Business Commons^™

Adapting International Marketing Strategies To Local Markets: A Case Study Of Zambrero In Ireland, Júlia Megale Freitas Pimenta

Business ETD Collections

As companies expand into increasingly globalised markets, they face the strategic challenge of balancing global standardisation with responsiveness to local market needs. This study examines how the balance between standardisation and local adaptation influences customer perception in the international fast-casual food sector. While standardisation can provide economies of scale, operational efficiency, and consistency in global brand identity, adaptation allows companies to respond to differences in consumer preferences, cultural expectations, and competitive conditions. Drawing on international marketing and branding literature, the study considers how these strategies influence perceptions of brand identity, authenticity, value, and customer loyalty across different national markets. Particular …

Country-Of-Origin Cues And Indian Consumers’ Skincare Purchase Intention: A Research Proposal For Reliance Retail’S Tira Beauty, Mohammed Ismail Shareef

Business ETD Collections

This study investigated how Indian consumers perceive the "country-of-origin" (COO) cue when evaluating skincare products from Tira Beauty. Specifically, this study focused on COO for both Indian-origin and foreign-origin skincare to determine if there is a link between origin, consumer trust in brands, attitudes toward brands, and intentions to make purchases. Using a qualitative methodology and three semi-structured online zoom interviews with Indian consumers who are familiar with Tira Beauty, the study identified themes within the interview responses and analysed them using manual thematic analysis in Microsoft Excel. Results indicate that COO influences initial perceptions of products; however, it does …

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock

Marketing Faculty Publications

This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer. This is problematic because it creates a managerial bias toward attractive salespeople and, as we propose, provides an incomplete view of the effect of salesperson attractiveness on consumers' behavior. Drawing on the interpersonal relationship literature on commitment, we propose that consumers in committed relationships activate relationship-maintenance motives that override the beauty bias when a salesperson's attractiveness …

Understanding Supply Chain Innovation, Kenneth B. Kahn, David P. Cook

Marketing Faculty Publications

Purpose – Supply chain innovation (SCI) represents a complex construct, capturing the interest of practitioners and researchers alike. There is no commonly accepted definition for the term, field research on the construct appears to be highly fragmented and industry examples demonstrate diverse ways in which it occurs.

Design/methodology/approach – Reviewing definitional literature and top winners of the Council of Supply Chain Management Professionals’ Supply Chain Innovation Award, this manuscript identifies salient points about SCI to guide continued research and industry practice.

Findings – Seven points are made about SCI. These pertain to its multiple definitions, technology, relationships, performance outcomes, conceptual …

A Comparative Analysis Of Explainable Ai (Xai) Techniques For Transparent And Reliable Image Classification, Sovon Chakraborty, Shakib Mahmud Dipto, Kevin R. Pilkiewicz, Michael L. Mayo, Pratip Rana

Computer Science Faculty Publications

Evaluating the trustworthiness of black-box machine learning models remains a significant methodological challenge. Their lack of transparency and interpretability limits applicability, because stakeholders often seek transparency before trusting the results of black-box machine learning models. Explainable AI (XAI) methods provide for human-understandable justifications and informed decision-making of these black-box architectures. Therefore, it is imperative to select the proper XAI model tailored to specific tasks. In this research, we focus on examining four XAI techniques: PEEK, LRP, GRAD-CAM, and LIME to understand how they perform against each other for image classification tasks. We evaluate the performance, robustness, generalizability, noise stability, and …

Towards Developing A Career Technology Fit Framework And Analyzing Its Influence On Work-Related Outcomes Among It Professionals, Gunjan Tomer

Journal of International Technology and Information Management

With growing attrition rate and significant demand for skilled IT professionals, the importance of studying their behaviour has become important for both academia and industry. Despite ample amount of research, there is still a gap between theory and practice. Based on our qualitative study conducted on Indian IT professionals we propose that technology allocation might contribute in understanding the behaviour of IT professionals. We found that IT professionals evaluate the technology allocated to them based on their individual career motives. This evaluation, either positive or negative, influences their job outcomes. Further, we explored the factors that make a technology preferable …

High Technology And The Developing State: The Arrival Of Supercomputers In India, Ramesh Subramanian

Journal of International Technology and Information Management

While India has made vast strides in information technology in the last few decades, its success is mainly attributed to its software, rather than its hardware sector. In fact, India’s attempts at developing computer hardware that can match international standards have largely been unsuccessful. A notable exception is its development of a series of supercomputers that match and exceed many international standards. This paper looks at an interesting period in India’s computing history – namely the 1980s and 1990s – focusing on its development of an indigenous supercomputer. During that period, supercomputers were thought to be the sole privy of …

Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad

Journal of International Technology and Information Management

This study examines whether employee-perception survey data can support responsible people-analytics decisions about remote-work productivity. Using the public New South Wales (NSW) Remote Working Survey 2021 (N=1,512), the study benchmarks statistical and machine-learning classifiers for self-reported perceived productivity classes (same, less, or more productive when working remotely relative to onsite work), not objective output, under default, class-weighted, and resampling protocols. Main evidence comes from 5×5 repeated stratified cross-validation using macro F1 and balanced accuracy with fixed model specifications. Class-balanced separability is modest. Random Forest, CatBoost, and LightGBM form a leading cluster with overlapping confidence intervals (macro F1 ≈0.51–0.52). Affective/well-being items, …

The Value Of Personal Data Ecosystems: A Flemish Media Sector Case Study, Maarten De Mildt, Melanie Verstraete, Sofie Verbrugge, Didier Colle

Journal of International Technology and Information Management

Personal Data Stores (PDSs) have been proposed as a privacy-preserving approach to data sharing that increases individual control over personal data while enabling new forms of cross-organizational collaboration. This collaboration leads to the emergence of Personal Data Ecosystems (PDEs). Despite growing interest in PDEs, limited research has examined how the organizational and economic barriers identified in prior studies manifest in practice. This paper investigates these challenges through a case study of the Flemish media sector within the Solid4Media project, which explores the use of PDSs to support data sharing and personalization across media organizations. Using a qualitative research design, data …

Corporations’ First Amendment Rights And Algorithmic Cocoons, Sol Murgui Orsucci

Fordham Journal of Corporate & Financial Law

This Note examines how corporate First Amendment doctrine applies to algorithmic systems that curate commercial information and public discourse across online platforms. Courts have increasingly treated ranking, recommendation, and moderation practices as exercises of protected editorial judgment. At the same time, the Court has justified protection for corporate speech in part by reference to listener-centered interests in access to information and competitive comparison. This Note argues that the interaction between these doctrinal strands and contemporary algorithmic intermediation reveals a structural tension. Data-driven optimization can generate individualized informational environments—what this Note terms “algorithmic cocoons”—in which users encounter content, offers, and prices …

Digital Aesthetics And Post-Internet Art: Transformations Of The Saudi Art Scene Between Global Discourse And Local Narrative, Lina M. Kattan

University of Tabuk Journal for Humanities and Social Sciences

This research investigates the evolution of artistic practices in Saudi Arabia, focusing on the impact of digital infrastructures and "post-Internet" aesthetics. Addressing the challenges within the Kingdom's 2030 Vision for cultural transformation, the study examines how digital technologies are reshaping art production and exhibition. The core problem lies in understanding Saudi artists' engagement with the global digital landscape while preserving their connection to Arab and Islamic cultural traditions. The research clarifies the dynamic interplay between global digital art discourse and local storytelling, exploring how artists utilize new technologies and addressing challenges like digital archiving, virtual exhibition sustainability, and technological access …

Oh Brother, Where Art Thou: Between Brotherhood And Belonging For Black Male Athletes In Predominantly White Ncaa Spaces, Candice L. Turner

Master's Theses and Doctoral Dissertations

This dissertation examines the college environment variables that significantly influence the academic and personal success of Black male student-athletes at predominantly White NCAA institutions. Grounded in a robust conceptual framework that integrates Astin's input–environment–outcome model, critical race theory, and resilience theory, this research seeks to identify the complex interplay between academic support, social integration, racial climate, and institutional policies on the retention, persistence, and overall well-being of Black male athletes. Recognizing the systemic and individual challenges that shape their collegiate experiences, this study adopts a quantitative case study approach, analyzing secondary data and exploring how factors such as faculty engagement, …

The Attention Safeguard Models: Governing Digital Harm Without Restricting Lawful Speech, Delante Clark

Graduate Scholarship and Creative Works

Digital platforms increasingly govern contemporary social, civic, and psychological life through systems optimized for attention capture, amplification, and monetization. While lawful expression remains protected under the First Amendment, the infrastructural mechanisms that determine how speech circulates have produced a range of attention‑based harms, including cyberbullying, engagement farming, compulsive doom scrolling, emotional dysregulation, and civic polarization. This research paper introduces the Attentional Safeguards Model (ASM), coined and formalized by Delante Clark, as a novel governance framework that mitigates such harms by regulating systems of amplification rather than restricting expression itself. Building on attention economy theory, technological mediation, constitutional free‑speech doctrine, …

Exploring The Role Of Hawaiian Collectivist Values In Shaping Employee Engagement In Native Hawaiian Organizations, Jessalyn Tran

Dissertations from the Executive Doctorate in Business Administration Program

Employee engagement is a key driver of organizational performance but remains underexplored in indigenous contexts, particularly within Native Hawaiian organizations (NHOs). This study examined how Hawaiian collectivist values (HICV) influence employee engagement, positioning culture as both a motivational and identity-based driver of work behavior. Employee engagement is defined as the physical, cognitive, and emotional expression of one’s full self in work roles (Kahn, 1990). The study is grounded in Employee Engagement Theory (EE), Organizational Identification Theory (OID), Social Exchange Theory (SET), and Hawaiian collectivist values (HICV), which together explain how perceived cultural authenticity and reciprocal exchange shape employee engagement. Partial …

They're Collecting My Data, So What? The Effects Of Privacy Fatigue On Trust And User Experience, Vanessa Brewster

Dissertations from the Executive Doctorate in Business Administration Program

With the increasingly connected nature of Web 4.0 and the AI-enabled internet, new ways to capture biometric data through smart devices are becoming more commonplace, and users are presented with an overwhelming number of decisions regarding how their data is collected and used. As such, concerns about data privacy remain a key issue among those with varying levels of fears of technology. However, privacy concern scales have not yet been updated to give researchers a full picture of the impact, and with control mechanisms varying widely across countries as regulation struggles to keep pace with innovation, trust in technology can …

Multihoming And Single-Homing Complementors' Responses To Intensified Between-Platform Competition: Evidence From The Youtube–Twitch Rivalry, Niloofar Abolfathi

Research Collection Lee Kong Chian School Of Business

Research Summary: This paper examines how heterogeneous YouTube content creators-specifically, single-homing and multihoming channels-respond to a sudden increase in the exposure of the rival platform, Twitch. Contrary to expectations, I find that multihoming channels reduce their content creation efforts and underperform relative to single-homers. To make sense of these surprising results, I develop a formal model that characterizes the strategic behavior of different types of complementors operating across two platforms with varying levels of user exposure. The model offers a plausible explanation for the observed empirical patterns, suggesting that intensified competition between platforms, as a consequence of their changing exposure, …

Bridging The Social Class Capital Gap: A Psychological Intervention In The Newcomer Adjustment Context, Grace J. H. Lim, Marko Pitesa

Research Collection Lee Kong Chian School Of Business

Motivated by observations that workers from lower social class backgrounds often experience lower career outcomes even after securing desirable jobs, we adopted an abductive approach—combining theory (the newcomer personal capital framework) with qualitative evidence from open‐ended accounts (Study 1)—to identify three challenges these workers face after joining organizations as newcomers: limited cultural capital (i.e., institutional knowledge), lower social capital (i.e., social self‐efficacy), and lower psychological capital (i.e., distress tolerance). Furthermore, in Study 1, we developed and tested a psychological intervention targeting these challenges and found that it effectively addressed them. In Studies 2 and 3, both preregistered field experiments, we …

Tuned Out Or Dialed In: How Attributions Shape Observer Reactions To Music Listeners At Work, Oguz Gencay, Trevor Foulk, Michael Schaerer

Research Collection Lee Kong Chian School Of Business

Music listening while working is prevalent in contemporary workplaces, with extensive research demonstrating its psychological and behavioral implications. Shifting focus from intra-individual outcomes, the present research examines the social implications of music listening at work. To do so, we adopt a novel third-party perspective to investigate how observers perceive and react to music listeners. Building on attribution theory, we argue that music listening is an ambiguous behavior that invites observers to make leisure or productivity attributions, thereby shaping how they perceive and treat music listeners. We hypothesize that observers perceive music listeners (vs. non-listeners) as less engaged if they attribute …

Trading With The Enemy: A Coopetitive Perspective Of Resource Exchange At Arm’S Length, Zhefei Li, David Gomulya, Heli Wang

Research Collection Lee Kong Chian School Of Business

Research Summary: Research on inter-firm cooperation often focuses on long-term strategic alliances while overlooking the distinct form of arm's-length resource exchanges. Our study addresses this gap using the National Basketball Association (NBA) data for precise resource exchange measurements. Contrary to strategic alliances, where competitive pressure fosters cooperation, we find that competitive pressure reduces cooperation in arm's-length exchanges. However, relational capital helps to facilitate resource exchanges. We also found that while resource bundling exacerbates the negative effect of competitive pressure, it amplifies the positive effect of relational capital. Interestingly, relational rivalry intensifies the impact of competitive pressure but does not diminish …

Shrinkflation And Consumer Demand, Aljoscha Janssen, Johannes Kasinger

Research Collection School Of Economics

This study investigates shrinkflation—the practice of reducing product size while maintaining or slightly changing prices—in the U.S. retail grocery market. We analyze a decade of retail scanner data to assess the prevalence and patterns of product size changes across various product categories. Our findings show that approximately 1.92% of products have been downsized. When comparing total sales, product downsizing is more than five times as prevalent as upsizing. Product downsizing typically occurs without a corresponding decrease in price and is widespread across product categories. Consequently, consumers end up paying more per unit volume. We further find that consumers are more …

The Impact Of Ai Service Workers On Opportunistic Complaint Behavior, Chelsi J. Baker

Graduate Theses, Dissertations, and Problem Reports (ETD)

Consumer complaint behavior research has traditionally focused on interactions between customers and human employees, leaving open questions about how these behaviors may change when the service agent is artificial intelligence. This research looks at whether customers are more likely to engage in opportunistic complaint behavior when interacting with AI service agents and explores what might explain that behavior. The results show that customers are more likely to behave opportunistically when interacting with AI service agents than with human employees. Perceived morality helps explain this relationship, as more human-like service agents increase the extent to which exaggerating a complaint is seen …

Supplemental Files For "From Knowledge To Practice: Deia Perspectives, Faith-Based Policies, And Job Postings", Sarah E. Keil, Meredith Ader, Gina K. Bolger, Ryan Yoakum

University Faculty Publications and Creative Works

Supplemental files for the book chapter, "From Knowledge to Practice: DEIA Perspectives, Faith-Based Policies, and Job Postings." Tge job posting spreadsheet and reference list are available below.

Job Posting Spreadsheet

The PDF of the Job Posting Spreadsheet includes the following items:

• A comprehensive spreadsheet of the job ads used in this project, with additional information about the institution included (DEIA statement, affiliations, accreditation, etc.)

• A spreadsheet with other information about the institutions, including links to statements of faith, missional documents, etc.

• A spreadsheet with information about how DEIA is defined by various organizations and accrediting bodies

• Color coding key

• An …

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Who Invests In Crypto? Revealed Types And Economic Drivers Of Retail Investment, Darren Aiello, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson, Jason Kotter

Faculty Publications

Using transaction-level data from millions of U.S. households, we provide the first comprehensive characterization of retail cryptocurrency investment. Crypto investors are distinguished not by demographics but by a latent behavioral type revealed through consumption patterns—one that also predicts higher participation in traditional equity brokerages. The economic forces driving crypto investment, including income shocks, workplace peer effects, and inflation exposure, mirror those driving traditional investment. Crucially, households whose consumption matches the crypto-investor profile are more responsive to all these drivers across both asset classes, suggesting that investor type is a more relevant distinction than asset class.

Crypto Litigation And Market Efficiency, Robert E. Bishop, Bradford Levy, Frank Partnoy, Daniel Taylor, Andrew Yeh

Faculty Scholarship

This paper investigates, for the first time in the literature, the factors that should matter to courts in determining whether a crypto  market is “efficient,” meaning that prices are sufficiently responsive to information. Based on new empirical evidence and a series of event studies, we recommend a new judicial framework for assessing market  efficiency in crypto litigation.

Market efficiency tests based on event studies have played an important role in other areas of litigation, particularly securities litigation, where courts frequently rely on what have become known as the “Cammer factors.” Academics have not yet assessed the extent to which market …

Maintaining Balance And Wellness In Remote Work, Michelle Bartlett

Educational Leadership & Workforce Development Faculty Publications

In today's rapidly evolving work environments, remote work has become more than a trend; it is now a mainstay and rising (Ewers & Kangmennaang, 2023). This shift has necessitated a re-evaluation of traditional work paradigms, particularly in the realms of work-life balance and employee wellness. This chapter details the core strategies for thriving in remote work settings by setting boundaries, combating isolation, and fostering supportive corporate cultures. Transitioning from offices to remote work can blur the lines between personal and professional lives (Bella, 2023; Beňo, 2023). This section provides practical advice on how remote workers can effectively delineate these aspects. …

Partnerships Establishing And Sustaining High-Quality Youth Pre-Apprenticeship: Exploring Key Roles And Skills, Russel L. Parker, James E. Bartlett Ii, Michelle E. Bartlett

Educational Leadership & Workforce Development Faculty Publications

This study examined the partners, roles, structures, and skills needed to develop and operate successful youth pre-apprenticeship programs for CTE programs and explored how they were evaluated. The purpose of the study is to provide insights for CTE leaders on developing and sustaining youth pre-apprenticeship programs, pathways to apprenticeships to offer youth career opportunities and livable wages without attending four-year colleges. This study highlights the roles partners play in successful youth pre-apprenticeship programs, emphasizing collaboration between education, industry, and communities. It identifies collaborators serving business functions such as leadership, marketing, finance, human resources, customer service, general management, public relations, and …

The Ai Revolution In Virtual Try-Ons: A Means-End Chain Model Perspective, Ju-Young M. Kang, Ji Young Lee, Dooyoung Choi, Sumin Helen Koo, Jeehyun Song, Youngjin Bahng

Educational Leadership & Workforce Development Faculty Publications

Leading brands have begun to implement artificial intelligence-driven virtual try-on (AI VTO) technology, which helps reduce returns and increase conversion rates, repeat purchases, and customer loyalty. This research aimed to examine how retail user experience with specific perceived quality factors of AI VTOs influences users’ value equity and downstream loyalty and to investigate the moderating effects of clothing in relation to the self as structure and concern for physical appearance, based on a Means–End Chain model. Data were collected from 509 U.S. online apparel shoppers using a consumer panel. Structural equation modeling and multigroup analysis were used for data analysis. …

Infusing Authenticity Into A Service-Learning Program: Examining Long-Term Impacts On Professional Development, Mohan Yang, Jonathan Harbor, Belle Li, Jacqueline Nikiema

Educational Leadership & Workforce Development Faculty Publications

Purpose

The employability of postgraduate students remains a critical concern in higher education, as postgraduate programs, particularly at the doctoral level, traditionally focus on disciplinary and research competencies. This leads to a lack of adequate preparation for employment, especially for non-academic roles. This study examines the long-term impacts of an authentic service-learning program on trainees' professional lives, with a particular emphasis on academia. This addresses the need for insight into the long-term impacts of initiatives that enhance postgraduate programs with opportunities for students to acquire transferable competencies prior to entering employment.

Design/methodology/approach

We adopted a narrative inquiry approach to investigate …

Ideational Behavior And Occupational Identity Achievement: A Study Of Emerging Adult College Students Preceding Entry Into The Fouth Industrial Revolution Workforce, Carrington M. Faulk, Michael F. Kosloski, Philip Reed

Marketing Faculty Publications

As emerging adults transition into the Fourth Industrial Revolution (4IR) workforce, it is essential to understand the factors that predict successful occupational identity achievement, as automation will impact human occupational identity crises. This descriptive cross-sectional study employed a correlational design to determine the degree to which ideational behavior predicts occupational identity achievement prior to entry into the 4IR workforce. Using a sample of 166 emerging adult college students from a Mid-Atlantic, diverse, four-year university, data were collected using Runco's Ideational Behavior Scale (RIBS) and Melgosa's Occupational Identity Achievement subscale (OIA). Results showed that ideational behavior significantly predicted occupational identity achievement …

Technology Adoption Risk In A Mongolian Precast Concrete Manufacturer Operating In An Emerging Market, Tselmeg Enkhtuvshin

Business ETD Collections

This study examines the risks associated with the adoption of Industry 4.0 technologies in a precast concrete manufacturing firm in Mongolia, with particular focus on an emerging market context. Although Industry 4.0 technologies can improve productivity, efficiency, automation, and responsiveness to changing market conditions, their implementation can involve significant financial, operational, organisational, and market-related risks. These challenges may be particularly pronounced in emerging economies where limitations in infrastructure, regulatory frameworks, and skilled labour can affect technology adoption. Using a case study approach, the research identifies the key risks associated with technology adoption and examines how these risks interact during the …