Business Commons^™

Construction Management Students Using Technology In The Field, Anthony D. Bongi

Construction Management

This research paper examines the affect technology has had on the desire for college graduates to pursue a career in the field. The idea of college graduates entering directly into a field leadership position was contemplated and discussed. Historically, soft skills such as leadership and communication have been the predominate attributes of any worker expected to run construction in the field. While the importance of these skills hasn’t changed, the importance of technological skills has increased to be considered alongside soft skills. Through an anonymous survey of industry professionals with 10+ years of experience as well as interviews of two …

The 2019 Communication Studies Career Symposium, Emily Beth Bernstein

Communication Studies

The Communication Studies Career Symposium is the annual networking and professional development event for the Communication Studies Department. This year, the goal was to inspire attendees toward career paths, provide internship and job opportunities, and further their professional development.

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

A Feminist Exploration Of Gender And Communication In The Professional Sales Workplace, Chelsea Heil

Communication Studies

For many years, the sales profession has been largely male-dominated, however recently there has been more and more women are taking on this career choice (Dawson, 1997). In order to better understand the implications of this change, I propose to conduct a critical analysis that addresses the roles of women in the sales profession. Primarily, I will engage in a feminist exploration of gender and communication in the professional workplace with regards to the sales profession.

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.