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California Off-Road Engines And Components Life Span Assessment, Michael Mccullough, Lynn Hamilton

Agribusiness

The useful life and warranty periods for off-road equipment in California for engines rated at 37 kilowatts (kW) and greater have not been updated since the Tier 1 rule phased in from 1996 to 2000; for engines rated below 37 kW, not since the Tier 2 and Tier 3 rules phased in from 2000 to 2008. The California Air Resources Board (CARB) staff is seeking information regarding useful life and warranty to evaluate whether amendments to those requirements are necessary after two decades of technology advancement.

Cal Poly researchers called 55 service providers across the state of California to collect …

Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas, Stern Neill, Mark Bieraugel

Marketing

Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by “outside-the-brain” resources. By examining venture concept ideation, this study captures the ideation–environment relationship using experience sampling to tap into the daily lives of student entrepreneurs. The findings identify how entrepreneurial ideas emerge from specific external interactions and engagements, which are contextualized using two Japanese conceptualizations of space, ba (場) and ma (間). The results inform both marketing education and entrepreneurial marketing.