Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund
Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund
Hospitality Graduate Student Scholarship
No abstract provided.
Event Management: Defining Digital Marketing Trends, Teresa Gray
Event Management: Defining Digital Marketing Trends, Teresa Gray
MBA Student Scholarship
The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be employed in a way that will ultimately improve that will improve marketing efficiency (as cited in Cole, DeNardin & Clow, 2017). Research by Cesaroni and Consoli (2015) further established that it is important how small businesses in particular social media -as many event management firms are utilizing digital and social media in such a way that they take full advantage of every feature and tool that are available and …