Business Commons^™

2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-05-Alumni Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-04-Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-04-Renaissance Child, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-03-Called Bot Meeting, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-03-Dr. Paul Kamolnick, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-02-New Rti Certificate, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Healthcare Accounting Adapts To Lean Practices, Caitlin R. Duke

Undergraduate Honors Theses

Healthcare has recently begun a push towards more lean practices and management. Healthcare accounting, in an effort to reflect business practices, must change to accurately reflect reality. This research seeks to explore how healthcare providers improve their accounting systems to keep up with an ever-changing lean environment. By examining both healthcare and accounting literature, this comprehensive literature review seeks to answer the question, “How does healthcare accounting adapt to lean philosophies?”.

2017-May-01-Ali Gibson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-01-Congratulations!, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-01-Quillen Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-Etsu's Bill Gatton College Of Pharmacy Graduates 82 In Commencement Exercise, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A commencement ceremony took place Friday morning for the 82 students making up the Class of 2017 in the Bill Gatton College of Pharmacy at East Tennessee State University.

During her address, Dean Debbie Byrd thanked the graduates for choosing to attend pharmacy school at ETSU.

As you probably know, colleges compete for great students and these students could have gone anywhere they wished to pharmacy school, Byrd said. We are so pleased they chose to go on the journey to becoming a pharmacist with us. The Class of 2017 made this college its own and they are …

2017-May-01-Pharmacy Graduation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-University School Ranked 14th In Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-01-Displaying Our Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The New Lease Standard: What You & Your Clients Need To Know, Michelle S. Freeman

ETSU Faculty Works

Article Excerpt: For many years, operating leases have been an easy, legal and GAAP approved way of keeping debt off the balance sheet…..

College Level Mentoring For Underrepresented Populations: Enhancing The Transition Into The Corporate World, Titilayo O. Abiwon

Undergraduate Honors Theses

This research paper examines existing mentoring services at a regional southeastern university with major emphasis on mentoring services mainly available to underrepresented populations at the institution. The investigation aims to define the importance of and the need for such programs and the impact the absence of said programs might have on the university population with emphasis on the underrepresented. For the purpose of this research, mentoring is considered in terms of employment preparation and transition into the corporate world. Mentoring services awareness and employment preparedness from the student perspectives are surveyed.

Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters

Undergraduate Honors Theses

This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.

Portfolio Insurance Using Leveraged Etfs, Jeffrey George

Undergraduate Honors Theses

This study examines the use of leveraged exchange traded funds (LETFs) within a portfolio insurance framework to reduce exposure to downside risk. Investors have learned the importance of mitigating this risk having experienced two “once in a century” events in the last 20 years with the tech crash in the early 2000s and the financial crisis in 2008. Current portfolio insurance strategies are either option based (Leland & Rubinstein, 1976) or constant proportional portfolio insurance (CPPI), (Black & Jones, 1987). The cost of option based strategies can be quite high while a CPPI strategy requires constant rebalancing.

This study combines …

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …

2017-April-30-Harris Recordings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-Pharmacy Technician Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-University School Ranked Number 10 In State By Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-Alumni Banquet, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-Cbat Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-Class Reunion 1967, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-28-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.