Personality, And Generation In Green Entrepreneurship, Julie Garritano

Honors Projects

This research investigates the drivers of Green Entrepreneurial Intent (GEI) by examining the intersection of personality traits and immigrant generation status. Utilizing the Theory of Planned Behavior (TPB) framework, the study focuses on how openness to experience and conscientiousness—the traits most strongly associated with sustainability-oriented innovation—influence entrepreneurial intentions.

A central aim is to determine how first- and second-generation immigrant statuses moderate these relationships, particularly through the lens of intergenerational transmission of values and social norms. The study integrates illustrative case analyses of Timberland and Patagonia to trace how environmental stewardship and ethical business practices evolve across successive leadership generations.

The …

Americana Marketing Campaign, Shaela O'Keefe

Undergraduate Theses

Americana World Community Center has served as a beacon of hope and justice within the Louisville, Kentucky community for over 30 years. The nonprofit organization provides “holistic services to Louisville's refugee, immigrant and underserved population to build strong and healthy families, create a safe and supportive community and help every individual realize their potential” (Americana, 2024). Americana creates opportunities for families to thrive through “education, family support, youth achievement, and career & financial development” (Americana, 2024). To further Americana’s mission and assist immigrant families, the organization is currently undergoing the process of gathering narratives of Americana’s impact on their staff, …

Creepy Or Customized? Understanding The Ethical Boundaries Of Ai-Powered Personalization, Hope Schultz

Honors Projects

Artificial intelligence has taken the world by storm, and its presence in our lives only continues to grow. Not only has it changed the way we live and interact with technology, but it has also fundamentally changed how businesses reach customers, particularly in marketing. It now powers the algorithms, predictions, and personalized experiences that shape nearly every digital interaction we have as consumers, including the videos we see on TikTok, the products that are recommended to us on Amazon, and the weirdly accurate ads that pop up across different platforms. These AI-powered systems are constantly learning from tiny behaviors we …

Quantifying Overconsumption In The United States: A Multiple Linear Regression Analysis, Morgan Davis

Honors Projects

This study examines overconsumption in the United States by analyzing how socioeconomic factors influence household spending relative to income. Overconsumption is defined as elevated discretionary spending relative to income, with a focus on categories such as apparel, entertainment, and food away from home. Using 2024 Consumer Expenditure Survey (CEX) data, three multiple linear regression models were created to evaluate predictors of overall consumption, discretionary consumption, and apparel spending as proportions of income.

Results show that income is the most significant predictor across all models, with higher-income households consistently spending a smaller share of their income. Age and household size also …

2026-04-26 Senate Resolution Regarding Hb 490 - Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

A draft of Senate Resolution regarding HB 490 submitted for consideration on April 27, 2026.

Advancing Sustainability In The Indonesian Oil Field Services Landscape, Firmansyah Arifin, Sudarso Kaderi Wiryono, Sylviana Maya Damayanti, Gatot Yudoko

The Qualitative Report

This study examines sustainability practices in Indonesia's drilling and oil field services (OFS) industry, addressing a critical research gap from a business and management perspective. Using a qualitative case study approach, ten in-depth interviews with industry leaders identified key performance variables and developed a sustainability model specifically designed for the OFS drilling sector. The findings highlight three core dimensions: Internal Variables (e.g., Employee Health and Safety, CSR Initiatives, ESG Performance, Cost Savings, Energy Efficiency, Carbon Footprint Reduction), External Variables (e.g., Green Financing, Stakeholder Engagement, Community Welfare), and Performance. Novel contributions include operationalizing advanced HSE technologies like cyber rigs and tailored …

2026-04-26 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from April 26, 2026.

2026 - The Thirtieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 30th Annual Symposium of Student Scholars, held on April 22-24, 2026. Includes abstracts from the presentations and posters.

Examination Of Celebrity And Influencer Endorsements, Mackenzie Molnar

Honors Projects

This study examines the effects of celebrity and influencer endorsements on consumer attitudes and purchase intentions. A digital survey was distributed through Prolific to 210 U.S. participants ages 18–24. Participants viewed fictional advertisements featuring either a celebrity or an influencer endorsing a product and then rated each endorsement on familiarity, relatability, authenticity, believability, and likelihood of purchase. Results showed that endorsement type alone did not significantly affect believability, indicating that celebrities and influencers can be similarly effective in marketing. However, gender, media usage, and relatability significantly influenced consumer responses. Female participants responded more positively to influencer endorsements, while higher relatability …

From Novice To On-Air: Developing A Student Radio Personality At 89.1 Widr Fm, Travis Melson

Honors Theses

This honors thesis explores the full development of my role as a student radio personality at 89.1 WIDR FM, documenting each stage of the process, from the earliest introductory meetings and technical training to the experience of shadowing established shows and launching my own on-air program. The project serves not only as a record of my personal progression through WIDR's broadcasting environment but also as an analysis of the learning curve required to transform from a complete novice into a confident, consistent radio host.

A significant component of this work is my perspective as someone entering the radio space with …

Designing Leadership Pipelines For Organizational Health: The Development Of The Civitas Dei Institute, Jeanette Salguero

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Project Type

This project was an applied qualitative case study.

Project Overview

This doctoral capstone project examined leadership formation needs within the National Latino Evangelical Coalition and proposed the design of the Civitas Dei Institute as an auxiliary organizational structure. The study addressed the gap between increasing leadership demands placed on pastors and the lack of structured, scalable, and contextualized systems to support their development. Data was collected through semi-structured interviews, a leadership survey utilizing Likert-scale questions, and document review of existing leadership initiatives. The study focused on a purposive sample of approximately 100 pastors and ministry leaders participating in …

Youth Basketball Development Camp: Planning, Implementation, And Reflection, Jaden Ty Mathis

Whittier Scholars Program

Basketball has always been a huge part of my life, shaping who I am both on and off the court. As a senior at Whittier College and captain of the basketball team, I have experienced firsthand how powerful the game can be in teaching discipline, teamwork, and leadership. From a young age, I spent countless hours practicing, learning from my coaches, and growing as a teammate. Through these experiences, I learned that success does not happen overnight. It requires patience, consistency, and a willingness to work through challenges.

I was fortunate to have mentors who believed in me and pushed …

A Machine Learning And Nlp Pipeline For Analyzing Esg And Sustainability Disclosures In The Textile And Apparel Industry, Md. Rafiqul Islam Rana M.S.,Ph.D, Agraj Magotra, Fairuz Shadmani Shishir, Sumaiya Shomaji

Faculty Publications

The global textile and apparel (T&A) industry faces critical pressure over its environmental impact, producing approximately 92 million tons of waste annually and contributing to nearly 20% of global water pollution. For Bangladesh, one of the leading apparel exporters, the integration of transparent Environmental, Social, and Governance (ESG) practices is crucial for meeting international sustainability standards and maintaining global competitiveness. This study proposes a machine learning-based method to analyze ESG practices among LEED-certified T&A factories in Bangladesh. Leveraging contextual Natural Language Processing (NLP) and Topic Modeling technique, we developed a robust Machine learning (ML) framework based on Non-Negative Matrix Factorization …

Politics, Profit, And Programming: Examining The Distinct Effects Of Artificial Intelligence In The Corporate And Political World, Grant Lotts

Honors Projects

How has AI diffusion impacted the power and success of existing countries and corporations? This paper analyzes how these entities have invested their resources into expanding their AI presence, and how it has affected their role in their established spheres. For countries, it is examined how the amount of AI publications they create affects their means of using power, along with how efficient their governments have become. For corporations, it is examined how their capital expenditures (of which AI is becoming increasingly tied to) affects their stock price and annual revenue. Conflicting results are found. Countries tend to exhibit behavior …

Navigating Study Abroad: Improving Western Michigan University Students' Understanding Of University-Approved Provider Programs Through A Website Redesign, Gillian Gold

Honors Theses

Study abroad is a valuable opportunity for students' personal and professional development and is offered in various study abroad models and frameworks, including university-run or externally-run. Western Michigan University offers various options, including Faculty-Led Programs, WMU Exchange Programs, Partner Study Abroad Programs, University-Approved Provider Programs, International Internships, and Independent Study Abroad Opportunities. The University-Approved Provider Programs option at WMU allows students to study abroad through a provider that could more directly meet their interests and goals due to the personalized options available. Despite the benefits of the University-Approved Provider Programs, participation in these programs is low. The information about this …

Price Dispersion In Online Markets Increases During Periods Of Higher Demand As Firms Use Dynamic Pricing Strategies To Maximize Revenue Under Demand Uncertainty., Brooke Stewart

Honors Theses

This study investigates the phenomenon of price dispersion in online retail markets during high-demand periods, focusing on the role of dynamic pricing under conditions of demand uncertainty. Although online markets operate in a transparent way, and consumers find it cheap to search them, the price dispersion phenomenon, when the same product is sold at varying prices by various vendors, persists. The study discusses the case of higher dispersion of prices in high-demand times like holidays, sales events, or shortages of goods when there is uncertainty about the future demand, causing dynamic pricing models. In analyzing the price of 25 the …

The Evolution Of Accounting: Historical Bookkeeping And Double Entry, Linda N. Moua

Research & Creative Achievement Day

In present-day accounting, technology  has transformed the efficiency and effectiveness of transaction recording.  Microsoft Excel has become a standard tool since its launch in the 1980s and has  quickly replaced handwritten work. This research aims to analyze the origins  of accounting, specifically in bookkeeping and double-entry, and how it has  proven to be the language of business from the beginning. This research will  initially look at stone tablets from the Mesopotamian Era and into the  development of double entry, with how its evolved origins are still similar  and different today. Other than the history of bookkeeping and double entry,  there …

Organizational Agility And Performance: A Case Study On Road And Transport Authority - Dubai, Fatma Tarish Saeed Butubair Almheiri

Thesis/ Dissertation Defenses

Agile methods have become greatly popular because of their ability to help organizations, especially service-oriented ones, to react quickly to changing environmental conditions. This responsiveness enables the meeting of customer requirements and the improvement of customer satisfaction and makes Agility a determining factor in the modern-day high-intensity competitive business environment characterized by a dynamic and unpredictable environment. The application of the agile principles simultaneously enhances the capability of an organization to adapt quickly to the changes in the market, which includes the changes in the preferences of the consumers, the competition and technology changes. As a result, the agility framework …

Emily Worthmore Receives 2026 Easton Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ai Readiness, Skill Gaps, And The Future Of Marketing, Trey Thomas, Angela Galaviz, Amanda Evert, Mihaela Roxana Ifrim

Student Research

This presentation explores how artificial intelligence is changing workforce readiness in marketing. It focuses on the growing gap between employer expectations and student preparation, showing how AI driven marketing now requires stronger analytical thinking, practical digital skills, and ethical decision making. The research also examines how learner feedback can help evaluate AI supported education and how responsible AI use affects trust, privacy, and long term marketing success. Overall, the project argues that future marketing readiness depends on practical, inclusive, and ethically grounded AI skill development.

A Comprehensive Analysis Of The World’S Largest Entertainment Conglomerate: The Walt Disney Company, Brendan Finnery, Judah Davis, Matt Mossinghoff, Rebecca Sims

2026 Student Academic Showcase

This project presents a comprehensive strategic and operational analysis of The Walt Disney Company to identify key gaps within its current business model. Using an integrated management policy approach, the study evaluates external and internal influences on Disney’s competitive position through the application of established analytical frameworks, including PESTEL, Porter’s Five Forces, the VRIO framework, and SWOT analysis. Peer-to-peer comparisons of the company’s financial health and capacity for growth were then assessed utilizing liquidity, leverage, efficiency, and profitability ratios. In compiling such strategic and financial insights, this analysis aims to inform the development of a purposeful SMART goal recommendation, addressing …

An Exploratory Analysis Of A Regional Nonprofit & Family Services Organization, Alison Schrumpf, Eleri Tye, Hailey Veninga

2026 Student Academic Showcase

Nonprofit organizations are essential in supporting youth's mental health in their communities, and the data they collect allows us to evaluate program effectiveness and how services can be improved to better support their communities. This project aims to evaluate program and provider outcomes, client demographics, and assessment scores for a regional nonprofit and family services organization to better understand client success, program effectiveness, and the impact of COVID-19. The dataset includes client demographic information, programs, zip codes, first and last session assessment dates and scores, discharge types, and provider IDs. To investigate score changes, we are analyzing the correlation between …

Predicting Telecom Customer Churn: A Statistically Validated Kpi Framework With Machine Learning And Revenue Impact Modeling, Moeez Islam Malik '27, Amy Ehinomen Eremionkhale

Student Research

This capstone project addresses a core business problem in the telecommunications industry: how to detect, measure, and prevent customer churn before it occurs, using a KPI framework validated by statistical analysis and machine learning. Applied to 7,043 customer records across 37 variables from a California-based telecom operator, the analysis integrates descriptive KPI computation, Pearson correlation analysis, chi-square tests of independence, and logistic regression churn prediction. The research confirms that customer tenure (r = −0.352, p < 0.001) and contract type (Cramér's V = 0.410, p < 0.001) are the dominant predictors of churn, and that a logistic regression model achieves AUC-ROC = 0.8307 — sufficient for proactive deployment. A 5-percentage-point churn reduction preserves $273,670 in annual revenue and $1.55M in customer lifetime value. The project delivers an integrated analytical framework, a predictive retention model, a 16-chart visualization suite, and a 12-page Power BI executive dashboard.

Factors That Affect African American Representation In Cybersecurity Academic Programs In The United States, Damon Walker

Dissertations

The U.S. cybersecurity workforce continues to experience a critical talent shortage alongside persistent inequities in racial representation, particularly at the faculty level within higher education. This mixed-methods dissertation examines African American representation among faculty in cybersecurity academic programs designated by the National Centers of Academic Excellence in Cybersecurity (NCAE-C) and investigates the factors that influence recruitment, retention, and advancement. Grounded in a transformative research framework, the study integrates quantitative analysis of national institutional data with qualitative interviews to illuminate structural patterns and lived experiences shaping representation.

Quantitative findings revealed pronounced underrepresentation: African American faculty comprise 2.57% (130 of 5,051) of …

Blockchain Technology In Supply Chain, Travis Thorhaug

Honors Theses

The global supply chain has become increasingly complex and important in recent years. As businesses try to make more money, they are searching every aspect to save costs. This study aims to evaluate whether blockchain technology such as the XRP Ledger (DLT) paired with RippleNet can improve cross-border payments within a company’s supply chain. Using a qualitative research approach of analyzing current systems like SWIFT and the correspondent banking network, new technology, and present-day case studies, we can see that businesses have been experiencing an old system that is costly, slow, and inefficient. Additionally, the findings show the significant advantages …

Distilled Identities: The History And Gender Politics Of The Perfume Industry, Emma Shaffer

Honors Projects

This paper analyzes the use of gendered perfume marketing in the West. Drawing upon the work of Joe Schwartz, Sarah Evrett, and others, I examine the history of this phenomenon and the politics keeping the perfume market segregated by gender. How long has perfume existed? Has it always been so strict on who wears what fragrance? My results found that perfume has only been gendered since the Victorian era, dispelling the myth that gendered fragrance is the only way to market perfume. However, I also found that when gender neutral fragrances have been introduced, they have not had much staying …

Lindenwood Earns Military Friendly® Gold Designation For 2026-2027, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Effect Of State-Level Antitakeover Laws On Entrepreneurial Activity, Trevor Knotwell

Economics Student Scholarship

No abstract provided.

Second-Hand Consequences: Who Bears The Cost Of Fast Fashion?, Juliana Dominguez

Economics Student Scholarship

No abstract provided.

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …