Business Commons^™

Privacy Principles And Harms: Balancing Protection And Innovation, Samuel Aiello

Journal of Cybersecurity Education, Research and Practice

In today's digitally connected world, privacy has transformed from a fundamental human right into a multifaceted challenge. As technology enables the seamless exchange of information, the need to protect personal data has grown exponentially. Privacy has emerged as a critical concern in the digital age, as technological advancements continue to reshape how personal information is collected, stored, and utilized. This paper delves into the fundamental principles of privacy and explores the potential harm that can arise from the mishandling of personal data. It emphasizes the delicate balance between safeguarding individuals' privacy rights and fostering innovation in a data-driven society. By …

Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee

Journal of Cybersecurity Education, Research and Practice

Data collection, use, leveraging, and sharing as a business practice and advantage has proliferated over the past decade. Along with this proliferation of data collection is the increase in regulatory activity which continues to morph exponentially around the globe. Adding to this complexity are the increasing business disruptions, productivity and revenue losses, settlements, fines, and penalties which can amount to over $15 million, with many penalties now being ascribed to the organization’s leadership, to include the Board of Directors (BoD), the CEO and members of the senior leadership team (SLT). Thus, boards of directors can no longer ignore and in …

Towards Assessing Cybersecurity Posture Of Manufacturing Companies: Review And Recommendations, John Del Vecchio, Yair Levy, Ling Wang, Ajoy Kumar

KSU Proceedings on Cybersecurity Education, Research and Practice

With the continued changes in the way businesses work, cyber-attack targets are in a constant state of flux between organizations, individuals, as well as various aspects of the supply chain of interconnected goods and services. As one of the 16 critical infrastructure sectors, the manufacturing sector is known for complex integrated Information Systems (ISs) that are incorporated heavily into production operations. Many of these ISs are procured and supported by third parties, also referred to as interconnected entities in the supply chain. Disruptions to manufacturing companies would not only have significant financial losses but would also have economic and safety …

Quantum Computing: Computing Of The Future Made Reality, Janelle Mathis

KSU Proceedings on Cybersecurity Education, Research and Practice

Abstract—Quantum computing is an emerging new area focused on technology consisting of quantum theory aspects such as electrons, sub-atomic particles, and other materials engineered using quantum mechanics. Through quantum mechanics, these computers can solve problems that classical computers deem too complex. Today the closest computing technology compared to quantum computers are supercomputers, but similarly to classical computers, supercomputers also have faults. With supercomputers, when a problem is deemed too complex, it is due to the classical machinery components within the computer, thus causing a halt in solving the task or problem. In contrast, these problems could be solved with a …

Rfid Key Fobs In Vehicles: Unmasking Vulnerabilities & Strengthening Security, Devon Magda, Bryson R. Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

No abstract provided.

The Impact Of Individual Techno-Characteristics On Information Privacy Concerns In The Diffusion Of Mobile Contact Tracing, Jiesen Lin, Dapeng Liu, Lemuria Carter

KSU Proceedings on Cybersecurity Education, Research and Practice

In the wake of the global health crisis, mobile contact tracing applications have emerged as important tools in managing disease spread. However, their effectiveness heavily relies on mass adoption, significantly influenced by the public's information privacy concerns. To date, systematic examination of how these privacy concerns relate to the innovation adopter categories in mobile contact tracing remains sparse. Furthermore, the influence of individual techno-characteristics on these concerns is to be explored. This research seeks to fill these gaps. Drawing on the diffusion of innovation theory, we examine the impact of the key techno-characteristics—adopter category, propensity for identification misrepresentation, and exposure …

Exploring Information Privacy Concerns During The Covid-19 Pandemic: A Juxtaposition Of Three Models, Dapeng Liu, Lemuria Carter, Jiesen Lin

KSU Proceedings on Cybersecurity Education, Research and Practice

Government agencies across the globe utilize mobile applications to interact with constituents. In response to the global pandemic, several nations have employed contact tracing services to manage the spread of COVID-19. Extent literature includes various models that explore information privacy. Several researchers have highlighted the need to compare the effectiveness of diverse information privacy models. To fill this gap, we explore the impact of information privacy concerns on citizens’ willingness to download a federal contact tracing app. In particular, we compare three types of prevalent information privacy concerns: global information privacy concerns (GIPC), concern for information privacy (CFIP), and internet …

The Past And The Promised Future Of Supersonic Flight, Rowan Seskin

Emerging Writers

The commercial aviation industry is extremely competitive, and constant innovation is an essential part of its success. In 1976, the Concorde raised the stakes by more than doubling the cruising speed of existing airliners. However, a handful of issues plagued the aircraft until its eventual retirement in November of 2003. Since then, no airliner has successfully taken its place, but the tides are turning. In my research, I investigated the factors that led to the Concorde's demise and examined the steps currently being taken to overcome those challenges.

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

Digital Shopper Insights: Understanding Generational Perspectives On Mobile Commerce, Ronda G. Henderson, Kimberly Mcneil, Roland Leak Dr.

Atlantic Marketing Journal

The purpose of this study was to identify the perceptions of consumers regarding the use of smartphones to shop and to determine the extent of influence age has on their intentions to use their smartphones to shop. A quantitative, descriptive research design was conducted to examine the perceptions of consumers regarding the use of smartphone-based shopping. The findings revealed that Gen Zers, Millennials, and Gen Xers reported positive perceptions about using their smartphones to shop online. Boomers were consistently more unsure in their responses. The three generation groups (Gen Zers, Millennials, Gen Xers) agreed that using their smartphones to shop …

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …

The Black Lives Matter Movement: A Systemic Crisis That Expands Crisis Response Theory, Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, Monique Bell

Atlantic Marketing Journal

Relevance to Marketing Educators, Researchers, and/or Practitioners – In response to George Floyd’s death, a variety of organizations posted messages against racism and some began to openly support Black Lives Matter, often by name, in their corporate communication initiatives. With promises of financial commitments to uplift Black communities, calls for action, and initiatives to support internal change—large and small companies, non-profits and universities—could be perceived as courageous for establishing new protocols to support such a warranted change. However, in the era of “woke washing,” or inauthentic social justice messaging, the need to assess the authenticity of corporate statements of support …

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Product Elimination Decision And Its Impact On Consumers: The Special Case Of A Local Speedway, Mark Mitchell, Jacob Voegel, Michael Smith

Atlantic Marketing Journal

After 60+ years of operation, Myrtle Beach Speedway was closed and the property sold. The new owners will redevelop the property for commercial and residential purposes. Businesses routinely eliminate products for a variety of reasons, including under-performance and/or a desire to redeploy those resources elsewhere. What is often overlooked is the impact on consumers. In addition to reducing fan access to racing, a closed race track removes a racing opportunity for aspiring race car drivers and crew members. It can also mean shuttering tracks that once had historical significance. The history of raceway closures in the Myrtle Beach, SC area …

Making A Case For A Digital Marketing Concentration: An Analysis Of Traditionally Generalized Online Mba Programs, Paige Gardiner, Maureen Andrade

Atlantic Marketing Journal

Over the last decade, business schools have added online MBA programs to meet student demand for access, price, and geographic convenience while trying to ensure a solid tuition revenue base. Online MBA programs have been forced to waive the GMAT and reduce the number of credits required for graduation while seeking ways to bring additional value to their online programs. This research examines whether offering online MBA students a specialized marketing concentration in digital marketing will make students marketable to businesses. The research examines this conjecture and provides a recommendation for MBA stakeholders. Study 1 shows the industry demand for …

A Multi-Method Examination Of Donor Overhead Aversion: Implications For Marketing A Cause, Devin Lunt, Ryan E. Freling, Lucas D. Lunt

Atlantic Marketing Journal

Overhead aversion refers to a reluctance among donors to contribute to a charitable cause when a portion of that donation is allocated to non-cause-related costs. As a consequence, there is an impact on donor intentions and behaviors. A meta-analysis shows that characteristics of potential donors and the charitable cause moderate the impact of overhead level on donation intentions and behaviors. A follow-up experiment investigates two potential mechanisms underlying overhead aversion: perceived personal impact and perceived efficiency. Results of a survey experiment suggest the negative influence of overhead costs on donative behaviors is exacerbated when potential donors doubt their ability …

The Impact Of Csa 2010 Metrics On Profitability Of Motor Carriers, Ahren Johnston

Atlantic Marketing Journal

Comprehensive Safety Analysis (CSA) 2010 was launched in the third quarter of 2010 by the FMCSA despite the extreme trepidation of the motor carrier industry. The main focus of the new rules was to track seven metrics and make some of them publicly available to encourage carriers to hire safer drivers. This article examines the impact of CSA 2010 metrics on the profitability of motor carriers. In other words, is it more beneficial to adhere to all rules or break some of the rules and pay the fines when you are caught? The costs of poor CSA 2010 metrics could …

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …

Creating The New Normal: A Historical Approach To Understanding Marketing Agility And Its Implications Across Business, Healthcare, And Social Welfare In A Post Pandemic World, Elan Burton, Delancy Bennett, Linda Burton

Atlantic Marketing Journal

The purpose of this article is to expand our understanding of how marketing agility shapes business, healthcare, and social welfare policy and societal responses to global pandemics. We set the stage for this discussion by presenting an historical exemplar case of marketing agility during the 1918 Influenza pandemic in the US. Next, we outline a necessary conceptual revision and update to previous treatments of marketing agility relative to historical pandemics considering the recent COVID-19 pandemic. Our novel conceptualization focuses on a firm’s (business, healthcare, social welfare) prompt response to dynamic and turbulent circumstances beyond the control of the firm (Araújo …

Investigating The Effect Of Organizational Culture On Knowledge Management Across A Large Banking Network In Sub-Saharan Africa, Samson Debela Ayana, Getachew H. Mengesha, Philip F. Musa, Solomon Negash

Faculty Articles

This study intends to understand how organizational culture affects knowledge management using the Newman and Conrad knowledge management and competing value framework. A survey questionnaire was used to collect data from 161 respondents at Awash Bank located in Addis Ababa, Ethiopia. Smart PLS V.3 was used to analyze the data. The finding reveals that organizational culture significantly affects knowledge management. The study also affirms that clan culture and adhocracy culture have a strong direct effect on knowledge management. Hierarchy culture has a less positive effect on knowledge management. In a nutshell, the outcome of the study indicates that a supportive …

Turnstile File Transfer: A Unidirectional System For Medium-Security Isolated Clusters, Mark Monnin, Lori L. Sussman

Journal of Cybersecurity Education, Research and Practice

Data transfer between isolated clusters is imperative for cybersecurity education, research, and testing. Such techniques facilitate hands-on cybersecurity learning in isolated clusters, allow cybersecurity students to practice with various hacking tools, and develop professional cybersecurity technical skills. Educators often use these remote learning environments for research as well. Researchers and students use these isolated environments to test sophisticated hardware, software, and procedures using full-fledged operating systems, networks, and applications. Virus and malware researchers may wish to release suspected malicious software in a controlled environment to observe their behavior better or gain the information needed to assist their reverse engineering processes. …

Preparing Uk Students For The Workplace: The Acceptability Of A Gamified Cybersecurity Training, Oliver J. Mason, Siobhan Collman, Stella Kazamia, Ioana Boureanu

Journal of Cybersecurity Education, Research and Practice

This pilot study aims to assess the acceptability of Open University’s training platform called Gamified Intelligent Cyber Aptitude and Skills Training course (GICAST), as a means of improving cybersecurity knowledge, attitudes, and behaviours in undergraduate students using both quantitative and qualitative methods. A mixed-methods, pre-post experimental design was employed. 43 self-selected participants were recruited via an online register and posters at the university (excluding IT related courses). Participants completed the Human Aspects of Information Security Questionnaire (HAIS-Q) and Fear of Missing Out (FoMO) Scale. They then completed all games and quizzes in the GICAST course before repeating the HAIS-Q and …

The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi

The African Journal of Information Systems

This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of …

Integrity, Confidentiality, And Equity: Using Inquiry-Based Labs To Help Students Understand Ai And Cybersecurity, Richard C. Alexander, Liran Ma, Ze-Li Dou, Zhipeng Cai, Yan Huang

Journal of Cybersecurity Education, Research and Practice

Recent advances in Artificial Intelligence (AI) have brought society closer to the long-held dream of creating machines to help with both common and complex tasks and functions. From recommending movies to detecting disease in its earliest stages, AI has become an aspect of daily life many people accept without scrutiny. Despite its functionality and promise, AI has inherent security risks that users should understand and programmers must be trained to address. The ICE (integrity, confidentiality, and equity) cybersecurity labs developed by a team of cybersecurity researchers addresses these vulnerabilities to AI models through a series of hands-on, inquiry-based labs. Through …

Sports Information And Media, Chad Goebert

KSU Distinguished Course Repository

This class is designed to familiarize students with the field of sport information including mass communication, print media, broadcast media, sports news releases, interviewing, and public relations. Emphasis is placed upon the gathering, managing, and delivering information about sport organizations, teams, players, and coaches to the public.

Building A Diverse Cybersecurity Workforce: A Study On Attracting Learners With Varied Educational Backgrounds, Mubashrah Saddiqa, Kristian Helmer Kjær Larsen1 Helmer Kjær Larsen, Robert Nedergaard Nielsen, Jens Myrup Pedersen

Journal of Cybersecurity Education, Research and Practice

Cybersecurity has traditionally been perceived as a highly technical field, centered around hacking, programming, and network defense. However, this article contends that the scope of cybersecurity must transcend its technical confines to embrace a more inclusive approach. By incorporating various concepts such as privacy, data sharing, and ethics, cybersecurity can foster diversity among audiences with varying educational backgrounds, thereby cultivating a richer and more resilient security landscape. A more diverse cybersecurity workforce can provide a broader range of perspectives, experiences, and skills to address the complex and ever-evolving threats of the digital age. The research focuses on enhancing cybersecurity education …

Modeling Identity Disclosure Risk Estimation Using Kenyan Situation, Peter N. Muturi, Andrew M. Kahonge, Christopher K. Chepken, Evans K. Miriti

The African Journal of Information Systems

Identity disclosure risk is an essential consideration in data anonymization aimed at preserving privacy and utility. The risk is regionally dependent. Therefore, there is a need for a regional empirical approach in addition to a theoretical approach in modeling disclosure risk estimation. Reviewed literature pointed to three influencers of the risk. However, we did not find literature on the combined effects of the three influencers and their predictive power. To fill the gap, this study modeled the risk estimation predicated on the combined effect of the three predictors using the Kenyan situation. The study validated the model by conducting an …

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

2023 - The Fourth Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2023 Symposium of Student Scholars, held in November 2023. Includes abstracts from the presentations and posters.