Business Commons^™

Consumer’S Preferences On Purchasing Seafood From The Gulf Coast Region Following The Deepwater Horizon Oil Spill, Jared Wheatley

Agribusiness

No abstract provided.

The Feasibility Of A New Sit-Down Restaurant In Ventura, John Wassil

Agribusiness

This study was carried out to determine whether it would be feasible to open a new restaurant in downtown Ventura. The study would also provide information on the type of restaurant and bar individuals prefer and the target market of the new restaurant.

The project’s analysis was conducted by putting together a projected income statement to determine the amount of profit that could be made in the first 3 years of the operation. To find out the preferences of Ventura’s consumers and to determine the target market a survey was conducted and analyzed.

According to the results of the analysis, …

Organic Replacement Heifer Enterprise Budget For Walker Dairy, Colton Brodt

Agribusiness

This study was undertaken to determine if Walker Dairy could raise replacement heifers cheaper than the current market price.

The main objective of this report was to calculate how much it costs Walker Dairy to raise a heifer per head. Data collected went into the development of a heifer enterprise budget and determining an average market price. Transfer value in (drop calf price), feed, labor, operating and fixed costs were all factored into the total cost per animal. Also, the data was broken into four different sections of a heifers’ life to aid management in evaluating the cost of raising …

Examining Local Consumer Interest In Selling Cal Poly Honey Online, Harrison Luce

Agribusiness

This study was undertaken to determine whether Cal Poly affiliated people were interested in purchasing Cal Poly honey online through its own web store. In addition to determining the level of interest, the target market was examined to explore how to market Cal Poly honey more effectively. The underlying objective of the project was to determine if a Cal Poly honey web store would be profitable as a honey marketing outlet in addition to current sales at stores around campus.

A survey was administered to Cal Poly affiliated people online using SurveyMonkey.com over a nine-day time period. The survey focused …

Social Media Increases Wine Sales And Consumption, Quinn Watson

Agribusiness

The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.

This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …

Profitabliltiy Analysis Of A Hard Apple Cider Company, Erik R. Johnson

Agribusiness

The purpose of this paper was to determine whether a hard cider company could be profitable in San Luis Obispo, CA in a 3 year period. A business plan was created to analyze the potential profitability of the company and included an analysis of the market, competition, consumers, the industry, and finances.

Background information was provided on the history of the hard apple cider industry, the use and importance of a business plan and the permit and license requirements to run an alcohol business.

The CEO and founder of the future company, Erik Johnson, determined the company would be named …

Evaluation Of A Walnut Orchard And A Cost Study Of The Redevlopment Of A Walnut Orchard, Jacob F. Samuel

Agribusiness

A comprehensive study of the redevelopment of a walnut orchard taking into consideration all the factors from planting to harvest. Also a comparison of two orchards where orchard A is well producing and orchard B is poor producing. The study examines the value of the two orchards, where their profitabliltiy is, and whether or not the poor producing orchard should be redeveloped.

Modern Leadership Compared To Historical Leadership Shown Biblically, Forrest Jones

Master's Theses

Modern Leadership Compared to Historical Leadership Shown Biblically

Forrest Jones

This thesis is a comparison between modern leadership and historical leadership. Modern leadership has been differentiated from management since the early 1980’s. Historical leadership is shown by Jesus Christ through the Bible, used as a historical text. Historical leadership was found to have two separate tools used by Jesus Christ which would be useful additions to what leadership today is. The first tool is submission to authority. Most people in positions that would be considered leadership positions do not feel that they need to follow anyone else. Often times they …

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.

Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten

Communication Studies

No abstract provided.

International Career Conference 2011, Candice Ryann Powell

Communication Studies

As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.

Re-Branding For The Ymca, Kelly Dumas

Graphic Communication

The purpose of this study was to clearly define the steps involved with rebranding, specifically print media, for the Young Men’s Christian Association, and relate the execution of these steps to the overall success of the YMCA’s nation-wide rebranding effort. This study outlined the guidelines one must follow when designing any print collateral for the Y, in order to adhere to the new branding standards. After going over the guidelines for design, print pieces, designed for the purpose of this study and as part of the Y’s re-branding, were examined by Y employees. The employees of the Y in Shasta, …

Agricultural Safety Consulting Firm Business Plan, Michael Portugal

BioResource and Agricultural Engineering

No abstract provided.

Application Of Communication Concepts And Variables To Event Coordination: Flavor Of Slo, Sarah Hedayati

Communication Studies

No abstract provided.

Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam

Communication Studies

Strategic communications planning is a vital part of numerous successful and efficient organizations, yet it is often times an avoided topic of discussion in other organizations. It is common for businesses to see communication planning as a task that will only be touched upon once immediate, more important jobs are completed and attended to, yet thinking strategically provides a strong framework for businesses to thrive upon. Whether an organization has been in business for twenty years or is just beginning to erect the first office-building wall, strategic communications planning should be seen as an essential building block for success.

From …