Business Commons^™

The Informed Human Firewall: The Impact Of Knowledge Dimensions On Employees' Secure Behavior, Ashraf Mady

PhD in Business Administration Dissertations

Organizations implement a variety of knowledge mechanisms such as information security education, training, and awareness (SETA) programs and information security policies to influence employees’ secure behavior. However, skills gained through these knowledge mechanisms have not always translated to secure behavior. Protection motivation theory (PMT) is a widely used and accepted theory in information security behavioral research. Nevertheless, information security research has not examined the impact of knowledge mechanisms on PMT psychological processes. This study explains the key psychological processes that influence employees’ secure behavior and seeks to understand how organizational knowledge mechanisms influence these key psychological processes that form threats …

Role Reversal: Exploring The M&A Process When The Family Firm Is The Acquirer, Darin Dredge

PhD in Business Administration Dissertations

Mergers and acquisitions (M&A) are a popular strategy to grow a firm. The prevalent view is that large, publicly traded non-family firms acquire much smaller, usually privately held firms, many of which are family owned. This view neglects, however, that family firms also utilize M&A to grow. Moreover, the vast majority of companies – even the largest – are family controlled. However, we know little about why and how family firms use M&A as a growth strategy. Furthermore, the M&A process – defined as pre-acquisition decision making and post-acquisition integration – is different when families take on the role of …

Spring 2019, Joëlle Walls

The Investigator Research Magazine

We are excited to launch The Investigator, a new magazine which will be produced annually by the Office of Research at Kennesaw State University. You will find stories that span the spectrum and which impact the community through the research, service and creative activities conducted by KSU faculty, staff and students.

One feature describes how Jonathan McMurry and John Salerno partnered to create KSU’s first incubator company, New Echota Biotechnology. Another feature details the first year success of KSU Upward Bound programs, implemented in Polk and Paulding county high schools which help prepare students for college.

You will read how …

Understanding Sub-Saharan African Learners Informal Learning Using Mobile Devices: A Case Of Tanzania, Laban Bagui, Samwel Dick Mwapwele

The African Journal of Information Systems

In this era of pervasive computing and the Internet, learners everywhere connect and reconnect to knowledge away from classrooms, via mobile devices and their Mobile Instant Messaging platforms (MIMs). Still, many sub-Saharan African educators continue to confine these platforms to recreational activities. There is lack therefore of knowledge about how learners from sub-Saharan Africa perform such informal and experiential learning. This paper presents a case study of Tanzanian learners learning in informal settings using their mobile devices and MIMs. It deploys the rhizomatic learning theory with the aim of understanding how such learning occurs. Findings suggest that learners use mobile …

Information Searching And Satisficing Process For It Decision Making Process Of Smes, Mohammed A. Enagi, Jean-Paul Van Belle

The African Journal of Information Systems

Information Technology (IT) can provide Small and Medium Enterprises (SMEs) with competitive advantage, effective management, and improved business performance. Decision making is an integral process of achieving a successful IT investment. SME owner-managers are usually the key IT decision makers despite the fact that they often do not possess sufficient IT skills. This study examines how SME managers search and prioritise information that guides their IT decisions. This study adopted a qualitative research method and conducted interviews with eleven SME owner-managers in Nigeria and South Africa to understand the process of IT investment based on the information available to the …

Performance Analysis Of Debit Card Services On Deposit-Taking Saccos’ Financial Performance: A Case Of Kenya, David Muchangi Mugo Dr, Stephen Muathe Dr, Stephen Titus Waithaka Dr

The African Journal of Information Systems

The Co-operative Bank of Kenya has partnered with Deposit-Taking Savings and Credit Cooperative Societies (SACCOs) in Kenya to allow their members access to Co-operative Bank automated teller machines (ATMs) via Saccolink debit cards. However, the adoption and utilization of debit cards has opened financial institutions to fraud associated with the use of debit cards for transactions on automated teller machines and point-of-sale terminals. Given this limitation, this study sought to investigate the effect of Saccolink debit card services on the financial performance of Deposit-Taking SACCOs in Kenya. Through a combination of agency, information systems success models, and task-technology fit theories …

Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh

Atlantic Marketing Association Proceedings

No abstract provided.

Millennial Consumer Behavior And Classical Concert Design, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.

A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde

Atlantic Marketing Association Proceedings

No abstract provided.

The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla

Atlantic Marketing Association Proceedings

No abstract provided.

The Souvenir: What Is Purchased And Is The Purchaser A Collector Of Art?, Timothy J. Schibik, Aaron J. Schibik

Atlantic Marketing Association Proceedings

No abstract provided.

Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.

An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’S Basketball Fans, Chris Croft

Atlantic Marketing Association Proceedings

No abstract provided.

Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall

Atlantic Marketing Association Proceedings

No abstract provided.

Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome

Atlantic Marketing Association Proceedings

No abstract provided.

International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones

Atlantic Marketing Association Proceedings

No abstract provided.

Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

What's Brand Love Got To Do With It ... Everything, Brad Taylor

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor

Atlantic Marketing Association Proceedings

No abstract provided.

Content Marketing Today, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof

Atlantic Marketing Association Proceedings

No abstract provided.

Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth

Atlantic Marketing Association Proceedings

No abstract provided.

Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock

Atlantic Marketing Association Proceedings

No abstract provided.

How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe

Atlantic Marketing Association Proceedings

No abstract provided.