara Ann Dulaney

Theses

The research goal of the following culminating project is to identify the role of non-verbal communication in the maintenance of social stratification based on gender and race in America.

The first chapter seeks to clarify the two main components: social stratification and non-verbal communication. Social stratification is defined and a summary is given of several theories regarding stratification and of how, in various religious, political and social movements, it is a significant factor. The constituents of non-verbal communication are identified.

The second chapter reviews literature on the subject of general social stratification. In order to present a concise look at …

Cost Efficiency Of Managed Care, Tammie M. Scott-Thorpe

Theses

This paper studies the role of health maintenance organizations in the health care market. Managed Care represents the growing wave of health care in the future by eliminating unnecessary and costly procedures. Vanishing are the repetitive tests that once victimized the consumer. By regulating fixed costs, the industry is forcing a change in testing and research.

Since Managed Care regulates costs, they appear particularly prominent in the elderly population. Financial efficiency helps provide the proper organized system of long term care brought by the aged. Also, complex paper work and bills should be eliminated or at least decreased to a …

Development Of Effective Computer Tutorial Documentation, Sheryl L. Fields

Theses

This thesis will focus on the study of developing effective tutorial documentation.

In the past, computer documentation was written almost exclusively by engineers and programmers (or other highly trained personnel). Because of this, it was referential rather than tutorial, and it tended to assume the audience had a high level of technical knowledge and expertise. People using computers today come from a wide variety of backgrounds, many of them not technical. These users need tutorial manuals that are written in every day language and that emphasize what the user does, not what the machine or the program does.

The instructions …

To Meet The Changing Demographics Of The American Work Force, New Management Strategies That Are Sensitive To The Needs Of A Distinctive Multi-Cultural Population Will Be Needed, Jaranne A. Dargan-Brown

Theses

After more than 30 years of affirmative action programs and a more recent emergence of politically correct thinking, the work force of many of America's corporations and agencies have voluntarily (and some involuntarily) become more culturally diverse . Recently statistics from the U.S. Department of Labor indicate that more than half the American work force is made of people of color and women.

Changes in the racial makeup of companies are forcing managers to realize that when people of different races and genders are added to the corporate mix, their experiences, backgrounds and differences must be considered and integrated into …

The Relationship Between Announced Layoffs And Financial Performance, Carol E, Goldman

Theses

This thesis focuses on the impact of downsizing on financial performance. Downsizing has become a catchall term for plant closures, eliminating entire layers of management, and even subcontracting large amounts of a firm's operations. Although many American firms are downsizing they often do hot consider what they are trying to achieve by cutting jobs or closing plants. Generally, U.S. companies are eliminating - jobs in their organizations in an attempt to cut costs believing that to do so will increase profitability and result in more efficient organizations. It is naturally assumed that any strategic change in a corporation, such as …

The Building Of A Diversified Work Force, Kirstie K. Hickman

Theses

This thesis will discuss the trend toward a diversified labor force, as we move toward Workforce 2000. Many statistics show that the upcoming workforce will have fewer white males. Significant increases in the numbers of minorities , women, and immigrants will have a serious effect on how Human Resource Departments operate within companies. These demographical changes in the face of the labor market will require new methods of managing and training in all sectors of the corporate structure.

Moving forward t o manage and train individuals for the challenges of the year 2000 and beyond will require corporations to address …

The Development Of The Information Superhighway And Its Impact Internally And Externally To The Business Community, Kay A. Hammond

Theses

This thesis will focus on the development of the information superhighway and its impact on the nation.

Ten or twelve years ago, a minor revolution occurred when personal computers became common. Visionaries talked about computers as information appliances. Users could use the home or the office computer to connect to the national news services, get stock reports, do library searches, even read professional journals or literary classics, but, at the time, these were far-reaching ideas.

With the Internet, networking has come to age. The information resources that visionaries talked about in the early 80's are not just research topics that …

A Study To Evaluate Individual Attributes And Correlate These Qualities With Investment Means To Compose An Appropriate Portfolio Mix, Paul J. House Iii

Theses

This applied learning plan will focus on the area of developing individual's financial profile and correlating these attributes with investment means to compose an appropriate portfolio mix.

Research has indicated a growing trend for individuals to "do-it-themselves" and use discount brokers to save money. The use of discount brokerage's supports the notion that there is no financial advice, and the investor must do the research to make the proper decisions.

The problem for individuals "doing-it-themselves" is that they sacrifice the interpretation of the objectives and goals. The individual utilizing a discount broker may alleviate the ethical concern and may even …