Business Commons^™

Microtransactions And Gambling In The Video Game Industry, Christopher L. Antepenko, Samuel R. Rickey, Angel L. Hibbets, John-David Rusk

KSU Proceedings on Cybersecurity Education, Research and Practice

The beginning of the 21st century has had a drastic effect on the video game industry. The advent of almost universal Internet access, the release of inexpensive broadband-enabled consoles, and the availability of mobile gaming have led to game developers and publishers heavily relying on premium in-game currencies, exclusive paid items, and loot boxes to subsidize or even replace profits from traditional video game business models. By 2020, in-game purchases made up a market of $92.6B worldwide and, in the US, experienced growth of over 30%.[1] In this highly lucrative market, the legal and ethical landscape is constantly bubbling with …

Social Media Platforms And Responsibility For Disinformation, Matt T. Figlia, Brandon M. Henschen, Joseph T. Sims, John-David Rusk

KSU Proceedings on Cybersecurity Education, Research and Practice

Researchers are paying closer attention to the rise of disinformation on social media platforms and what responsibility, if any, the companies that control these platforms have for false information being spread on their websites. In this paper, we highlight the recent growth in concern regarding online disinformation, discuss other works regarding the use of social media as a tool for spreading disinformation, and discuss how coordinated disinformation campaigns on social media platforms are used to spread propaganda and lies about current political events. We also evaluate the reactions of social media platforms in combatting disinformation and the difficulty in policing …

Using Experts For Improving Project Cybersecurity Risk Scenarios, Steven S. Presley, Jeffrey P. Landry, Jordan Shropshire, Philip Menard

KSU Proceedings on Cybersecurity Education, Research and Practice

This study implemented an expert panel to assess the content validity of hypothetical scenarios to be used in a survey of cybersecurity risk across project meta-phases. Six out of 10 experts solicited completed the expert panel exercise. Results indicate that although experts often disagreed with each other and on the expected mapping of scenario to project meta-phase, the experts generally found risk present in the scenarios and across all three project meta-phases, as hypothesized.

Towards Assessing Organizational Cybersecurity Risks Via Remote Workers’ Cyberslacking And Their Computer Security Posture, Ariel Luna, Yair Levy, Gregory Simco, Wei Li

KSU Proceedings on Cybersecurity Education, Research and Practice

Cyberslacking is conducted by employees who are using their companies’ equipment and network for personal purposes instead of performing their work duties during work hours. Cyberslacking has a significant adverse effect on overall employee productivity, however, recently, due to COVID19 pandemic move to remote working also pose a cybersecurity risk to organizations networks and infrastructure. In this work-in-progress research study, we are developing, validating, and will empirically test taxonomy to assess an organization’s remote workers’ risk level of cybersecurity threats. This study includes a three-phased developmental approach in developing the Remote Worker Cyberslacking Security Risk Taxonomy. With feedback from cybersecurity …

Nids In Airgapped Lans--Does It Matter?, Winston Messer

KSU Proceedings on Cybersecurity Education, Research and Practice

This paper presents an assessment of the methods and benefits of adding network intrusion detection systems (NIDS) to certain high-security airgapped isolated local area networks. The proposed network architecture was empirically tested via a series of simulated network attacks on a virtualized network. The results show an improvement of double the chances of an analyst receiving a specific, appropriately-severe alert when NIDS is implemented alongside host-based measures when compared to host-based measures alone. Further, the inclusion of NIDS increased the likelihood of the analyst receiving a high-severity alert in response to the simulated attack attempt by four times when compared …

What You See Is Not What You Know: Deepfake Image Manipulation, Cathryn Allen, Bryson Payne, Tamirat Abegaz, Chuck Robertson

KSU Proceedings on Cybersecurity Education, Research and Practice

Research indicates that deceitful videos tend to spread rapidly online and influence people’s opinions and ideas. Because of this, video misinformation via deepfake video manipulation poses a significant online threat. This study aims to discover what factors can influence viewers’ capability of distinguishing deepfake videos from genuine video footage. This work focuses on exploring deepfake videos’ potential use for deception and misinformation by exploring people’s ability to determine whether videos are deepfakes in a survey consisting of deepfake videos and original unedited videos. The participants viewed a set of four videos and were asked to judge whether the videos shown …

Editors' Preface, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

KSU Proceedings on Cybersecurity Education, Research and Practice

Since 2004, Kennesaw State University, Georgia, has hosted an academic conference. Over the years, the event has brought together hundreds of faculty and students from throughout the U.S., sharing research into pedagogical efforts and instructional innovations. Initially, the conference was named the Information Security Curriculum Development conference and served as KSU’s contribution to engage our colleagues in growing security education from its infancy. It was paired with KSU’s inaugural security education journal, the Information Security Education Journal. In 2016, the event was rebranded as the Conference on Cybersecurity Education, Research, and Practice to reflect both an expansion of topics suitable …

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

Value Propositions Of Implemented E-Government Projects: Towards Developing A Framework From A Systematic Review, Yusuf Ephraim Chidama, Chidi Ononiwu

The African Journal of Information Systems

This study aims to develop a framework that identifies and measures the value propositions of implemented e-Government projects. Consequently, the study conducted a systematic review using a concept-centric and thematic approach by reviewing 84 articles as primary research data. In doing so, it identified: (1) effective public organizations; (2) quality service delivery; (3) open government and democratic value; and (4) social value and well-being. Furthermore, two gaps were identified, namely a dearth of studies on the measures well as actualization, and sustainability of the value propositions. The study synchronized the identified value propositions to develop a framework for value propositions …

Principles Of Information Security, Alison Hedrick

KSU Distinguished Course Repository

An introduction to the various technical and administrative aspects of Information Security and Assurance. This course provides the foundation for understanding the key issues associated with protecting information assets, determining the levels of protection and response to security incidents, and designing a consistent, reasonable information security system, with appropriate intrusion detection and reporting features.

Security Issues With Software In Maritime Industry: Focus On Artificial Intelligence, Alexis Nixon

Graduate Scholarly Works

Abstract

Maritime industry is the use of waterways to conduct business, move people and goods across water and shipping goods overseas. This area of business is last to update their cyber security and technical policies leading to many issues discussed below. Some of proposed solutions include updated software, patches, autonomous ships and updating the legality issues around technical updates in Maritime industry. Overall, the goal of the paper is to help the reader become informed about the shortcomings in maritime software, understand the vulnerabilities in the software they use, propose solutions to the vulnerabilities and discuss a popular new option …

Developing A Model To Assess Feasible Capacity To Work-From-Home, Ryan Tripod, Sumarie Roodt

African Conference on Information Systems and Technology

With the growing popularity of Work-From-Home (WFH) organizations have been required to adapt their ‘ways of working’ strategies to the ‘new normal’, as both employees and organizations aim to reap the benefits of WFH. This has resulted in organizations and their leadership teams needing to create WFH strategies for their organizations. With many of these WFH strategies developed in isolation of all stakeholders, with the feasibility of these WFH strategies remain uncertain. Therefore, this research task has reviewed literature to develop a conceptual model that describes how leadership teams can make informed feasible WFH strategy decisions, through the concept of …

Factors That Influence The Implementation Of Information And Communication Technology Inclusive Design Practices In Organisations, Faizel Ebrahim, Salah Kabanda, Guidance Mthwazi

African Conference on Information Systems and Technology

Inclusive design in information and communication technology (ICT) is the development of information and communication technology artifacts that are accessible and easy to use for as many people as possible. Human diversities must be considered when producing these inclusive design artifacts. It is not only important for abled people but also extends to people with disabilities, the elderly and anybody challenged with using these artifacts. Yet, few designers and developers adopt inclusive design methodologies in their practice. This study seeks to identify and understand the factors that influence the implementation of inclusive design practices in organisations. The methodology was based …

The Impact Of Mobile Banking Customer Experience On Loyalty Among Millennials In South Africa, Justice Ncube, Salah Kabanda

African Conference on Information Systems and Technology

Banks need to remain competitive in the ever-changing business environment. Millennials are one of the largest customer segments with a large digital and mobile appetite; as a result, they form a natural target for banks. To increase their customer base, banks need to ensure that their customer experience strategy caters for these young customers in accordance with their expectations. This study explores factors that influence customer experience in mobile banking and how this experience influences customer loyalty to their bank. This study used a mixed-methods strategy and collected data from 344 mobile banking users via an online survey questionnaire and …

Access To Technology And Data In Smart Cities For South African Digital Citizens, Brenda Scholtz, Anthea Van Der Hoogen

African Conference on Information Systems and Technology

Lack of access to technologies and quality data are key challenges for reducing the digital divide and developing digital citizens to support Smart City initiatives. This paper reviews efforts towards Smart Cities and access to smart technology and Open Data in developed economies globally and in South Africa. Reviews of literature and websites were conducted and the Qualitative Content Analysis method was used to analyse the data. The contributions are the commonalities and differences between Smart City initiatives in developed economies and in South Africa. The findings revealed that in developed countries the focus was mainly on e-services, citizen engagement, …

Factors Affecting The Adoption Of Information And Communication Technologies In Africa: Literature Review, Edison Wazoel Lubua

African Conference on Information Systems and Technology

This paper synthesised the literature on the adoption of Information and Communication Technology within Africa. The purpose was to determine factors (reported by the literature) determining technology adoption and use, in Africa. The paper used the systematic literature review. The study analysed the factors descriptively. Based on the analysis, the following are the main five factors reported to affect the adoption and use of Information Technology in Africa: Lack of ICT knowledge, unreliable infrastructure, high cost of adoption, the perceived usefulness of ICT, and the perceived ease of use. The government and technology implementing organisation has the key role to …

Recreation Programming, Anne Demartini

KSU Distinguished Course Repository

This course will provide students with an overview of recreation programming across the age spectrum and diverse populations. Leisure programming trends and niche marketing are examined as well. This course also facilitates the understanding and application of the recreation program process for leisure delivery systems including an introduction to activity plans, program design, delivery and evaluation.

This class uses a hybrid format which gives students some flexibility and independence. It also allows for "flex time" for our high impact learning activies. The class performs service learning directly related to the course topic through volunteering with recreation programs both on campus …

The Legal And Ethical Environment Of Business, Cristen W. Dutcher

KSU Distinguished Course Repository

This course is an introduction of the relationship between law and the business environment. The material includes an overview of the areas of law that are relevant to business, including torts, crimes, contracts, the Constitution, antitrust, real estate, court procedure, government regulation, intellectual property and remedies. The class also addresses ethical issues that may arise in a business’s internal and external activities. Many of these topics will overlap such as computer crime legislation, liability for errors in data or programming for an IT system, or the ethics of revealing information to gain an advantage in business.

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.

Privacy Rights Pertaining To The Developing Cyber World We Live In, Alexis Nixon

Graduate Scholarly Works

A large concern expressed by the general public is the right to privacy when dealing with the cyber/online sector. One major factor that influences the privacy rights of people in the cyber realm is our fourth amendment in the United States. In this paper, the focus will be on the fourth amendment, privacy rights and how these pertain to the cyber world of individuals, companies and countries. Some of the points covered in the sections below include: an explanation of the fourth amendment, influential court case pertaining to the fourth amendment, companies right to privacy/ keeping their customers data private, …

Cybersecurity Educational Resources For K-12, Debra Bowen, James Jaurez, Nancy Jones, William Reid, Christopher Simpson

Journal of Cybersecurity Education, Research and Practice

There are many resources to guide successful K-12 cybersecurity education. The objective of these resources is to prepare skilled and ethical cybersecurity students at the earliest level to meet the demands of higher-level programs. The goal of this article is to provide, as a starting point, a list of as many currently popular K-12 educational resources as possible. The resources provided are broken into five categories: 1) Career Information, 2) Curriculum, 3) Competitions, 4) CyberCamps, and 5) Labs and Gaming. Each resource listed has a link, the K-12 levels that are supported, whether the resource is free or has a …

Digital Contact Tracing And Privacy, Mahdi Nasereddin, Edward J. Glantz, Galen A. Grimes, Joanne Peca, Michelle Gordon, Mike Bartolacci

Journal of Cybersecurity Education, Research and Practice

Digital contact tracing tools were developed to decrease the spread of COVID-19 by supplementing traditional manual methods. Although these tools have great potential, they were developed rather quickly resulting in tools with varying levels of success. The main issues with these tools are over privacy and who might have access to the information gathered. In general, their effectiveness varied globally, where users expressed privacy concerns associated with sharing identity, illness, and location information. This paper reviews these issues in deployments across Asia, Europe, and the United States. The goal is to begin a discussion that improves the design and development …

Security Simulations In Undergraduate Education: A Review, Joseph Simpson, Aaron Brantly

Journal of Cybersecurity Education, Research and Practice

Several decades of research in simulation and gamification in higher education shows that simulations are highly effective in improving a range of outcomes for students including declarative knowledge and interest in the topic being taught. While there appears to be a broad array of options to provide education in an undergraduate setting related to security, no previous reviews have explored computer-based simulations covering all facets of security. Given the increasing importance and adoption of interdisciplinary educational programs, it is important to take stock of simulations as a tool to broaden the range of problems, perspectives, and solutions presented to students. …

Assessing The Practical Cybersecurity Skills Gained Through Criminal Justice Academic Programs To Benefit Security Operations Centers (Socs), Lucy Tsado, Jung Seob "Scott" Kim

Journal of Cybersecurity Education, Research and Practice

Private-sector and public-sector organizations have increasingly built specific business units for securing company assets, reputation, and lives, known as security operations centers (SOCs). Depending on the organization, these centers may also be referred to as global security operations centers, cybersecurity operations centers, fusion centers, and corporate command centers, among many other names. The concept of centralized function within an organization to improve an organization’s security posture has attracted both the government and the private sectors to either build their own SOCs or hire third-party SOC companies.

In this article, the need for a multidisciplinary approach to cybersecurity education at colleges …

The Acceptance And Use Of Online Learning By Law Students In A South African University: An Application Of The Utaut2 Model, Jameson Goto, Anzanilufuno Munyai

The African Journal of Information Systems

COVID-19 forced many universities to shift from traditional face-to-face or blended learning, to full online learning. The sudden shift was not easy for both students and lecturers, who had to adapt to the new learning mode. This study aimed to evaluate the acceptance and use of online learning of university students in the law faculty at a South African university during the COVID-19 pandemic. The study employs the extended unified theory of acceptance and use of technology (UTAUT2) model particularised to the online learning context in a country with a developing economy. An online survey was administered to the student …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …