Business Commons^™

A Study Of Ethics For Accounting Students At East Tennessee State University, Jordan Warhurst

Undergraduate Honors Theses

What is being done to stop the increase of accounting scandals and frauds? This study focuses on ethics teaching for accounting students at the undergraduate level. This study asks the question, "have students increased in their use of professional judgement as defined by the AICPA code of Professional Conduct?"

An Examination Of The Residential Mortgage Systems In The United States And Canada During The Great Recession, Katelyn B. Vittatoe

Undergraduate Honors Theses

In 2007, the United States suffered what is known as the "Subprime Mortgage Crisis". This took an enormous toll on the United States Economy. However, nearby country, Canada did not experience this situation. The objective of this thesis is to determine why such different outcomes were seen in order for future economic stability. This research will examine mortgage processes, mortgage management, foreclosures on mortgages of both countries. It will then paint the economic picture that each country faced in 2007, while providing an explanation as to why the United States fared much worse than Canada during this time.

Predicting Intraday Financial Market Dynamics Using Takens' Vectors; Incorporating Causality Testing And Machine Learning Techniques, Abubakar-Sadiq Bouda Abdulai

Electronic Theses and Dissertations

Traditional approaches to predicting financial market dynamics tend to be linear and stationary, whereas financial time series data is increasingly nonlinear and non-stationary. Lately, advances in dynamical systems theory have enabled the extraction of complex dynamics from time series data. These developments include theory of time delay embedding and phase space reconstruction of dynamical systems from a scalar time series. In this thesis, a time delay embedding approach for predicting intraday stock or stock index movement is developed. The approach combines methods of nonlinear time series analysis with those of causality testing, theory of dynamical systems and machine learning (artificial …

Debunking The Myths Of Performance Management, C. Allen Gorman

ETSU Faculty Works

No abstract provided.

Segmentation Marketing: A Case Study On Performance Solutions Group, Llc., Jordan Brian

Undergraduate Honors Theses

The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.

Organizational Communication: Perceptions Of Staff Members’ Level Of Communication Satisfaction And Job Satisfaction, Priti R. Sharma

Electronic Theses and Dissertations

The purpose of this research study was to explore the topic of organizational communication in higher education and examine staff members’ perceptions about their level of communication and job satisfaction in their workplaces. This study was also designed to test the relationship between communication satisfaction and job satisfaction by analyzing the significance of different dimensions of Communication Satisfaction with the view that satisfaction is multifaceted.

A total of 463 non-faculty staff members from different units of a single higher education institution participated in this study. This study included non-teaching staff, including student workers and both full-time and part-time staff members. …

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …

Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas

Undergraduate Honors Theses

This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.

Behind The Scenes: Directors’ Perspectives Of Designing And Implementing New Online Degree Programs, Kelly Price, Julia Price

ETSU Faculty Works

Abstract is available to download.

Street Fights: Corporate Social Responsibility And A Dragway's Attempt To Reduce Illegal Street Racing, Amanda E. Greene, Andy Dotterweich, Gary Lhotsky, Jason Davis

ETSU Faculty Works

This study sought to explore a professional sport venue’s use of Corporate social responsibility (CSR) to promote positive social change, by addressing illegal street racing, through events designed for community participation. This study specifically looked at public dragracing events, titled “Street Fights,” held at a professional dragway. The purpose of this study was to 1) examine drivers’ awareness of the event’s social responsibility initiatives with Street Fight events and 2) determine if these initiatives are promoting behavioral changes in drivers. Drivers at Street Fight events were surveyed (n=77, 60% response rate) on their levels of awareness of the venue’s social …

Challenges, Changes, And Opportunities In Ngb Coach Education From 2003-2015, Anna Swisher, Andy R. Dotterweich

ETSU Faculty Works

No abstract provided.