Business Commons^™

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.

California Off-Road Engines And Components Life Span Assessment, Michael Mccullough, Lynn Hamilton

Agribusiness

The useful life and warranty periods for off-road equipment in California for engines rated at 37 kilowatts (kW) and greater have not been updated since the Tier 1 rule phased in from 1996 to 2000; for engines rated below 37 kW, not since the Tier 2 and Tier 3 rules phased in from 2000 to 2008. The California Air Resources Board (CARB) staff is seeking information regarding useful life and warranty to evaluate whether amendments to those requirements are necessary after two decades of technology advancement.

Cal Poly researchers called 55 service providers across the state of California to collect …

Graduate Internship Report - Cal Poly Bull Test, Kayla Marie Dubowsky

Agricultural Education: Graduate Internship Reports

The Cal Poly Bull Test has a long-standing history on the university campus. The program has continued to grow and improve since it was founded in 1956 and with these improvements to the program, the marketing and curriculum need to adapt as well. For this internship, I worked in partnership with Dr. McFarlane on three main projects focusing on rebranding, curriculum development, and the creation of marketing materials. The rebranding consisted of the creation of a new logo and an updated brand guide. The curriculum development consisted of the creation of a marketing module for the enterprise-class that focuses on …

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Maintaining Institutional Memory For Non-Commercial College Radio Fundraising, Samantha K. Riordan

Journalism

This paper outlines how to run a non-commercial, non-profit radio station fundraising program, commonly called a Pledge Drive. Cal Poly’s radio station, KCPR 91.3, hosts an annual Pledge Drive in the spring. KCPR staff, specifically the fundraising manager and marketing director, lead the KCPR team in raising funds that support our operations for the upcoming year. This paper will detail the strengths of past fundraising drives and potential improvements to fundraising drives in the future while addressing the question of: How do college radio stations create continuity in non-commercial radio fundraising to ensure success amid changing economic conditions and the …

Advising Communication In Finance, Jordan J. Schumann

Communication Studies

Communication is an important factor in relationships. When it comes to financial advising and the advisors’ relationship with their clients, it is no different. However, the driving factor of what makes a client choose one advisor over another remains in question. As such a question builds: what does an advisor do to maintain a client and promote gaining new ones? This study examines the experiences current advisors have had in their respective careers. To examine this topic, communication theories (Social Cognitive Theory, Source Credibility Theory, and Uncertainty Reduction Theory) are called upon to inform the outcomes of advisors' experiences. The …

Profitability Analysis Of The Commons, Chloe E. Meyer

Construction Management

Given the current saturated housing market, prices of single-family dwellings have exponentially increased. Due to this housing crisis, alternative housing approaches need to be considered. One potential solution to increasing the supply of affordable housing units is a tiny house village community. Tiny house communities can carry with them a stigma of rundown looks and an RV park aesthetic, but they don't need to. Tiny house communities, at their best, can be thriving communities that are anchored in communal living, shared resources, and affordability.The Commons is a proposed tiny house village development that would be located on 1.6 acres. The …

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

Reducing Scope 3 Emissions By Investing In Regenerative Agriculture In Supply Chains, Stephanie Cain

Master's Theses

The agricultural industry has an opportunity to shift to a more sustainable practice that helps restore vital topsoil, improve water quality, reduce environmental impact, and sequester atmospheric carbon into the vast soil carbon pool. However, to implement these practices at considerable scale, agricultural producers require access to resources and capital they rarely have and can be difficult to acquire. As a company, investing in regenerative agriculture in supply chains can lead to reduced Scope 3 emissions, more resilient supply chains, and better marketability as an investment fund, an employer, and a brand. Insetting regenerative agriculture can protect supply chains against …

Cutting Board Business Model, Austin W. Dasis

Construction Management

This paper covers a business model and investment proposal for a cutting board business. The cutting board industry is a lucrative sector where there is room to grow as a business while being profitable. There are alot of factors that go into starting a business and making it successful. The student has put this together to be able to give it to a potential investor to demonstrate what he has done and what he plans on doing upon an investment. The student enjoys woodworking and wants to be able to start his own business but has minimal knowledge of what …

Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas, Stern Neill, Mark Bieraugel

Marketing

Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by “outside-the-brain” resources. By examining venture concept ideation, this study captures the ideation–environment relationship using experience sampling to tap into the daily lives of student entrepreneurs. The findings identify how entrepreneurial ideas emerge from specific external interactions and engagements, which are contextualized using two Japanese conceptualizations of space, ba (場) and ma (間). The results inform both marketing education and entrepreneurial marketing.

The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel

Experience Industry Management

A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Parental And Family Leave In The California Construction Industry, Hailee Malins

Construction Management

Struggles between work life balance often result in lower levels of job and life satisfaction, and higher rates of inefficiency and employee turnover, with varying impact on employees based on seniority, gender and parenthood. Policies such as paid parental leave have shown positive effects on work life balance, but there is a lack of information on leave policies within the American construction industry. Focusing on California, this research aimed to determine employee's understanding, use and acceptance of these leave policies. Using a survey, we gain a better understanding of these goals. Rates of confidence in knowledge of paternal and family …

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Feasibility Of Funding Construction-Related Projects With Cryptocurrencies, Farbod Pourdehmobed

Construction Management

The current method of acquiring funds for construction projects consists of loans and/or a board of investors. With the emergence of the cryptocurrency industry in the past five to ten years, an influx of cash has been inserted into the market and is simply being held captive by government regulations. With development and construction being an attractive investment for most anyone, these "crypto billionaires" are insistent on financing possible projects. The issue lies within the construction industry and the possibly outdated financial system and whether it is capable of adhering to certain requirements that come with the usage of crypto …