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Full-Text Articles in Business
Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund
Social Media’S Impact On Customer Satisfaction In The Hospitality Industry, Alexander Freund
Hospitality Graduate Student Scholarship
No abstract provided.
Event Management: Defining Digital Marketing Trends, Teresa Gray
Event Management: Defining Digital Marketing Trends, Teresa Gray
MBA Student Scholarship
The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be employed in a way that will ultimately improve that will improve marketing efficiency (as cited in Cole, DeNardin & Clow, 2017). Research by Cesaroni and Consoli (2015) further established that it is important how small businesses in particular social media -as many event management firms are utilizing digital and social media in such a way that they take full advantage of every feature and tool that are available and …
An Empirical Study On Use Of Social Media In The Hotel Industry In China: A Study Of Customers’ Preferences And Attitudes, Ruolin Wang, Tianyue Chen
An Empirical Study On Use Of Social Media In The Hotel Industry In China: A Study Of Customers’ Preferences And Attitudes, Ruolin Wang, Tianyue Chen
MBA Student Scholarship
With the development of the technology, business corporations start to use social media to promote their businesses. This study focuses on the preferences and attitudes of travelers’ in China with the relationship between usage of social media (based on WeChat and Sina Weibo) with the option of hotel choice in the hospitality industry. There are two instruments used in this study: (1) sending out online surveys and (2) scheduled interviews with people who are working in the hotel industry. From our survey data (N=245) were participants who completed questionnaires located all over China. However, the results of the study indicate …
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
MBA Student Scholarship
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …