Business Commons^™

Ssetgami: Secure Software Education Through Gamification, Hector Suarez, Hooper Kincannon, Li Yang

KSU Proceedings on Cybersecurity Education, Research and Practice

Since web browsers have become essential to accomplishing everyday tasks, developing secure web applications has become a priority in order to protect user data, corporate databases and critical infrastructure against cyber-crimes . This research presents a game-like (gamification) approach to teach key concepts and skills on how to develop secure web applications. Gamification draws on motivational models, one of psychological theories. Gamification design has great potential over traditional education where we often find students demotivated and lecturers failing to engage them in learning activities. This research created game-like learning modules to teach top vulnerabilities and countermeasures for these top vulnerabilities …

Accessibility And Usability Of Government Websites In Tanzania, Joel S. Mtebe, Aron W. Kondoro

The African Journal of Information Systems

The government of Tanzania has been embracing information systems specifically websites in order to widen access to government services, lower administrative costs, and to increase public participation in decision making. As a result, almost every ministry, department, and agency (MDA) has developed a website of different kind. However, the majority of existing websites were developed without sufficiently considering user needs which indicates that they do have some usability and accessibility problems. This study used SortSite tool to evaluate accessibility and usability of government websites taking a sample of 22 websites. The report from the SortSite tool was then checked against …

An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina

The African Journal of Information Systems

The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus group …

Application Of New Theory In Entrepreneurship: Social Cognition, Ryan Matthews Dr., Kelly R. Hall, Lucy Matthews

Atlantic Marketing Association Proceedings

No abstract provided.

Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.

Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton

Atlantic Marketing Association Proceedings

No abstract provided.

Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.

Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd

Atlantic Marketing Association Proceedings

No abstract provided.

Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile

Atlantic Marketing Association Proceedings

No abstract provided.

The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam

Atlantic Marketing Association Proceedings

No abstract provided.

Educators As Leaders: Perspectives On Teaching And The Ethics Associated With Culinary Sustainability, Deborah N. Smith

Siegel Institute Ethics Research Scholars

In this qualitative pilot study, the author conducts research on chef educators and their background and interest in, preparation for, and comfort level with teaching college students about culinary sustainability. Five chef educators teaching in a culinary/hospitality program were interviewed about their personal and professional experiences with culinary sustainability. Two broad themes emerged from the data. First, initial exposure of participants to culinary sustainability was impactful and led to subsequent internalized, habitual practices. Two sub-themes under this first finding were related to the influence of early family and early career experiences. Second, continued learning about sustainable culinary practices is primarily …

Mergers: What Ethical Leaders Can Do To Help Ensure Success, Barbie Pike

The Siegel Institute Journal of Applied Ethics

Abstract

This paper looks at several research articles which include discussions on the success and failures of mergers. Mergers continue to rise in number even though there is a lack of evidence showing positive results. Though failure rates for mergers are high, there is a large amount of research showing what organizations and more specifically leaders can do to ensure the success of mergers. This paper examines things that ethical leaders can do to positively impact the introduction, transition, and outcome of mergers when considering culture, the size of the organization, diversity, conflict, change, role modeling, team building, communication, planning …

Built To Last: Exploring Family Strategy In Dynastic Business Families, Mark William Auger

Doctor of Business Administration Dissertations

Dynasties entwine family and fortune. They are organizational longevity outliers. Society offers a conflicting view of dynasties. On one hand, dynasties are associated with conflict, divisiveness, conspicuous consumption, and entitlement. On the other hand, dynastic business families employ people, produce and innovate products and processes, and give to community. Linked to values and enacted by strategic leaders, strategy organizes and mobilizes capital toward goals attainment. The firm-centric perspectives of the strategic management and family business strategy literatures overlook the systematic investigation of family strategy as a means of perpetuation. This grounded theory influenced study explores the components of a family …

What’S In It For Me? Consumer Perceived Value Of Marketing Activities As A Driver Of Consumer Brand Engagement On Social Network Sites., Mary Jane Gardner

Doctor of Business Administration Dissertations

Social network sites are transforming the way companies, both big and small, communicate and market to consumers. Many businesses recognize the need for incorporating a social networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective social network strategy is much more complex than simply having a Facebook page to which companies occasionally post. The effectiveness of marketing on social network sites depends at least in part …

Have We Overlooked The Benefits Of Nas, James C. Rich

Doctor of Business Administration Dissertations

Are nonaudit services (NAS) good or bad? Regulators, investors, and the professional accounting community have intensely debated this question for the last five decades. While seemingly a simple question, the abundance of conflicting literature surrounding this topic has indicated that the answer is anything but simple. The professional accounting community maintains that joint provision of the audit engagement and NAS results in a more in-depth knowledge base that positively impacts the auditor/client relationship. Regulators and investors have taken an opposing view by arguing that NAS lead auditors to compromise their independence. While an extensive body of literature has sought to …

Leadership In Information Technology: Leadership Theories, Perspectives And Ethical Dilemmas, Douglas B. Malcolm

The Siegel Institute Journal of Applied Ethics

This paper will describe various leadership theories and how they were formed, current leadership perspectives for information technology (IT) and the impact they can have on an IT workforce due to negative impressions and conditions. It will then relate current ethical issues faced by Information Technology to the key driving forces behind IT today along with detailing the current ethical issues faced by IT Leadership. Finally it will recommend some future research to help IT Leadership navigate the ethical and leadership issues faced today and to prepare for the future issues that will appear as technology advances.

Redefining The Sales Call, Judi Billups

Doctor of Business Administration Dissertations

The sales process is undergoing a revolution as a result of social media and related technological advancements. Although each step of the sales process is being affected, the most drastically altered step is likely the sales call. The purpose of this research is to examine the impact the type of sales call used by sellers has on both the buyer’s evaluation of the salesperson and the seller’s attribution of sale call success or failure. The study consists of two essays. The first focuses on the buyer’s evaluation of the salesperson based on the frequency and alignment of their use of …

Impact Of Erp Implementation On The Quality Of Work Life Of Users: A Sub-Saharan African Study, Liam Bailey, Lisa F. Seymour, Jean-Paul Van Belle

The African Journal of Information Systems

ERP implementations have a disruptive impact on users and in sub-Saharan African (SSA) countries are more problematic than in developed countries. Extant ERP literature has not focused on the impact of implementations on users work life. Therefore this research aimed to confirm this impact on SSA users’ work life. A theoretical framework and survey was developed from Dooyeweerd’s “Down-To-Earth” aspects and the Easton and Van Laar Work-Related Quality of Life scale. Responses from users from 7 countries working for one case organisation were analysed. The significant effect of an ERP implementation on work life quality was confirmed. Cultural differences were …

A Student Perspective Into Information Quality Of Web Sites, Pat Mavetera, Sam Lubbe, Jan A. Meyer Phd (Pr.M)

The African Journal of Information Systems

As organisations have become aware of the strategic importance of web sites, the trend to use web sites for various purposes has increased in domains such as education, health, government and business. However, organisations seeking to obtain benefits from their web sites need to create and maintain web sites that are supporting the interaction and communication of the organisation with their users. The purpose of the study was to investigate the information quality of a web site. A set of information quality indicators, including accuracy, timelines, easy understanding, organisation, consistent representation and easy navigation, were divided into four categories and …

Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose

Georgia Library Quarterly

No abstract provided.

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner Ph.D., Charles David Shepherd Ph.D.

Atlantic Marketing Journal

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency for success in the modern business landscape. From its original conceptualizations Marketing has been seen as a core component of SCM. However, in recent years Marketing appears to play a smaller and smaller role in SCM theory and practice. This paper discusses the evolution of the SCM concept and its relationship with the marketing discipline, and offers a series of questions to guide future research in exploring these trends.

The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati

Atlantic Marketing Journal

For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we …

Restaurant Formality And Customer Service Dimensions In The Restaurant Industry: An Empirical Study, George Kurian, Prathamesh M. Muzumdar

Atlantic Marketing Journal

The purpose of the study was to examine the different customer service dimensions in the restaurant industry. Survey-based data collected from customers that dined regularly in restaurants classified as fast food, casual dining, and fine dining was used. Our study makes an imperative contribution by applying Resource-based view theory in the field of services marketing. The results show that restaurant formality has an adverse impact on customer loyalty, but this impact is positive when restaurant formality interacts with customer gratification. There are other important findings that lead to repeat sales and improved profits for restaurants. We conclude by discussing some …

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …

How Regional Employment In The U.S. Automobile Industry Influences Consumer Ethnocentrism, William T. Neese, W. Frank Thompson Jr., Stephen C. Garrott

Atlantic Marketing Journal

The past three decades lay witness to major geographical evolution of the automobile industry in the United States. This study analyzes exactly how CETSCALE scores differ among a population that is currently either more or less economically impacted by automobile production and marketing. The analysis presented in this study illustrates a direct correlation between ethnocentric dispositions among consumers and employment opportunities in the automobile sector across U.S. Census Bureau geographical regions and divisions in each region. Comprehensive statistical details are provided that arguably demonstrate a change in what the phrase “Made in America” means, at least where automobile production is …

A Further Empirical Investigation Into The Semantic Meaning Of Advertising Price References, Jeffrey Gutenberg, James M. Quinn

Atlantic Marketing Journal

Abstract – This study extends a well-known investigation of the meaning to consumers of commonly used comparative advertising pricing claims (e.g. “compare at”) by employing a broader demographic representation of respondents than the student sample which was used in the original research. Large and statistically significant differences were found between the two groups of respondents yet the main implications for practitioners remain the same.

An Investigation Of Factors Influencing Consumer Responses To Health-Related Food Product Claims, Jean Darian, Louis A. Tucci, John Stanton, Stephen Baglione

Atlantic Marketing Journal

Abstract – The purpose of this study was to investigate the ability of general versus specific health claims in increasing consumers’ likelihood to consume more fresh mushrooms. The sample was obtained from an Internet panel; and the sample was restricted to consumers of fresh mushrooms. The results indicate that specific health benefits claims are superior to general health benefit claims in influencing consumer purchase intentions

Pedagogical Resources For Industrial Control Systems Security: Design, Implementation, Conveyance, And Evaluation, Guillermo A. Francia Iii, Greg Randall, Jay Snellen

Journal of Cybersecurity Education, Research and Practice

Industrial Control Systems (ICS), which are pervasive in our nation’s critical infrastructures, are becoming increasingly at risk and vulnerable to internal and external threats. It is imperative that the future workforce be educated and trained on the security of such systems. However, it is equally important that careful and deliberate considerations must be exercised in designing and implementing the educational and training activities that pertain to ICS. To that end, we designed and implemented pedagogical materials and tools to facilitate the teaching and learning processes in the area of ICS security. In this paper, we describe those resources, the professional …

Cyber Security For Everyone: An Introductory Course For Non-Technical Majors, Marc J. Dupuis

Journal of Cybersecurity Education, Research and Practice

In this paper, we describe the need for and development of an introductory cyber security course. The course was designed for non-technical majors with the goal of increasing cyber security hygiene for an important segment of the population—college undergraduates. While the need for degree programs that focus on educating and training individuals for occupations in the ever-growing cyber security field is critically important, the need for improved cyber security hygiene from the average everyday person is of equal importance. This paper discusses the approach used, curriculum developed, results from two runs of the course, and frames the overall structure of …