Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

Since 2016, it has been the mission of the Journal of Cybersecurity Education, Research, and Practice (JCERP) to be a premier outlet for high-quality information security and cybersecurity-related articles of interest to teaching faculty and students. This is the 13^th edition of the (JCERP) and, as ever, we are seeking authors who produce high-quality research and practice-oriented articles focused on the development and delivery of information security and cybersecurity curriculum, innovation in applied scholarship, and industry best practices in information security and cybersecurity in the enterprise for double-blind review and publication. The journal invites submissions on Information Security, Cybersecurity, …

2021 - The Second Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2021 Symposium of Student Scholars, held on November 18, 2021. Includes abstracts from the presentations and posters.

Mhealth: A Mediating Tool For Community Health Workers’ Transformation In Armed Conflict Zones, Nakama David, Samuel C. Avemaria Utulu, Jennifer Tyndall

The African Journal of Information Systems

Communities affected by armed conflict are striving to provide access to effective healthcare services in countries like Nigeria, where there exists a fragile healthcare system with an acute deficit of manpower and resources. This fragility has a negative impact on child health service delivery. mHealth is considered an excellent platform for enhancing/transforming the activities of community health workers (CHWs) in the delivery of effective health services. This paper aims to explore how mHealth implementation mediates and transforms the activities of CHWs in an armed conflict setting using activity theory as a lens. An interpretive research methodology was used, and the …

The Role Of African Proverbs In Advancing Information Systems Research, Tiko Iyamu

The African Journal of Information Systems

Despite the richness of African proverbs, they have been muted in information systems (IS) research. This explicitly contributes to the lag in developing information systems and technology solutions for African people by African researchers in African terms. It is on this basis that two related objectives were formulated: (1) to examine the role which African proverbs can play in further advancing IS research, and (2) to understand how the concept can be employed to indigenize IS research. Qualitative data were collected from different sources, and the dimension of social change from structuration theory was employed to examine the role African …

Government Workspace Digitalization And Socioeconomic Development Outcomes In Ghana, Winfred Ofoe Larkotey, John Effah, Richard Boateng

The African Journal of Information Systems

The study sought to understand how the structurational environment shapes socioeconomic outcomes of government workspace digitalization in Ghana based on a qualitative, interpretive case study and the structurational model of technology as a theoretical lens. The findings show how the availability of electronic transactions law, government borrowing, and extendable system design can positively influence socioeconomic outcomes of government workspace digitalization. However, use of multiple system development environments, bureaucracy, a within-country digital divide, and a persistent physical signature and letterhead culture can negatively influence the socioeconomic development goals of government workspace digitalization.

Components Of An Effective Grant Proposal, Leonine Greaves

Symposium of Student Scholars

United Way of Greater Atlanta is seeking to start a homeless initiative in Cherokee County, Georgia. For the initiation of any program or service, it requires a stream of funding. In the case of nonprofit organizations, grant funding is a source of revenue to support those services and programs. Grant funding is acquired by submitting a grant proposal to a funder through an application process meeting their requirements. This project identifies key components that all grant proposals should possess when pursuing grant funding. These key components were found by searching and analyzing peer-reviewed scholarly literature that details the nature and …

Realist Evaluation Of The Early-Stage Implementation Of A Smartphone-Based Disease Surveillance Project In Two Armed-Conflict Communities In Nigeria, Bashir M. Mustapha, Samuel C. Avemaria Utulu

The African Journal of Information Systems

We investigate the early-stage implementation of a smartphone-based acute flaccid paralysis (AFP) surveillance project in communities experiencing armed conflicts in Nigeria. We aim to expose factors influencing the early-stage implementation of smartphone-based AFP surveillance in two rural communities experiencing armed conflicts in Northern Nigeria. Thus, exploring “what works, for whom and under what contextual conditions?” in the early-stage implementation of a smartphone-based AFP surveillance project, given the involvement of multiple stakeholders. We adopted stakeholder theory as a lens to guide the study. We adopted a qualitative case study method, realist philosophy, semi-structured interview, participatory observation, and thematic data analysis. The …

Emotional Analysis Of Learning Cybersecurity With Games Using Iot, Maria Valero, Md Jobair Hossain, Shahriar Sobhan

KSU Proceedings on Cybersecurity Education, Research and Practice

The constant rise of cyber-attacks poses an increasing demand for more qualified people with cybersecurity knowledge. Games have emerged as a well-fitted technology to engage users in learning processes. In this paper, we analyze the emotional parameters of people while learning cybersecurity through computer games. The data are gathered using a non-invasive Brain-Computer Interface (BCI) to study the signals directly from the users’ brains. We analyze six performance metrics (engagement, focus, excitement, stress, relaxation, and interest) of 12 users while playing computer games to measure the effectiveness of the games to attract the attention of the participants. Results show participants …

Resilience Vs. Prevention. Which Is The Better Cybersecurity Practice?, Frank Katz

KSU Proceedings on Cybersecurity Education, Research and Practice

Students in multiple cohorts of our 3000 level Fundamentals of Information Systems Security course were given a discussion question where they had to either agree or disagree with the premise that given all the constant threats to our systems, we should dedicate more of our efforts to quickly repairing the damage of an attack rather than dedicate more of our time and energies to preventing such attacks. They were required to give their reasoning and provide sources to back up their analysis of his comment.

This paper will describe and explain the concept of cyber resiliency. It will then evaluate …

Warshipping: Hacking The Mailroom, Jackson Szwast, Bryson Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

Everyone knows what package shipping is, but not everyone knows what warshipping is. Corporate mailrooms are rarely considered as part of the cybersecurity attack surface of most organizations, but they offer physical access to millions of uninspected packages daily. UPS shipped 5.5 billion items last year, with their daily average being 21.9 million items and operating through 1,800 locations in 2020. FedEx shipped 6.5 million packages daily and operates 2,150 locations. The United States Postal Service delivered 143 billion pieces of mail in 2019. Increasingly the world’s consumers are relying on e-commerce, and during the recent COVID-19 pandemic, package deliveries …

Towards Assessing Password Workarounds And Perceived Risk To Data Breaches For Organizational Cybersecurity Risk Management Taxonomy, Michael J. Rooney, Yair Levy, Wei Li, Ajoy Kumar

KSU Proceedings on Cybersecurity Education, Research and Practice

Cybersecurity involves a broad range of techniques, including cyber-physical, managerial, and technical, while authentication provides a layer of protection for Information Systems (IS) against data breaches. The recent COVID-19 pandemic brought a tsunami of data breach incidents worldwide. Authentication serves as a mechanism for IS against unauthorized access utilizing various defense techniques, with the most popular and frequently used technique being passwords. However, the dramatic increase of user accounts over the past few decades has exposed the realization that technological measures alone cannot ensure high level of IS security; this leaves the end-users holding a critical role in protecting their …

Analyzing Robotics Software Vulnerabilities, Hossain Shahriar, Md Jobair Hossain Faruk, Shahriar Sobhan, Mohammad Nazim

KSU Proceedings on Cybersecurity Education, Research and Practice

Robots are widely used in our day-to-day life in various domains. For example, eldercare robots, such as CareO-Bots [1]are used to perform household tasks and provide mobility assistance [2]. Amazon uses manufacturing robots to accomplish manufacturing labor activities, such as welding and assembling equipment [2]. According to the International Data Corporation, spending on robotics is expected to reach USD 241.4 billion by the end of 2023 [4].

However, malicious users can exploit security vulnerabilities in hardware and software components of robotics systems to conduct security attacks and cause malfunction, i.e., deviate robots from their expected behaviors. Security attacks on robots …

A Taxonomy Of Cyberattacks Against Critical Infrastructure, Miloslava Plachkinova, Ace Vo

KSU Proceedings on Cybersecurity Education, Research and Practice

The current study proposes a taxonomy to organize existing knowledge on cybercrimes against critical infrastructure such as power plants, water treatment facilities, dams, and nuclear facilities. Routine Activity Theory is used to inform a three-dimensional taxonomy with the following dimensions: hacker motivation (likely offender), cyber, physical, and cyber-physical components of any cyber-physical system (suitable target), and security (capable guardian). The focus of the study is to develop and evaluate the classification tool using Design Science Research (DSR) methodology. Publicly available data was used to evaluate the utility and usability of the proposed artifact by exploring three possible scenarios – Stuxnet, …

Building Connections In Co-Production Environments, Kimberly D. Grantham, Kimberly R. Mcneil, Gail Ayala Taylor, Roland L. Leak

Atlantic Marketing Journal

With the impact of the Covid-19 pandemic felt around the globe, consumers look forward to once again being able to engage in communal experiences where relationships with other customers and with service providers are integral parts of ongoing service experiences. The purpose of this study is to provide a framework for service establishments to better understand the communal approach to becoming a service co-creator, helping service providers create more meaningful relationships between their customers when customers are engaging in the service experience in a group and as an individual. We distinguish individual versus group influences that emerge as a result …

To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

Driving Marketing Efficiency In The Age Of Big Data: Analysis Of Subprime Automotive Borrowers, Edwin Baidoo, Ryan Matthews, Frances Ann Stott, F. Stuart Wells

Atlantic Marketing Journal

Big Data methodologies are applied to understand subprime borrowers in the U.S. automobile space. The focus on the automobile market is essential as this subsegment is responsible for directly and indirectly employing over one million people and creating payrolls in excess of $100 billion annually in the U.S. It is found in this article that if a subprime borrower is a homeowner, the probability of repaying their auto loan increases by almost 4%. However, if the borrower is renting, the likelihood of repaying their auto loan increases by nearly 1.4%. Applying Big Data in making subprime auto loans can add …

The Customer Value Model And Mobile Banking: Evaluation Of Technology-Based Self Service (Tbss) Gaps, Justin A. Moist, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

Mobile banking has become a prevalent part of everyday banking, and almost all banks have adopted its use. This form of self-service has seen wide adoption because of its ease of use, performance, reliability, and enjoyment of use. These attributes of technology-based self-service options help both customers and businesses determine the value of the service. The proposed customer value model aims to conceptually represent how companies and customers perceive the value of a product or service and pinpoint gaps between these values. This paper presents the customer value model in the context of mobile banking. This new context is part …

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

Knowledge Sharing In The Higher Education Environment Of Developing Economies – The Case Of Eritrea, Samuel Tewelde Yigzaw, Ilkka Jormanainen, Markku Tukiainen

The African Journal of Information Systems

This paper explores the prevailing higher education environment in Eritrea as a case study, with the aim of identifying factors influencing knowledge sharing and collaboration in the community both within and across the institutions. The research is based on qualitative data from semi-structured interviews with seven respondents: leaders and senior academicians representing all six higher education institutions (HEIs) in Eritrea. It investigates the environment from the socio-technical systems perspective with a holistic view of the institutional system rather than sub-systems. The results show that the HEIs have considerable levels of underutilized technology tools available in the community, and institutional guidelines …

Meta-Analysis Of Factors Influencing Student Acceptance Of Massive Open Online Courses For Open Distance Learning, Cecilia Temilola Olugbara, Moeketsi Letseka, Ropo Ebenezer Ogunsakin, Oludayo Olufolorunsho Olugbara

The African Journal of Information Systems

This study aimed to apply the meta-analysis methodology to systematically synthesize results of primary studies to discover the main significant factors influencing student acceptance of massive open online courses (MOOCs) for open distance learning (ODL). An abundance of studies on MOOCs exists, but there is a lack of meta-analysis research on student acceptance of MOOCs, which is a novel contribution of the current study. The meta-analysis methodology was applied to investigate effect sizes, statistical heterogeneity, and publication bias across 36 primary studies involving 14233 participating students. The study findings show satisfaction to be the main significant factor influencing student acceptance …

Exploring The Correlation Between Information And Communication Technology Maturity And Value Of Listed Companies In The Nigerian Stock Exchange, Victor Akinbola Olutayo, Godspower Osaretin Ekuobase

The African Journal of Information Systems

A fundamental issue within the Nigerian economy that has resulted in information and communication technology (ICT) mis-planning is the uncertainty surrounding how ICT value relates to ICT maturity. In response, the value-added intellectual coefficient model has been used to measure the value of ICT across sectors in the Nigerian stock exchange while their ICT maturity has been measured using the ICT maturity model for small-and-medium scale enterprises. The result has shown that the Nigerian economy is web based in ICT maturity with an index of about 0.67. The ICT value index has been estimated to be about 5.65, an indication …

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has not been able to …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019). In China, Zara targeted young women entering …

Finding Similar Stocks By Detecting Cliques In Market Graphs, Sudhashree Sayenju

Symposium of Student Scholars

The stock market provides an abundant source of data. However, when the amount of raw data becomes overwhelming it grows increasingly difficult to know how the stocks interact with each other. Stock data visualization as a market graph serves as one of the most popular way of summarizing important information. When modelling the data as a graph, vertices correspond to stocks and edges correspond to strong correlation in their pricing in a certain period of time. This project presents a technique to find stocks that behave very similarly. Such information helps investors make decisions on which stocks to purchase next. …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Savannah Rubio, Miguel Pereira

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

How Can Apple Be More Fruitful In India, Isabella Bertolani, Amani Elchaar, Kamari Davis, Lawrence Ofili, Michal Kardacz, Nakia Abdul, Pamela Diaz, Zack Mcpherson

Symposium of Student Scholars

Abstract

How Apple Can become Fruitful in India: An International Marketing Case Study

Izzy Bertolani, Pamela Diaz, Zack McPherson, Amani Elchaar, Michal Kardacz, Kamari Davis, Nakia Abdul, and Lawrence Ofili

Apple, founded by Steve Jobs and Steve Wozniak in the United States in 1976, is a $91.8 billion, leading global technology company with 61% of revenue coming from international sales (“Apple Reports,”2020). Apple markets its iPhones in 26 countries and entered India with its iPhone 4 in 2011 (“The 15 coolest”2019). India is an attractive emerging market with a 1.37 billion population, $280 billion GDP, 5% growth rate, and a …

Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie Mccombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon

Symposium of Student Scholars

As the world is looking at sustainable energy sources, electric vehicles are likely to be a big part of the perceived future. China has 18.47% of the world’s population, is one of the highest emitters of carbon dioxide, and is the world’s largest market for electric vehicles (Country Meters). China’s GDP was USD 13.608 trillion in 2018 and is expected to increase substantially in coming years (Wang, 2019). With 25 million vehicles sold in 2019, China’s automobile market is the biggest in the world. With that, China accounts for 27.52% of the world’s CO2 emissions (Statista). To decrease that number, …