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Full-Text Articles in Business

The Impact Of Ai Use In Programming Courses On Critical Thinking Skills, Christian Jay St Francis Clarke, Abdullah Konak Apr 2025

The Impact Of Ai Use In Programming Courses On Critical Thinking Skills, Christian Jay St Francis Clarke, Abdullah Konak

Journal of Cybersecurity Education, Research and Practice

Proficiency in computer programming extends far beyond memorizing syntax; it depends on the cultivation of critical thinking. Computer programming requires multiple interconnected competencies, including systematic problem analysis, algorithmic reasoning, mastery of programming languages, debugging capabilities, a comprehensive understanding of software development methodologies, rigorous testing practices, and systematic troubleshooting approaches. These skills are also essential for cybersecurity experts; cybersecurity programs require several programming courses to enhance students’ technical and critical thinking skills. Generative AI (GenAI) technologies have fundamentally changed the process of developing applications and approaches to teaching coding. The growing use of GenAI technologies by students in writing computer code …

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2025- The Twenty-Ninth Annual Symposium Of Student Scholars Apr 2025

2025- The Twenty-Ninth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 29th Annual Symposium of Student Scholars, held on April 16-18, 2025. Includes abstracts from the presentations and posters.

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The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter Mar 2025

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter

Atlantic Marketing Journal

Modern developments in social media, video streaming platforms, and user-generated online content from influencers have led to a growth in video game marketing. One of the prominent genres of user-generated content on video platforms is the reaction video. These videos are relied upon for spreading information and marketing in the video game industry. Providing a better understanding of the impact of this video game promotional outlet is beneficial for marketers, social media influencers, and businesses in this industry. We collected data from 623 Southeastern University undergraduate students to address this topic using a Qualtrics survey. The survey consisted of two …

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Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Drew Carnes, Julie Johnson-Busbin Mar 2025

Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Drew Carnes, Julie Johnson-Busbin

Atlantic Marketing Journal

The uniqueness of a salesperson’s job makes leadership especially important in professional selling. This study examined antecedents and outcomes of servant leadership. A model analyzing the relationship among moral identity, servant leadership, organizational justice, turnover intentions, and turnover was tested with a sample of 233 business-to-business salespeople and 76 sales managers via a multilevel structural equation model using MPLUS software. Moral identity was a direct antecedent of servant leadership. Servant leadership was both an indirect predictor of turnover through organizational justice and a direct predictor of turnover. Two direct hypotheses were not supported. Both interpersonal justice and procedural justice were …

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Reconceptualizing Career Plateauing: An Intrapersonal Network Identity Approach, Brian R. Kinard, Subhra Chakrabarty Mar 2025

Reconceptualizing Career Plateauing: An Intrapersonal Network Identity Approach, Brian R. Kinard, Subhra Chakrabarty

Atlantic Marketing Journal

This study examined the role of contextual performance in minimizing the negative outcomes of career plateauing. Based on the intrapersonal identity network theory (Ramarajan, 2014), career plateauing was conceptualized as an identity threat. A random sample of employees was surveyed to measure their perception of career plateauing and contextual performance. The results indicated that contextual performance was negatively related to career plateauing. Consequently, employees dealt with the identity threat by working on building a positive identity (contextual performance). It was also found that age was positively related to career plateauing. Thus, in personnel evaluations, contextual performance should be equally weighted …

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Unveiling Risk Strategies In The Online Food Delivery Platforms: Evidence From Risk Disclosures And Reprisk Index, Maryam Mahdikhani, Jiyoon An, Arim Park Mar 2025

Unveiling Risk Strategies In The Online Food Delivery Platforms: Evidence From Risk Disclosures And Reprisk Index, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Journal

Online Food Delivery Platforms (OFDPs) have faced unique challenges related to uncertainty and global risk in recent decades. To address these risks, this study utilized machine learning (ML) techniques, including Latent Dirichlet Allocation (LDA) and Word2Vec, to extract and cluster OFDP-related risk factors. The analysis was conducted using unstructured text data from the annual reports of two prominent OFDP companies—Delivery Hero (DH) and Grubhub (GH)—from 2017 to 2020. We also examined the multidimensional RepRisk Index (RRI) for these companies and developed a two-dimensional matrix to evaluate preparedness and responsiveness across various risk categories in the OFDP sector. The results indicate …

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Sales Skill Development For Next Generation Of Accounting Professionals: From Accountant To Partner, Scott Cohen, Dena Breece, Michael Rodriguez, Chelsea Schrader Mar 2025

Sales Skill Development For Next Generation Of Accounting Professionals: From Accountant To Partner, Scott Cohen, Dena Breece, Michael Rodriguez, Chelsea Schrader

Atlantic Marketing Journal

With the exodus of accounting professionals due to retirement, firms are challenged to replace skilled employees with a newer generation, Millenials and Generation Z (CPA Practice Advisor, 2024). To bridge the gap, the authors explore how soft skills (communication and relationship management) are necessary for newer accounting professionals to not only fill the talent gap but also help them be promoted to senior-level positions in their firms. Using Human Capital Theory (HCT) as our foundation, a content analysis using responses from 30 accounting leaders found unique skills such as communication, presentation, and relationship building are crucial in the development of …

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Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Jung Kim, Ronda Mariani Mar 2025

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Jung Kim, Ronda Mariani

Atlantic Marketing Journal

Consumer ethnocentrism and cosmopolitanism have been shown to be instrumental factors for the evaluation and purchase of foreign products. Many prior studies have provided evidence that ethnocentric consumers have lower willingness to buy for products that originated from foreign countries, while cosmopolitan consumers have higher willingness to buy. However, prior research has been conducted in the research setting where only one foreign country is pit against home country. Therefore, it is not clear whether their direct impacts on animosity, product judgement, and willingness to buy will be homogeneous, regardless of countries-of-origin. In other words, do consumers hold the same degree …

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Accepting Invasive Privacy Policies In Downloading Tiktok, Stephen Baglione, Louis A. Tucci Mar 2025

Accepting Invasive Privacy Policies In Downloading Tiktok, Stephen Baglione, Louis A. Tucci

Atlantic Marketing Journal

Privacy is important but often neglected by app users. Our results show that the respondents are highly involved in online privacy and privacy for their data on social media. When asked anonymously, around five-fifths of respondents would not accept specific TikTok privacy statements. This did change for those with a TikTok account and those who were heavy app users. These results held for place of residence and gender. This confirms the privacy paradox. What was surprising is that 17 percent of respondents are willing to accept invasive privacy actions to use TikTok.

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The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer Mar 2025

The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer

Journal of Cybersecurity Education, Research and Practice

Over the last 20 years, many secondary institutions have made advances developing curriculum defined as “STEM (Science, Engineering and Mathematics)” in order to ensure secondary students are eligible to apply as well excel in technology degree programs at the college and university levels. Although various initiatives exist, there are studies however, which allude to a great possibility that there will be a lack of cybersecurity professionals filling present day and anticipated future positions. Despite a large number of federal and educational enhancements there is need for additional research regarding instituting overall systemic processes and curriculum which supports secondary student transition …

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Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege Feb 2025

Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege

Journal of Cybersecurity Education, Research and Practice

The online dating industry generated 2.98 billion USD in 2023 and is estimated to reach 3.6 billion USD by 2025. Not surprisingly, online dating platforms are rife with romance scams that cause financial damages, with estimated losses of 1.3 billion USD in 2022 alone. Additionally, victims suffer emotional and psychological harms. This paper shares findings from a 2023 Romance Scam and Social Engineering Competition (RSSEC) that introduced students to the behavioral and psychological aspects of romance scams. Specifically, the competition aimed to expose students to (i) understanding how victims experience social engineering (SE) - the psychological manipulation of human behavior, …

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Managing Cybersecurity In Local Governments: 2022, Donald F. Norris Phd, Laura K. Mateczun Jd Feb 2025

Managing Cybersecurity In Local Governments: 2022, Donald F. Norris Phd, Laura K. Mateczun Jd

Journal of Cybersecurity Education, Research and Practice

This paper, based on data from our second nationwide survey of cybersecurity among local or grassroots governments in the U.S., examines how these governments manage this important function. As we have shown elsewhere, cybersecurity among local governments is increasingly important because these governments are under constant or nearly constant cyberattack. Due to the frequency of cyberattacks, as well as the probability that at least some attacks will succeed and cause damage to local government information systems, these governments have great responsibility to protect their information assets. This, in turn, requires these governments to manage cybersecurity effectively, something our data show …

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Documenting Blended Learning Resilience During Infrastructure Deficiencies, Lucia Makwasha, Hazel Mubango, Sam Takavarasha Jnr Feb 2025

Documenting Blended Learning Resilience During Infrastructure Deficiencies, Lucia Makwasha, Hazel Mubango, Sam Takavarasha Jnr

The African Journal of Information Systems

Blended learning is a combination of eLearning and traditional face-to-face learning. Since challenges have been identified related to blended learning that hinder effective teaching and learning, this study examined student opinions of this learning model. The aim was to get a deep understanding of its effectiveness given infrastructure deficiencies. Twelve in-depth interviews were conducted with students at a university in Zimbabwe that uses blended learning, and an interpretivist paradigm was adopted. The Zone of Proximal Development proposed by Vygotsky was utilized to conceptualize the cognitive development of the students, and third-generation activity theory (AT), developed by, was used for evaluating …

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Internet Of Things Devices Users’ Privacy Adherence: A Case Of Digital Ignorance, Akrasia Or Exhaustion?, Philip Bazanye, Walter F. Uys, Wallace Chigona Feb 2025

Internet Of Things Devices Users’ Privacy Adherence: A Case Of Digital Ignorance, Akrasia Or Exhaustion?, Philip Bazanye, Walter F. Uys, Wallace Chigona

The African Journal of Information Systems

Internet of Things devices, such as those used in home automation, commercial and retail business, and smart cities, are vulnerable to attacks that affect all aspects of daily life. The upsurge in the use of IoT devices has increased the likelihood of cyber-attacks on end users. This research investigates the factors that influence IoT device users to adhere to privacy standards. This interpretivist exploratory research was guided by a three-phased approach. The interview questions were derived from the conceptual model and the constructs of Activity Theory, and themes were analyzed using deductive thematic analysis. The findings were elaborated with reference …

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Navigating Artificial Intelligence Governance: Insights From South African Higher Education It Decision-Makers, John Mangundu Feb 2025

Navigating Artificial Intelligence Governance: Insights From South African Higher Education It Decision-Makers, John Mangundu

The African Journal of Information Systems

Academics and students alike can benefit from the use of artificial intelligence (AI) in education. AI governance lowers AI risks while ensuring that anticipated AI use objectives are achieved. However, research on AI governance has been lacking, especially in higher education in emerging economies such as South Africa. In light of this serious research gap, the current study presents the findings of a qualitative exploratory investigation of the maturity and preparedness of AI governance in South African higher education institutions. Informed by a combination of the TOE framework, the traditional IT governance model and the adapted IT governance maturity assessment …

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Evaluation Of A Timetabling Software Implemented In Tanzanian Higher Education Context, Anna Kayanda, Lazaro Busagala, Matti Tedre Feb 2025

Evaluation Of A Timetabling Software Implemented In Tanzanian Higher Education Context, Anna Kayanda, Lazaro Busagala, Matti Tedre

The African Journal of Information Systems

It is not known whether the combination of two IS system implementation approaches, Design Science Research and eXtreme Programming, can help improve information systems success in the Tanzanian HEI context. To investigate this, this study evaluated a system that was implemented using both approaches. The evaluation used DeLone and McLean’s Information Systems Success Model(D&M) and a mixed research method. The results showed that while neither the system quality nor the information quality influenced the use of the system, service quality and user satisfaction both had an influence on system use (p<0.001). System quality, information quality and service quality, however, were found to have a significant effect on user satisfaction, all three with p<0.001. Furthermore, using the system influenced the perceived net benefits (p<0.001) obtained from using the system. The findings may be helpful to other Tanzanian HEI wishing to implement information systems for their organizations as it shed light on factors that should be considered for a successful implementation. Although the D&M model has been useful on this study, it is limited by its lack of explicit recognition of contextual variables, such as organizational culture, user characteristics, and environmental factors, which can significantly impact system success.

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What Does Chatgpt Know About Information Systems?, Daniel O'Leary, Veda C. Storey, Aaron M. French, Joseph R. Buckman, Cecil Chua, Andrew William Green, Grace Gu, Fred Niederman, Francis Pereira, Gary Templeton, Linda Wallace Feb 2025

What Does Chatgpt Know About Information Systems?, Daniel O'Leary, Veda C. Storey, Aaron M. French, Joseph R. Buckman, Cecil Chua, Andrew William Green, Grace Gu, Fred Niederman, Francis Pereira, Gary Templeton, Linda Wallace

Faculty Articles

Large language models such as ChatGPT provide efficient access to a wealth of information. However, there are significant questions regarding the depth and quality of knowledge in any one domain. This paper focuses specifically on the information systems (IS) field and assesses ChatGPT’s knowledge. To analyze the extent and quality of information systems knowledge derived from queries to ChatGPT, we used over 3,000 queries from a broad range of exam and quiz questions. These queries were obtained from university courses and professional information system certification exams. The query topics are based on a framework for information systems education, with queries …

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Exploring School Teachers' Cyber Security Awareness, Experiences, And Practices In The Digital Age, R Ravichandran, Sonam Singh, P Sasikala Jan 2025

Exploring School Teachers' Cyber Security Awareness, Experiences, And Practices In The Digital Age, R Ravichandran, Sonam Singh, P Sasikala

Journal of Cybersecurity Education, Research and Practice

This study investigates the awareness and practices of cyber security among school teachers, exploring their understanding of cyber threats, online behaviours, and response mechanisms to cyber incidents. A structured questionnaire was administered to gather data on demographic information, cyber security training, online practices, and experiences with cybercrime. The findings reveal varying levels of awareness among teachers, with many reporting limited knowledge of prevalent cyber threats such as phishing and identity theft. Despite the increasing reliance on digital tools for teaching, a significant number of respondents indicated a lack of formal training in cyber security. The study highlights the necessity for …

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Insights In Cybersecurity Of A Smart Campus - A Review, Mircea Ţălu Jan 2025

Insights In Cybersecurity Of A Smart Campus - A Review, Mircea Ţălu

Journal of Cybersecurity Education, Research and Practice

The profound impact of the Internet of Things (IoT) on various fronts, is driven by technological advancements, the ubiquitous spread of information, and the emergence of transformative events. IoT presents a diverse array of possibilities within university environments, fostering a more connected and enhanced educational experience. This research undertakes a comprehensive review of existing literature to provide context to the IoT and underscore its crucial significance in the realm of smart campuses. Additionally, the paper explores the intricate connections between IoT and key concepts such as cybersecurity and wireless sensor networks to present a holistic perspective. It delves into the …

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Quota Fairness, Procedural Justice, Turnover Intentions, And Turnover: A Multi-Path Model Of Salesperson Perceptions, Support, And Trust, James Deconinck, Julie Johnson-Busbin Jan 2025

Quota Fairness, Procedural Justice, Turnover Intentions, And Turnover: A Multi-Path Model Of Salesperson Perceptions, Support, And Trust, James Deconinck, Julie Johnson-Busbin

Atlantic Marketing Journal

This study investigates how salesperson perceptions of quota difficulty, quota fairness, and procedural justice influence perceived organizational support (POS), organizational trust, and ultimately turnover intentions. Drawing on social exchange theory and fairness heuristic theory, we propose and test a multi-path model in which quota-related justice perceptions shape salesforce attitudes and behavior through both direct and indirect mechanisms. Data from 313 business-to-business salespeople and their 142 managers reveal that perceived quota difficulty significantly predicts fairness, which in turn is positively related to POS and organizational trust. While fairness was a significant predictor of turnover intentions, procedural justice was not directly related …

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Age Segmentation In The Life Coaching Industry: A Needs-Based Approach, Timothy Reisenwitz Jan 2025

Age Segmentation In The Life Coaching Industry: A Needs-Based Approach, Timothy Reisenwitz

Atlantic Marketing Journal

Life coaching is the second-fastest-growing industry in the world. Most previous research has used a results-based approach with relatively small sample sizes. The current research uses a needs-based approach to identify whether older or younger consumers are better candidates for a life coaching session or program. A hard-copy questionnaire used existing scales based on industry indicators to identify viable life-coaching clients. A multivariate analysis of covariance (MANCOVA) was used to analyze the data, with gender as the covariate or moderating variable. Results showed that younger consumers are generally better candidates for life coaching, while gender was only significant for one …

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Buying Green On A Student Budget: How Sustainability Shapes Gen-Z Grocery Habits, Tyler Martin, Diane R. Edmondson, Lucy Matthews Jan 2025

Buying Green On A Student Budget: How Sustainability Shapes Gen-Z Grocery Habits, Tyler Martin, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

Sustainability is increasingly prioritized by consumers, but concerns arise about whether Gen-Z college students with limited financial means translate sustainable attitudes into purchasing behaviors. This study surveyed 496 undergraduate students at a southeastern public university to assess attitudes, motivations, and actions regarding sustainable grocery shopping. Results reveal strong environmental concerns among students but a notable gap between beliefs and purchasing behaviors, attributed mainly to financial constraints. Gender, political affiliation, and religious affiliation significantly influenced sustainable behavior. Managerial implications and future research directions are discussed.

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From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman Jan 2025

From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman

Atlantic Marketing Journal

This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …

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Omnichannel Retailing: An Exploratory Study Of Limiting The Customer Journey In A Digital-First Context, Terence L. Holmes, Edward C. Brewer, Elizabeth Patterson Jan 2025

Omnichannel Retailing: An Exploratory Study Of Limiting The Customer Journey In A Digital-First Context, Terence L. Holmes, Edward C. Brewer, Elizabeth Patterson

Atlantic Marketing Journal

A recent retail trend is the rise of “digital-first” firms, where their merchandise is sold primarily via online efforts. In this exploratory study we describe our investigation of the customer journey for a digital-first seller of cosmetics and personal care products. We collected qualitative and quantitative data from a customer survey and follow-up interviews. Results indicate that personal connections and actual product use are the two most important touchpoints customers consider in first discovering the seller and then building a relationship with the brand. We describe practical applications of the findings and suggest ideas for future research.

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Podcast Advertising And Its Role In Higher Education Marketing, Mark D. Cistulli, Jason L. Snyder Jan 2025

Podcast Advertising And Its Role In Higher Education Marketing, Mark D. Cistulli, Jason L. Snyder

Atlantic Marketing Journal

Podcast advertising has become an important component in marketing campaigns for organizations to reach their target audiences. With the explosion of popularity of podcasts, so too does the opportunity for marketers to promote their products and services. In this study, we are focusing on the impact of a graduate program ad on attitudes and behavioral intentions associated with the university in the ad. Participants were exposed to part of a podcast with the ad embedded mid-roll and then responded to a survey about their evaluation of the ad and subsequent intentions to consider attending graduate school at the university advertised. …

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Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann Jan 2025

Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann

Atlantic Marketing Journal

Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …

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Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal Jan 2025

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Journal

This study investigates the educational value of a prosocial project embedded in a college-level marketing course. Framed through a humanistic and holistic lens, the initiative integrated acts of kindness (AOKs) to engage students in real-world application of social marketing concepts. Using a mixed-methods approach, data were collected through student reflections and surveys, revealing high levels of cognitive, emotional, and behavioral engagement. Students developed empathy, compassion, and self-awareness, reinforcing the importance of integrating experiential learning into business education. The project also addressed AACSB’s emphasis on societal impact and aligned with the UN’s Sustainable Development Goals by promoting emotional well-being and civic …

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Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar Jan 2025

Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar

Master's Projects

This capstone project, completed for a second master's degree after a Ph.D., discusses aspects of transforming the doctoral dissertation on digital versus manual mediums in fashion design into a research monograph book proposal for academic publication. It reflects on a publisher's requirements and the process, including de-thesizing the dissertation, planning the book's structure, rewriting sample chapters to improve flow and readability, and creating a table of contents that demonstrates the work's development into a publishable book rather than a dissertation. Another part of the project includes developing an author platform through blog posts and platforms such as Substack, preparing the …

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Digital Twin And Cybersecurity In Additive Manufacturing, Lidong Wang Dec 2024

Digital Twin And Cybersecurity In Additive Manufacturing, Lidong Wang

Journal of Cybersecurity Education, Research and Practice

Additive manufacturing (AM) has been applied to automotive, aerospace, medical sectors, etc., but there are still challenges such as parts’ porosity, cracks, surface roughness, intrinsic anisotropy, and residual stress because of the high level of thermal gradient. It is significant to conduct the modeling and simulation of the AM process and achieve quality products. Digital Twin (DT) can help AM with forecasting defects/errors through simulation and real-time process monitoring. DT is a concept of Industry 4.0, and its digital structure reflects the real-time behaviors of a cyber-physical or physical system. This paper introduces the progress of DT applications in AM, …

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Perceived Risk Mediation Of Website Quality In Online Clothing Shopping In A South African Township, Khathutshelo M. Makhitha, Rodney G. Duffett Nov 2024

Perceived Risk Mediation Of Website Quality In Online Clothing Shopping In A South African Township, Khathutshelo M. Makhitha, Rodney G. Duffett

The African Journal of Information Systems

South Africa lags behind other economies regarding online shopping adoption. Extant literature has focused on the influence of risk factors on consumers’ intention to shop online. However, few studies have considered the effect that mediating factors can have on relationships between other factors related to online shopping. It is particularly important to determine the mediation effect of perceived risk factors on the relationship between perceived website quality and intentions to shop online. A quantitative survey was used to collect data from 300 online shoppers who purchase clothing online and are located in the Soweto Township in Gauteng, South Africa. Perceived …

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