Business Commons^™

Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.

Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.

Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.

Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.

Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman

Atlantic Marketing Association Proceedings

No abstract provided.

Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni

Atlantic Marketing Association Proceedings

No abstract provided.

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Plan To Update The Marketing Literature On Legal Regulation Of Firms Using Direct Or Indirect Comparative Advertising In The United States, William Neese, Natalie Bryant, David Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

A Product Affinity Segmentation Framework, Lili Zhang, Jennifer Priestley, Joseph Demaio, Sherry Ni

Published and Grey Literature from PhD Candidates

Product affinity segmentation discovers the linking between customers and products for cross-selling and promotion opportunities to increase sales and profits. However, there are some challenges with conventional approaches. The most straightforward approach is to use the product-level data for customer segmentation, but it results in less meaningful solutions. Moreover, customer segmentation becomes challenging on massive datasets due to computational complexity of traditional clustering methods. As an alternative, market basket analysis may suffer from association rules too general to be relevant for important segments. In this paper, we propose to partition customers and discover associated products simultaneously by detecting communities in …

Year Of Cuba 2019-2020, Nashieli Marcano, Leslie Drost

Research Guides & Subject Bibliographies

No abstract provided.

The Examiniation Of Entrepreneurial Investment Tax Credits: Angel Vs. Crowdfunding Investing, Laura Barthel

PhD in Business Administration Dissertations

Equity-investment credits are prevalent in the United States and other countries (Bell and Woodmansee, 2016), yet little evidence exists about the effectiveness of these credits at incentivizing individuals to invest. The intent of these credits is to spur entrepreneurial activity and in turn economic development (Acs, Asterbro, Audretsch, and Robinson, 2016; Bell, Wilbanks, and Hendon, 2013; Erken, Donselaar, and Thurik, 2016). The current study experimentally tests the influence of a tax credit on an individual’s likelihood to invest in startups across two risk settings, which parallel Angel and Crowdfunding investing methods.

The study finds an equity-investment tax credit is effective …

From The Editors, Herbert J. Mattord, Michael E. Whitman

Journal of Cybersecurity Education, Research and Practice

A message from the editors.

Investigating The Impact Of Publicly Announced Information Security Breaches On Corporate Risk Factor Disclosure Tendencies, Sandra J. Cereola, Joanna Dynowska

Journal of Cybersecurity Education, Research and Practice

As the reported number of data breaches increase and senators push for more disclosure regulation, the SEC staff issued a guidance in 2011 on disclosure obligations relating to cybersecurity risks and incidents. More recently, on February 26, 2018 the SEC Commission issued interpretive guidance to help assist public companies prepare disclosures regarding cybersecurity risks and incidents. As reported incidents of cybersecurity breaches occur, investors are concerned about the risks associated with these incidents and the impact they may have on financial performance. Although the SEC staff guidance warns public companies to make timely disclosure, recognizing the threat that cybercrime poses …

Sit Back, Relax, And Tell Me All Your Secrets, Sarah Kirk, Daniel Foreman, Cody Lee, Shannon W. Beasley

Journal of Cybersecurity Education, Research and Practice

The goal of this research is to describe an active learning opportunity that was conducted as a community service offering through our Center for Cybersecurity Education and Applied Research (CCEAR). As a secondary goal, the participants sought to gain real world experience by applying techniques and concepts studied in security classes. A local insurance company tasked the CCEAR with assembling a team of students to conduct penetration testing (including social engineering exploits) against company personnel. The endeavor allowed the insurance company to obtain information that would assess the effectiveness of employee training with regard to preventing the divulgence of sensitive …

The Need For Green Companies In Nigeria: A Study Of Electronic Invoicing, Sunday Adewale Olaleye, Ismaila Temitayo Sanusi

The African Journal of Information Systems

Manual invoicing is a major business document that the supplier uses to request payments from a purchaser for services rendered. It contains the contact information of the seller, the list of goods or the services provided and the payment instructions. Attention is being shifted from manual invoicing these days because of some factors like increased man-hours, risks of human error and risks of high carbon footprint. The study applied Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the need for green Companies in Nigeria. Empirical data were collected from Nigerian companies to measure intention-behavior for electronic invoicing …

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …

The Short Dark Triad And Giving To Nonprofits, Austin N. Prewett, Charles Elliott, Paul A. Story

The Kennesaw Journal of Undergraduate Research

The present study examines whether “demonstrable utility,” the belief that giving provides immediate or future tangible benefits (Sargeant, Ford, & West, 2006) significantly correlates to the adverse personality traits Machiavellianism and narcissism as they are defined in the Short Dark Triad (Paulhus & Williams, 2002). Two-hundred and twelve participants were gathered from Kennesaw State University to participate in a 20-minute online survey. While other factors were tested, attention was placed on demonstrable utility. Simple linear regression models were used to determine the relationship between demonstrable utility, Machiavellianism, and narcissism. A post-hoc Sobel’s mediation test was used to establish the different …

M-Pesa’S Failure In India: Why Couldn’T Vodafone Replicate Its Kenyan Success? An International Marketing Case Study (Addendum By Former And Current Executives At The Vodafone Group), Jackson Lott, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Vodafone’s mobile wallet service, M-Pesa, was originally created in 2007 for Kenya and was extremely successful in providing millions with access to mobile-based financial services. Essentially, a mobile wallet service enables payments via digital money in the form of mobile airtime. According to industry estimates, the global mobile money market is expected to reach USD 112.3 billion in 2021, with a compounded annual growth rate of 39.6% since 2016. Vodafone launched M-Pesa in India in 2013, but by mid-2019 it had announced its plans to merge its mobile wallet business with an associate company or a third party. Clearly, Vodafone …

Toto: A Game Of Thrones In The U.S. -- An International Marketing Case Study, Rachael Amatriain, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Toto is a 101-year-old, world-renowned Japanese manufacturer of high quality, innovative, state-of-the-art, and luxurious bathroom equipment such as, toilets, bidets, washlets, and ultraviolet sanitation equipment (“Our Founding Spirit,” n.d.). However, Toto has been unable to replicate its global success in the United States (U.S.) for several possible reasons (Roberts, 2017). First, by positioning its brand as an exclusive and luxurious manufacturer of high-end technology at a high price point, Toto only appeals to a limited, top-end, niche market, limiting its widespread adoption (Roberts, 2017). Second, Toto believes in environmental stewardship and makes sustainable products with a green supply chain (“Toto …

The Need For Disaster Recovery And Incident Response: Understanding Disaster Recovery For Natural Disasters Versus Cyber-Attacks, Kyle Sicard

The Kennesaw Journal of Undergraduate Research

Disaster recovery and incident response has become a necessity in today’s technological driven business world. A significant amount of consumer information is put into businesses information systems with the expectation to protect their private and financial data. This discussion addresses the importance of why organizations need effective disaster recovery and contingency planning. A foundation of knowledge is built through the understanding of the statistical and practical implications of disaster recovery and contingency planning. The practical implications will be understood through two separate case studies. Each case study is unique in that one addresses disaster recovery when facing a natural disaster, …

External Actors In Forming National Ict Policy In Malawi: A Cause For Concern In Low-Income Countries?, Gregory Kunyenje 4928781, Wallace Chigona

The African Journal of Information Systems

The paper examines external actors in the formulation of national Information and Communication Technology (ICT) policies. It questions how external actors overtly or covertly influence formulation of national ICT policies following that, of the nearly 84% of the countries in Africa that have formulated national ICT policies, most of which have been influenced by external actors. The paper uses Bourdieu’s Theory of Practice to analyze the effects of external actors’ influences in developing countries by using Malawi as a case study. Document analysis is used to analyse external actors’ influences in policy documents, the minutes of policy actors’ meetings, and …

E-Governance As An Alternative Antecedent To A Lean Public Sector : Theory And Evidence, Kennedy Okong'o, Michael Kyobe

The African Journal of Information Systems

The ever growing size of the public sector has been a contention in theory and practice. In parallel, the public sector use of Information Communication Technologies (ICTs), otherwise known as Electronic Government has had a transformative potential. Inspired by these competing interests, this paper set out to study the relationship between investments in e-Government and the size of public sector. Informed by Banks-Weingast model of bureaucratic discretion drawn upon political science, the research estimated the linkage. Using a balanced panel data of Kenya’s key ministries for a 10 year period (2004-2014), e-Government expenditure, consumer price indices (CPI) and gross domestic …

From The Editors, Carole L. Hollingsworth, Michael E. Whitman, Herbert J. Mattord

Journal of Cybersecurity Education, Research and Practice

Welcome to the Fall 2018 issue of the Journal of Cybersecurity Education, Research, and Practice (JCERP). On behalf of the editorial team, we thank you for taking the time to read this issue and strongly encourage you to submit an article for consideration in an upcoming edition.

Using A Game To Improve Phishing Awareness, Patrickson Weanquoi, Jaris Johnson, Jinghua Zhang

Journal of Cybersecurity Education, Research and Practice

Cybersecurity education has become increasingly critical as we spend more of our everyday lives online. Research shows that college students are mostly unaware of the many online dangers. To teach students about cybersecurity using their preferred medium, gaming, we developed an educational 2D game called “Bird’s Life” that aims to teach college students, as well as general interest individuals, about phishing. Players will come to understand phishing attacks and how to avoid them in real-world scenarios through a fun gaming context. The game can be deployed to multiple platforms such as PC, web, and mobile devices. To measure the effect …

An Examination Of Cybersecurity Knowledge Transfer: Teaching, Research, And Website Security At U.S. Colleges And Universities, Aditya Gupta, James R. Wolf

Journal of Cybersecurity Education, Research and Practice

This work seeks to answer the question: Does faculty cybersecurity knowledge gained from teaching and research transfer to other IT units in the university? Specifically, do colleges and universities that excel in cybersecurity teaching and research have more secure websites? This work explores a unique setting where the knowledge of the source and recipient are both directly related and observable without outside intervention. Our study employed data from 591 U.S. colleges and universities, the National Centers of Academic Excellence (CAE) program, accepted paper data from the ACM Conference on Computer and Communications Security (CCS) and the IEEE Symposium on Security …

Media Guide And Strategic Plan, Ella Greer

Master of Arts in Professional Writing Capstones

An MAPW candidate composes a strategic plan and media guide for a local government office.

Mapping Knowledge Units Using A Learning Management System (Lms) Course Framework, Casey Rackley

KSU Proceedings on Cybersecurity Education, Research and Practice

ABSTRACT

The purpose of this paper is to examine the outcomes of using a Learning Management System (LMS) course as a framework for mapping the Centers of Academic Excellence in Cyber Defense (CAE-CD) 2019 Knowledge Units (KU) to college courses. The experience shared herein will be useful to faculty who are interested in performing the mapping and applying for CAE-CDE designation.

Hijacking Wireless Communications Using Wifi Pineapple Nano As A Rogue Access Point, Shawn J. Witemyre, Tamirat T. Abegaz, Bryson R. Payne, Ash Mady

KSU Proceedings on Cybersecurity Education, Research and Practice

Wireless access points are an effective solution for building scalable, flexible, mobile networks. The problem with these access points is often the lack of security. Users regularly connect to wireless access points without thinking about whether they are genuine or malicious. Moreover, users are not aware of the types of attacks that can come from “rogue” access points set up by attackers and what information can be captured by them. Attackers use this advantage to gain access to users’ confidential information. The objective of this study is to examine the effectiveness of the WiFi Pineapple NANO used as a rogue …