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Articles 2011 - 2040 of 148478

Full-Text Articles in Business

The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield Apr 2026

The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard Apr 2026

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.


How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An Apr 2026

How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.


Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr Apr 2026

Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr

Atlantic Marketing Association Proceedings

No abstract provided.


From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson Apr 2026

From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson

Atlantic Marketing Association Proceedings

No abstract provided.


Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier Apr 2026

Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier

Atlantic Marketing Association Proceedings

No abstract provided.


Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia Apr 2026

Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley Apr 2026

When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon Apr 2026

The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder Apr 2026

Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder

Atlantic Marketing Association Proceedings

No abstract provided.


Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman Apr 2026

Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.


Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark Apr 2026

Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.


Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander Apr 2026

Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr. Apr 2026

More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter Apr 2026

Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal Apr 2026

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Association Proceedings

No abstract provided.


Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon Apr 2026

Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

No abstract provided.


Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark Apr 2026

Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.


Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi Apr 2026

Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi Apr 2026

Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi Apr 2026

Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi

Atlantic Marketing Association Proceedings

No abstract provided.


Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron Apr 2026

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.


Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang Apr 2026

Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


Geofencing In Action, Courtney E. Craven Apr 2026

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.


From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White Apr 2026

From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White

Atlantic Marketing Association Proceedings

No abstract provided.


Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery Apr 2026

Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery

Atlantic Marketing Association Proceedings

No abstract provided.


Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao Apr 2026

Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft Apr 2026

Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott Apr 2026

The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott

Atlantic Marketing Association Proceedings

No abstract provided.


The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An Apr 2026

The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.