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California Polytechnic State University, San Luis Obispo

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Full-Text Articles in Business

Site Development Feasibility Study, Andy A. Tenekjian Dec 2022

Site Development Feasibility Study, Andy A. Tenekjian

Construction Management

A feasibility study in the world of construction is deemed as a preliminary due diligence process in which key components of a project are addressed to determine if the project is viable or not. These components are related to time and money, and the end goal of a feasibility study is to determine if the initial investment of time and money is worth the amount of future financial return. What deems a project successful in the preliminary stage is up for interpretation. Each developer and investor have their own return on investment threshold in a multi-family project like the one …


Assessing The Cost And Fuel Consumption Of Off-Road Agricultural Equipment, Michael Mccullough, Lynn Hamilton, Cory Walters Jun 2022

Assessing The Cost And Fuel Consumption Of Off-Road Agricultural Equipment, Michael Mccullough, Lynn Hamilton, Cory Walters

Agribusiness

Since 1995, U.S. Environmental Protection Agency (EPA) emission rules have mandated that off-road engine manufacturers gradually phase in lower emitting diesel engines across all tractor and other off-road equipment sold in the United States. Starting in 1996 with Tier 1 emission standards for tractors between 175-750 horsepower (hp), all tractors were scheduled to be rated as Tier 4 Final by 2015. During the transition period, emission credit agreements made between manufacturers and EPA allowed for nonattainment of some tractors such that several tractor models were produced post 2015 that did not meet Tier 4 Final standards. Tier 4 standards are …


Use Of Industrialized Construction Within Mechanical Contractors Association Of America, Nathan M. Yi Jun 2022

Use Of Industrialized Construction Within Mechanical Contractors Association Of America, Nathan M. Yi

Construction Management

It is a constant battle in the construction industry to improve productivity and efficiency while keeping the cost and schedule as low as possible. This can be made possible through the use of industrialized construction strategies such as, prefabrication, building information modeling (BIM), and automation. In this study, the main purpose of this survey was to collect information about MCAA firms’ knowledge of industrialized construction strategies, their use of them in the past, and their willingness to use them in the future. It also aims to explore the use of industrialized construction and its viability as a path for mechanical …


The Effect Of Inflation And The Pandemic On A Southern California Solar Company: A Case Study, Adrian Avila Jun 2022

The Effect Of Inflation And The Pandemic On A Southern California Solar Company: A Case Study, Adrian Avila

Construction Management

Supply chain issues are causing panic in certain sectors of the economy particularly the solar sector. Solar energy already has problems that can affect its growth in the long term such as lack of government incentives, high cost, and energy curtailment. These problems are becoming more pronounced as the pandemic is prolonged. California is a state that has been encouraging the use of solar energy and has introduced incentives for its citizens to install solar. Because of this, solar companies in California may be able to more adequately circumvent issues and better excel economically than companies in other states. In …


Caed Hasslein Student Competition, Greta R. Stout Jun 2022

Caed Hasslein Student Competition, Greta R. Stout

Construction Management

This paper outlines the development of the first CAED Hasslein Student Competition at Cal Poly, SLO. The College of Architecture and Environmental Design at Cal Poly, SLO has not yet been successful in creating a platform to engage students of all five majors to collaborate in an educational atmosphere. This project aims to challenge students to work in teams made up of all five disciplines in a Request for Proposal-style competition. This paper focuses on how the idea of this competition came to be and the steps that were taken to successfully write the competition problem statement. These steps included …


Shabang Music Festival Seating, Carter L. Norton Jun 2022

Shabang Music Festival Seating, Carter L. Norton

Construction Management

This outlines the process of the building and installation of four shaded seating areas at the SHABANG Music Festival located at Laguna Lake Park in San Luis Obispo. This paper places an emphasis on the pre-construction elements of the building stage. SHABANG Music Group rented out a section of Laguna Lake Park to host a music festival designed to bring the San Luis Obispo community together. The goal of the project discussed was to build a raised VIP seating area facing the main stage on which music lovers could relax while still being able to enjoy an unobstructed view of …


Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham Jun 2022

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.


Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla Jun 2022

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.


Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty Jun 2022

Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty

Graphic Communication

I created a Cookbook for Talia because I wanted to incorporate easy to follow recipes and helpful techniques to teach food science basics. She is a fourth-year Food Science major with a concentration in Culinology. Her love for cooking and baking led her to food science, which has changed the way she sees food and cooking for the better. She has a significant following so I wanted to create a brand for her that she can build off of in the future. My three deliverables for this project are a physical cookbook, marketing for her product, and a website to …


Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez Jun 2022

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.


Visionaire Branding Company, Toni Joy Forsythe Jun 2022

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.


Branding The Cal Poly Transfer Center, Ryann Joy Swift Jun 2022

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …


E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau Jun 2022

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …


"Yay Area Fest" Proposal, Taira Tyler Matsuzaki Jun 2022

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.


Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall Jun 2022

Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall

Graphic Communication

In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.


Precast Concrete Manufacturing Business Plan, John F. Will Jr. May 2022

Precast Concrete Manufacturing Business Plan, John F. Will Jr.

Construction Management

The Central Coast of California has been under development since the Great Recession of 2008. Throughout this development, there has been an exceedingly high demand for precast concrete products, specifically in the civil sector of the construction industry. These products are being utilized by more and more by contractors around the world. This demand has emerged from the lack of concrete product manufacturers in this region of California. This project introduces a business plan for a new precast concrete product manufacturer by the name of J.W. Concrete Products LLC. The objective of this business plan is to reflect the benefits …


Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis May 2022

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …


More Than Just A Workplace: A Case Study Of Diversity, Equity, And Inclusion In Marriott International Inc. Hotels, Julia Selin Mar 2022

More Than Just A Workplace: A Case Study Of Diversity, Equity, And Inclusion In Marriott International Inc. Hotels, Julia Selin

Experience Industry Management

Diversity, equity, and inclusion practices are essential for a hotel to function. Having diversity is an important aspect of a company because it allows for multiple perspectives that bring new ideas together, and most importantly multiculturalism. The purpose of this study was to examine the diversity, equity, and inclusion practices in the workplaces of Marriott International Inc. Hotels. Research for this study was conducted using a case study. The results indicated that Marriott values diversity, which is seen though corporate programs and global initiatives. Marriott is an international company that helps create job opportunities around the world and forms mentor …


Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson Mar 2022

Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson

Communication Studies

The recruitment of attendees and promotion of Camp PolyHacks, an annual Hackathon hosted by Cal Poly, required marketing strategies which were informed by relevant communication theories applied to event marketing campaign strategies. The theories utilized included Social Marketing Theory (SMT), Uncertainty Reduction Theory (URT), Consistency Theory (CT), and elements of persuasion and visual communication. The marketing strategies used by the Camp PolyHacks 2022 Marketing and Social Media team included social media marketing in the form of Instagram posts, stories, and direct messages, and external marketing in the form of presentations, emails, booths, and posters. This paper examines the utility of …


Hope's Village Of San Luis Obispo Charging Cabinet, Jackson S. Thomas, Payton E. Strout Mar 2022

Hope's Village Of San Luis Obispo Charging Cabinet, Jackson S. Thomas, Payton E. Strout

Construction Management

This paper will review the steps the students took to provide Hope's Village of SLO with a new charging cabinet. Hope's Village of SLO is a local non profit that provides support for the central coast homeless community. Becky Jorgensen, who leads the organization, reached out to the students expressing her want for a new cabinet that people could use to charge their phones and tablets. The students then conceptualized the design with the help of an architecture student, applied for and received funding from the Alliance Group, purchased all materials and built the cabinet. This paper will walk you …


Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert Mar 2022

Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert

Graphic Communication

Expand Epic Games’ “Fortnite Crew” monthly subscription service to incorporate a deluxe edition which will include physical merchandise as opposed to digital merchandise only. This project will help Epic Games create a more mainstream output of physical products and will help simplify the gamers’ search to find and purchase products that are connected with accuracy and quality to the game they enjoy playing. This opportunity is important to me because it allows me to explore my interest in both the gaming industry and the marketing, production, and design field.


Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock Mar 2022

Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock

Graphic Communication

Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”

For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …


Construction Management Students Using Technology In The Field, Anthony D. Bongi Mar 2022

Construction Management Students Using Technology In The Field, Anthony D. Bongi

Construction Management

This research paper examines the affect technology has had on the desire for college graduates to pursue a career in the field. The idea of college graduates entering directly into a field leadership position was contemplated and discussed. Historically, soft skills such as leadership and communication have been the predominate attributes of any worker expected to run construction in the field. While the importance of these skills hasn’t changed, the importance of technological skills has increased to be considered alongside soft skills. Through an anonymous survey of industry professionals with 10+ years of experience as well as interviews of two …


Modular Interior Partitions In Commercial Housing: A Case Study, Adam David Meleo Dec 2021

Modular Interior Partitions In Commercial Housing: A Case Study, Adam David Meleo

Construction Management

The ability to modify an interior space with ease and reasonable cost is beneficial to designers, owners, and end-users. Modular interiors are not a new concept. Modular interior partitions can come in the form of Japanese Shoji screens, as well as folding walls that would be found in a convention center. While not new in concept, the market for products that allow partitioning an interior space with ease appears to be growing with the introduction of innovative products and solutions. This paper will focus on two student housing projects in San Luis Obispo, California, with regards to their design and …


Artisan Tea Project Re-Brand, Alyssa J. Tong Dec 2021

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.


Sustainability In Commercial Office Buildings, Jack Cullen Dec 2021

Sustainability In Commercial Office Buildings, Jack Cullen

Construction Management

Sustainability in the construction of commercial structures has been expanding through the recent years, largely in part due to the increasing ambitions to maintain a green and healthy planet. Regulations for including sustainable features in new or renovated commercial buildings have been growing throughout the country. In fact, many prospective buyers and lessees are even adding sustainable features to the list of what they look for in a potential place to buy or rent. This report will explore whether or not a building’s sustainable aspects appeal to buyers and lessees of commercial buildings, and if these sustainable aspects contribute to …


Apple’S Cost-Sharing Arrangement: Frankenstein’S Monster, David G. Chamberlain, Stephen L. Curtis Aug 2021

Apple’S Cost-Sharing Arrangement: Frankenstein’S Monster, David G. Chamberlain, Stephen L. Curtis

Accounting

In this two-part report, Curtis and Chamberlain break down Apple’s cost-sharing arrangement and explain how corporate taxpayers have been able to exploit the cost-sharing regulations to shift hundreds of billions or even trillions in U.S. profits offshore with little or no IRS detection or enforcement.


Assessing The Economic Impacts Of Agricultural Equipment Emission Reduction Strategies On The Agricultural Economy In The San Joaquin Valley: Phase Two, 2018 Costs, Michael Mccullough, Lynn Hamilton Jun 2021

Assessing The Economic Impacts Of Agricultural Equipment Emission Reduction Strategies On The Agricultural Economy In The San Joaquin Valley: Phase Two, 2018 Costs, Michael Mccullough, Lynn Hamilton

Agribusiness

This study is the second phase in a series of studies developed in collaboration with experts to understand the regulatory environment faced by farmers in the San Joaquin Valley (SJV) of California. In 2018 the first phase, “A Framework for Assessing the Economic Impacts of Agricultural Equipment Emission Reduction Strategies on the Agricultural Economy in the San Joaquin Valley”, was completed (McCullough et al., 2018). A major component of that project was a series of 22 case studies that focused on assessing the total cost of regulatory requirements for farms in 2012 compared to their individual costs of production. These …


Ruled By Venus, Audrey Marie Cathalifaud Jun 2021

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.


Victoria's Secret, Rachel M. Granger Jun 2021

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …